Video
Today’s guest post is from Jan Hickel (@JustJanH on Twitter), who has booked thousands of guests for a regional news/entertainment show as well as an international news network. Today is Part One of Jan’s post: The Do’s for Getting Booked. Part Two will be The Don’ts of Getting Booked. Getting booked on a local, regional [...]
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We’re so proud of our students and instructors who are in the headlines lately. They’re doing big things and using social media to promote their latest projects. Take a look: Our own YouTube101 instructor, Vanessa Wilson, was featured on ABC’s 20/20 as one of the enormously successful Generation YouTube entrepreneurs profiting from the video platform. [...]
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Small business owners: here’s a slick way to keep your online marketing campaign on track: watch this quick presentation on my 6 Elements of Your Social Media Strategy to keep you and your staff on track. No matter where you are in your online marketing, whether you’re just getting started or are a veteran, it [...]
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Chances are if you’re a small business owner, high-priced commercials are out of the question. Lucky you! In today’s age of social media, commercials aren’t nearly as effective as a DIY YouTube video. Who, me? Yes, you. You don’t have to be a video pro to create an authentic video that showcases your business. How [...]
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How are you using social media to stand out from your competition? Have you effectively differentiated yourself, especially on social networks? The challenge in using any social media channel is you’re playing by their rules: Facebook, Twitter, LinkedIn, YouTube and other major players want a consistent look and feel for their users, but the result [...]
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Video is a terrific medium for business professionals to show the human side of their brand. However, many of my clients are hesitant to go on camera, no matter how fabulous their company is. They are highly uncomfortable with the idea of putting themselves on a YouTube video for the world to see. If you’ve [...]
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Small business owners need to understand blogging best practices to be effective. If you want consumers to subscribe to your blog and keep them reading, give them great content on a regular basis. Once you’re ready to get started, or even if you’ve been blogging for a while, here is my advice on having the [...]
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Today I’m a guest blogger over at MarketingMel’s wonderful online marketing blog, and I’m offering a primer for growing your small business using social media. I give you a step-by-step guide to getting started, how to be efficient and effective, and be your best self. Visit MarketingMel’s blog and check it out. And thanks Mary [...]
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Last week I had a great question that arose during an all-day workshop I was conducting for a client. “What do we do if someone posts something negative about our company? How do we handle that?” This is THE question in the back of all entrepreneurs’ mind when they start out in social media, and [...]
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Lesson updated November 2012. Get Informed Lesson 3 is THE most crucial part your social media strategy, because it alone determines whether your efforts will pay off. I’ll be saving you literally dozens of hours of research time with the tactics I’m sharing with you today. I used to spend weeks finding this information for [...]
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Lesson updated November 2012. Get Informed Why should customers choose your company? What’s in it for them? Identifying the why in your social media strategy is often the toughest step, because it requires you to differentiate your products from all the rest and tell why you’re special. This is the challenging part of marketing that [...]
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I attended Kennesaw State University’s Social Media Integration conference, hosted by their Center for Sustainable Journalism. What a weekend! The best and the brightest in social media attended, presented, and networked, and it was a gold mine of ideas, case studies, and results. Here are my favorite lessons from this weekend: Nothing beats face-to-face interaction. [...]
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Video is the fastest growing area of social media, and probably the most intimidating for small businesses. The first thing business owners think of is big-budget, highly-produced video that takes a lot of time and resources to create. Actually, the most effective videos are the ones that show you and your staff authentically, and give [...]
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