7 Secrets to Find Anything Using Google Search Youtube video, Infographic and transcript are below the video:
Maria Peagler: This is the audio and video version of the blog post titled “Seven Secrets to Finding Anything with a Google Search.” This is Maria Peagler with socialmediaonlineclasses.com. If you’re listening to the audio version of this, you can also find the blog post and the video version of the socialmediaonlineclasses.com blog.
If you are like me, you use Google search daily, sometimes multiple times a day. In this brief video and audio I am going to show you how to get more out of every Google search you do by telling it exactly what you do and don’t want. Using an online search, whether you use Google or Bing or Yahoo! Or an anonymous search engine like DuckDuckGo, is one of the best ways that you can find solutions for your business, to find Google resources and tools. I will tell you that I am so specific in my online searches that I can find resources that nobody else knows about. That’s what I’m going to show and tell you how to do today.
I’m going to share with you seven tactics. The first one is how to search for an exact phrase. Let’s say that you’re searching for Social Media Online Classes. You want to look for classes on social media that are online and you want exactly that phrase in that order. To do that you’re going to type that phrase in quotes, so “social media online classes.” Press enter. What will happen is Google will show you, or any search engine will show you results using that exact phrase in that order. That’s important. You won’t see online classes and social media. You won’t see online social media classes, social media courses. It’s just going to be results that have those words together in that order: social media online classes.
You can see here the first two results that are not ads, actually the first one, two, three, four, five results are for socialmediaonlineclasses.com, not surprisingly. Now I am doing this search in what’s called incognito mode in Google, which means that I am not signed into Google. It doesn’t know who I am so it’s not showing these results to me because I own Social Media Online Classes. It doesn’t know me from anybody. That’s the first type of search you can do is in quotes.
Now let’s say that you’re just starting out and you want to do a broad search of the same phrase, but you want to see what’s out there and those words don’t have to appear together or in that order. What you’re going to use then instead of quotes are brackets. It will be [social media online classes]. You’re going to press enter. Again you’re going to see results that include those words but not necessarily together, and not necessarily in that same order. The results that you get here are very different. Yes, socialmediaonlineclasses.com is first, but there’s also something called DIY Genius, Online Marketing Institute, Boot Camp Digital, and Alison.com and more. You’re seeing a wider variety of results because you’re telling Google or whatever search engine I just want to see these words on that page somewhere.
Let’s take a look at searching within a specific website. This is one of my favorite search tactics, and I use it a lot. For example, what I’m going to do here is I’d like to search Twitter to see what journalists use it. Now I don’t want to see people ranting about the journalist they don’t like. I only want to see real journalists. What I’m going to do is say site twitter.com and in quotes put journalist. When I press enter, what it’s going to show me is tweets about a journalist hashtag, people who have journalist in their Twitter account name, or it’s in their bio, or it could be a tweet about a journalist. It’s only results from Twitter. You can do this for any social network. You can do it for Facebook, LinkedIn. You can even do it for Instagram and Pinterest, visual social networks. You can do it for sites that aren’t a social network. You could search Forbes. You could search Etsy. You could search Amazon. You can search any site for something specific, and using this site perimeter will return only results from that website. This is my favorite tactic for getting results that I trust from a source I know.
The next search tactic that I like to do is to … let’s see. I’m going to search for something called engagement hacks. I just typed engagement hacks, that’s it. It’s showing me three results. It’s showing me some images. What I really want to see is only the most recent results. What I want to do is go to the toolbar here in Google and I’m going to click on search tools. There’s a little drop down that says anytime. I want to see results only from the past month. Here what it shows me are things that occurred six days ago. I’m doing this in March so it’s only showing me results from March. This is important if you need to find something that is relatively recent, or if you know it was in a specific time frame. You can specify anytime, the past hour, the past 24 hours, week, month, year, or a custom range. It really, really allows you to get very granular with your search.
The other thing that you can do with these search tools is change your location. Because I’m doing it in incognito mode right now it’s not showing me any localized results, but if you’re signed in to Google it’s going to show you results for your area first. Most of the time you want that, but sometimes you don’t, so you can change your city by also using those search tools.
The last several ones are some of my favorite strategies, and I use these a lot. Let’s say that I want to search for a Facebook marketing infographic. The first thing it’s going to show me are several images, but then it’s going to show me a whole lot of different results from different websites. The thing is, I don’t know who to trust on these. If it’s a visual, I want to see it. You can click on this Google toolbar and click on images, and it’s going to show you only images. You would think it would do this anyway if you’re asking for an infographic, but it doesn’t. You can get only images by clicking on that image qualifier in the toolbar. I will tell you, I use this even when I’m not looking for something graphic, because these days everybody is a publisher online. There’s a lot of people publishing content and a lot of it is junk. One of the real ways that you can tell what quality articles are from the rest, even if they rank highly in Google search, is the quality of their images. If I’m looking for something, a research article, or if I’m trying to learn something, I will click on images and see who really put a lot of time and thought into the image that went with their article. Nine times out of ten, it leads me to something that’s very high quality.
Another one of my favorite searches is the related search, because this allows you to find something that’s similar to something that you already know about. I’ll give you an example. You all know I do a lot of infographics, and I’ve been looking at different tools for branching out and doing different kinds of infographics. I was trying out a tool called Piktochart. It’s an online tool that you can use to create infographics. I tried it out and it was great but it wasn’t really what I needed.
What I did was a related search. I typed in Google related: piktochart.com. If you type in related: and then the name of the website or the name of the article or whatever it is that you’re trying to find, Google will show you results that are most closely related to that. It’s showing me visual.ly.com where you can create infographics easily, an article on five tools for creating your own infographics, ten free tools for creating infographics. I’m seeing a lot of other things that allow me to create my own infographics.
I will tell you that I use this related search perimeter a lot, and here’s why. Some of the best resources you will find online are some of the ones that are buried. You would think that if something’s really good it’s going to appear on the first page of search results, but that’s not always the case. Sometimes some of the best resources and the best people I have found to work with come from a related search. This is one of my favorite buried treasure searches.
Then I’ve got two more searches. One is a bonus that’s not on the infographic, and I’m going to leave that until last. Another one that you can do is to look for videos. I’m going to type in Hootsuite how to. I want to learn how to use Hootsuite. It’s showing me an add from Hootsuite, and then there’s this help guide from Hootsuite, but frankly, I don’t want a guide from Hootsuite because I don’t find that they’re very helpful. I want to find a video. If I go to videos, here in the search bar I can click on it and it’s going to show me the videos that are available on YouTube. Now it’s showing me my own video first. That’s because I knew that this video would show up first in this search, but sometimes the videos that show as the most popular are not necessarily the highest quality. It’s a helpful search but it’s frankly not one of my favorites because the search perimeter looking at videos is helpful, but it’s not always the most relevant results. One of the things I really do like is you can click right from the search results to watch the video, and it also tells you how long the video is.
Lastly, this is one of my favorite things. If you want to do a search but you want to disqualify some of the results, you can tell any search engine where you don’t want it to search for. Let me give you an example. I was doing a search for something Pinterest-related. I wanted to see … I can’t even remember what it was now. I think it was Pinterest images, but I didn’t want the search results from Pinterest itself, because what it was showing me was stuff that was just not related at all. I’m searching for Pinterest images and then space, dash, pinterest.com. It’s actually that dash, it’s the minus sign, tells the search engine don’t search pinterest.com.
If I go to the web here, it’s going to show me different things about creating Pinterest images, but not things that I would find on the Pinterest social network. It’s about Pinterest but it’s not on Pinterest. There are a lot of times that you’re going to want to use this to qualify the results and do them on a more narrow basis. That’s my bonus tip, how to disqualify a site, or say you don’t want search results from that particular website. Use that minus sign in front of the name of the website. This is Maria Peagler with socialmediaonlineclasses.com on the seven secrets you can use to find anything on Google search, and you can find the audio, the video, and the article on our blog at socialmediaonlineclasses.com.