In Lesson One you learned the #1 element of your social media strategy: who is your customer?
Today, you'll about about this mission-critical #2 element: What are your goals?
One of my clients is the #1 real estate agent in the U.S. When I asked her what her social media goals were, she admitted, "I don't know what social media can do for me."
This is a woman who has a sophisticated grasp of online marketing, Yet she still wasn't confident of how social media could help her business.
So, my next question was, "What are your business goals? Let's tie those to social media and help you achieve them using the social networks that will support your goals."
That's what I suggest for you too.
You can use social media marketing to:
It can't revamp your financial strategy or train your employees. Social media marketing goals are best tied to outreach of some kind: new clients, existing clients, job candidates, and others you need to reach online.
Social media marketing goals are best tied to outreach of some kind: new clients, existing clients, job candidates, and others you need to reach online.
In SMOC members' 1:1 coaching with me, they share their #1 goal is generating more customers and revenue. You can absolutely achieve that goal with social media marketing.
So here's your next question: how to do you want to generate those new customers and revenue? Here are some ways you can do that:
You can use social media marketing to accomplish all of these tactics.
Now it's your turn: time to identify your business goals and how you plan to achieve them using social media marketing.
To identify your social media goals, do this:
Repeat this process for each business goal you identified in Step 1.
Congratulations! You've identified your social media goals. Realize that as you continue through the class, you'll want to return to these goals and refine them as you learn more about what social media can do for you and where you need to be focusing your efforts.
Download these copy-and-paste templates to look like a social media pro (even if you're not)!