Sep 16

The One Thing You Should Do on Social Media Every Day

By Maria Peagler

Social media is often called “relationship” marketing: instead of throwing messages at your audience, you’re actually developing a connection with them. You get to know what they like, share jokes and your latest specials, and you eventually earn their trust. How do your customers feel when they haven’t heard from you in a while? Disappointed […]

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Sep 11

Forum Focus for Sept 11, 2014

By Janice Deleon

Our forum offers fascinating discussions and opportunities for our members to grow their brand using social media marketing.  Here are just some of this week’s conversations: #1. How Often Should I Post to Facebook in 2014? With Facebook’s lowered reach, fewer of your fans are seeing your posts. Some Facebook “experts” recommend posting up to […]

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Sep 10

The Lean Startup Approach to Education & Employment in America

By Maria Peagler

Robert Reich, the former Secretary of Labor under the Clinton administration, posted a commentary on his tumblr blog last week about American college graduates being over-educated and under-employed: “Too often in modern America, we equate “equal opportunity” with an opportunity to get a four-year liberal arts degree. It should mean an opportunity to learn what’s necessary to get […]

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Sep 09

Facebook Image Sizes Cheat Sheet

By Maria Peagler

The internet in increasingly dominated by visuals.  Yesterday, Dan Zarella, aka the Social Media Scientist, said he believes the future social media is in visual content. Pop quiz — what size should a Facebook post image be? Don’t know? Don’t worry! Here’s our Facebook Image Cheat Sheet to the rescue! We’ve applied the 80/20 rule, […]

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Sep 04

Forum Focus for Sept 4, 2014

By Janice Deleon

#1. Welcome to Our New Members! This week we offer a big HELLO to Tracey D., Tammy H., Marge K., Ryan T., Marie E., Michelle F., Cecilia M., Debbie H., and Renu S! Say hello and introduce yourself here . . . . http://goo.gl/3XMUn2 #2.  Help! Another Company is Using Our Domain Name in their LinkedIn […]

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Aug 18

How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still […]

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