Visual Storytelling for Brands

visual storytelling infographic

  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The [...]

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Ekaterina Walter Interview

I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your Brand, and was impressed with how co-authors Ekaterina Walter & Jessica Gioglio recommend brands incorporate visuals into their marketing.  I chatted with Ekaterina Walters, by telephone, and I'm sharing the audio and the transcript of [...]


Weekly Top 5 for Oct 27, 2014

Colorful cupcakes with flowers

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: Check out our new video giving you a sneak peek of the Social Media Manager Learning Track here at . . . . Just a few days left in October to get [...]


Social Media Manager Learning Track

Do you need to update your online marketing skills? Are you interested in becoming a social media manager? Our Social Media Manager Learning Track provides the training you need to succeed at digital marketing, no matter what your needs are. Here's a brief look at who the Social Media Manager Learning Track is for and [...]


Bonus Webinar Excerpt: Your First Online Store [VIDEO]

your first online store

One of the biggest steps in establishing your online business is setting up your online store. There are several choices out there, so how do you know which one is right for your business? Here's a brief look at the benefits of selling online with trusted eCommerce platforms and which industries they're best for. Click [...]


New! Social Media Manager Learning Track

social media manager learning track 1

I'm excited to debut an exclusive training curriculum here at - our Social Media Manager marketing track. What is it? A curriculum designed to provide a managerial skill set for social media: not just tactics & social platforms, but how to develop, execute and measure social media marketing campaigns. This track is perfect for anyone [...]

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Weekly Top 5 for Oct 20, 2014

weekly top 5 - puppy edition

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: We're excited to debut our new learning track for Social Media Managers! So whether you want to launch a new career, grow your business, or update your marketing skills, this training series will give [...]



This week's video tutorial walks you through the makeover of SMOC member, Craftsy teacher, quilt designer and business owner Debbie Maddy's Pinterest boards. Though Debbie already has a strong presence and good following on Pinterest, she can optimize her content to increase her brand's visibility and drive more content. Regardless of what product or service [...]



Pinterest Doesn't Generate Sales, Right? You've probably heard that, and because it can be difficult to trace sales back to Pinterest, you might have believed it. The truth is, Pinterest can drive sales effectively, but the key to making that happen is all in how you use it. Pinterest is different from other networks, and [...]


social media marketing in europe

Editor's note: Benjamin Kepner was a summer intern  at during 2014. A UGA graduate with a double major in International Business and Marketing, he lived in Spain, immersed himself in the culture, and worked in the school system as an English teacher to Spanish primary school students.  If you look at the number of online [...]


Weekly Top 5 for Oct 13, 2014

Top 5 at

Our classes are just the start of the learning you get here at  Here are the additional resources available this week: The holidays are approaching: how will your business fare when you're away? Maria shares how she ran SMOC smoothly during summer 2014 when she was gone for weeks at a time . . . [...]


A lot has changed in online marketing over the last 12 weeks — here' s your go-to resource for all the new content (in addition to your classes) at for 3rd quarter 2014.  Bookmark this page so you can return to it when you need answers fast! How to Get More Sales from Your [...]


Forum Focus for Oct 9, 2014

Forum Focus for

Our forum offers fascinating discussions and opportunities for our members to grow their brand using social media marketing.  Here are just some of this week's conversations: Great Q&A in the Forum from a dentistry practice that specializes in gentle, pain-relieving procedures. What attracts fans to a business page no one wants to talk about? Find [...]



In this exclusive case study, you'll learn how a local candy store's appearance on national television doubled as an opportunity to learn how to make better use of social media. You'll discover how they connect with their customers—near and far—in just a few hours a week. Based in Jacksonville, Fla., Sweet Pete's is an all-natural [...]