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Help! My Marketing Isn’t Sexy!

Who loves getting a root canal? Anyone? Lawyers, dentists, accountants, waste management and funeral homes are businesses you'll see in every town across the United States. Exciting? No. Sexy? Absolutely not. But . . . when you need them, you REALLY need them. So how can you market an unexciting brand so people think about YOU [...]

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  You're going to want to bookmark this post . . . . . . I'll wait.  ;) "Why aren't I getting sales?"  That's a question I hear, all too often. In a moment, I'm going to show you how to exponentially increase your traffic, leads, sales by using social media marketing to increase the revenue in your business. [...]

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Socialmediaonlineclasses.com is now offering a full, online social media certificate training program. I've waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost. So here are the details: It's an online certificate program designed for [...]

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Social Marketing 2015 – Baby Edition Infographic

Do you feel overwhelmed by the sheer number of social networks? Not sure which one holds the most potential for your business? You're in good company. Most business owners are confused over which platform best suits them and their brand. That's what the Social Marketing 2015 infographic clarifies.  Not just social networks, but digital marketing that incorporates [...]

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Small Business Tactics You Can Use to Compete Against Big Box Competitors I got a call from a floral shop owner in a small town, and she was scared . . . One of the HUGE online floral brands was running Google ads that made them "appear" to be local. They had a big budget, an [...]

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Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We've gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social [...]

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Engagement Hacks to Use on Any Social Network

  "I need more engagement!" Sound familiar? Today I'm coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement. Let's get started — In 2015, video has the highest reach of any post type on Facebook. To be clear, that's video uploaded to Facebook, not linked to [...]

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I'm going to reveal a closely guarded secret that you won't hear from anyone else . . . Too many businesses never see a dime from their social media marketing. Don't let that be you. I'm going to show you exactly how to make money from your social media marketing. These tactics aren't about engagement, relationships, or fans. [...]

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The Ultimate Guide to Hashtags [INFOGRAPHIC]

<< Click on the infographic to download your own full-size version. Hashtags are ONE constant in an ever-changing social media world. So what are they and how can they help you in your online marketing? Rely on the Ultimate Guide to Hashtags infographic and this blog post, where I demystify the hashtag and everything you ever wanted [...]

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[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business. If you've been using social media marketing but haven't seen results . . . . . . then it's time for a do-over. And it starts with identifying [...]

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Facebook Marketing Infographic 2015 Edition

I've updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans.  I debuted the original infographic back in 2011, and it's continued to be the most popular infographic EVER at Socialmediaonlineclasses.com. So what's changed in 2015? Here are the 20% of [...]

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My Favorite 15+ Books for Small Business Owners

What's the one thing profitable business owners have in common? They're lifelong learners. After all, if you generate profits in your business year after year, you need to stay up-to-date on your industry, how business practices change, and how to stay current. As an author, I'm a voracious reader, not only of fiction, but non-fiction [...]

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100+ Social Media Marketing Resources from 2014

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. For the first time ever, we've gathered all those resources from this year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business [...]

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Have you considered crowdfunding your next project? If so, you definitely want to listen to today's interview with Ebony Love, founder of LoveBug Studios. She ran a successful crowdfunding compaign that generated over 2X her goal (and she admits she had a few #fails along the way). I was surprised at some of the revelations [...]

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