Sep 25

Forum Focus for Sept 25, 2014

By Maria Peagler

Our forum offers fascinating discussions and opportunities for our members to grow their brand using social media marketing.  Here are just some of this week’s conversations: #1. How to Prepare & Resize Images for Social Media After SMOC member Izetta had trouble preparing her images for social media, another member (a professional photographer) came to […]

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Sep 24

Instagram Marketing Strategies [INFOGRAPHIC] UPDATED 2017

By Maria Peagler

Click on the infographic to download your full-size PDF of the infographicInstagram has quickly evolved into many user’s favorite social network.Why? You don’t see political rants, tons of ads, and a streamlined newsfeed makes it clean to consume.When we originally published this post in 2014, small businesses were just beginning to use this mobile-only app, and […]

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Sep 16

The One Thing You Should Do on Social Media Every Day

By Maria Peagler

Social media is often called “relationship” marketing: instead of throwing messages at your audience, you’re actually developing a connection with them. You get to know what they like, share jokes and your latest specials, and you eventually earn their trust. How do your customers feel when they haven’t heard from you in a while? Disappointed […]

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Sep 11

Forum Focus for Sept 11, 2014

By Janice Deleon

Our forum offers fascinating discussions and opportunities for our members to grow their brand using social media marketing.  Here are just some of this week’s conversations: #1. How Often Should I Post to Facebook in 2014? With Facebook’s lowered reach, fewer of your fans are seeing your posts. Some Facebook “experts” recommend posting up to […]

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Sep 10

The Lean Startup Approach to Education & Employment in America

By Maria Peagler

Robert Reich, the former Secretary of Labor under the Clinton administration, posted a commentary on his tumblr blog last week about American college graduates being over-educated and under-employed: “Too often in modern America, we equate “equal opportunity” with an opportunity to get a four-year liberal arts degree. It should mean an opportunity to learn what’s necessary to get […]

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Sep 09

Facebook Image Sizes Cheat Sheet

By Maria Peagler

The internet in increasingly dominated by visuals.  Yesterday, Dan Zarella, aka the Social Media Scientist, said he believes the future social media is in visual content. Pop quiz — what size should a Facebook post image be? Don’t know? Don’t worry! Here’s our Facebook Image Cheat Sheet to the rescue! We’ve applied the 80/20 rule, […]

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Sep 04

Forum Focus for Sept 4, 2014

By Janice Deleon

#1. Welcome to Our New Members! This week we offer a big HELLO to Tracey D., Tammy H., Marge K., Ryan T., Marie E., Michelle F., Cecilia M., Debbie H., and Renu S! Say hello and introduce yourself here . . . . http://goo.gl/3XMUn2 #2.  Help! Another Company is Using Our Domain Name in their LinkedIn […]

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