I’ve got my business ranking on Google’s first page multiple times, but when I debuted my online social media certificate program this year, I knew I had heavy competition.
We’re talking David vs. Goliath: Socialmediaonlineclasses.com up against major universities with large advertising budgets.
They invest heavily in PPC and Adwords with pay-per-click rates around $20 per click.
No way am I trying to compete with those budgets.
After 90 days, my online social media certificate page is ranking on Google’s first page. In this month’s bonus webinars, members learn exactly how I did it (I promise it’s not what you’ve heard before — completely ethical, whitehat tactics), and how they can too.
In this month’s 30-minute, members-only webinar, you’ll learn:
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:
Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.
Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.
Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.
Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.
Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:
Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.
Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!
Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.
As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!
Maria Peagler: Case study that I’m showing you is actually for socialmediaonlineclasses.com, for my business. Now, I rank pretty well on a lot of pages for certain keyword terms, but this year in May I debuted our online social media certification program. I knew that I wanted to get this program ranking well in Google and in other search engines, but I also knew I was going to have some stiff competition in the form of major universities.
Let me show you what I mean by that. Here I am on Google. If I look for online social media certificate, what comes up are … it’s a very, very busy page, which tells you that it’s probably a very profitable market. You can always tell in your market research if you’ve got a good idea if there are a lot of ads for it, because that means that there are companies out there who are making enough money advertising that they can still generate revenue with their business on an ongoing basis even when they’re doing Google PPC or pay per click.
Now what you’ll see here in these ads are major universities, the University of Georgia. I don’t know what NECB is, but it’s got an edu, which means that it’s a university. This is General Assembly, which is a very large online train- They started out doing local training and now they do things online. There’s a lot of edu, a lot of very, very large companies with deep pockets. I can tell you that the cost to advertise on Google per click, which means every time somebody clicks on your ad or online social media certificate, is around $20 a click. This just to get somebody to look at it, just to come to your website and look. This is not a pool that I want to dive into. I don’t want to be competing with major universities because I’m going to lose. I don’t have their budgets.
I knew when I debuted this that I was going to have to do something different. There were already some major players here who are not necessarily advertising, but see like Hootsuite, Online Marketing Institute, University of Miami. I knew that I was going to have stiff competition in ranking for this. If you notice, socialmediaonlineclasses.com is not anywhere on this first page. I don’t even think I’m on the second or third page. How can I be saying I’m ranking on Google’s first page?
I am ranking on the first page, but not on the first page of web results. If you go to images, I rank on this first time not once, not twice, but three times. I’m going to show you those in just a minute, but your first question may be, who does this? Who goes and looks at images? I do, all the time. A lot of other people do too. We’re a visual society. People want to see what the certification looks like. A lot of people when they’re searching for stuff will look at images and look to see what does their certificate look like, what does the badge look like.
I’ll show you the images that are mine. Now here’s the first row and the second row. I’m in the first and second row. This is mine. This is actually a spreadsheet that I did of the entire curriculum. I love this because it talk me a long time to do this but it looks very official. Here you can visit the page. That’s a link to my website. Right here is a nice badge. Again, this is mine; it links to my website, looks very official. Then down here is the third one, again using this badge. You can see that this is again a socialmediaonlineclasses.com image.
I am starting to get traffic from this. Now is it as much as if I were on this first page? No, it’s not. But that’s okay, that’s okay. I’m happy being here. This is a small step. Remember, we’re just 90 days into this. I’m happy showing up on the first page somewhere, and I am getting traffic from this. I’m going to show you how I did it. I’m going to show you how you can do it, because it really is an easy process; it’s just not one that most people know about.
The original blog post appear here.