To be successful in business, you need to be crystal clear about who your customer is.
Let's go even further: every decision you make hinges on knowing & understanding what ONLY YOU can do for your customer.
That requires you understanding exactly who they are.
Download this Social Media Strategy Template spreadsheet you'll use to build your unique strategy throughout these lessons:
If you haven't already downloaded the companion social media strategy chart, you can do that here.
I'm continually surprised at entrepreneurs don't know the answer to this question. Or, if they do, they are often too vague.
Be obsessively specific when identifying your customer.
While we all would love to think everyone will want our products/services, it just isn't so. Identify your potential buyers down to their:
Here you can see the answers to "Who is Your Customer?" for Socialmediaonlineclasses.com:
Who is Your Customer?
What is their age?
What is their gender?
What is their education level?
What publications do they read?
New York Times, Washington Post, Wall Street Journal
What websites do they visit?
Small Business Administration, Social Media Examiner, Lynda.com, Udemy.com, YouTube
What is their budget?
Moderate: they are careful with their spending
Are they local, regional, national, or global?
Even when you think you've identified buyers as much as possible, go further.
Traditional demographics often no longer apply in today's diverse cultures:
A 40-year-old woman may have:
Those life stages are quite different, and so will be her interests and purchasing decisions.
So while age and sex are a start, go further and identify the life phase your target audience is in. What defines them?
Here are three different Socialmediaonlineclasses.com members, along with their job titles. It helps if you can visualize your clients: these are real people who rely on me for their training. Can you do the same? Collect photos of your clients (or potential clients) and make them visible to you while you're going through this class:
To identify your customer, do this:
Congratulations! You've identified your customer, which will be crucial in targeting your social media and online marketing efforts. Everything you'll be doing will go back to this question, "Who is your customer?"