Dec 13

How Busy Small Business Owners Can Get Customers to Promote

By Maria Peagler

The Savannah Morning News columnist Bill Dawers wrote an excellent column over the weekend about how local businesses in Savannah are missing the PR and social media boat.  That’s not surprising, considering how busy entrepreneurs with strained budgets are.  Many businesses don’t go beyond advertising or a listing in a community directory.  So what’s a […]

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Dec 07

Collaborative Social Media Marketing

By Maria Peagler

What if you joined forces with your competition instead of trying to beat them?  It may be the most powerful form of marketing you ever do.  Here’s an example from my own company, Willow Ridge Press.  I spent 2009 promoting my new book, Color Mastery, through trade shows, advertising, and of course, social media.  By […]

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Nov 06

Social Media Strategy Class

By Maria Peagler

Welcome to your Social Media Strategy Class at SocialMediaOnlineClasses.com.  (Or as we really do say in the South, “Hey Y’all!”) I’m impressed you’re taking this class — it’s a step most small business owners skip — but it’s vitally important to lay out a plan before you invest your time & resources into social media. […]

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Oct 27

Lessons from KSU’s Social Media Integration Conference

By Maria Peagler

I attended Kennesaw State University’s Social Media Integration conference, hosted by their Center for Sustainable Journalism.  What a weekend!  The best and the brightest in social media attended, presented, and networked, and it was a gold mine of ideas, case studies, and results.  Here are my favorite lessons from this weekend: Nothing beats face-to-face interaction.  […]

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Oct 18

Developing a Social Gift Guide for the Holidays

By Maria Peagler

Husbands, wives, distant relatives and parents will be searching for that perfect gift for a spouse, child, teacher, neighbor, and co-worker in just a few weeks.  Are you ready with a gift guide?  I’m recommending to all of my clients that they develop one, as it’s the perfect opportunity to create a social guide to […]

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Oct 12

Creating Effective, Low-Cost Branding Videos

By Maria Peagler

Video is the fastest growing area of social media, and probably the most intimidating for small businesses. The first thing business owners think of is big-budget, highly-produced video that takes a lot of time and resources to create. Actually, the most effective videos are the ones that show you and your staff authentically, and give […]

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Oct 11

Starting Small with Social Media

By Maria Peagler

Social media can be intimidating to small business owners.  All that new technology:  who has time to learn it all and keep up with it?  You’re too busy managing your inventory, your employees, payroll, and taxes. It doesn’t have to be that complicated.  In fact, it can be downright simple.  If you start small.  So […]

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