Nov 07

The 80/20 of Your Social Media Marketing [VIDEO]

By Maria Peagler

The best way to keep your social media marketing effective and efficient is to focus on what works. By following the 80/2o rule, you’ll focus on the 20% of your efforts that provide 80% of your results. This video looks at three tactics to help you identify and employ this concept in your own marketing campaigns. […]

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Oct 29

Visual Storytelling for Brands

By Maria Peagler

  Editor’s note: We’re continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The […]

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