J.O, a new member here at SMOC, has this question after doing the exercise in Lesson Three and getting his results:

Facebook vs. Twitter?

J.O. is wondering whether Facebook or Twitter is best for his business.  After all, Facebook is the network of 1 billion users, and Twitter is a great way to get found with hashtags and conversations around his business.

But the answer was surprising:  neither Facebook nor Twitter was best for his business.

Why?

The Surprising Solution

J.O.’s business is all about finding jobs online.  Three social networks will be best for his business:

1. LinkedIn is the top choice for anyone searching for a job.  It’s become the human resources database of the 21st century, and LinkedIn is continually evolving to make job hunting the #1 focus for people here.
2. Google+ is the second choice because of it’s boost it gives to search engine results.  By posting here regularly, J.O.’s website & Google+ page will appear higher in Google search results, and drive more traffic to his website.
3. YouTube is the third social network that completes the solution for J.O.’s business, as it’s the second largest search engine behind Google, and will again help his Google search engine rankings.

Watch the Video

Wondering which social network is best for your business?  Members can watch the video showing the case study of J.O.’s business and find out — in just 5 minutes — which social network you should use for best results.

I’m on vacation for the next 10 days, so I’m bringing you the Top Ten Articles of 2013.

Use these articles as a checklist to review what’s 2013 brought to social media, see what updates affect your business, and make necessary changes to get better results.

Facebook experienced only minor changes over the last six months, but LinkedIn? Wow! It’s an entirely new social network for B2B.

Mark some time on your calendar so you can read one article each day and then — most importantly — execute it.

1. Facebook Marketing Infographic
2. The Ultimate Guide to Profitable LinkedIn Networking [INFOGRAPHIC]
3. My Social Media Presentations, Templates and Videos
4. First 100 Days of 2013 Challenge: Creating a Social Media Action Plan
5. Marketing Infographics on Facebook, Twitter, Pinterest, Social Media Strategy & More
6. Pinterest Marketing Infographic
7. LinkedIn Sales Checklist Infographic: 5 Ways to Rock Your Profile & Generate Leads
8. Social Media Strategy Chart [INFOGRAPHIC]
9. First 100 Days of 2013 Challenge:  Set Your Social Media Goals
10. How to Drive Sales Using Pinterest Boards (Social Media Makeover VIDEO)

Which one will you be acting on this summer to grow your business? Share your strategies in the comments.

Marybeth Tawfik had a career as a photographer and an engineer, but her real passion is quilting.   She’s lived all over the world, including Asia and Europe, and she’s won European awards for her longarm quilting.

She returned to her Athens, Georgia hometown and turned her passion into Cambridge Lane Studios, a local longarm quilting business.  She rents space in the artsy Chase Street Warehouse district and collaborates with a University of Georgia (UGA) art professor for a line of custom pillows.

But when it came to marketing, Marybeth wasn’t quite as inspired. She was unsure what the best social network was for her business:  would it be Facebook, Pinterest, or what about Google+?  She had a clean, beautifully designed website:  did she really need a blog too?

The sheer volume of online marketing choices and the work involved in them was overwhelming for this solopreneur to wade through:  which one would offer the best results for promoting her business?

After some initial experimentation, Marybeth found Facebook to be the highest-performing social network for Cambridge Lane, and her results are nothing short of incredible — 200% Fan Reach

Compare that to the 17% reach for the average Facebook page, and Marybeth gets almost 10x that — making her a social media phenomenon.

How’d she do it?  Think you need a huge fan base to get awesome results?

Read on for details, including screenshots, stats, and how you can apply her tactics to your own Facebook page.

Cambridge Lane Studios By the Numbers

• Facebook Page:  established 2011
• Page Likes:  155
• Highest Post Reach:  315
• Most Viral Post:  50% (avg virality for a FB post is 1.92%)

While Cambridge Lane Studio has a small number of fans, they’re highly interested in Marybeth’s longarm quilting, so they are far more valuable than a fan base of thousands who have no interest in her products.

Her concentrated fan base also contradicts the notion that you need a huge fan count to get results on Facebook.

How Marybeth Did It

Marybeth will be the first to admit she doesn’t have a marketing background, nor does she really enjoy promoting herself.  She views her Facebook page as a true community, listens to her fans, and posts what interests both herself and her audience.

It’s All About the Photos

Marybeth is an excellent photographer and she takes a lot of photos of her client’s quilts, both in progress and finished.  In effect, she’s offering the most popular part of any quilt guild meeting:  show and tell, done online on her Facebook page:

Photos get the highest engagement of any post on Facebook.

Give Your Fans Their 15 Minutes

The beauty behind what Marybeth does as a longarm quilter is her work is a collaboration:  she finishes the quilt top that her clients have lovingly made over weeks, months, and sometimes years.  Every quilt has a story, and each quilter (or quilt owner) wants to show off their finished quilt.  By sharing photos, Marybeth brags a bit about her clients.  Their friends, family, and quilt guild members get to see the beautiful quilts right on Facebook, and prospective customers get to see her work.

Asking for opinions gets more engagement, Likes, and Shares.

Marybeth also asks her fans’ opinions about the quilt photos she shares, and they love giving their replies.

 Listen. Then Educate

Are you listening to your clients?  What are their biggest questions?  Answer them publicly on Facebook.  This tactic gets huge responses from Marybeth’s fan base, especially about hot topics like pricing:

Link to a helpful resource, tie it to fan questions, and ask for opinions.

The Path to 50% Virality

What is virality on Facebook, exactly?  It’s the percentage of fans who have interacted with your post (Likes, Comments, Shares) divided by the number of fans who actually saw it.  So if you have 300 people see a post, 50% virality means 150 people interacted with it.

The average post virality is 1.92%.  It’s not easy to get people to interact with your posts, as Facebook is a noisy place.  It’s like trying to be heard on the floor of the New York Stock Exchange.

But Marybeth does it.  Her highest post virality is 50%, an astounding achievement:

Virality is critical for your fans to continue seeing your posts in their NewsFeed.

Notice the top 6 posts on Cambridge Lane’s page are all above 10% virality:

How Can You Get Similar Results?

First, realize that quilting is a social & visual business.  That makes getting engagement somewhat easier, as Marybeth does have a visual product to start with, and one that gathers women & men together in social communities to quilt, share, and learn in quilting guilds and bees.

If your business isn’t visible or social, don’t let that stop you.  In last month’s Visual Social Media bonus webinar, I profiled multiple brands overcoming this obstacle, including Waste Management, Southwest Airlines, and others.  If they did it, you can too.

Here are the key tactics for Cambridge Lane Studios that you can learn from:

• Take photos.  Every post Marybeth does includes a photo.  Use your iPhone to take compelling photos & videos.  Refer to the Visual Social Media bonus webinar for detailed examples and tactics.
• Show off your client’s work.  Give them their 15 minutes of fame.
• Ask for your fans’ opinions
• Listen to your clients, your fans, and refer them to excellent resources.
• Did I mention photos?  Yes, it’s really THAT important!

If you enjoyed this case study, let me hear from you in the Forum!  And look for more case studies soon, including one small business owner who got 800 new fans in one week!

How can you make sure you’re profiting from their latest changes to build a profitable network?  Study the Ultimate Guide to Profitable LinkedIn Networking infographic.  It outlines 64 powerful tactics in eight categories; use it as a menu to pick and choose the ones the suit you & your business.

Browse the explanations of each tactic, why it’s important, and what it can do for you.

Remember to share this infographic with your own network, using the social buttons at the top & bottom of this post.

Profile

1. Use headshot photo, not your logo

The biggest sign you’re an amateur on LinkedIn is not uploading a headshot to your profile, or using an unprofessional one.  You’re here to make B2B connections, so present yourself as a professional by investing in and using a polished headshot.  Your logo isn’t you: let people see you and get to know you.

2. Write headline with keywords

Make finding you easy on LinkedIn by using the popular keywords people use when searching for your products/services.  Your headline, summary, skills & expertise should all contain the most-used keywords for your industry.

3.  Claim your custom LI URL

This is the web address of your individual LinkedIn profile.  LinkedIn initially creates a URL with your name followed by a long string of numbers, and it’s simple to change that to something easier to link to as well find in search.  Decide whether you want to use your name or your keywords in your URL.

4.  Add multimedia to your Gallery

A new feature of LinkedIn is the ability to add video, photos, PDFs, and audio to almost any section of your profile.  LinkedIn calls this the Gallery, and it’s a powerful way to set yourself apart using an introductory video, free whitepaper, screenshot of your website, or other key resource.

5.  Get 2+ recommendations

LinkedIn doesn’t consider your profile 100% complete until you have at least two recommendations.  That’s critical, as your profile won’t rank well in LinkedIn search until it’s 100% complete.

6.  Connect with people who view your profile

Both LinkedIn free and premium accounts tell you who’s been viewing your profile recently.  Reach out to those people and offer to be helpful:  introduce yourself and make a genuine connection.  You never know where it will lead.

7.  Add links for calls-to-action

You can add hyperlinks to your profile as calls-to-action.  Make the most of your profile by giving people actionable steps to connect with you, get a free resource, or call you.

8.  Customize contact info with CTA

Each profile has a Contact Info section, and this is a hugely underused tool.  You can add up to three hyperlinks here, and customize them so they are calls-to-action instead of just the standard Website, Blog, and Email links.

Company Page

9. Build robust company page

Think of your company page as a mini-website within LinkedIn.  Yes, it’s that awesome.  You can add a banner to your page, include videos and testimonials for each product, and write posts as your business.

10. Add your products/services

Add  your most popular product/service offerings, including keywords and a detailed description.  This lets people see exactly what you offer within the traditional LinkedIn company page format, without having to search on your website.

11. Add video for each product

If you have a video for each of your offerings, add it to your page.  Video immediately attracts visitor’s interest, puts a human face to your brand, and allows you to make a connection.

12.  Include deep descriptions

Be detailed about what you offer, ensuring your descriptions includes answers to the most frequently-asked questions about your products.  Also consider stamping out objections here as well.

13.  Get recommendations for each product/service

Just like you can get a recommendation from another LinkedIn user for your profile, you can do the same for each of your products.  Recommendations are a much stronger credibility-builder than endorsements, as your clients can include specific details about their results with you.

14.  Post updates from company

Write posts from your business at least once per week to keep your brand visible.  LinkedIn removed the ability to do this via RSS feeds with their latest updates, so create a schedule and be consistent with your posts.

15.  Link to product pages

When writing posts from your personal profile, link to your product pages so readers can view your offerings within LinkedIn.  This is a quick way to highlight your products/services without people having to leave LinkedIn.

16.  Mine Insights for follower info

LinkedIn offers excellent analytics about visitor traffic to your page, as well as demographic data about your visitors including job title, geographic location, industry, and more.

Search

17. Search for sales leads

LinkedIn’s powerful search feature goes largely untapped by many a small business owner.  Don’t count yourself as one of them.  Search for individuals within your target demographic, invite them to connect, and start building profitable relationships.

18. Find college alumni

Not sure where to start building your strategic network?  Start here, with alumni from your alma mater.  Don’t limit yourself to only fellow students:  search here for staff and professors as well.  They can be a wealth of connections and advice.

19.  Search employees by company

You can search for potential connections at a specific company, so if you’ve previously worked at IBM, had Coca-Cola as a client, or want to reach out to people you met at a recent trade show, LinkedIn makes it easy using the Company search filter.  Reach out to colleagues you’ve worked with at past employers, existing contacts vendors and professional associations, and potential leads at target organizations.

20.  Filter results geographically

Here’s where you can get local:  if your clients are located within a specific region, you can filter your search results by location.  If you know your most profitable clients tend to be in certain zip codes or cities, focus your networking by using this powerful search filter.  If you’ve got an upcoming meeting in another city, search for potential leads you can connect with while you’re on the road.

21.  Save searches & have LinkedIn email results weekly

Few people know about this outstanding time-saver:  you can save the searches that yield the most promising target connections and have LinkedIn email the results to you weekly.  You get new contacts matching your ideal demographic without having to spend time searching for them.  Savvy marketers use this feature as their own sales force.

22.  Save up to 3 searches

With a Basic account you can save up to three searches and have their results emailed to you weekly.  Use this feature to yield the most profitable leads for your business, whether they be for potential sales, strategic alliances, or joint ventures.  Premium account holders get additional searches and more results.

23.  Search Groups & Companies

Get ultra-specific by searching for connections within LinkedIn Groups or specific companies.  If you serve clients in the accounting niche, this is where you can search for connections within groups you belong to or by a particular firm.

24.  Search for jobs by industry

Looking for a new career or need your first job?  LinkedIn search will yield far better results than generic online recruiting sites where you’re resume never gets viewed by a human.  If petrochemical research is your dream job, you can look for connections within that industry and start building foundational relationships that could be your answer.

Gallery

25. Include multimedia on profile page

The new Gallery feature is a smart and simple way to add photos, video, .PDFs, and audio to your profile.  Gallery replaces the old apps that you had to use to add any external content.  You can no longer import your blog’s RSS feed; instead, write an update that links to the post.

26. Any section can have a gallery

Any section of your profile, from Summary to Experience, can have a gallery associated with it (Projects cannot have a gallery).  You can also reorder your sections, so if your Work Experience is what you want viewers to see first, you can move that to the top of your profile.

27.  Add photos, videos, PDFs

Add photos to showcase your most popular products, your latest conference lecture, or your brick & mortar store.  Video has enormous potential here as a friendly 30-second introduction and how-to solutions that showcase your expertise.  PDFs are valuable as reports or whitepapers.

28.  Insert links in gallery descriptions

You can add a short description to each gallery item.  Solve people’s pain points here, and insert a URL where people can learn more.  While LinkedIn doesn’t allow you to add a hyperlink to the description, people can copy & paste the URL into their browser.

29.  Create 30 sec welcome video for LinkedIn

LinkedIn superconnectors have one common element:  a polished, brief introductory video on their profile.  They greet you, give their elevator pitch, and tell you how to best get in touch with them.  If you have the budget for a slick, professionally produced video, go for it.  If not, an authentic one using your smartphone video or digital camera works just as well.

30.  Write actionable gallery titles

Solve a problem, give people a solution or an action they can take with your gallery titles, and visitors are far more likely to check out the descriptions.  Tell people what your gallery resources will do for them with a compelling title that makes them curious enough to click to read more.

31.  Include CTA  in descriptions

Include a call-to-action in the description, offering a bonus for LinkedIn users.  For example, you could offer a free report with a bonus checklist if visitors use the code LINKEDIN.  Make visitors feel like they’re getting something special with your call-to-action.

32.  Send to landing page for optin

For best results, send visitors to a landing page (a special page created solely for the purpose of capturing these visitors and their contact information) exclusively for LinkedIn.  Here’s where they can optin to your mailing list to get their special report and bonus.  Welcome them with open arms, make it simple to optin, and solve their problem, and you’ve established yourself as a valuable, trusted resource.

Groups

33. #1 Rule: Engage, don’t broadcast

Groups tend to have a spammy reputation because so many LinkedIn users simply blast their marketing message in the discussions without ever doing any real networking.  That makes it easy for you to stand out by being authentic.

34. Ask colleagues for groups they use

Before making the plunge to join a group, ask trusted colleagues for the groups they use the most.  Notice which groups get recommended over and over again, and you’ll immediately know which ones hold value for you.

35.  Review group content before joining

LinkedIn groups are either open or closed:  open groups allow you to review their members and discussions before joining, while closed groups don’t.  Search for groups related to your industry and review the open ones for what types of interactions and engagement happen here.

36.  Are connections group members?

When you view a LinkedIn group, you’ll see which connections are members.  You’ll notice a trend here:  some members join as many groups as they can, in hopes of raising their profile visibility.  They show up in almost every relevant group but do little to add value to the discussions.  Other, more thoughtful connections, join only those groups they’re truly interested in participating in.  Look for those thoughtful members in your groups.

37. Introduce yourself once joined

Once you join a group, do an introductory discussion introducing yourself, what you do, and what you hope to provide and get from the group.  You’ll immediately be welcomed by the group’s most active members.

38.  Initiate & participate in discussions

Discussions are the heart of groups, and you can set yourself apart as an expert and a valuable connection by responding to member’s question.  Be helpful here; don’t use discussions as a marketing opportunity.  Some groups will remove your response and your discussion from the group for doing so.

39.  Increases visibility in LinkedIn & traffic to your website

A key benefit of joining a group is it immediately increases your profile visibility:  anytime members search for your products/services, you’ll show up in their results.  Your profile photo and link also appear in group discussions, and you’ll find you get new connections requests and profile views from group members.

40.  Great place to ask questions

Groups have many knowledgeable members who enjoy assisting others, so start a discussion and ask a genuine question you need help with.  It’s a great way to find smart solutions, savvy connections, and expand your reach within LinkedIn.

Connections

41. Quality connections are paramount

While more connections do expand your network and visibility in Search, the quality of your connections will be the deciding factor in whether or not people decide to do business with you.  Expand your network wisely, focus on those connections most likely to be interested in your products/services, and you’ll see the most success here.

42. Start w/colleagues, alumni

A simple place to start expanding your LinkedIn network is with your college alumni and co-workers, both current and past.  Six degrees of separation no longer exists in today’s uber-connected world, and you never know who your connections could introduce you to.

43.  Expand to clients, vendors

Remember to include your clients — after all, they are your biggest fans and can provide recommendations for your business.  Also include any vendors you use and trust.  After all, if you’re a client, it’s likely that many of their other clients would be interested in connecting with you as well.

44.  Include past employers

Bosses and colleagues at past employers are some of the best connections you can cultivate on LinkedIn.  They know the quality of your work and your character, and are likely to introduce you to their own network connections.  Employment is no longer a lifetime guarantee, and everyone keeps their options open.  Use that to your advantage.

45.  Add mentors, professors

Remember your favorite college professor?  She’s likely to be on LinkedIn, as are your mentors, advisors, and counselors.  Their vocation is helping others, and they often go further in helping their contacts than other professionals on LinkedIn.  Be sure to reach out to them.

46.  Invite leads found via search

If you’re using Search on a regular basis — or having Saved Searches emailed to you — invite those potential connections to become a contact.  You can then search their contacts for potential leads, exponentially enlarging your network.

47.  Connect w/industry experts

Who are the top thought leaders and respected professionals in your field?  If you could meet any one of them at a conference (if you could get through the crowds), who would it be?  Why not reach out to them on LinkedIn?  If they use it regularly, instead of having a profile they rarely use, they’ll almost always be open to new connections.

48.  Identify superconnectors

Superconnectors are those individuals who have large networks of diverse professionals from a wide variety of industries, and who enjoy introducing people to forge new relationships. Keith Ferrazzi, author of Never Eat Alone, is a superconnector.  Lawyers, politicians, restauranteurs, and Chamber of Commerce directors are often superconnectors open to invitations to connect and create pay-it-forward relationships.

Endorsements

49. One-click credibility

LinkedIn’s most popular new feature is the Endorsement:  a one-click recommendation of a connection for a specific skill.  No testimonial is necessary:  just click on a specific skill for a connection and your head shot appears next to that skill, showing you endorse them.  It’s a highly visual and simple way for LinkedIn to display the credibility of its users.

50. Add skills to your profile first

The first endorsements you’ll receive are those for skills you’ve already listed on your profile.  Be focused here on both your strongest skills and those critical to the success of your industry.  Have talent few others do?  Definitely highlight those here and your profile will stand out.

51.  News Feed shows latest

Whenever you offer or receive a new endorsement, that activity appears in your connection’s latest News Feeds.  So rather than endorse colleagues in a one-time session, it benefits you to spread out your endorsements over time for greater visibility for both you and your connections.

52.  No opportunity for detail

Endorsements don’t allow you to go into detail about why your colleague is awesome at blogging or marketing.  It’s one-click ease simply displays their headshot next to your skill as an endorsement.  LinkedIn’s Recommendations offer the ability to write a detailed description of why you recommendation a connection, and a compelling story here definitely helps people understand the degree to which this person actually made a difference for you.

53.  Email notifications for new

LinkedIn emails you when you receive a new endorsement on your profile.  Use this as a reminder to send that person a gracious “Thank You” in a LinkedIn message.  Most people don’t thank their endorsers, and you’ll stand out from the rest as someone who went the extra mile.

54.  Endorse top colleagues

Start giving Endorsements with those whom you have a long-standing working relationship.  They’ll be honored to have received your “seal of approval” and will likely do the same in return.

55.  Endorse wisely, ethically

Because you cannot add context or detail to Endorsements, use this feature wisely.  Only endorse those connections with whom you have a genuine working relationship and can honestly say to a connection, “You can trust this person.”

56.  Recommendations allow detail, while endorsements are quick & lite

Endorsements are the “lite” version of LinkedIn Recommendations, which allow you to write a detailed testimonial of a connections work and your experience from it.  The appeal of Endorsements is their quick one-click ability; Recommendations take time and thought to do well.

Recommendations

57. Recommendations set you apart as trustworthy

One LinkedIn profile tends to look the same as the next, unless you have Recommendations, which set you apart from the crowd as having earned a testimonial.  LinkedIn considers these so critical that your profile isn’t considered 100% complete until you have two testimonials.

58. Ask for recommendations from clients

The key to getting Recommendations? Ask.  Your first group to tap?  Your best clients — those with whom you have a long-standing relationship.

59.  Provide recommendations consistently

A good Recommendation takes time and thought to do well:  you can’t just whip something off and be done with it.  That means your connections will appreciate it all the more when you provide a Recommendation for them.  Do this consistently and you’ll have generated enormous good will among your network.

60.  Be specific when writing recommendations

The best Recommendations are specific, not only in what skills the person has, but in how they benefited you.  What character traits do they have that set them apart?  General Recommendations hold little true value, but one flush with details is pure gold.

61.  Only LinkedIn users can provide recommendations

If you want a Recommendation from your last employer but she’s not a LinkedIn user, you’re out of luck.  Only people with a LinkedIn profile can Recommend you on this social network.  So when asking for Recommendations, ask from those who are on LinkedIn, and that they provide it in LinkedIn (instead of via email or other less visible location).

62.  Strengthens client relationships

Providing a Recommendation to a client bolsters that working relationship in a way that few other things do.  Recommendations are a rare currency, and can only be earned.  When you offer one for a valued client, you’ve strengthened that bond and furthered the trust between you.

63.  Create system of asking for recommendations

The savviest LinkedIn users create a systemized way of asking for Recommendations on a regular basis.  I’ve seen this done in multiple places, including websites and email signatures.  ”We’d be honored if you provided our business with a LinkedIn Recommendation” and include hyperlink to the exact location to do so.

64.  Provides details missing from endorsements

Recommendations are the deep dive into details that is missing from Endorsements.  Recommendation = comprehensive testimonial.  Endorsement = thumbs up.

How to Build Your Profitable Network

Now you have the tools and advice to begin building a profitable network on LinkedIn. What was new that you didn’t know before? How well are you using LinkedIn to generate leads and new opportunities?  The infographic provides you with a “to do list” of profile improvements. Identify every tactic you haven’t done yet and commit to 10 minutes a day to implement it.

So what does that mean for a small business owner who doesn’t have the resources to recover from a large-scale attack?

It means that it’s not a question of IF, but WHEN your website or other online account will be hacked into.  And once there, hackers can gain access to your email address, password (dangerous if you use duplicate passwords across accounts), and possibly your bank account or PayPal.

How Safe is Your PayPal Account?

It’s actually happened to a colleague of mine, Stu McLaren, co-founder of Wishlist Member.  His Gmail account was hacked into, money was stolen from his PayPal account, and the hacker gained access to the WishList Member servers and brought them down.

He was able to identify the hacker and bring his site back up, but getting his money back?  Who knows?

How to Lock Down Your Accounts So They Don’t Get Hacked

Every online account you use, from your bank to PayPal to eBay uses a password, which is the weakest link in the security chain.  Too many people use weak usernames and passwords like Admin and 121212 that make hackers’ jobs easy.

Here’s how you can protect yourself and your business:

1. Use a Password Protection App

I use and recommend LastPass, a password program that does the following:

• does a security check of all of your online accounts and identify weak and duplicate passwords
• generates new passwords for each account
• saves each password so you don’t have to remember
• enters the passwords for you when you visit each website

LastPass has a free trial, which I used for over a year before I finally upgraded to their Premium version, which is well worth it.  The Premium version also remembers the passwords on your mobile devices:  all you have to do is enter a PIN before logging in to each one to identify yourself.

As always, I’m recommending LastPass because I use it and I recommend it for your own use to protect your accounts.  I’m not an affiliate.

2.  Change Your Password Often

You should change your passwords every month as an additional security measure.  If you ever need to give out your username and password to a technical support team, this is especially important.  Since WishList Member was hacked, they advise their members to change their passwords any time they need to access our accounts for any reason.  If you’re using LastPass or similar app, doing this is easy.

3.  Back Up Your Online Accounts

Contact your website’s hosting company and ask how often they do backups of your website.  If the unthinkable happens, how can you restore that backup?  Do they do it or do have to hire someone?

I use a WordPress plugin called Backup Buddy that does a daily backup of my site and stores it on my server.  I can specify how frequently it should back up my website and if it should do a partial or full backup (too many full backups takes up a lot of storage space).

I currently use the free version but will definitely be reviewing the possibility of upgrading to a premium version.

Hackers are getting savvier about accessing your online accounts.  Beat them by taking these three precautions:  they’ll make your business more secure, your job easier, and you’ll sleep better knowing your accounts are protected.