Aug 01

Weekly Top 5 for Aug 01, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Click on the infographic to download a hyperlinked PDF version

Click on the infographic to download a hyperlinked PDF version

#1. [WEBINAR EXCERPT] Creating an Infographic

You don’t need to be a designer to create an infographic, and this webinar proves it! Maria developed an infographic LIVE for one lucky SMOC member, showing how you can do the same . . . http://bit.ly/2aVOmBi

#2.  [LEARNING TRACK] Local Business Learning Track

A brand new learning track for local business: Filled with infographics, case studies, and webinars to help you marketing your local brand… http://bit.ly/2asINd9

#3. Infographic Boot camp in SMOC Engage

[INFOGRAPHIC BOOTCAMP] This is the infographic that started it all for SMOC. Here’s the story of how Maria came up with this… http://bit.ly/2aKo7id

#4. Coaching Moment: Social Media Management

[COACHING MOMENT] A member who joined SMOC to promote her business had questions about promoting a colleague’s business too. Find out Maria’s answer here . . . http://bit.ly/2aeXXSk

#5. Facebook Live: Extend Your Content’s Life

Your hard-earned content can last either 18 minutes or over 2 years. Here’s 21 Ways to Extend the Life of Your Content. See it here:  http://bit.ly/2apiJ4q

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Jul 26

WATCH: How to Create Infographics [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to create an infographic that serves as branding & marketing tool.

Plus, for the next 30 days, we're doing our #infographicbootcamp in our mastermind group, where I'll be helping members create their first infographic using free tools (and without being a designer):

Watch this webinar excerpt (5:27). Want the full webinar? Members get it free here.

30-day infographics bootcamp #infographicbootcamp

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Maria Peagler: This is who I'm creating an infographic for and Becky wanted an infographic done on five reasons why you should grow a peony in your backyard. We did a little bit of work behind the scenes, very simple. I just asked Becky to send my what she wanted included in the infographic. She sent me five images and titled them reason one, two, three, four and five. Thank you for keeping that so simple, Becky. She sent me her logo and the text that she wanted in this infographic. Now if you haven't used Canva before, this is it right here. It's www.canva, C-A-N-V-A, .com and this is what it looks like before you sign up.

It's a free tool and it takes a little bit, it doesn't work the way a lot of graphic design tools work because their whole, like I said, it's a one stop shop and so their whole method of user interface is a little bit different. You sign up here with your user name and password or you can just do it with Facebook, I think that's how I did it. Once you've done that and you go to Canva, it's going to look like this. Now this is a little overwhelming but I'm going to tell you exactly what all this stuff is and how you get started. The way that Canva works is you start by selecting what type of creation or design you want to make.

Is it for social media, is it a Power Point presentation, is it a poster, is it a Facebook timeline cover, they have all kinds of things here that you can create. The thing that you need to understand is that they have predetermined sizes, so like a Facebook post would be 940 by 788 pixels wide. You can also use custom dimensions but all of these are templates. Becky, here are your templates right here. Down here, these are all the things that I've created in Canva. I create a lot of the images that we use in the Facebook group and on my Facebook posts here in Canva I've created three infographics.

This is one, this is two, this is three, actually four from Canva and you'll notice here that it doesn't say infographic. There's no infographic here when you first log into Canva. You need to click on more and then it gives you a ton of stuff here. If you scroll down, you're going to go to blogging and eBooks and over here on the right is infographic. Now it's standard infographic sizes, 800 by 2000, and that's the long infographic size. That's perfect for what we're going to do. I clicked on that and what happens is, it will show me all of these different templates over here on the left, the sidebar.

Now in the Canva sidebar you can search for things that you want, you can select different elements, you can type text, you can select a background color and you can upload your own photos. We're going to use almost all of these as we go along. What I'm going to do is scroll through here and see what template I would like to use. Now I went through here last night just to prepare for this a little bit and I saw a template that is perfect for what we want to use. What I'm looking for here is their division of space because Becky wants five reasons to grow peonies in your backyard.

I want to look for an infographic template that is already divided up into five parts. There's an infographic template here that is perfect for this and I'm just going to keep scrolling down to find it. It's about how to make strawberry jam of all things. We're going to keep going and we're almost there. It just keeps going. Here it is, how to make strawberry jam. Notice here, it has one, two, three, four, five sections, a place for image and text for each. That's perfect. All I'm going to do is drag this over into the Canva editing area and we start from this.

The way that you use this is you basically just go in and edit each of these different parts. I like the way that looks. Okay, five reasons to plant peonies in your backyard, Swenson Gardens and here we go. This is the infographic ...

 

 

Jul 25

Weekly Top 5 for Jul 25, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week social media july 25 2016 Socialmediaonlineclasses.com

Click on the infographic to download a hyperlinked PDF version

#1. 21 Ways to Extend the Life of Your Content

Your hard-earned content can last either 18 minutes or over 2 years. What makes the difference? That’s what you learn in this deep post & infographic. You’ll be updating your content marketing strategy with this one . . . http://bit.ly/extendcontent

#2.  [WEBINAR REPLAY] Creating an Infographic

You don’t need to be a designer to create an infographic, and this webinar proves it! Maria developed an infographic LIVE for one lucky SMOC member, showing how you can do the same . . . http://bit.ly/bonuswebinars

#3. Learning Tracks to Reach Your Business Goals

Business goals aren’t limited to one social network, so your learning shouldn’t be either. Use our Learning Tracks to reach your goals for Blogging, Content Marketing, Email Marketing, Social Media Action Plan, and Visual Storytelling . . . http://bit.ly/smlearningtracks

#4. [MEMBER QUESTION] Most Valuable Social Media Site?

This SMOC member wants to know “what has been the most valuable social media site?”  See Maria’s response and links here . . . http://bit.ly/2aqhZ18

#5. [CLASSIC] Best Social Media Tools Webinar Excerpt

New online marketing tools debut almost daily — so which ones are the must-haves for your business?  That’s what you’ll learn in this brief webinar excerpt . . . http://bit.ly/1pZ690B

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Jul 20

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

By Maria Peagler

Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term.

So when it comes to content marketing, I'm always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ). 

Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment?  

Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible?

Here's a table of contents to this long post with links to jump to sections quickly:

Let's start with the infographic . . . 

infographic content marketing strategy 21 ways to extend your content

1. The Big Winner: Blogging

A recent study found the average lifespan of a blog post to be 2 years.  For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.

That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.

How does that translate into 2 years?  Good question (I wondered that too).  The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:

lifetime value of blog post izea halverson group

This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.

My Results

While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study.  What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x.  Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.

How to Extend the Life of Your Blog Posts

How do I continue to get traffic from a 5-year-old blog post? Several ways:

  • I made the blog post "sticky" and easily shared by including an infographic and a video
  • I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
  • I continue to update the blog post over time

Eventually all blog posts will go to their grave if you don't update them.  Let's face it:  a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.

Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.

Which brings me to a disturbing trend:  many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency."  People have caught on quickly that no date = outdated content.

You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.

2. Pinterest: Social Media Winner

Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.

If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.

Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.

My Results

I've seen a huge correlation between the popularity of a pin and longevity of my blog posts.  If a pin continues to be repinned for months or even years, the original blog post gains greater life.  

This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog.  Even though I've updated this infographic each year, the original version gets the most repins:

How to Extend the Life of Your Pinterest Pins

How can you give your pins the greatest chance of a long life?

  • Colorful, even garish images demand attention
  • Long pins combining images and text get the most repins
  • Consider boosting your pin with an ad for even more exposure

The original Facebook marketing infographic I shared above is colorful.  Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.

Long-form pins offering both images and explanatory text are the most popular.  How-to pins followed by a link in the description are a powerful combination for driving traffic.

My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week.  Before that week, it wasn't getting much in the way of repins.  After I advertised it for a week, it was my most popular pin, week after week:

3. YouTube: Long-Term Solutions

YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.  

People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.  

My Findings

This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour.  It's our most popular video because it offers an easy solution to a pain point:  people find Hootsuite confusing:

Don't despair if your video hasn't taken off after 20 days.  I recorded this video for my book Color Mastery, and it went nowhere for six months.  Then a viewer in Denmark shared it and the views skyrocketed.  It's had over 38,000 views, which for a quilting video is huge:

How to Extend the Life of Your YouTube Video

Want to keep people watching your videos as long as possible? Here's how:

  • Upload videos on evergreen topics - don't focus on short-term problems or solutions
  • Record longer videos to keep people on your channel
  • Make your video easy to find by including relevant keywords in your video title, description and tags

The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:

CHANNEL

MOST POPULAR VIDEO

Home Depot

How to Install or Repair a Toilet

Martha Stewart

How to Fold a Fitted Sheet

Kahn Academy

Basic Arithmetic: Addition & Subtraction

Don't be afraid of recording a long video: people will watch it if there's something in it for them.  Teach them, entertain them, and you'll find your view count increasing over time.

Notice the titles of those popular videos from each channel?  They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube.  Make sure you know your audience and their language, and include it in the title, description, and tags.

4. LinkedIn: 24 Hours of B2B

Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours.  While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.

My Findings

My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:

Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last.  What's kept it alive so long?

Groups.  Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.

How to Extend the Life of a LinkedIn Post

Here's how to get the most value out of every LinkedIn post you create:

  • Add your best content to your LinkedIn profile: that automatically extends its lifespan
  • Join groups, engage with members, and share your content in the group
  • Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.

Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile.  Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.

LinkedIn groups are the most affluent community you'll find online.  They're a great place to connect with like-minded professionals and share your content.  Even better is when other group members find your content and share it on their own.

LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog.  They get a new audience, fresh eyes, and the ability to start deep conversations.  SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:

linkedin post lifespan pulse

5.  Instagram Beats Facebook & Twitter

Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours.  While not a powerhouse of longevity, it does beat both Facebook & Twitter.

My Findings

Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.

People find my infographics long after I've shared them by searching for the #infographic hashtag.  I share our Weekly Top 5 infographics, and they get new followers for me every week:

content marketing instagram hashtag

How to Extend the Life of an Instagram Post

Here's how you can get weeks from your Instagram post instead of just 21 hours:

  • Use bright colors with a lot of contrast in your images
  • Make it easy for people to find your content by using popular hashtags in the caption
  • Identify your most popular Instagram posts and do more of them

My most popular Instagram posts are beautiful images.  Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:

content marketing instagram bright image

My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily

content marketing instagram personal

I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor

Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.

While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.

6.  Facebook: Crowded & Fleeting

The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.

This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.

My Findings

The easiest way to extend your content's lifecycle on Facebook is with an ad.  You boost a post and choose how many days to run it, so you decide how long your content lasts.  I ran an this Facebook ad for over a year:  it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:

fb perfect post 600 shares

How to Extend the Life of Your Facebook Posts

  • Boost important posts: you can do as little as $1 a day for 10 days
  • Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
  • Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans

Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.

Guarantee greater content longevity, by pinning your post to the top of your Timeline.  Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.

Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around.  I've seen excellent results doing this.

7.  Twitter: Fast & Furious

Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.

My Findings

I don't expect longevity on Twitter, but I still use it.  It has more influencers than any other social network, because it's simple to engage here.  You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.

I've interviewed small business owners who get over 70% of their business from Twitter, and they tweet often, as do I.  I tweet up to 12 - 15 times a day, during U.S. business hours.

Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:

How to Extend the Life of Your Tweets

You can extend the life of your tweets beyond 18 minutes, and here's how:

  • pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
  • Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
  • Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)

Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.

Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.

Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.

Summary

The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.

Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.

Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts.  That's what separates the great brands from the rest.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

Jul 18

Weekly Top 5 for Jul 18, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media July 18 2016 Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

#1. Video Marketing for Small Business — The Ultimate How-To Guide

Video is the hottest form of content right now, and it’s never been easier to create video without any special equipment. Bookmark this ultimate guide for 6 different ways to create video right now . . . http://bit.ly/29EfF5u

#2.  [WEBINAR EXCERPT] Your First Business Video

Anxious about creating your first video? Have no idea where to start? No worries! This brief webinar excerpt will guide you through the process so you look like a pro . . . http://bit.ly/2a8Vo8Y

#3. [WEBINAR EXCERPT] Smartphone Video & Images

The easiest tool you’ll ever use to capture video is already in your hand: your smartphone.  Learn how to record and edit video directly on your smartphone . . . http://bit.ly/2a8Vbmt

#4. Member Contest for Free Infographic

This month’s bonus webinar is on Creating Infographics (as voted on by members).  I’ll be creating a free infographic live during the webinar for one lucky member (it could be you)!  Get details here . . . http://bit.ly/2a8Wguv

#5. Learning Social Media Skills Online via U.S. News & World Report

An overview & comparison on different online social media education programs via U.S. News & World Report’s Jordan Friedman. Features SMOC and interviews founder Maria Peagler here . . . http://bit.ly/2a8WFgn

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video marketing for small business ultimate guide
Jul 12

Video Marketing for Small Business – Your Ultimate Guide

By Maria Peagler

Video marketing for small business has never been easier, and in this ultimate guide you'll learn how you can broadcast to the world using only your mobile phone.

Think of video marketing as a multi-tool for your promoting your brand:

  • record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)
  • give a tour your of facility (realtors can record their own virtual tours, while B&B owners can record a tour of their inns)
  • offer a sneak peek into newly-arrived inventory (consignment stores could sell out daily using this tactic!)
  • . . . and these are just a few ideas to get you started.

My one piece of advice? Don't get bogged down in which app is best for your needs. Just pick one, record your video, and share it with the world.  You can perfect your process and app later, but for now the most important thing is for you to get started with video.

If you don't, your brand will be considered in the dark ages when it comes to marketing. I rarely make blanket statements, but today I am: if you don't start using video marketing, you'll be losing out on getting new business.  Because your competition is already using video, and your audience is watching it.

Here are six ways to record business video in this landmark post. Read the post in full or click on a link below to jump to it . . .

1. Livestream broadcasting using Facebook Live, Periscope or Blab

This is the year of mobile livestreaming: if you've got a mobile phone, you can broadcast live from it using your choice of mobile apps:

  • Facebook Live allows you to broadcast live using your mobile phone from your personal profile or business page.
  • Blab.tv is a desktop application allowing you to host your own talk show, as you can have up to four participants in a Blab.
  • Periscope is a mobile livestream app that allows viewers to ask questions and comment in real-time.

Here's an excerpt from my Broadcasting with Blab & Periscope webinar (Facebook Live was not yet available to all pages when I recorded this):

The process is the same for Facebook Live: on your mobile device, go to your business page, select Post, then Go Live, as shown in this GIF:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Here's a tutorial I livestreamed from my mobile phone using Periscope. I put my phone on a mobile tripod, pointed it at my laptop screen, and narrated as I created an infographic, live on Periscope:

Due to the live nature of Periscope, it saves broadcasts only for 24 hours.  However, I recorded this broadcast on my mobile phone at the same time, so I was able to upload it to Youtube for others to enjoy long after the Periscope livestream expired.

2. Smartphone Video Techniques

Your smartphone (or tablet) has evolved into a sophisticated camera & video recorder/editor. No special photography or videographer skills are required. Mobile apps have made it super simple to take great photos & record simple videos, straight from your phone.

Here's an excerpt from our Visual Social Media: Smartphone Techniques for Mobile Images & Video webinar. This is from 2013, but the apps I share in this 53-minute webinar are still the ones I use today:

[GET THE FULL 53-MINUTE WEBINAR FREE WHEN YOU BECOME A MEMBER]

3. Visual Storytelling for Your Brand

All video ultimately tells a story, and in my interview with Ekaterina Walter, author of Visual Storytelling, she reveals the importance of visuals and how simple they are to create for your marketing.

What story should you tell about your brand in a way that resonates with your audience? I offered three case studies in this blog post of small brands doing an outstanding job of sharing their story in a visual way.  Here's a quick glimpse of video from each brand:

▶︎ Small-town quilt shop revives their community's dying economy using YouTube video

▶︎ Auto-body shop earns trust by sharing behind-the-scenes images of restorations in progress

▶︎ Business-to-business marketing research firm becomes a YouTube phenomenon

4.  Former News Anchor Shares 10 Ways to Be Comfortable on Camera

Mary Ellen Miller, of MarketingMel PR firm, is a former Tenneessee news anchor who created this video exclusively for Socialmediaonlineclasses.com.  It's been so popular it was picked up by PR Daily and other news outlets.  You can see the original post she did here.

Mary Ellen shares her secrets for feeling comfortable once you press that Record button:

5.  YouTube Video Marketing for Small Business

Too many small businesses still don't have a YouTube channel.

Everyone watches YouTube videos, so you need to be recording video and uploading it there.

I've been recommending video marketing since 2011, when I recorded these short Social Media Minute videos:

It's become even easier to record video for YouTube: they include a BIG Record button on their platform, and you can even edit your video directly in YouTube.

We offer a full YouTube 101 class developed by a profitable YouTube channel creator Vanessa Vargas Wilson, who supports her family of four solely from her YouTube income.  You can see the class outline here.

When you become a member, you also get access to these infographics making it dead-simple to market your business using video content:

Youtube Template
Youtube Template
Create your Perfect Social Media Post for Youtube
Periscope vs. Blab.tv
Periscope vs Blab
Use Periscope & Blab.tv for your small business
Your First YouTube Video
Your First YouTube Video
Using your computer's webcam or smartphone
Your First Video Checklist
Your First Video Checklist
Record your first-ever business video

[GET EVERY INFOGRAPHIC AND LESSON FREE WHEN YOU BECOME A MEMBER]

6.  Record Your First-Ever Business Video

Getting the courage to record your first business video is tough. I'm not a natural on camera, but I get beyond my hesitation because I know I have something valuable to share that others want to learn.

So do you.

Here's a tip I learned over 20 years ago when I became a technical trainer who stood in front of large audiences everyday: it's not about you.  It's about what you have to share with your audience.

Viewers forget about what you look like, what you sound like, and what you're wearing, because you are sharing valuable tips with them.

They'll be fascinated by your content and forget all about you, because they're already thinking about how they can start being successful using your brand.

Here's an excerpt from my webinar titled Your First Business Video, where I share how truly simple it can be to record your first video using YouTube and your webcam:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Summary

I hope you're now inspired by the small businesses videos I've shared here and how truly simply it is to create your own. You don't need special equipment, just the computer or smartphone you've already got.

Use these six video techniques as a checklist and do one per month. After six months, you'll have set up a YouTube channel, done livestream video, and your brand will be doing video marketing for the 21st century.

Jul 11

Weekly Top 5 for Jul 11, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media july 11 2016 Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

#1. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic

How to use free & low-cost tools to create actionable infographics to brand your business, drive traffic to your website, and get attention. A non-designer’s guide . . . http://bit.ly/29mryLd

#2.  The Dummies Guide to Installing the Facebook Pixel on Your Website

Have you tried installing & using the new Facebook pixel to measure your ad results? If so, you know what a nightmare it can be. Not anymore! Here’s the guide you’ve been waiting for in Lesson 12 of Facebook 103. . . http://bit.ly/1Gv2zxS

#3. How to Measure & Demonstrate Marketing ROI

How to set up Google Analytics reporting for all of your marketing campaigns to measure & report on your ROI. The best guide on the web now available in Lesson 13 of Facebook 103 . . . http://bit.ly/1Gv2zxS

#4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads

This bed-and-breakfast owner wanted to know how she could get more guests to her inn.  She learned to how use Facebook ads to target her existing customers to return for her most profitable season yet . . . http://bit.ly/29NB3WG

#5. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

This new one-page infographic in Lesson 6 of our free Social Media Strategy class teaches you how to combine social media with content & email marketing, SEO and your website for exponential results. Enroll in the class here . . . http://bit.ly/YDCpcn

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creating infographics webinar socialmediaonlineclasses
Jul 05

Creating Infographics: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

creating infographics webinar socialmediaonlineclasses

Join Maria Peagler for this 30-minute live webinar: Creating Infographics - a Guide for Non-Designers

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, July 21, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

CREATING INFOGRAPHICS : A NON-DESIGNER'S GUIDE

Infographics have been one of our most successful branding tools, making Socialmediaonlineclasses.com a world-wide brand.  

This month, you'll learn how you can create infographics that serve as branding & marketing tools . . . 

. . . and you don't need to be a graphic designer to create them.

In this month's webinar, you'll discover:

  • my favorite low-cost & free infographic design tools (they're not what you think)
  • design guidelines that make you look like a pro
  • which social network is a powerhouse for sharing your infographics

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

business to business targeting b2b
Jun 28

WATCH: How to Target B2B Clients [WEBINAR EXCERPT]

By Maria Peagler

Every month, SMOC members get a deep-dive into a single topic. This month, they learned how to use free, online tools to find their most profitable B2B clients (the hardest kind to acquire).

Watch this webinar excerpt (6:44). Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Webinar Transcript

Now you can also use Google to find B2B clients, but it's not going to be in a way that you've probably ever used it before. What you can do is find companies similar to your current clients and that's really one of the best ways to find b to b clients, is ask yourself, "Who are my profitable clients? Who are the clients I enjoy working with?" If you follow the 80/20 rule, that 80% of your business comes from 20% of your clients, you want to be looking for those 20%, who are the top 20% of you clients, and you want to search for organizations that are similar.
If you are starting out brand new and you don't have any clients yet, think of who you would like to have, what are the brands ... Make a list of ten companies that you would love to have as your client, and I'm going to find even more of them. This is the website of the particular client who I did the consultation for, she worked for this hospital in Canada which is Windsor Regional Hospital and they specialize in cancer care, and she had been laid off. I asked her before our session who she had worked for and who were some of her clients, and she said, "Well Windsor Regional is who I used to work for." I said, "That's a great starting place for us." She had no idea how to do what I'm going to show you, but it yielded a gold mine.

Up here is the same website and this is their URL up here in the browser tool bar. What you're going to do in Google is you're going to copy that website address, you're going to paste it in Google and in front of it you're going to type 'related:' and it's going to show you companies that are the most similar to that one. Let's do that right now.

We are going to go to Google and the first thing I'm going to do is I'm going to search for Windsor Regional Medical Center because I don't have their URL address memorized. Windsor Regional Hospital here it is. Okay, now you notice up here here's the entire web address, I don't need all this stuff after the .ca because that's Canada, so this would be like www.hospitalname.com, I don't need all this other stuff so I'm going to take that out. What I'm going to do is I'm going to copy this and I'm going to go back to Google and here's what I'm going to do: In the Google toolbar I'm going to type 'related:' no space, and then I'm pasting that web address in.

What's going to happen is Google is going to show us other healthcare institutes like Windsor Regional Medical. Here is Hotel-Dieu Grace it's a hospital in Canada, Royal Victoria Regional Health Center, London Health Centers, health sciences centers, Sunnybrook hospital.

I cannot tell you how thrilled my client was when she saw this list. There are fifty one different healthcare organizations basically hospitals that she can now approach. The first thing I told her was, "Okay you want to make a list, this sounds terrible but it's called a hit list. These are the companies who are potential clients, and the first thing you want to do is you want to go to twitter and LinkedIn and you want to connect with them."

Let's look at this one, Hotel-Dieu Grace. I'm going to go over here to twitter and in the twitter search bar I'm going to type in the name of the hospital and see what comes up. Okay, here's somebody saying thank you. Let's see, Hotel-Dieu Grace, let's see healthcare. What if I take this stuff off, see if we can get a twitter account for them. Okay, let's see, I'm not finding anything on twitter.

The next best thing is just to go to their website and usually they'll have a link to their twitter account. These are the exact steps that you're going to go through. Yep, see here it is, right up here they've got the social media icon, okay and it's HDGH Windsor, I would have never found that on twitter.

Here it is, I would start connecting with them and I would follow them. Here's the other thing, I cannot tell you how huge this tip is and it's the simplest thing in the world but it works, every single brand and organization on twitter and on any social media platform wants more engagement, no one wants to see tumbleweeds rolling across their twitter feed or their LinkedIn feed, they want to see that people are liking what they're doing, if they're asking for opinions they want to hear from you, so engage with them. You will get noticed, and there's no better way to start a relationship with a potential client than doing this. You want to follow them here on twitter, you want to connect with the people that you see tweeting here on LinkedIn. They will probably have a company page, you want to follow that as well on LinkedIn

 

 

Jun 20

Weekly Top 5 for Jun 20, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media june 20 2016 Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

#1. [WEBINAR REPLAY] Finding B2B Clients

You’ve never used LinkedIn, Twitter & Google like this before! Learn ultra-specific tactics to find your most profitable clients on these platforms . . . http://bit.ly/bonuswebinars

#2.  [ROUNDUP] Most Popular Posts YTD 2016

Trending blog posts here at Socialmediaonlineclasses.com (with links to each). All actionable, offering instant take-aways you can apply for greater results . . . http://bit.ly/1Yt1OAe

#3. Video Marketing in a Family Business

This family accounting business used video to announce a financial statements workshop. Sure, it’s a dull topic, but watch how they do it in this video . . . http://bit.ly/24ZVnVp

#4. Where to Go When You Need A New Logo?

Zapier.com reviewed three different creative marketplaces when they needed creative designs. Find out their results here . . . http://bit.ly/24ZWlRz

#5. Which SMOC Blog Post Is Trending On ALLTOP?

Honored to be featured on Alltop Social Media Marketing’s “Most Popular Articles” yet again. Which article made the list? See it here . . . http://bit.ly/24ZVU9N

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Jun 16

SocialMediaOnlineClasses.com Most Popular Blog Posts from the First Half of 2016

By Janice Deleon

Most Popular Blog Posts from the First Half of 2016

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]

social media strategy template

[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

2. Social Media for Professional vs. Personal Use: There’s A Difference

Using images for a business (left) vs. for personal use (right).

Using images for a business (left) vs. for personal use (right).

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

3. 7 Secrets to Find Anything Using Google Search

google search secrets Socialmediaonlineclasses.com

7 Google search secrets you can to use to find anything online, including images, video, hidden resources you never knew existed and more. 

4. Who Sees My Stuff on Facebook? Business Page vs. Personal Profile

fb privacy infographic fi

An infographic and primer on who can see what you post to your Facebook personal profile, your business page, and how you control your privacy.

5. Social Media for Local Business [Case Study]: Hair Salon on Facebook

G. Michael Salon Facebook page

G. Michael Salon Facebook page

How can local businesses capitalize on social media marketing to compete with chains and online competition?

6. Create an Infographic Using Nothing but Google Slides

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

7. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide

How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

8. 15 All New Social Media Case Studies for Small Business

social media case studies small business

Completely new case studies of how small business successfully see ROI from their social media marketing. Includes realtors, local, coaches, crowdfunding and more.

9. 7 Surprising Secrets I’ve Learned from Beauty Vloggers

7 Surprising SecretsI Learned fromBeauty

Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

10. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

UPGRADE TO GET EVERY CLASS NOW

Jun 15

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2016

By Janice Deleon

Most Popular Infographics from the First Half of 2016

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. The Ultimate Guide to Hashtags Infographic

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

2. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. [PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging

social media tagging infographic fi

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

5. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

6. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

7. INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi
The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.

8. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

9. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

10. 7 Secrets to Find Anything Using Google Search: Video + Infographics + Transcript

google search secrets Socialmediaonlineclasses.com

Find Anything Online Using Google Search.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

Jun 13

Weekly Top 5 for Jun 13, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_social_media_june_13_2016_Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

#1. [WEBINAR] How to Target B2B Customers

Having trouble finding B2B clients? Can you identify the decisionmakers? Learn how to find your highest-paying clients faster . . . http://bit.ly/28gSW5h

#2. [LEARNING TRACK] Vacation Automations

Tutorials for keeping your business running smoothly while you relax on vacation: how to work with a VA, automate operations & much more . . . http://bit.ly/vacayplaylist

#3. [CASE STUDY] How to Delight Customers

There’s no better time to over-deliver to a customer than when they’re in need. Learn how one brand provided the best products AND superior service . . . http://bit.ly/custdelite101

#4. [CASE STUDY] Best Laptop for Travel

This classic blog post details Maria’s experience taking this budget laptop on her travels and loving it. For less than $300, it works for pleasure or business travel . . . http://bit.ly/1ODA1Jt

#5. [CASE STUDY]: 3,500 Facebook Fans in 6 Days

This small business thrives on Facebook, gaining over 3,500 leads in less than one week. See how he did it without ads . . . http://on.fb.me/1KEXVmn

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