6 Strategies for Marketing Your Business on a Blog

By Maria Peagler

Feb 24

Great – you’ve started a blog for your business!  Now what?  Think of your blog as the hub of your Social News Network, allowing you to reach customers worldwide.  What you want to tell them?  If you did a television commercial, what would it include?  What do you emphasize in your print ads?  If you had a billboard, what message would you send?  Do you offer coupons in a local print publication?  You can now control and create those promotional opportunities yourself, but in a far more social way, interacting with your customers online and continuing those relationships offline.

How?  Here are some ideas for what to do on a business blog:

  1. Introduce your staff.  Let each of your staff members write a blog post describing what they love most about your company, your products, and why they enjoy working there.  Let their personalities shine through and you’ll create a far more inviting atmosphere on your blog.
  2. Establish credibility by offering consumer and business tips. Information is cheap in the digital age, so make sure you establish yourself as an authority with real credentials.  That doesn’t mean listing your degrees, but addressing questions and concerns your clients have and offering your expertise.  The key here is to offer a taste of what you offer, but not the whole dish.  Free is not a business model and you want to be careful to not to give away too much.
  3. Offer a coupon. People love a discount, and offering a coupon online is a savvy way of getting people to try out your business.  Groupon has made billions by offering daily coupons to a wide audience, but you can do the same with your blog.  Smart business owners use this tactic to fill seats during slow times, especially during bad weather or off seasons.
  4. Conduct a product tour. The author book tour is disappearing because it’s costly and time-consuming, but many authors are developing online blog tours that produce far better results.  I did this for my own book, visited 10 blogs over two weeks, including international blogs, and my book made Amazon’s Top Ten list for its category.  This great option isn’t limited to books:  local restaurants can collaborate to offer a local food crawl, promote it on their blogs, and leverage FourSquare, GoWalla, and Facebook so diners check-in online and get special deals.  How can you do the same for your business?
  5. Turn customer service issues into opportunities. Your customers can identify gaps in your customer service before you can.  Get ahead of problems and customer service challenges by addressing them directly and frankly on your blog.  Customers will appreciate your candor and being proactive to resolve the situation.
  6. Run a Contest. The sky is the limit for contests online, and people absolutely love these.  They drive up sales like nothing else, but can be a double-edged sword:  many consumers will visit your blog just for promotions, so be wise about how often you run these and how you conduct them.  Make winning the contest contingent on sharing in some way:  subscribing to your blog, referring friends, or creating a video and sharing it online.  Get creative and customers will follow.

These ideas are just the tip of the social iceberg, and the more creative you can be, the more traffic you’ll get, and sales will follow.  The key with blogging is to be creative, consistent, and take time to do it well.  Don’t be a junk blogger:  offer quality and customers will reward you for it.

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About the Author

Founder of Socialmediaonlineclasses.com, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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(2) comments

Carli March 1, 2011

Great suggestions. Lots to learn, thanks for teaching us newbies.

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[…] Peagler, Maria.  “6 Strategies for Promoting Your Business on a Blog.” SocialMediaOnlineClasses.com, Feb. 24, 2011.  https://socialmediaonlineclasses.com/blog/2011/02/24/6-strategies-for-promoting-your-business-on-a-bl… […]

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