Marybeth Tawfik had a career as a photographer and an engineer, but her real passion is quilting.   She’s lived all over the world, including Asia and Europe, and she’s won European awards for her longarm quilting. She returned to her Athens, Georgia hometown and turned her passion into Cambridge Lane Studios, a local longarm quilting business.  She [...]

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Notice how much LinkedIn has changed this year?  It’s practically an entirely new social network. How can you make sure you’re profiting from their latest changes to build a profitable network?  Study the Ultimate Guide to Profitable LinkedIn Networking infographic.  It outlines 64 powerful tactics in eight categories; use it as a menu to pick [...]

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Every week a new story surfaces about large companies being hacked:  this week it’s LivingSocial; earlier in 2013 it was Facebook, WordPress, Evernote, Microsoft, and NBC. So what does that mean for a small business owner who doesn’t have the resources to recover from a large-scale attack? It means that it’s not a question of [...]

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  2013 is quickly becoming the year of the photo. Why? Facebook increased the size of your photos in its News Feed.  That means your images appear larger and your marketing message is reduced. Pinterest continues to grow, and it also  increased the space photos get on your Boards. LinkedIn added a multimedia gallery where [...]

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Forum Focus for April

We have compelling discussions in the Community Forum for April. Q&A that have entrepreneurs celebrating successes with answers they found in the Forum.  Check out these discussions for solutions for your business: Getting New Likes w/ a Facebook Promo tool for only .35 cents How to Notify Contest Winners (this answer reveals a brand new [...]

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What’s your dream to accomplish with online marketing?  A stream of steady customers paying for your products?  Launching a new business?  Promoting a big event? Now you can by entering the Win Your Dream Class contest, and here’s how: Visit the SocialMediaOnlineClasses.com Facebook page and click on the Win Your Dream Class tab. Enter your [...]

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Welcome to Part III of my Email Marketing Mini-Course.  Part I focused on simple how-to’s you could put to work immediately to get started with an email marketing provider.  Part II explained the most popular email marketing tools, their advantages and disadvantages, and gave you action items to get started. In Part III, we’ll look [...]

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Last week I received an email from Shelley C., a frustrated small business owner with a background in advertising: My niche is very small and even though I have hundreds of followers, I have had no conversions. I belong to NAWBO, and they have a number of business “coaches.”  I have listened to several who are [...]

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Email Marketing Solutions for Small Business

Last week I shared with you how critical email marketing is to any small business, as well as how I’ve perfected a solution that sends me leads everyday by combining social media and email marketing. This week you’ll learn about email marketing solutions:  a line up of products and how to evaluate which one is [...]

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Last year I was speaking at my local Chamber of Commerce meeting when I asked how many businesses were using email marketing. In a crowded room, I saw less than 3 hands go up. Why was I asking about email marketing, when I own a social media training company? Because it’s the net that catches [...]

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I’m Not Supposed to Sell on Social Media, Right? Don’t believe it.  We all need ROI from our time on social media.  The key to getting sales from your efforts is all in the HOW:  how you’re reaching out, connecting, engaging, and yes — selling. Turn people off and you’ve lost the opportunity forever. Never [...]

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The Small Business Guide to LinkedIn Changes in 2013

Social networks are constantly in a state of flux, much to the frustration of their users, and LinkedIn is no exception.  It has seen MAJOR changes to it design over the past six months, focusing on a more streamlined personal profile and removing some of user’s favorite features. Which of these changes will impact you, [...]

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Get Serious About Getting Sales on LinkedIn in 2013

Do any of these sound familiar? I have a LinkedIn account but never use it I have lots of connections on LinkedIn but no leads I don’t have time for another social network Think LinkedIn is only for B2B companies? Then you’re leaving money on the table for your competition to grab right out of [...]

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How to Drive Sales Using Social Media [WEBINAR]

Are you spending hours on social media but getting NO sales? Do you have friends, followers, and connections, but NONE of them are buying? Are you creating relationships that contribute NOTHING to your bottom line? Q:  Why is no one buying your products? A:  Because you don’t have a simple system to drive sales! Attend [...]

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