Blog
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Does it seem like the web is abuzz with Pinterest fever? No doubt you’ve been hearing a lot about this new social network lately and you’re curious: should I be using it for business? You can answer that question for yourself: are your clients primarily women? If yes, then JUMP onto Pinterest. Do. Not. Wait. [...]
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We’re so proud of our students and instructors who are in the headlines lately. They’re doing big things and using social media to promote their latest projects. Take a look: Our own YouTube101 instructor, Vanessa Wilson, was featured on ABC’s 20/20 as one of the enormously successful Generation YouTube entrepreneurs profiting from the video platform. [...]
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Small business owners: here’s a slick way to keep your online marketing campaign on track: watch this quick presentation on my 6 Elements of Your Social Media Strategy to keep you and your staff on track. No matter where you are in your online marketing, whether you’re just getting started or are a veteran, it [...]
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Great – you’ve started a blog for your business! Now what? Think of your blog as the hub of your Social News Network, allowing you to reach customers worldwide. What you want to tell them? If you did a television commercial, what would it include? What do you emphasize in your print ads? If you [...]
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Starting a small business blog is the most cost-effective way achieving job #1 for entrepreneurs: creating a demand for your product. But it’s not magic. Blogging takes time, creativity, and consistency to gain an audience and keep it. The biggest complaint about social media is that it can be a time drain, so I’ll be [...]
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Small business owners need to understand blogging best practices to be effective. If you want consumers to subscribe to your blog and keep them reading, give them great content on a regular basis. Once you’re ready to get started, or even if you’ve been blogging for a while, here is my advice on having the [...]
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Deer-in-the-headlights stares are what I see when I suggest to many of my clients they need to start a blog. “Who, me?” they ask. “I don’t have time for a blog.” Really? You have time for your Chamber of Commerce, Rotary, and other networking events, but you aren’t making time to connect directly with your [...]
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