Aug 18

How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still […]

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Aug 12

Social Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, […]

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Jul 09

Instagram for Small Business: Three Master Marketers

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all […]

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Jun 16

15+ Case Studies Prove Small Business ROCKS Social Media

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Dell, Starbucks, and Dunkin’ Donuts use Facebook, Twitter, and Pinterest to promote their brands, and expand knowledge of their products. Small businesses are no different in this respect. Their owners see […]

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May 19

How to Outsource Your Social Media Marketing

By Maria Peagler

Startups and small businesses don’t have the time to do everything themselves, and often social media marketing is one of the first services entrepreneurs look to outsource. Trusting your social media marketing to an outside firm is a big leap —  often one that leaves everyone disappointed.  In this week’s post, I’ll share my secrets […]

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Apr 28

The State of Social Media for Small Business [INFOGRAPHIC]

By Maria Peagler

We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014.  Some results were expected, while others were shocking.  All are shown in the infographic below.  (Following the infographic is a brief explanation of the finding for each question) Share this Image On Your Site […]

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Apr 08

Q1 2014 Top 30+ Social Media Articles

By Janice Deleon

  Wow! Here’s your mega-resource list of the past 30+ (ok – 45) articles from 1st quarter 2014. Bookmark this post to stay on top of what’s current now (these are in addition to the classes you get at SMOC). And don’t forget to share with your colleagues & friends.  Enjoy! #1. The Ultimate Guide […]

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Apr 07

Social Media for Local Business Webinar Sneak Peek

By Maria Peagler

Members had so many questions during the Social Media for Local Business webinar they stayed for an additional 30 minutes with loads of questions! The best member takeways were: how to get a steady stream of new customers which local resources were best for their business type how to optimize social resources to help local […]

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