Jan 14

How to Update Your Digital Marketing Strategy

By Maria Peagler

Each year brings enormous transformations in social media platforms, search engine algorithms, and email marketing. How can you stay up to date if you’re feeling overwhelmed already? No worries: here are my recommendations for evergreen social media marketing tactics that will work today and in the future: 1.  Focus on Social Media as a Lead […]

Continue reading
Dec 23

Top 10 Most Popular Articles of 2013

By Janice Deleon

#1. Facebook Marketing Infographic: 64 Tactics to Promote Your Business to 1 Billion People The most popular article of all time here at Socialmediaonlineclasses.com. 64 Facebook tactics in 8 categories for a possible 4 million unique marketing campaigns . . . http://goo.gl/KBWxUt #2.  The Ultimate Guide to Profitable LinkedIn Networking (Infographic) The most shared article […]

Continue reading
Dec 11

18 Effective Tactics to Boost Your Facebook Reach

By Maria Peagler

Facebook finally admitted what most page owners already know: organic reach (not paid) is dropping. Advertising Age magazine offered this article about it here: http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/ The plummet in post reach began when Facebook went public, and worsened in September of this year when they changed their algorithm. While this is bad news for most businesses, […]

Continue reading
Oct 21

What’s New in Social Media: 3rd Quarter Round-Up

By Maria Peagler

A lot has changed in online marketing over the last 12 weeks — here’ s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2013.  Bookmark this page so you can return to it when you need answers fast! Online Marketing Strategy This surprising social network […]

Continue reading
Sep 09

Why Large-Brand Case Studies Don’t Work for Small Business

By Maria Peagler

If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more. Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style. But small business […]

Continue reading