Social media changed significantly, and it’s no longer enough to simply post to a social network (especially Facebook) and hope for results. Here’s an example of how markedly things have changed:
In 2011 and 2012, articles were rampant about how brands were turning to their Facebook pages for marketing far more than they were using their own websites. In fact, some brands considered using their Facebook page AS their website.
Now that would be considered foolish. Why?
Because your website is the only online marketing channel you OWN.
You set the rules.
You can do things your way.
And you don’t need to worry about keeping up with constant changes.
Today, you need to use social media marketing in a unified way by combining it with other outreach tools for exponential marketing power. Email, Search Engine Optimization (SEO), your website and blog all work together with social media marketing to reach your customers, where they are.
The Unified Digital Marketing Strategy infographic lays out how to combine digital marketing techniques to optimize your campaigns. Click on the infographic to download your copy:
Social networks are not a world unto themselves (even if they ACT that way!). For best results, use social media to do the following:
Use social media to drive fans & followers to your website. That’s where they can learn more about your company, you can motivate them to claim special offers, and capture their email address so you can contact them directly.
(What if you don’t have a website? Some brands can do without them: authors can use their Amazon page instead; artist & crafters can use their Etsy store; and antiques dealers can use their eBay store.)
Writing and/or creating rock-solid content that elevates your brand above the rest is the core of any marketing strategy. You’ll use your content on your website, in social media, and every other marketing channel you rely on.
This is the art of getting people to your website from search engines for free (no paid advertising). Social media and search engine optimization (SEO) are tightly connected: the more engagement you receive on social media, the higher your business ranks in search. Many small brands and non-profits rank highly in search results (including Socialmediaonlineclasses), and my SEO 101 class teaches you exactly how you can too (no-geek speak required!).
One of the best ways to use social media is as a lead generation tool. People learn about you on social networks and become a fan. If you also capture their email address, you can then reach them directly in their Inbox, without worrying about what the latest changes are in social media.
I realize this list can seem overwhelming. Realize that no one starts out knowing how to do all of these.
Begin from where you are now, and incorporate these tactics over time. It took me years to develop a strategy that works for my unique business, and I now have clients on six continents (I don’t think I’ll be adding Antarctica any time soon, but who knows?).
The good news? You can learn how to do all of these marketing tactics and more here at Socialmediaonlineclasses.com. Yes, not just social media marketing, but content generation & marketing, SEO, and email marketing.
You can learn your way, at your own pace, and on your own schedule: an Annual Membership at SMOC costs less than one day of on-site training. It’s the best investment you can make in yourself and your business.
The best way to figure out what works in social media for your business?
Get in there and DO IT.
Don’t wait for the perfect opportunity. Start small, be consistent, measure your results, and adapt your plan based on what you find.
You will make mistakes.
So did CNN, Coca-Cola, and Starbucks when they began.
You’re now ready to move from your social media strategy to execution! Here’s how:
Congratulations! You’re now an official graduate of the Social Media Strategy class.
Guess what? 80% of the people who sign up for this class never reach this lesson. Incredible isn’t it?
I’m impressed you have, and it shows your determination to be a success. You’re exactly the type of member I want here at SMOC. As my gift to you, I’m extending the new member discount: use promo code JOIN25 for 25% off an Annual Membership. But hurry – this offer expires in 24 hours.