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My Favorite 15+ Books for Small Business Owners

What's the one thing profitable business owners have in common?They're lifelong learners.After all, if you generate profits in your business year after year, you need to stay up-to-date on your industry, how business practices change, and how to stay current.As an author, I'm a voracious reader, not only of fiction, but non-fiction business books. Today [...]

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Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. For the first time ever, we've gathered all those resources from this year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business [...]

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Have you considered crowdfunding your next project? If so, you definitely want to listen to today's interview with Ebony Love, founder of LoveBug Studios. She ran a successful crowdfunding compaign that generated over 2X her goal (and she admits she had a few #fails along the way). I was surprised at some of the revelations [...]

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Ever wish you could clone yourself to get more done? We're all striving to accomplish more with less resources in the 21st century, and that's especially true if you're a solopreneur or small brand. I've made it my mission to keep my business (and my training) as simple and elegant as possible. That makes it [...]

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How to Avoid Freebie Seekers in the Sharing Economy

I've got some tough love for you today . . . Do you give away too much in your business? We're in a "sharing economy" aren't we? You're supposed to give away content to get traffic to your website, to get engagement on your posts, and to ultimately generate revenue, right? After all, Seth Godin [...]

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In this exclusive case study, you’ll learn how a local handmade bike shop uses social media exclusively to market their business. You’ll discover how they invest just an eighth of their time to make personal connections with their audience. Founded in 2011, Firefly Bicycles is based in Boston, Mass., a city known nationwide for its [...]

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The key to getting results from Facebook is in posting content that generates reach and engagement. So how do you figure out what kind of posts your audience responds to best? This video looks at a simple way to identify which posts get the greatest reach and engagement so you'll know what kind of content [...]

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7 Surprising Secrets I’ve Learned from Beauty Vloggers

Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it. I have a confession to make  . . . I LOVE watching YouTube beauty and hair videos. In fact, over the past year I've been consuming a lot of beauty vlogger [...]

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You're going to thank me for this . . . . I'm going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of your effort that leads to 80% of your results. As a small business owner, you need to be ruthless with [...]

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Visual Storytelling for Brands

  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The [...]

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  A primer for U.S. brands on how to approach social media marketing in Europe. A guide to cultural differences, privacy concerns, corporate restrictions and more. Europeans have fewer contacts in social networks because they are selective in whom they choose to interact with, and have a higher resistance to sharing, compared to Americans. Therefore, [...]

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A lot has changed in online marketing over the last 12 weeks — here' s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2014.  Bookmark this page so you can return to it when you need answers fast! How to Get More Sales from Your [...]

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In this exclusive case study, you'll learn how a local candy store's appearance on national television doubled as an opportunity to learn how to make better use of social media. You'll discover how they connect with their customers—near and far—in just a few hours a week. Based in Jacksonville, Fla., Sweet Pete's is an all-natural [...]

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Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com.  Here are member favorites from the first half of 2014: How do you decide where to spend your time marketing your local business? So many social networks and marketing options can be overwhelming. How can you ensure you’re focusing on tactics yielding [...]

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