First, download this Social Media Strategy Template spreadsheet you’ll use to build your unique strategy throughout these lessons:
Before you invest your valuable time & resources in social media, you need to identify exactly where you should be focusing. With this lesson, you’ll begin developing your solution to:
Your strategy will look wildly different from others taking this same class, because their situation is unique from yours. No two strategies will be exactly alike.
Today we’ll tackle the first element: who is your customer?
You would be surprised at the number of entrepreneurs don’t know the answer to this question. Or, if they do, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so. Identify your potential buyers down to their:
Here you can see the answers to “Who is Your Customer?” for Socialmediaonlineclasses.com:
Even when you think you’ve identified buyers as much as possible, go further.
Traditional demographics often no longer apply in today’s diverse cultures. A 40-year-old woman may have a toddler at home, no children at home, be caring for teens and aging parents, or have children in college. Those life stages are quite different, and so will be her interests and purchasing decisions. So while age and sex are a start, go further and identify the life phase your target audience is in. What defines them?
Here are three different Socialmediaonlineclasses.com members, along with their job titles. It helps if you can visualize your clients: these are real people who rely on me for their training. Can you do the same? Collect photos of your clients (or potential clients) and make them visible to you while you’re going through this class:
To identify your customer, do this:
Congratulations! You’ve identified your customer, which will be crucial in targeting your social media and online marketing efforts. Everything you’ll be doing will go back to this question, “Who is your customer?”