Every year we debut a new version of this classic infographic, including the most up-to-date tactics that work on Facebook NOW.
The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.
How can you develop marketing campaigns that gain fans, get them engaging, and ultimately buying?
Facebook Marketing Campaign Generator
Generate your own unique marketing campaign by randomly selecting one tactic from each category.
For example, in the table below, I list the tactics I randomly selected from each of the eight categories:
Ask fans to share
Reward fans who tag your business
Announce promotions here
Rank top posts by Reach/Shares
Photo contest generate most activity
Offer freebie as a lead gen
Meme images go viral
Boosted post is easiest ad to start with
Here's what that marketing campaign would look like:
- Offer a freebie giveaway: when fans post a selfie using your product and tag your business in the photo, they get a gift card (tactics # 9, 38, 43)
- Ask fans to share the post announcing the contest (tactic #5)
- Announce the contest on your timeline (tactic # 20)
- Create a meme image from the selfies and post it to Facebook (tactic # 54)
- Boost the meme image post (tactic 59)
And that's just ONE of the possible 4 million different campaigns you can generation using this infographic!
While no brand needs that many, you can be assured you won't be offering the same marketing campaign your competitor did last week.
Make this work for your brand: you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.
Facebook Marketing Infographic Explainer Video
Watch this Social Media Minute video where I discuss using these techniques: