INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns

Welcome to SocialMediaOnlineClasses.com! My Facebook Marketing Infographic has been a worldwide phenomen, and I’d like to share a copy of it with you. May I ask a simple favor in return? It took me a long time to compile these proven techniques into one readable, printable infographic. To get it, all you need to do is share with your friends about it by clicking on the Share button below.

The deadliest sin of Facebook marketing is to be BORING.  To gain fans’ attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques.  Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans’ news feeds.

How can you develop marketing campaigns that gain fans, get them engaging, and ultimately buying?

Combine strategies that incorporate Facebook’s viral features.  Use this Facebook Marketing Strategies Infographic, listing 64 marketing techniques in eight Facebook feature categories.  Randomly select one marketing tactic  from each category, and combine them for an innovative marketing campaign.

For example, I randomly selected these marketing strategies from each category:

1. Fans: Ask fans to Share
2. Events: Host a scavenger hunt
3. Contests: Crowdsource fan content (photos)
4. Share: Giveaway a prize
5. Ongoing: Hold a photo contest
6. Collaboration:  Integrate with other sites (your own or colleagues’)
7. QR Codes:  Use QR code to link to scavenger hunt clues, locations, and a map
8. Ads: Create ad to promote the contest

Combine all these for a Scavenger Hunt campaign:  use QR codes to post clues for mobile devices, link to a Google map and locations, integrate the campaign on your blog, Twitter, and LinkedIn, ask fans to submit photos of the sites on the scavenger hunt, and do an ad promoting it.  Let fans select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page.

Theoretically, it’s possible to create over 4 million different campaigns using this infographic; obviously you won’t need that many, but you can be assured you won’t be offering the same contest your competitor did last week.  Make this work for your brand:  you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another.  You’ll generate some of the most innovative Facebook marketing in your industry.

Watch this Social Media Minute video where I discuss using these techniques:

Update: This post originally appeared on AllFacebook in August 2011, and I’ve updated it here on my own blog to reflect the higher engagement requirements for brands since September.

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