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A lot has changed in online marketing over the last 12 weeks — here' s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2014.  Bookmark this page so you can return to it when you need answers fast! How to Get More Sales from Your [...]

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In this exclusive case study, you'll learn how a local candy store's appearance on national television doubled as an opportunity to learn how to make better use of social media. You'll discover how they connect with their customers—near and far—in just a few hours a week. Based in Jacksonville, Fla., Sweet Pete's is an all-natural [...]

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Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com.  Here are member favorites from the first half of 2014: How do you decide where to spend your time marketing your local business? So many social networks and marketing options can be overwhelming. How can you ensure you’re focusing on tactics yielding [...]

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Robert Reich, the former Secretary of Labor under the Clinton administration, posted a commentary on his tumblr blog last week about American college graduates being over-educated and under-employed: "Too often in modern America, we equate “equal opportunity” with an opportunity to get a four-year liberal arts degree. It should mean an opportunity to learn what’s necessary to get [...]

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Facebook Image Sizes Cheat Sheet

The internet in increasingly dominated by visuals.  Yesterday, Dan Zarella, aka the Social Media Scientist, said he believes the future social media is in visual content. Pop quiz — what size should a Facebook post image be? Don't know? Don't worry! Here's our Facebook Image Cheat Sheet to the rescue! We've applied the 80/20 rule, [...]

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Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of content here:  what you see in this blog is only about 10% of it.  Our members get access to our classes, infographics, webinars and way more. How do I do it as a busy entrepreneur, [...]

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Over on our Socialmediaonlineclasses.com YouTube channel, we debut brief how-to videos tutorials to help you make the most of your time on social media. Our most popular videos of 2014 help college students, local businesses, and a lucky makeover winner, as well as teach you how to do Facebook ads, Hootsuite, and more. Learn how [...]

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  It's back to school time for students around the world — why not you too? Get caught up on the best presentations we offer here at Socialmediaonlineclasses.com. They cover a wide range of topics, from Social Media Strategy to Facebook to Pinterest.  So bookmark this page and return to if often when you need [...]

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Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You've probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still [...]

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Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco's deep discounting? This week’s case study focuses on a local meat market that uses their small, [...]

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Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t [...]

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Editor's Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She's a student at the Walter Cronkite School of Journalism at Arizona State University. Dell, Starbucks, and Dunkin' Donuts use Facebook, Twitter, and Pinterest to promote their brands, and expand knowledge of their products. Small businesses are no different in this respect. Their owners see [...]

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On June 6, Facebook business pages will have gotten a makeover. Again. Why are they changing things just when you got used to them? That's what you'll learn in this week's post:  the good, the bad, and the ugly that Facebook won't tell you. There are two major reasons why Facebook has chosen to make [...]

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How to Outsource Your Social Media Marketing

Startups and small businesses don't have the time to do everything themselves, and often social media marketing is one of the first services entrepreneurs look to outsource. Trusting your social media marketing to an outside firm is a big leap —  often one that leaves everyone disappointed.  In this week's post, I'll share my secrets [...]

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