Social Media for Small Business
I received this question from Flora over the weekend: I just learned about you via your Pinterest infographic on Michelle Shaeffer’s site. It was wonderful to better understand Pinterest, but there is one aspect of it that’s still troublesome to me. How do I avoid self-promotion and yet attract visitors to my site with the [...]
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As we approach the halfway point in the year, I wanted to look back at the Top Ten Blog Posts of 2012 and see what were the most popular posts here on SocialMediaOnlineClasses.com. For many, summer is a slower season, and this is a great time to review your business plan, find what’s working, pivot [...]
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In the final installment of success stories celebrating National Small Business month, I’m featuring a round-up of SMOC graduates and their stories: Carolyn Littell, a real estate agent in the north Georgia mountains (identifies herself as a “maverick”) was the first in her agency to offer her own website. Carolyn was considering taking an HTML [...]
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Updated Jan 2013. I’m featuring SocialMediaOnlineClasses.com student success stories, and we’re starting off with Margaret Travis of Eazy Peazy quilts. Margaret is part of the 3 Billion dollar quilt industry, and she designs accessories – handbags, pincushions, eyeglass cases, and specialty items for those in wheelchairs and walkers. Margaret began here as a student in [...]
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How is a business owner supposed to keep up with all of the changes to Facebook? Ever noticed that Facebook never comes out with versions, like 2.0 or 3.0? They don’t want to do anything that would alienate you from using it. They’ve watched enough Microsoft Windows debacles to learn to steer clear of naming [...]
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Lately I’ve been stressing to my students and consulting clients how important it is to solicit recommendations from happy clients. Why? Because if you don’t ask, people don’t think to offer. It’s that simple. Recommendations are one of the BEST ways to stand out among a sea of profiles that start to look the same. [...]
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I’m seeing a consistent trend among my Mastermind Consulting clients: they’re not asking their current networks to help them promote new business ventures. Sure, ultimately it’s up to you to promote your latest projects on your own social networks, but we all have an inherent narrowness to our connections: we tend to include people in [...]
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Updated Jan 2013. Get Informed Ever wished you could get feedback on your business page from an expert? Wish granted! Here’s a social media makeover for Jenifer Dick of 42Quilts.com. Jenifer is a SocialMediaOnlineClasses.com student who has taken Facebook and Pinterest classes and already has a strong social media presence, but she asked me for [...]
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Does it seem like the web is abuzz with Pinterest fever? No doubt you’ve been hearing a lot about this new social network lately and you’re curious: should I be using it for business? You can answer that question for yourself: are your clients primarily women? If yes, then JUMP onto Pinterest. Do. Not. Wait. [...]
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Congratulations to Spring Creek NeedleArts for winning the Facebook Page Makeover contest! Thank you to everyone who entered the contest over on Facebook to celebrate SocialMediaOnlineClasses.com reaching over 500 fans. Watch the makeover here and you can use the suggestions to give your own page a turbo-boost:
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I’ve presented workshops at several conferences this week, and the #1 pain point I hear from business owners is “I’m overwhelmed and don’t know where to start!” Many entrepreneurs are lost in the sea of complexity that is social media. So, the easiest path is to do nothing. Not anymore. My Social Media Campaign checklist [...]
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I’ve been asked repeatedly by my students for a LinkedIn class: they know they need to be active there, but have yet to get any meaningful business from it. My own experience with LinkedIn was tainted by an inauthentic group moderator using his Social Media Group for affiliate income. So I had pretty much written [...]
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