The key to getting results from Facebook is in posting content that generates reach and engagement. So how do you figure out what kind of posts your audience responds to best? This video looks at a simple way to identify which posts get the greatest reach and engagement so you'll know what kind of content [...]


Using images for a business (left) vs. for personal use (right).

Editor’s Note:  Amanda Jensen was a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. I am the poster child of the Millennial generation. Currently, I am between the ages of 14 and 34 years old. I have never known a world without computers. I consider [...]


7 Surprising Secrets I’ve Learned from Beauty Vloggers

7 Surprising SecretsI Learned fromBeauty

I have a confession to make  . . . I LOVE watching YouTube beauty and hair videos. In fact, over the past year I've been consuming a lot of beauty vlogger content: I drastically changed my hairstyle from blow-drying everyday to going naturally curly, and I needed a lot of help in maintaining my new [...]


Weekly Top 5 for Nov 10, 2014

Top 5 at

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: When you've got news you need to share about your brand and get media coverage, use this press release template to follow the standard format journalists use (you'll look like a pro) . . [...]


The 80/20 of Your Social Media Marketing [VIDEO]


The best way to keep your social media marketing effective and efficient is to focus on what works. By following the 80/2o rule, you'll focus on the 20% of your efforts that provide 80% of your results. This video looks at three tactics to help you identify and employ this concept in your own marketing campaigns. [...]



Free webinar Thurs, Nov 20 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar: Learn how to promote your business using a blog tour Thurs Nov 20, 1pm EDT, 6pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) [...]


80/20 of social media marketing

You're going to thank me for this . . . . I'm going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of your effort that leads to 80% of your results. As a small business owner, you need to be ruthless with [...]


Weekly Top 5 for Nov 3, 2014

weekly top 5 - puppy edition

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: Listen to this 30-minute interview (or the shorter clips) with bestselling author Ekaterina Walter, as she talks about how you can use visual content to make your marketing "sticky" with your audience . . [...]



In this age of instant gratification, engaging your audience can sometimes seem like a race against ever-shortening attention spans. This week we've looked at how visual storytelling is a critical part of marketing. To conclude the week, here's a video defining visual storytelling and showing how three very different businesses are using visuals to tell [...]


Visual Storytelling for Brands

visual storytelling infographic

  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The [...]

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Ekaterina Walter Interview

I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your Brand, and was impressed with how co-authors Ekaterina Walter & Jessica Gioglio recommend brands incorporate visuals into their marketing.  I chatted with Ekaterina Walters, by telephone, and I'm sharing the audio and the transcript of [...]


Weekly Top 5 for Oct 27, 2014

Colorful cupcakes with flowers

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: Check out our new video giving you a sneak peek of the Social Media Manager Learning Track here at . . . . Just a few days left in October to get [...]


Social Media Manager Learning Track

Do you need to update your online marketing skills? Are you interested in becoming a social media manager? Our Social Media Manager Learning Track provides the training you need to succeed at digital marketing, no matter what your needs are. Here's a brief look at who the Social Media Manager Learning Track is for and [...]


Bonus Webinar Excerpt: Your First Online Store [VIDEO]

your first online store

One of the biggest steps in establishing your online business is setting up your online store. There are several choices out there, so how do you know which one is right for your business? Here's a brief look at the benefits of selling online with trusted eCommerce platforms and which industries they're best for. Click [...]