Jul 03

Social Media Sales Secrets — Vlog and Transcript

By Janice Deleon

This is the video version of the original blog post titled Secrets to Increasing Sales for Small Business with Social Media Marketing, along with the video transcript (they follow the video):

 

Video Transcript

Maria Peagler: This is Maria Peagler with socialmediaonlineclasses.com and in this brief video, I am going to show you 13 different ways that you can increase sales for your business using social media marketing. This is a post on our website and I will leave a link in the video description where you can come and read each one of these in depth. The first tip is to figure out why your social media marketing isn’t generating revenue. This is usually a surprise, the reasons why. This is an article here on the blog that will tell you, why your social media marketing is not currently generating revenue. Then you can transition into tip number 2 which is how to go ahead and start generating revenue using social media marketing.

Now you’re not usually going to make a sale on Facebook or any other social network, but you can drive traffic either to your brick and mortar store or to your website. You need to have some tools in place for those sales to happen and this is what this article is going to help you with, so that’s article number 2. Article number 3 is, is your offer right for your audience? This is an actual case study of a socialmediaonlineclasses.com member who did a pivot in her business. She got higher revenue because of it and how she used LinkedIn to help her do this. That’s the 3rd tip, is your offer may not be right for your audience. Number 4, do people trust you?

Especially online people are always wary of being scammed and so you’ve got to figure out how to create a credible personal brand. We have an info graphic in an article on the website that will help you do that. Then 5th, does your website need fine tuning? You can be doing awesome social media and making home runs every single day with your post, but if your website is confusing, if people don’t understand what it is that you’re offering or feel a little bit hesitant to purchase from you, then you need to make a few changes to your website. Now this is not saying, you need to get an entirely new website or do a big makeover. It’s just a few small changes that you can make that will create a big difference.

Number 6, this is one of my favorite ones. It’s a case study of a realtor from Atlanta, Georgia who generated $ 100,000 in income from social media referrals alone. This is one you definitely want to check out again. It’s an article on our blog. You can also boost some sagging revenues with public relations and social media. This is a case study of a business that was featured on the MSNBC show, The Profit. It’s a Jacksonville business that was able to continue the momentum they got from that show because a lot of times you’ll get a one-time boost in revenues, but then that’s going to stop. You need to figure out how to continue that and that’s what this case study shows how they did.

The number 8 is another case study about how a local meat market uses Facebook to get people into their Brick and Mortar Stores. This is a case study of Stittsworth Meats in Minneapolis, Minnesota. This is a small family in business and they do a great job using Facebook to get people in their store. Number 9 is how to invest $ 50 in the Facebook Ad and get 1200% ROI in return. This is a socialmediaonlineclasses.com member who invested in a $ 50 Facebook Ad and sold out of what he was trying to sell, so that’s definitely one you don’t want to miss.

Number 10 is how you can optimize your LinkedIn profile to get leads in sales. There is a great info graphic that goes along with this. Number 11 is one that you, is definitely going to be a surprise that is, how do you Slideshare to generate sales? I did this for my coaching book. It stayed in Amazon’s top 10’s list for the first year. The 2nd year, that’s not so easy to do because your book isn’t new anymore, but I use Slideshare do that. This presentation here will show you how you can use Slideshare to do the same thing. Then number 12 is how to optimize your Pinterest boards to generate traffic and sales. Now Pinterest is a huge driver of traffic to your website, if you do it right.

In this video, I show in socialmediaonlineclasses.com member how to make over for Pinterest boards to drive sales. I have saved the absolute best for last which is number 13 which is how to sell out in 24 hours on Instagram. This is an actual case study that I shared in a bonus webinar for our members and you don’t want to miss this. This is an excerpt from that particular bonus webinar, so there you go 13 ways that you can increase sales using social media marketing. If you like more information, click on the link below the video to see each of these articles on the socialmediaonlineclasses.com website. This is Maria Peagler with socialmediaonlineclasses.com.

The original blog post appear here.

Jul 03

Get Your Facebook Marketing Infographic

By Maria Peagler

facebook marketing infographic 2015 edition
GET YOUR FACEBOOK MARKETING INFOGRAPHIC

Quickly tap into 1 billion customers on the world’s largest social network. The infographic helps you get better results from Facebook in 2015.

To download the infographic, just enter your name and email in the form below:

 

“Increased my Facebook Fans by 700%!” — M. Travis
as seen on
 

Laura Vanderkam Interview with Six-Figure Working Moms
Jun 30

How Six-Figure Working Moms Make Time for Work, Play, and Family

By Janice Deleon

Laura Vanderkam Interview with Six-Figure Working Moms

How often do you hear “you can’t have it all?”

That’s a myth, according to Laura Vanderkam, author of I Know How She Does It.  She, and other working moms earning six-figure incomes DO have it all, and they tracked their time for one week to prove it.

Vanderkam explains what she learned by analyzing those time logs (including how a doctor finds time for poetry) and far more in this fascinating interview with Laura Vanderkam.

How Working Moms CAN Have It All: Laura Vanderkam Interview

Read the interview in the Q&A below.  Listen to audio clips or the full  14-minute interview.

Listen to the full interview here: https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015interviewfull.mp3

You asked working moms earning over $100,000 a year to keep a one-week time log to see how they spent their time, balanced work, family, and self care. You called this the Mosaic Project. Can you describe your concept of life and time balance as a mosaic with tiles?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015timelogsmosaic.mp3

For my time diary project, I had people keep track of their time, mostly using spreadsheets. If you think about it, an excel spreadsheet is possibly one of the druriest things you could ever think of. They are just not very exciting. When you first think about it, it’s like oh my goodness, how can I shoehorn my life into cells on a grid? Seems something so wrong about that.

As I started thinking about it, I came to see that the grid could also be thought of as a mosaic, and that these little cells could be tiles. From that perspective, we are the artists. Right? We are the mosaic makers, deciding on where we will put the tiles of work and family and personal care. Creating, over time, a mosaic of the whole week that would hopefully look like we want it to look. And maybe we have to be creative about where we move the tiles around. Maybe there are some stressful tiles in there too, they don’t all have to be perfect. But on the other hand, when you look at the whole picture you can come up with something pretty good.

You mention being the artist of your life: seeing your life as art and your time and what you fill your life with. It’s a fascinating perspective that, I don’t think a lot of people would think of.

Life is lived in hours and so what we do with our lives is going to be a function of how we spend our hours. Hopefully we are creating the lives we want and if we are, then they are works of art and we should celebrate them as such.

What is your response be to women who say, “I just don’t have time?”

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015idonthavetime.mp3
You know, maybe it’s true, but I like to use some of the phrases that I heard from one of the busiest people I interviewed. By busy I mean she was running a small business with twelve people on the payroll and she had six children in her spare time.

When I asked her about this, she said I don’t use the phrase, “I don’t have time.” She would say, “it’s not a priority.”

If you think about that may be more accurate language. Well, you could say, I don’t have time to dust my blinds, but probably if somebody offered to pay you a $100,000 to do it, you’d find the time pretty quickly. But you know, since that’s not going to happen you can acknowledge that it’s just not a priority for you. This is really honestly true with a lot of things in life.

Now granted, there may be consequence to maybe choosing not spend time on certain things or choosing to spend times on other activities, but largely we are intelligent people in well-to-do countries, so we have a lot of choice about how we spend our time. We can argue about bits of time that we can’t control, but on the whole, a lot of it we do.

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

One of the most fascinating women that you profiled, was Dr. Lynda Bascelli. Can you tell us a little but about her and what you learned from analyzing the time logs of some of these successful women?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015TimeLogsAnalyzeBascelli.mp3
Yes, Dr. Bascelli was one of the women who kept a time log for me. She is a busy physician who lives in New Jersey and she has three children. Yet when I looked at her log, I did not see the stressful time, the harriedness that you sometimes see here and there on logs. I saw almost none of that. She did have a long work week.

One day she saw patients for ten hours straight, not even a break. She had one situation where she came home one night to find her babysitter and the kids were on the roof, which was quite a moment. But when you look at the whole week, you saw that she would spent her mornings doing things like exercising, journaling and yoga. They had a lot of relaxed family time together. I thought it was really amazing that, here she has such a big, potentially stressful job, has a big family, and yet she was finding time for these personal things.

I’ve gotten to know her better over time and I think it’s really just how she prioritizes her time. She’s very thoughtful about enlisting help. At the time that she kept the time log, her family had a college student living them as a way to have some of that extra help that they needed so that when there were all sorts of wintry school delays during the week she kept that time log, it was not a crisis. She wasn’t postponing seeing patients because of those school delays, because she thoughtfully enlisted this help. She also had a very relaxed attitude towards life. As she told me, no one ever died of going to school in the same clothes two days in a row. She was totally fine if her kids wanted to choose their own clothes and pull something out of the dirty clothes hamper and put it back on, and it’s not a thing to battle over. I really enjoyed seeing all that she managed to do with 168 hours.

One of the chapters in your book is called Making Success Possible. Can you recommend the top strategy for doing that?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015MakingSuccessPossible.mp3

Well this chapter about Making Success Possible is largely focused on how we spend our work hours. I think sometimes as women we have an unfortunate tendency to focus simply on the work in front of us. We want to be ultra-efficient at it, we want to get done, get home, and that makes total sense. But the problem is that business is never just business. You have to make space both for thinking about the future and where you want your career to be going and also for investing in those soft side of work things. The relationships, the mentoring, the relaxed time together, that really help push a career forward. You can do a wonderful job on the work right in front of you, but if you’re not investing in those long term things, eventually your career is going to stall.

The good news is that there is time, there is space in the 168 hours we have in a week to do the work you need to and also invest in those relationships at work, and still be fully present at home as well. So I talk about strategies women do for being seen at work, right? If people do things like happy hour and social hours after work, you might give yourself a budget of three events per month. Three events, that’s three nights, there’s thirty evenings in a month, so that’s 30% of your time. 90% you can be at home, but that 10% investing in those relationships could really go a long way in showing that you’re the kind of person who will still do those things.

You can also build in face-time during the day. I mean, we take breaks anyway. Sometimes we fool ourselves that we’re not. I’m hunkered down at my desk, working through lunch, look at how productive I am. But, then you find yourself midway through the afternoon going on social media, which you know can be a good thing as you know. But unintentionally, you’re on social media for half an hour and you realize that was my brain taking a break, but it wasn’t a real break. I didn’t get up and return to my computer refreshed.

Get up and interact with people, have conversations, take a colleague out for coffee, take a walk with someone. That’s ways you can invest in relationships at work, while still working reasonable numbers of hours.

My last question for you Laura is the one that I ask everyone that I interview. What is the one question I should have asked you, but did not?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015LastQuestion.mp3

I think one thing that was really heartening that I learned in my study, is that women with big jobs and also have families, still get an adequate amount of sleep. About 90% of the women in my study, got at least the seven to nine hours that public health types say we should get per day when you averaged it over the whole week. To be sure, there were some bad nights, but not that many. In the whole thousand and one nights that I looked at, only 3.6% of the days, so about 36 days of the whole thousand and one days, featured fewer than six hours of sleep. So yes, sleep deprivation occurs, but not on a hugely widespread basis. I think that’s a very liberating idea, that we often hear if you want to build a big job and you want to have a family, you’re just never going to sleep. You’ll be one harried sleep deprived mess. And for the most part, that’s actually not true.

You’ve got a brand new baby, so how are you doing on sleep?

My baby’s five months old now, and fortunately he’s pretty good. Some nights are better than others. I’m looking forward to having it be a little more sure that’ll I get to sleep through the night. I’m coping it with it by trying to go to bed pretty early. If I’m in bed by ten, if he wakes up at five, that means I’ve gotten at least seven hours of sleep. Usually he wakes up between five and six, so usually I get between seven and eight. So I’m managing it pretty well.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Jun 29

Weekly Top 5 for Jun 29, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

Colorful cupcakes with flowers

#1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]

How do you balance making a credible offer without sounding like a used car salesman? Find out in this brief excerpt from the Irresistible Offer webinar . . . http://bit.ly/1SGmOzb

#2. How Georgia State Parks Brand Their Instagram Contest

Make it easy on yourself AND your followers on Instagram by learning from Georgia State Parks.  They branded their visual image and laid out contest rules in one simple post . . . http://on.fb.me/1IYngEo

#3. Shortcut to Posting a Website Hyperlink in Instagram

Instagram doesn’t natively offer a way to provide a clickable link to your website, but you can do it with my shortcut here . . . http://on.fb.me/1IYn9bQ

#4. SMOC Member Uses YouTube Class Skills to Create Marketing Video

Kay Harris used the skills she learned in YouTube 101 to create an incredible video marketing her cabin rental business.  See the video here. . . .http://on.fb.me/1IEtJ4M

#5. How to Turn a Potential PR Disaster into an Opportunity

When a 6-year-old boy lost his handmade stuffed tiger Hobbes, the Tampa Bay International Airport snapped photos of Hobbes’ adventure in the airport with employees. People LOVED this Facebook post . . . http://on.fb.me/1IEtVB4

Jun 23

How to Craft an Irresistible Offer [WEBINAR EXCERPT]

By Janice Deleon

Watch this webinar excerpt to see how to craft an irresistible offer. You can get the full webinar FREE here.

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

Video Transcript

Maria Peagler: How did this offer do? Let’s take a look at the 3 parts of the offer. The right offer I’m making here is more engagement on any social network. It’s a swipe file that you can cut and paste. It’s easy peasy. The right person, I’m making this offer to Facebook fans of the socialmediaonlineclasses.com Facebook page, and I’m doing this in an ad. The reason I’m doing it in an ad is because I get more exposure that way. It would work if I had it just as a custom tab on my Facebook page or as a post, but eventually people would stop seeing it. I want them to continue to see it, so I took out an ad. Am I doing it at the right time? Who are these people? They’re more than visitors because they’re already fans. They’ve already connected with me so they’re a lead. These are people who are ready to give their email address.

How did this do? What kind of results did I get from it? I got 1,200 leads from this offer in 6 months. That’s a pretty good return. If you want to know how to do this kind of an ad in Facebook, you can take the Facebook 103 class. It does tell you all about ads. This is done on my WordPress website, so you can go to the WordPress class and learn how to do that. This image I created in [Canba 00:01:35], and I also have a tutorial on how to use Canba. All the information about how to do this is in your classes at socialmediaonlineclasses.com.

I’m going to look and see if we have any questions. Nope, no questions. Okay. All right, so we’re going to continue. Now here’s another offer I made. Now notice this looks very similar to this last one. In fact, I copied it, so it’s very, very similar. This one is for something different. This is for a free checklist for getting sales from Instagram and Pinterest. Now notice I’ve got the title here, the description, more information. Even though the button says download now, when you click on this you’re going to enter your email, so you’re still going to enter an email address. It just looks a little different. There’s still credibility factors. There’s still my information here. I don’t have testimonials because this was brand new. I didn’t have a testimonial for it yet, and I also didn’t have an image yet.

Let’s take a look at this one. The right offer is how to get sales from Instagram and Pinterest, and it’s a 1 page checklist. I make it easy peasy. Who was I making it to? Who are my right people? I was making the offer to people who had visited the socialmediaonlineclasses.com website and visited the pages for Instagram and Pinterest classes. I was targeting a highly specific audience, and again I was doing this through a Facebook ad. I could have done this with fans on my Facebook page. I could have done this and in fact I do do it in my emails. I could do it in a lot of different places, but I did it in a Facebook ad because it’s the fastest way to get a response. It’s a shortcut, just like I showed you before.

Now the right time, these are visitors. These are people who have visited my website. I don’t know if they’re fans. They might be. I don’t know if they’ve subscribed to my blog. It’s possible. They could be leads, but I don’t know that. All I know is that they have visited my website and looked at the Instagram and Pinterest class pages, but because of that, because my audience is so specific, I feel comfortable jumping ahead and instead of just asking them to like my page or subscribe to my blog, I feel comfortable giving them this offer, because I know they’re interested in it. I know they’re interested in Instagram and Pinterest.

How did this offer do? I ran it for 2 weeks and it absolutely bombed. It got 0 leads. I had to go back and say, “Okay, 1 of these 3 elements is wrong. Which one is it?” My first inclination was it’s probably not the right time. I probably need to ask them to be a fan first or to subscribe to my blog first, but that wasn’t it. I was making the wrong offer. It was actually the right offer. It was just in the wrong way.

If you think about it, Instagram and Pinterest are very much visual social networks, and there’s nothing visual about this page. It’s very corporate looking. I knew what I was going to have to do is change the way this offer looked. I didn’t change the offer, but I changed the way it appeared. Again, here’s the link for how to do this, for how to target people who are very specific in Facebook if you want to do an ad, but you could also do this just in your newsletter. You could do this from people who have already bought from you. If they’ve purchased something from you in the past and you have a related product, you can make this related offer to them. You just need to make sure that you’re making it to the right person at the right time.

Here’s what this offer looks like now. I made it look like Pinterest. I purchased a nice image that looked like Pinterest and notice I’m using the language that Pinterest uses. If you go to their website on their login page, it’ll say something like, “She used Pinterest to roll her first pasta,” or “She used Pinterest to plan her vacation.” I used that language to say, “She sells out in 1 hour using Instagram and Pinterest.” Now that’s a real claim. If you were here on the webinar last month on how to sell from Instagram and Pinterest, I shared a brand that sells out in 1 hour on Instagram.

This is a real thing that you can do. It’s not an incredible claim. I took away the bullets because I wanted something that was beautiful. I just kept in who I was, what I was, and all they’re having to do is click on download now and give me their email address. It’s the same offer. I’m just making it in a more Instagram and Pinterest visual way. How did this offer do? Originally I had 0 leads in 2 weeks. I now have 220 leads in 3 weeks.

The original blog post appears here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Jun 22

Weekly Top 5 for Jun 22, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

#1. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay]

Got an offer that’s not producing? Turn it around so it becomes your best offer ever! That’s what members learned in this month’s webinar. Includes case studies, webinar replay, slide deck, audio file and infographic . . . http://bit.ly/1wE3Uxs

#2. Help! My Marketing Isn’t Sexy!

What do a skateboarding funeral planner, a rapping flight attendant, and a quilting music video all have in common? They make otherwise “dull” or challenging industries a bit “sexier” . . . http://bit.ly/1J1IPXp

#3. Could This Be the Perfect Social Media Post?

She’s an artist with a Harvard business degree, and she’s created what might be the perfect social media post. See it here . . . http://on.fb.me/1IYmveF

#4. How to Make it Easy for Instagram Followers to Click on a Link

Instagram doesn’t natively include the ability to click on a link in your post, but there IS a way around that. See my ingenious shortcut here . . . http://on.fb.me/1IYn9bQ

#5. Make Instagram Contests Easy

What’s the secret to simplifying rules for an Instagram contest? This example is one you’ll want for your swipe file . . . http://on.fb.me/1IYngEo

help marketing not sexy smoc 600
Jun 16

Help! My Marketing Isn’t Sexy!

By Maria Peagler

help marketing not sexy smoc 600

Who loves getting a root canal?

Anyone?

Lawyers, dentists, accountants, waste management and funeral homes are businesses you’ll see in every town across the United States.

Exciting? No.

Sexy? Absolutely not.

But . . . when you need them, you REALLY need them.

So how can you market an unexciting brand so people think about YOU first when they are ready to call, inquire, or purchase? That’s what you’ll learn in this post.

1. Grab People’s Attention

Even “sexier” brands have routine procedures and policies they have to explain — like airline safety procedures.  Did you pay attention to this speech on your last flight?

No one ignores David Holmes, a Southwest flight attendendent who raps the normally monotonous speech:

Give your business the rockstar treatment. Even if you’re not in a sexy industry, you can treat it like it is.

Quilting is as far from sexy as you can get. As an author of an award-winning book on quilting, I treated my audience to an exciting treatment of my quilts:  a music video.  I gathered almost 100 photos of monthly quilted table runners I designed and set it to music my son arranged on GarageBand:

I gave my fans a behind-the-scenes glimpse of my creative process, from my original drawings, color palettes, and design journals, to the finished product for each month.  No grannies in rocking chairs, only rockstar treatment of an unglamorous topic.

How can you do this for your brand and your industry as a whole?

2. MAKE Your Brand Exciting

Your mission is to provide your audience with an experience they cannot get anywhere else by combining your brand’s personality with the special sauce that makes your products/services unique. That formula looks like this:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

pawn stars marketing

Pawn Stars turns the grimy pawn shop business into a fascinating story of history and commerce

Ever watched Pawn Stars? The cable series truly makes a pawn shop look like a fascinating place where unique treasures come in every day.  Pawn Stars has made celebrities of the Harrison family and their Gold and Silver Pawn Shop in Las Vegas, NV: Rick, Corey, Chumley, the “old man” Richard and their experts who provide historical perspective and valuation to each.

The truth however, is far from that. Most pawn shops are a sea of dusty video gaming systems, outdated jewelry, and power tools.

antiques roadshow marketingPBS’ Antiques Roadshow takes a more high-brow approach to the same topic: old stuff lingering in your basement. Their auction experts provide historical background of items you haven’t thought about in years.  The clincher at the end of each segment? How much items are worth. Sometimes they’re worth nothing, other times you’ll learn a blanket is valued at over $100K.

THAT will get your attention.

3. Have a Sense of Humor

Funeral planning is last on everyone’s to-do list. But Speaks Chapel produced humorous 30-second YouTube videos that really make you think about it:

Notice there’s nothing inappropriate or morbid about this video: the humor is appropriate, and certainly gets to the point: it’s your funeral, and if you don’t plan it, someone else will.

And it likely won’t turn out to be the funeral service you had hoped for.

4. Be So Useful People Can’t Ignore You

Dave Hax’s YouTube channel provides videos demonstrating travel and lifestyle hacks.  His video showing how to peel an avocado literally changed my life. I never realized it could be so easy, and I remembered his channel because the tactic was so unique:

Provide a valuable solution to someone’s real life problem, they won’t care if your brand is sexy. You helped them at the time when they needed it most.

5. Provide a Tangible Resource

Provide something tangible people can take away and use later.  My infographics offer a one-page guide to topics people need in social media marketing. My audience bookmarks, downloads, and prints the infographics.

facebook marketing infographic 2015 edition Socialmediaonlineclasses.com

They’re even used in college courses.

Can you say “instant credibility?”

6. Make No Apologies

How do you promote a topic no one wants to talk about?  A colleague in my community handles waste management for large events.  Portable toilets aren’t high on anyone’s discussion list, but she has a wonderful sense of humor about her product, and she’s clear about the service her brand provides:  they take care of the stuff you don’t want to.

National brand Waste Management makes their marketing all about people: their employees, their customers and their families. They’re telling a story and humanizing their brand.

waste management social media marketing

Facebook post shares a video of a typical 10-hour day for a Waste Management driver

They also provide recycling and environmental tips:

waste management facebook posts

The key to getting people to pay attention to your brand is to be creative: offer up your brand in a way no one has done before, and you’ll definitely get noticed.

Remember:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

weekly top 5 - puppy edition
Jun 15

Weekly Top 5 for Jun 15, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

#1. How to Craft an Irresistible Offer: Live Webinar + Recording + MP3 Audio + Infographic

“How do I create a ‘bulletproof’ offer?” That’s what SMOC members want to know, and will be the topic of the June webinar . . . http://bit.ly/1KB0y57

#2. Secrets to Increasing Sales for Small Business Using Social Media Marketing

This post is so popular it’s already trending on Guy Kawasaki’s Alltop. 13 proven ways you can generate more revenue for your small business — don’t just read these — DO THEM . . . http://bit.ly/1L99wqy

#3. The EASIEST Way to Get Facebook Fans — Updated!

We’ve updated the most popular lesson of Facebook 101: how to get fans, the simple & easy way.  Facebook made some big changes in 2015 that made this far more difficult, but once again, I found a way to make it easy . . . http://bit.ly/1L9arqU

#4. How to Go on Vacation without Abandoning Your Business

Summer is here: how will your business fare when you’re away on vacation? Maria shares how she ran SMOC smoothly during summer 2014 when she was gone for weeks at a time . . . . http://bit.ly/1xlGKfT

#5. SMOC Member Debuts YouTube Video: Hiring a Resume Writer

SMOC member Lynda Spiegel of Rising Star Resumes is putting what she’s learned in YouTube 101 to good use: watch her video on what you need to know BEFORE you hire a resume writer . . . http://bit.ly/1L9aYsW

Jun 09

Secrets to Increasing Sales for Small Business with Social Media Marketing

By Maria Peagler

increase sales social media marketing ultimate guide Socialmediaonlineclasses.com

 

You’re going to want to bookmark this post . . .

. . . I’ll wait.  😉

“Why aren’t I getting sales?”  That’s a question I hear, all too often.

In a moment, I’m going to show you how to exponentially increase your traffic, leads, sales by using social media marketing to increase the revenue in your business.

While social media isn’t a sales tool (people don’t buy from you ON Facebook), your marketing there will often lead to sales.

But what if you’re marketing on social media and the sales aren’t happening?

That’s what you’ll learn to fix in this landmark post. Click on the section below to jump to it  . . .

  1. Why Your Social Media Marketing Isn’t Generating Revenue
  2. How to Generate Revenue Using Social Media Marketing
  3. Is Your Offer Right for Your Audience? [CASE STUDY]
  4. Do People Trust You?
  5. Does Your Website Need Fine-Tuning?
  6. Generate 100K from Social Media Referrals [CASE STUDY]
  7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]
  8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]
  9. Invest in a $50 Facebook Ad [CASE STUDY]
  10. Get Leads Using LinkedIn
  11. Use Slideshare to Generate Sales
  12. Optimize Your Pinterest Boards to Generate Traffic & Sales
  13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

1. Why Your Social Media Marketing Isn’t Generating Revenue

In my experience, small business owners expect sales to  happen automatically once they begin marketing using social media.  While it can sometimes happen, it usually doesn’t.

Why not?

It takes more than posting on your favorite social network to generate a sale.  People don’t know you. They don’t trust you. So you’ve got to create a relationship with them first.

First, learn more about what your social media marketing may be missing in this post — Why Your Social Media Marketing Isn’t Generating Revenue:

social media marketing not generating revenue2. How to Generate Revenue Using Social Media Marketing

To make a sale online often requires e-commerce tools and a lead generation process. This may seem overwhelming, but I simplify the entire process in this post on Profitable Social Media Marketing:

profitable smm post

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

3. Is Your Offer Right for Your Audience? [CASE STUDY]

No one wants to hear this: maybe what you’re offering isn’t right for your audience. Learn from SMOC member Lynda Spiegel’s pivot in this case study. She started earning more revenue immediately once she fine-tuned her offer to a more lucrative market — How a New York City-Based Business Pivoted for Greater Revenue:

revenue pivot case study

4. Do People Trust You?

Have you cultivated a trustworthy brand?  People are always wary of being scammed, so it’s critical for to create a reputable personal brand.  Learn how in this post — How to Create an Unforgettable Personal Brand:

Personal Branding How To Pump Up Your Personal Brand

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

5. Does Your Website Need Fine-Tuning?

Our social media services clients often need a bit of tweaking to their websites to make them more user-friendly and helpful to visitors.  This doesn’t need to be expensive or complicated, as you’ll learn in this brief video:

 

6. Generate 100K from Social Media Referrals [CASE STUDY]

Molly McGrory is a Georgia-based real estate agent who uses social media referrals to earn $100K in her listings alone. How does she do it? Learn more here — How to Make $100,000 in Real Estate from Social Media Alone:

realtor social media case study Socialmediaonlineclasses.com

 

 

7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]

Sweet Pete’s candy store  in Jacksonville, FL was in trouble and was chosen for a business turn-around with MSNBC show The Profit. How did they turn that one-time exposure into an ongoing increase in revenue for their business? Find out in this case study — How Sweet Pete’s Uses Social Media Marketing after their Appearance on The Profit:

sweet pete case study

 

8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]

Stittsworth Meats in Minneapolis does an admirable job of using social media marketing to drive sales, and they do it quite simply. No complicated lead generation system, just down-home neighborly posts.  Learn how they do it in this post — Social Media for Local Business Case Study:

stittsworth meats case study

 

9. Invest in a $50 Facebook Ad [CASE STUDY]

If you’ve improved your website, created a reputable personal brand, and have the right offer, you’re ready to invest in a small amount of advertising.

I love the resilience of Bradley Cumming in this case study.  An SMOC member, Facebook gave him a few technical SNAFUs when he tried to buy an ad. But he didn’t let it stop him, and boy is he glad.  He ended up making over $600 from a $50 ad (that’s 1,200% ROI for you math-heads). Learn how he did it in this post — How to Generate 1,200 ROI on a $50 Facebook Ad:

bradley cummings fb ad

 

10. Get Leads Using LinkedIn

If your website is ready to make sales, then you can start sending traffic to it to generate leads.  LinkedIn can be especially lucrative for this (as you saw earlier in Lynda Spiegel’s case study). Learn how to optimize your LinkedIn profile for leads in this post — 5 Ways to Rock Your Profit to Generate Leads:

linkedin sales checklist

 

11. Use Slideshare to Generate Sales

Bet you didn’t see this one coming, did you? Slideshare is a social network for presentations (as in PowerPoint, Keynote, or Google Presentations), so few people would imagine it can generate sales for you.

Especially if you’ve written a quilting book.

But it did. In a BIG way.

In fact, Slideshare kept my self-published book on Amazon’s Top 10 list for a second year, when it’s not so easy to generate publicity (because your book isn’t new any longer).

If I could do this for a quilting book, YOU can do this for your business.

 

12. Optimize Your Pinterest Boards to Generate Traffic & Sales

Women LOVE Pinterest, and it drives traffic more than any other social network.

But do those visitors buy?

Yes. They. Do.

IF . . . you position your offer correctly, at the right time.

Learn more if this Pinterest Board Makeover video:

13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

Yes, this really does happen. In this webinar excerpt, you’ll see what it takes for a tiny brand, with no sophisticated e-commerce system, to sell out every day on Instagram:

Get the one-page checklist for how to optimize your Instagram & Pinterest accounts for sales here.

Summary

Whew! You just got 13 unique ways to get more sales using social media marketing, no matter what type of business you have — online, offline, B2B, B2C — it doesn’t matter.  The commonalities for earning your audience’s trust, making them a credible offer, and getting them to buy from you are the same.

You did bookmark this post, didn’t you? Because you’ll be returning to it often to review where you are in your marketing journey, what improvements you can make in your process, and learn from these courageous business owners who shared their stories with me.

Which is your favorite tactic? What did you find was the biggest change you need to make to get more sales with your social media marketing? Tell me in the comments below:

 

craft an irresistible offer webinar Socialmediaonlineclasses.com
Jun 02

How to Develop a Bulletproof Offer Your Competition Will Want to Steal: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

craft an irresistible offer webinar Socialmediaonlineclasses.com

Join Maria Peagler for this 30-minute live webinar: How to craft an irresistible offer —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 18, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

How Can I Create a “Bulletproof” Offer?

That was the question from one SMOC member last month.  She’s determined to be a success in her field, and needs to know what it takes to craft an irresistible offer.

That’s what the June webinar is all about!

In this month’s 30-minute, members-only webinar, you’ll learn:

  • the 7 must-have elements of an irresistible offer
  • the V-P-L-B buying cycle your audience goes through
  • my favorite, easy tools, for creating a bulletproof offer
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Jun 01

Weekly Top 5 for Jun 01, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..Colorful cupcakes with flowers

#1. Facebook 102 Updated: Contests, Video, Lead Generation and More

You’ve got your Facebook page: now what? That’s what you learn in Facebook 102: how to customize your business page, add video, run contests, generate leads and much, much more.  All updated for 2015 . . . http://bit.ly/1F6Z8KU

#2. How to Reach Your Customers & Leads on Facebook

Want to reach out to your current customers and remind them to come back? You can do it using a Facebook Ad. You can reach clients, leads, or anyone for whom you have an email or telephone number.  Learn more here . . . http://bit.ly/1DSuR70

#3. What it Really Takes for a Career Pivot

SMOC member Lynda Speigel, of Rising Star Resumes, has written an excellent article (with case studies) on what’s necessary to make a career change . . . http://www.risingstarresumes.net/how-realistic-is-a-career-pivot/

#4. Collaborative Instagram Contests

Instagram is hot-hot-hot, but how do you run a contest on it? SMOC members got a look at a top blogger and how she teamed up with a BIG brand to host an IG contest . . . http://on.fb.me/1HYOKfw

#5. Instagram & Pinterest Sales Checklist

Get the one-page checklist from our recent members-only webinar on how to get sales from Instagram & Pinterest  . . .  http://bit.ly/1doSmKO

May 27

How to Brand Your Small Business [WEBINAR EXCERPT]

By Janice Deleon

Watch this webinar excerpt to see how to brand your small business. You can get the full webinar FREE here.

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

Video Transcript

Maria Peagler: Let’s take a look at what makes up your brand identity. The first thing is your logo, like I said this is really the corner stone of your branding. Your logo should appear on almost everything that you do. The second thing is going to be the colors that are in your branding. I actually did not choose these colors, my graphic designer did but I did tell her that I wanted blue because blue is a very trusted corporate color. Almost everything that I do kind of revolves around blue.

You’ll see some other colors in it but blue here you can see this is the thumbnail that I use for my slide deck and also my YouTube videos. This is the design I use. It’s very high contrast. My logo is here and these are my colors and I am consistent with this. If you look on my YouTube channel, if you look on Slide Share, this is the title slide and design for all of my Slide Share presentations. I am very consistent with my colors.

Your fonts are also a big part of your branding. Now the font on my website is called Oswald and this is the font that I like to use because it’s a little more contemporary than what is in my logo but it’s highly readable in something like this in that thumbnail. Your logo, the colors and the fonts that you use are all things that contribute to that brand identity experience.

The original blog post appears here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

May 25

Weekly Top 5 for May 25, 2015

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

 

#1. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training

Our new online social media certificate program offers proof you can earn ROI using social media marketing. Become a certified expert to get a better job, make a career transition or start your own business . . . http://bit.ly/1Hpy79G

#2. How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic

How to consistently brand content so your audience recognizes it — May’s members-only bonus webinar, audio. slide deck and infographic.  Access it here (you must be logged in to view it . . . http://bit.ly/1wE3Uxs

#3. Branding Your Small Business [WEBINAR EXCERPT]

Learn how to give your content a consistent, branded look & feel with this month’s members-only webinar . . . http://bit.ly/1KIc1QL  One of the most requested topics from SMOC members.

#4. 7 Ways to Say Thank You on Twitter

It can be tough to be creative in just 140 characters, but this post shows you 7 different ways to say thanks on Twitter . . . http://on.fb.me/1F6YbCz

#5. Advanced Facebook 102 Class Updated with All New Lessons

Want to get a custom name for your Facebook page? Add an opt-in for your email newsletter? Learn how in the all-new Facebook 102 class here . . . http://bit.ly/1F6Z8KU

Socialmediaonlineclasses certificate seal
May 19

Socialmediaonlineclasses.com Announces Online Social Media Certificate Training

By Maria Peagler

Socialmediaonlineclasses certificate seal

Socialmediaonlineclasses.com is now offering a full, online social media certificate training program.

I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost.

So here are the details:

What is the Online Social Media Certificate?

It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services, and anyone who wants proof they are on the leading-edge of what works in social media marketing today.

The certificate program includes 56 hours of classes, webinars, articles, and a final exam.  The entire curriculum is shown below (click to download the PDF):

Socialmediaonlineclasses online social media certificate program

 

The all-inclusive program includes classes on EVERY major social network, webinars on strategy & management, case studies, mobile marketing, visual content, and more.

Plus, you get 1:1 coaching with founder Maria Peagler, who will mentor you in your studies and in landing your dream job and/or clients.

Finally, once you pass your final exam, you can be listed in our social media certified consultants directory.

How Long Does the Program Take to Complete?

Our certificate program contains 56 hours of instruction in multimedia classes, video webinars, articles, and infographics.  However, it’s completely self-paced. How long it takes you to complete depends on your skill level and experience.  Some people take two hours to complete a class, others need two months.  You go at your own pace.  You have one full year from your date of enrollment to complete the program.

How Much Does the Program Cost?

The online social media certificate program at Socialmediaonlineclasses.com costs $897, which is all-inclusive: the entire curriculum, coaching with founder Maria Peagler, and your final exam.  I’m proud to offer a superior training program at an affordable cost that doesn’t place an undue burden of student loan debt on our members.

What is Required to Earn My Certificate?

To earn your certificate, you must take a final exam which is approximately 100 questions, and score at least 75%. You have only one opportunity to take the exam and pass it.  You can purchase additional opportunities to take the exam for $150 each.

How is Your Certificate Program Different Than Those Offered Elsewhere?

Excellent question, and I’m glad you asked! Our program is unique in these ways:

  • entire curriculum is up-to-date with what works NOW in social media marketing, not six months ago or last year
  • you get 1:1 coaching every month with founder Maria Peagler
  • you learn how to get ROI on every major social network for your clients
  • you learn from a teacher who DOES social media marketing every day to earn her full-time living
  • you learn search engine optimization, mobile marketing, visual content, and other topics not covered by other programs
  • all this at a cost not requiring you to take out student loans

Why Do I Need to Renew My Certificate?

Because social media marketing changes so quickly, it’s imperative that your skills reflect the latest tactics, techniques, and strategies that work for social networks as they operate now, not as they did last year.  And employers and clients need to know that your skills are up-to-date.

Most major certifications require retraining, including CPR, lifeguarding, and other critical skills.

When you renew your certification for $150 each year, you get access to the entire curriculum for an additional three months so you can update your skill set.

When Can I Start?

Right now. Our program is live, and you can proudly earn & display your certificate within 30 days when you enroll today.