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  It's back to school time for students around the world — why not you too? Get caught up on the best presentations we offer here at Socialmediaonlineclasses.com. They cover a wide range of topics, from Social Media Strategy to Facebook to Pinterest.  So bookmark this page and return to if often when you need [...]

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Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You've probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still [...]

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Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco's deep discounting? This week’s case study focuses on a local meat market that uses their small, [...]

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Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t [...]

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Editor's Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She's a student at the Walter Cronkite School of Journalism at Arizona State University. Dell, Starbucks, and Dunkin' Donuts use Facebook, Twitter, and Pinterest to promote their brands, and expand knowledge of their products. Small businesses are no different in this respect. Their owners see [...]

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On June 6, Facebook business pages will have gotten a makeover. Again. Why are they changing things just when you got used to them? That's what you'll learn in this week's post:  the good, the bad, and the ugly that Facebook won't tell you. There are two major reasons why Facebook has chosen to make [...]

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How to Outsource Your Social Media Marketing

Startups and small businesses don't have the time to do everything themselves, and often social media marketing is one of the first services entrepreneurs look to outsource. Trusting your social media marketing to an outside firm is a big leap —  often one that leaves everyone disappointed.  In this week's post, I'll share my secrets [...]

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Free webinar Thurs, May 22 @1pm EDT/5pm GMT.  Join Maria Peagler for this brief live webinar: Learn how to successfully outsource your social media marketing Thurs May 22, 1pm EDT, 5pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Get [...]

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We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014.  Some results were expected, while others were shocking.  All are shown in the infographic below.  (Following the infographic is a brief explanation of the finding for each question) Please include attribution to http://socialmediaonlineclasses.com with [...]

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Join Maria Peagler for this brief live webinar: Learn how college students can differentiate themselves in a crowded job market Thurs April 24th, 1pm EDT, 5pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist FREE for enrolled college students or $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) [...]

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Social Media for Local Business Webinar Sneak Peek

Members had so many questions during the Social Media for Local Business webinar they stayed for an additional 30 minutes with loads of questions! The best member takeways were: how to get a steady stream of new customers which local resources were best for their business type how to optimize social resources to help local [...]

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// How do you decide where to spend your time marketing your local business? So many social networks and marketing options can be overwhelming. How can you ensure you're focusing on tactics yielding the most return on investment (ROI) for your local business? Rely on the Social Media for Local Business infographic.  It reveals the [...]

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How can local businesses capitalize on social media marketing to compete with chains and online competition? This week's case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city. Greg Lee is the owner of G. Michael Salon [...]

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Join Maria Peagler for this brief live webinar: Learn how local businesses can get a steady stream of new customers every month Thurs March 27th, 1pm EST, 6pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Get Webinar FREE with [...]

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