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7 Surprising Mistakes You’re Making with Social Media

Ever wished you could have a professional analyze your social media efforts and provide suggested improvements?  That's what today's article is all about.  After years of training small business owners how to use social media, I'm sharing the biggest mistakes I see — and how you can avoid them. The audience you want may not [...]

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Facebook captures data on how your fans interact with your posts, their demographic info, and what posts they like best.  And Facebook shares it with you in a feature called Insights. Best of all,  results you see are unique to your fans. But Facebook page owners rarely use Insights.  Why? Because they're filled with numbers, [...]

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I don't advocate "buying" Facebook fans or other schemes that inflate your vanity metrics (it ends up hurting you far more than it helps).  That's why I'm thrilled to share you with a case study this week of an SMOC member who doubled her fan count in just one week - authentically. What was her [...]

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Which Social Network Should I Use for My Business?

In Lesson Three of my free Social Media Strategy class, I show small business owners how to determine which social network is best for their business in just 5 minutes (normally it would take months of market research to figure this out). J.O, a new member here at SMOC, has this question after doing the [...]

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I'm on vacation for the next 10 days, so I'm bringing you the Top Ten Articles of 2013. Use these articles as a checklist to review what's 2013 brought to social media, see what updates affect your business, and make necessary changes to get better results. Facebook experienced only minor changes over the last six [...]

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Marybeth Tawfik had a career as a photographer and an engineer, but her real passion is quilting.   She's lived all over the world, including Asia and Europe, and she's won European awards for her longarm quilting. She returned to her Athens, Georgia hometown and turned her passion into Cambridge Lane Studios, a local longarm quilting business.  She [...]

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Today during my live Virtual Office Hours a student had this question: "One of my competitors has just Liked my Facebook page, and I really don't want her seeing what I'm doing in my business.  How can I block her from my business page?" Is it even possible to ban a user, and if you [...]

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October's Bonus Webinar Increasing Your Facebook Engagement absolutely ROCKED the house. It had the highest attendance of any bonus webinar to-date and students RAVED about the it, so if you haven't watched it, get on over to the Students menu and select Webinar Vault to access it (you've got to be a student to watch the whole [...]

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4 Proven Secrets to Increasing Facebook Engagement

Facebook engagement is the gateway to capturing leads and generating sales from your business page. That's why engagement is the new standard when it comes to Facebook: without it, your posts won't appear in your Fans news feeds. It doesn't matter if you have thousands of fans: if they aren't seeing your posts, you've might [...]

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Book Review: Talent is Overrated by Geoff Colvin

I just finished reading my favorite book of 2012: Talent is Overrated: What Really Separates World Class Performers from Everyone Else by Geoff Colvin. Why was it my favorite? Because it blows the lid off of the idea of inborn talent is what it takes to succeed. Super athletes like Tiger Woods and Jerry Rice, [...]

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How to Get Serious Help for Your Biggest Challenges

It's not easy to get valuable answers these day to social media questions. Ask them on the social network, and you get a lot of opinions, most of them contradictory, and it can be confusing to know who to trust or even where to go for serious help. That's why I love the Community Forum [...]

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I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies. This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. [...]

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Infographics are hands-down the most popular tools I offer here at SocialMediaOnlineClasses.com. People love getting actionable tactics, organized and well-laid out for them. It's like having a marketing checklist right before your eyes. I enjoy the challenge of taking the best proven tactics and making them all accessible in an easy-to-read and get-it-a-glance format. While [...]

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How-To Social Media Tutorials on YouTube

When you're a time-pressed entrepreneur, you need how-to social media tutorials on YouTube. Not just any videos, but the outstanding ones that get to the point fast, demonstrate what you need to know step-by-step, and do it in under 3 minutes. Here you'll find a quick list of my Social Media Minute tutorials on YouTube, [...]

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