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The key to getting results from Facebook is in posting content that generates reach and engagement. So how do you figure out what kind of posts your audience responds to best? This video looks at a simple way to identify which posts get the greatest reach and engagement so you'll know what kind of content [...]

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7 Surprising Secrets I’ve Learned from Beauty Vloggers

I have a confession to make  . . . I LOVE watching YouTube beauty and hair videos. In fact, over the past year I've been consuming a lot of beauty vlogger content: I drastically changed my hairstyle from blow-drying everyday to going naturally curly, and I needed a lot of help in maintaining my new [...]

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You're going to thank me for this . . . . I'm going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of your effort that leads to 80% of your results. As a small business owner, you need to be ruthless with [...]

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Visual Storytelling for Brands

  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The [...]

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Editor's note: Benjamin Kepner was a summer intern  at Socialmediaonlineclasses.com during 2014. A UGA graduate with a double major in International Business and Marketing, he lived in Spain, immersed himself in the culture, and worked in the school system as an English teacher to Spanish primary school students.  If you look at the number of online [...]

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A lot has changed in online marketing over the last 12 weeks — here' s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2014.  Bookmark this page so you can return to it when you need answers fast! How to Get More Sales from Your [...]

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In this exclusive case study, you'll learn how a local candy store's appearance on national television doubled as an opportunity to learn how to make better use of social media. You'll discover how they connect with their customers—near and far—in just a few hours a week. Based in Jacksonville, Fla., Sweet Pete's is an all-natural [...]

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Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com.  Here are member favorites from the first half of 2014: How do you decide where to spend your time marketing your local business? So many social networks and marketing options can be overwhelming. How can you ensure you’re focusing on tactics yielding [...]

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Robert Reich, the former Secretary of Labor under the Clinton administration, posted a commentary on his tumblr blog last week about American college graduates being over-educated and under-employed: "Too often in modern America, we equate “equal opportunity” with an opportunity to get a four-year liberal arts degree. It should mean an opportunity to learn what’s necessary to get [...]

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Facebook Image Sizes Cheat Sheet

The internet in increasingly dominated by visuals.  Yesterday, Dan Zarella, aka the Social Media Scientist, said he believes the future social media is in visual content. Pop quiz — what size should a Facebook post image be? Don't know? Don't worry! Here's our Facebook Image Cheat Sheet to the rescue! We've applied the 80/20 rule, [...]

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Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of content here:  what you see in this blog is only about 10% of it.  Our members get access to our classes, infographics, webinars and way more. How do I do it as a busy entrepreneur, [...]

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Over on our Socialmediaonlineclasses.com YouTube channel, we debut brief how-to videos tutorials to help you make the most of your time on social media. Our most popular videos of 2014 help college students, local businesses, and a lucky makeover winner, as well as teach you how to do Facebook ads, Hootsuite, and more. Learn how [...]

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  It's back to school time for students around the world — why not you too? Get caught up on the best presentations we offer here at Socialmediaonlineclasses.com. They cover a wide range of topics, from Social Media Strategy to Facebook to Pinterest.  So bookmark this page and return to if often when you need [...]

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Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You've probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still [...]

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