Dec 23

Top 10 Most Popular Articles of 2013

By Janice Deleon

#1. Facebook Marketing Infographic: 64 Tactics to Promote Your Business to 1 Billion People The most popular article of all time here at Socialmediaonlineclasses.com. 64 Facebook tactics in 8 categories for a possible 4 million unique marketing campaigns . . . http://goo.gl/KBWxUt #2.  The Ultimate Guide to Profitable LinkedIn Networking (Infographic) The most shared article […]

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Dec 11

18 Effective Tactics to Boost Your Facebook Reach

By Maria Peagler

Facebook finally admitted what most page owners already know: organic reach (not paid) is dropping. Advertising Age magazine offered this article about it here: http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/ The plummet in post reach began when Facebook went public, and worsened in September of this year when they changed their algorithm. While this is bad news for most businesses, […]

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Oct 21

What’s New in Social Media: 3rd Quarter Round-Up

By Maria Peagler

A lot has changed in online marketing over the last 12 weeks — here’ s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2013.  Bookmark this page so you can return to it when you need answers fast! Online Marketing Strategy This surprising social network […]

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Sep 09

Why Large-Brand Case Studies Don’t Work for Small Business

By Maria Peagler

If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more.Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style.But small business […]

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Sep 03

7 Surprising Mistakes You’re Making with Social Media

By Maria Peagler

Ever wished you could have a professional analyze your social media efforts and provide suggested improvements?  That’s what today’s article is all about.  After years of training small business owners how to use social media, I’m sharing the biggest mistakes I see — and how you can avoid them. 1.  Appealing to an Unprofitable Target […]

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