Today during my live Virtual Office Hours a student had this question: “One of my competitors has just Liked my Facebook page, and I really don’t want her seeing what I’m doing in my business. How can I block her from my business page?” Is it even possible to ban a user, and if you [...]
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October’s Bonus Webinar Increasing Your Facebook Engagement absolutely ROCKED the house. It had the highest attendance of any bonus webinar to-date and students RAVED about the it, so if you haven’t watched it, get on over to the Students menu and select Webinar Vault to access it (you’ve got to be a student to watch the whole [...]
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Facebook engagement is the gateway to capturing leads and generating sales from your business page. That’s why engagement is the new standard when it comes to Facebook: without it, your posts won’t appear in your Fans news feeds. It doesn’t matter if you have thousands of fans: if they aren’t seeing your posts, you’ve might [...]
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I just finished reading my favorite book of 2012: Talent is Overrated: What Really Separates World Class Performers from Everyone Else by Geoff Colvin. Why was it my favorite? Because it blows the lid off of the idea of inborn talent is what it takes to succeed. Super athletes like Tiger Woods and Jerry Rice, [...]
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It’s not easy to get valuable answers these day to social media questions. Ask them on the social network, and you get a lot of opinions, most of them contradictory, and it can be confusing to know who to trust or even where to go for serious help. That’s why I love the Community Forum [...]
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I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies. This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. [...]
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When you’re a time-pressed entrepreneur, you need how-to social media tutorials on YouTube. Not just any videos, but the outstanding ones that get to the point fast, demonstrate what you need to know step-by-step, and do it in under 3 minutes. Here you’ll find a quick list of my Social Media Minute tutorials on YouTube, [...]
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Facebook is the #1 social media tool my clients are interested in, and the majority of questions I get are about Facebook. It’s a platform that changes often — daily!! — making it almost impossible for small business owners to keep up on the latest changes. Facebook marketing is getting more challenging as their platform [...]
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As we approach the halfway point in the year, I wanted to look back at the Top Ten Blog Posts of 2012 and see what were the most popular posts here on SocialMediaOnlineClasses.com. For many, summer is a slower season, and this is a great time to review your business plan, find what’s working, pivot [...]
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In the final installment of success stories celebrating National Small Business month, I’m featuring a round-up of SMOC graduates and their stories: Carolyn Littell, a real estate agent in the north Georgia mountains (identifies herself as a “maverick”) was the first in her agency to offer her own website. Carolyn was considering taking an HTML [...]
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Updated Jan 2013. I’m featuring SocialMediaOnlineClasses.com student success stories, and we’re starting off with Margaret Travis of Eazy Peazy quilts. Margaret is part of the 3 Billion dollar quilt industry, and she designs accessories – handbags, pincushions, eyeglass cases, and specialty items for those in wheelchairs and walkers. Margaret began here as a student in [...]
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How is a business owner supposed to keep up with all of the changes to Facebook? Ever noticed that Facebook never comes out with versions, like 2.0 or 3.0? They don’t want to do anything that would alienate you from using it. They’ve watched enough Microsoft Windows debacles to learn to steer clear of naming [...]
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