Jan 24

Social Media Primer for Small Business Owners

By Maria Peagler

Today I’m a guest blogger over at MarketingMel’s wonderful online marketing blog, and I’m offering a primer for growing your small business using social media.  I give you a step-by-step guide to getting started, how to be efficient and effective, and be your best self.  Visit MarketingMel’s blog and check it out. And thanks Mary […]

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Jan 12

Handling Complaints Via Social Media

By Maria Peagler

Last week I had a great question that arose during an all-day workshop I was conducting for a client.  “What do we do if someone posts something negative about our company?  How do we handle that?” This is THE question in the back of all entrepreneurs’ mind when they start out in social media, and […]

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Jan 07

Social Media Planning for Small Business

By Maria Peagler

I’m a planner.  A meticulous one.  As an artist, I like to make my planning beautiful too.  Sure, there’s room for spreadsheets, which I do way too often, but every once in a while, I like to make a plan in my journals.  Here I’m making my SWOT chart for Willow Ridge Media’s 2011.  If […]

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Dec 13

How Busy Small Business Owners Can Get Customers to Promote

By Maria Peagler

The Savannah Morning News columnist Bill Dawers wrote an excellent column over the weekend about how local businesses in Savannah are missing the PR and social media boat.  That’s not surprising, considering how busy entrepreneurs with strained budgets are.  Many businesses don’t go beyond advertising or a listing in a community directory.  So what’s a […]

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Dec 07

Collaborative Social Media Marketing

By Maria Peagler

What if you joined forces with your competition instead of trying to beat them?  It may be the most powerful form of marketing you ever do.  Here’s an example from my own company, Willow Ridge Press.  I spent 2009 promoting my new book, Color Mastery, through trade shows, advertising, and of course, social media.  By […]

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Nov 06

Social Media Strategy Class

By Maria Peagler

Welcome to your Social Media Strategy Class at SocialMediaOnlineClasses.com.  (Or as we really do say in the South, “Hey Y’all!”) I’m impressed you’re taking this class — it’s a step most small business owners skip — but it’s vitally important to lay out a plan before you invest your time & resources into social media. […]

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Nov 06

Social Media Strategy Class Quick Start

By Maria Peagler

How This Online Class Works Welcome to Social Media Strategy, where you’ll learn how to develop your unique action plan in just 10 minutes a day. I’m a business owner just like you, and I understand you’re short on time (your most precious commodity!). Each lesson in this class takes only 10 minutes per day: that […]

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Oct 27

Lessons from KSU’s Social Media Integration Conference

By Maria Peagler

I attended Kennesaw State University’s Social Media Integration conference, hosted by their Center for Sustainable Journalism.  What a weekend!  The best and the brightest in social media attended, presented, and networked, and it was a gold mine of ideas, case studies, and results.  Here are my favorite lessons from this weekend: Nothing beats face-to-face interaction.  […]

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