Next week Barack Obama will be sworn in for his second term, and like many presidents before him, his new term will be watched closely during the first 100 days. Why?
That first 100 days gives a glimpse of what to expect over the next four years: it’s enough for the president to develop a plan, and begin it’s execution and measurement.
What will your first 100 days be like for 2013? What will it say about what to expect for your business for the next year?
What Are Your Social Media Goals?
To measure your results in your first 100 days, you need to identify what goals you’re setting out to achieve using social media.
Not sure what your goals should be? You’re not alone.
One of my clients, owner of a highly successful seven-figure business, told me, “I don’t know what social media can do for me.”
"I don't know what social media marketing can do for me."
Do you feel the same way?
What Are Your Business Goals?
The most common responses I hear from my clients are “make more money” and “get more customers.” Here’s an actual example:
Jenifer, a client who is an author has a new book debuting this year. She’s trying to figure out how to publicize it, and of course “make more money and get new customers.” But she’s frustrated, because she used social media for her last book launch: she did a blog tour, which was a huge amount of work. She’s not sure she wants to do the same thing, and was frankly, a bit stuck.
My advice to her is the same for you: Go with your strengths.
Hers happens to be Pinterest. She has gorgeous Pinterest boards that are an inspiration: every week she posts new photos of work she’s done, and free tutorials on her blog people can read and follow. While she’s also on other social networks, her Pinterest boards are the strongest presence, it’s a low-maintenance social network, and she can get other authors from her publisher to promote her book from their own Pinterest accounts.
I also suggested she hold a “Pin It to Win It” contest so her new book board would get repinned often, helping her visbility.
Create SMART Goals
While goal-setting is admirable, you have a much better chance of actually achieving your goals by making them SMART: Specific, Measurable, Achievable, Relevant, and Time-Based. Let’s look at Jenifer’s goal and how she can turn it into a SMART goal:
Publicize her new book to maximize sales.
Now let’s turn that into a SMART goal:
- Specific: how many sales? 1,000? 5,000? 10,000?
- Measurable: how will she know her sales? Can she contact her publisher or watch her Amazon sales rank?
- Achievable: what resources must be in place to achieve this goal? New Pinterest boards, her book on her publisher’s website & Amazon’s website, collaboration from fellow authors, book art for the Pinterest board.
- Relevant: how is this related to my business? Getting sales is essential for the success of any author, not only for income but for future book contracts.
- Time-based: when should Jenifer start her Pinterest campaign? How long should she run the contest? When should she contact her publisher and fellow authors?
Now let’s restate that SMART goal:
Create a Pinterest marketing campaign to sell 1,000 books (measured by her publisher’s numbers), starting one week before the book publication date.
JENIFER'S SMART GOAL:
Create a Pinterest marketing campaign to sell 1,000 books, starting one week before the book publication date.
What a difference between that first goal and the revised SMART goal! The first goal is too vague to really put action behind it, but the SMART goal tells you exactly where to start, create a plan, and measure your results.
What’s Your SMART Social Media Goal?
Now it’s your turn: for the first 100 days of 2013, what are your business goals, and how can you achieve them using social media? Tell me here in the comments, and we’ll be tracking your goals in the SMOC Forum and Chat board.
I can’t wait to see what your next 100 days bring!