Email Marketing
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Welcome to Part III of my Email Marketing Mini-Course. Part I focused on simple how-to’s you could put to work immediately to get started with an email marketing provider. Part II explained the most popular email marketing tools, their advantages and disadvantages, and gave you action items to get started. In Part III, we’ll look [...]
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Last week I shared with you how critical email marketing is to any small business, as well as how I’ve perfected a solution that sends me leads everyday by combining social media and email marketing. This week you’ll learn about email marketing solutions: a line up of products and how to evaluate which one is [...]
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Last year I was speaking at my local Chamber of Commerce meeting when I asked how many businesses were using email marketing. In a crowded room, I saw less than 3 hands go up. Why was I asking about email marketing, when I own a social media training company? Because it’s the net that catches [...]
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Updated Jan 2013. I’m featuring SocialMediaOnlineClasses.com student success stories, and we’re starting off with Margaret Travis of Eazy Peazy quilts. Margaret is part of the 3 Billion dollar quilt industry, and she designs accessories – handbags, pincushions, eyeglass cases, and specialty items for those in wheelchairs and walkers. Margaret began here as a student in [...]
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Which email marketing strategy is more important: B2B or B2C? Both! If you’re doing only one or the other, it’s time to start focusing your message to each group. Email marketing is especially effective for B2B and B2C because you can send a targeted message to each segment, versus using a website, blog, or social [...]
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Lesson updated November 2012. Get Informed Lesson 3 is THE most crucial part your social media strategy, because it alone determines whether your efforts will pay off. I’ll be saving you literally dozens of hours of research time with the tactics I’m sharing with you today. I used to spend weeks finding this information for [...]
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Social media can be intimidating to small business owners. All that new technology: who has time to learn it all and keep up with it? You’re too busy managing your inventory, your employees, payroll, and taxes. It doesn’t have to be that complicated. In fact, it can be downright simple. If you start small. So [...]
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