How-To
Every week a new story surfaces about large companies being hacked: this week it’s LivingSocial; earlier in 2013 it was Facebook, WordPress, Evernote, Microsoft, and NBC. So what does that mean for a small business owner who doesn’t have the resources to recover from a large-scale attack? It means that it’s not a question of [...]
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Facebook engagement is the gateway to capturing leads and generating sales from your business page. That’s why engagement is the new standard when it comes to Facebook: without it, your posts won’t appear in your Fans news feeds. It doesn’t matter if you have thousands of fans: if they aren’t seeing your posts, you’ve might [...]
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I just finished reading my favorite book of 2012: Talent is Overrated: What Really Separates World Class Performers from Everyone Else by Geoff Colvin. Why was it my favorite? Because it blows the lid off of the idea of inborn talent is what it takes to succeed. Super athletes like Tiger Woods and Jerry Rice, [...]
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Announcing a big upgrade to Virtual Office Hours here at SocialMediaOnlineClasses.com: video chat! You’ll be able to see me live and share your screen, so we can see each other face-to-face and I can view your screen to see exactly what you do. Virtual Office Hours here at SocialMediaOnlineClasses.com have long been a popular feature [...]
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What’s being said about you & your company this week? Last month? A year ago? Have you kept up with the lastest industry news? What about the last conference you attended? Did you stay in touch with all of those new contacts? Are you staying abreast of your competition’s latest news? All of these items [...]
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“I don’t have time!” Do you say this often? I hear it repeatedly from my clients: “I don’t have time to take another class. I get too busy and can’t finish them.” You will never again utter that phrase after today. How? I’m bringing you advice from 168 Hours author Laura Vanderkam. (Get the interview and [...]
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Summer’s almost over! My family has enjoyed traveling across the United States, going to Scout camp, visiting relatives, and hanging out with friends at the pool. What about you? My boys are going back to school this week, and summer is almost over. You’ve received two incredible incredible offers from me this summer (the Facebook [...]
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It’s the #1 question I get from new clients: “I don’t know where to start and I’m overwhelmed. How do I get it all done?” I’m pulling back the curtain and giving you a backstage pass to exactly how I accomplish all of my social media: content development, sharing, measurement, scheduling, and a system to [...]
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I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies. This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. [...]
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When you’re a time-pressed entrepreneur, you need how-to social media tutorials on YouTube. Not just any videos, but the outstanding ones that get to the point fast, demonstrate what you need to know step-by-step, and do it in under 3 minutes. Here you’ll find a quick list of my Social Media Minute tutorials on YouTube, [...]
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Facebook is the #1 social media tool my clients are interested in, and the majority of questions I get are about Facebook. It’s a platform that changes often — daily!! — making it almost impossible for small business owners to keep up on the latest changes. Facebook marketing is getting more challenging as their platform [...]
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