I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies.
This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. Bookmark this page so you can return to it often when you’re ready for a Lunch ‘n Learn or quick refresher on your social media skills.
Developing Your Small Business Social Media Strategy
Creating a social media strategy is a bit of a Catch-22: you don’t really know what to plan for until you have some experience with social media. So I start all of my clients out with this social media strategy template: it walks you through the essential items you need to understand before you can make the key decisions for your strategy.
Here are both the PowerPoint presentation and a video of my lecture to Digital Atlanta in the Fall of 2011. I answer some great questions from business owners in a variety of industries:
Creating a Social Media Action Plan
Great! You’ve got a social media strategy.
That’s what many entrepreneurs find themselves asking. How do I start and get it all done? Take a look at this PowerPoint presentation that lays out a simple step-by-step social media marketing plan:
What’s in a Facebook Timeline?
Once Facebook introduced the new Timeline, you heard “experts” proclaiming it would change the way you would market on Facebook.
Here I offer my real-world approach to the Facebook Timeline: how important is it, how to use it, and examples of companies doing it well:
Small Business Marketing on Facebook 2012
Once Facebook introduced Timeline, it also introduced several other changes to its platform that impacted business (especially small business) far more. In this webinar I outline those changes, what they mean to how, how to make the most of them, and where to get more help:
Pinterest for Business
I held off on using Pinterest for a long time. After all, do we really need another social network? But, Pinterest is really different: my clients who don’t enjoy Facebook absolutely love Pinterest for its visual appeal and ease of use. So take a look and see if it’s right for your business:
LinkedIn Training Webinar
I did a joint webinar with Barbara Giamanco, a LinkedIn Expert and author of The New Handshake. She lays out how to use LinkedIn to drive sales. I invited Barbara to offer this webinar to my readers after I met her at a social media conference and she was, by far, the most impressive speaker there. Don’t miss this one:
Enjoy these resources, with my compliments. Share them with friends and colleagues who are getting started with social media by clicking on the Share links at the top and bottom of the post.