4 Proven Secrets to Increasing Facebook Engagement

Facebook engagement is the gateway to capturing leads and generating sales from your business page. That’s why engagement is the new standard when it comes to Facebook: without it, your posts won’t appear in your Fans news feeds. It doesn’t matter if you have thousands of fans: if they aren’t seeing your posts, you’ve might as well have zero fans.

Don’t despair. Facebook has set a high bar for you to get results here, but I’m sharing proven ways to get increased engagement, so you can turn your page into profits.

Facebook Engagement on Training Wheels

Savvy page admins know a few tried and true guidelines to generating greater engagement on your page. These are simple “training wheels” tactics, as they allow you to get started, but you can’t really get up to full speed yet and get your greatest results:

  1. Always include a photo with your post
  2. Post in evenings and weekends
  3. Use Fill-in-the-Blank Posts
  4. Keep posts under 100 characters

1. It’s All About the Photo

Photos increase engagement in Facebook every time. Some of the best Facebook business pages get loads of Likes, Comments, and Shares simply because they posted a beautiful or compelling photo along with the status update. This is a simple way to increase your engagement immediately.

2. Post When People Have Leisure Time

Facebook activity peaks in the evenings and on weekends, when we all have far more leisure time. You can post directly at those times or schedule your posts so your fans see them when they’re browsing their friends’ vacation photos, latest funny video, and news of family.

3. Keep It Simple

Simplicity is the key to motivating your fans to respond to your posts. Don’t make them think. Tell them exactly what you want from them, and the easiest way to do that is with a fill-in-the-blank post. All your fans have to do is engage in some way: Click, Like, Comment, or Share. Make it simple by asking a direct question, and make it in this form: Which is your favorite Halloween Candy: Candy Corn or Chocolate? _________________.

4. Keep It Short

Studies show the shorter the post, the more likely your fans are to engage with you. Remember: they’re browsing and don’t want to read a lengthy paragraph. Keep it under 140 characters, the same length as a tweet, or under 100 characters for maximum engagement.

Facebook Engagement on Steroids

When you’re ready to get the big results, then it’s time to use the deeper tactics that work for ONLY your fans. While best practices usually work, who knows whether they really yield results for your fans? That’s something only you can know. That’s what I uncover in my Facebook Engagement Secrets Video:

  • Where to get beautiful images you can use for free on your Facebook page
  • How to schedule posts (a buggy feature and how to solve that EVERY time!)
  • Case studies of posts that generate a flood of engagement and how you can do the same
  • Where to find the secrets of reaching your fans and getting them engage
  • Which key elements you need to identify on your fan page and turn them into results

 
Ready to Learn More?

Get members-only access to the Facebook Engagement Webinar (plus over a dozen more) when you become an Annual Member here at Socialmediaonlineclasses.com. You’ll find a case study of a solopreneur who gets 200% Reach on Facebook — an astounding metric — plus how you can do the same!

{ 2 comments… add one }

  • Beth November 13, 2012, 1:02 pm

    Maria,

    I get twitter and I think I am doing pretty well there. I do not get Facebook. And I don’t get many LIKES though I have a great blog and write exceedingly well. Google + (your article on Write to Done) seems very invasive, so I am loathe to go there. Maybe working with FB for a while would be good. In your comment response on WTD you suggested doing Google + slowly. Where WOULD I begin. Thanks for your time, Beth Havey

    Reply
    • Maria Peagler

      Maria Peagler November 13, 2012, 2:48 pm

      Beth – As you have found, getting Facebook LIKES and engagement don’t have anything to do with writing well or how outstanding your blog is. Facebook is entirely social, so you have to spend some time in it cultivating a following.

      As far as where to begin, that all depends on what your goals are for using social media. If you want to gain visibility for your writing, you need to set goals around that. Sell more books? Set goals around that.

      I would suggest taking one section at a time of the Google+ Infographic I did in this order:
      Accounts
      Circles
      Posts
      Blogging
      Social Search
      Hangouts
      Dashboard
      Local (if it applies to you)

      Take a week or a month for each section, depending upon how long it takes for you to be comfortable with each feature. Then at the end of 7 weeks (or 7 months), you’ll have an outstanding presence on Google+.

      If you want to focus on Facebook, I would suggest the same approach: go slowly, mastering the most important features first.

      Hope that helps Beth!

      Reply

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