Jun 07

Target Business-to-Business Customers: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

business to business targeting b2b

Join Maria Peagler for this 30-minute live webinar: Target Business-to-Business Customers — Advanced Search & Networking Techniques.

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 16, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

HOW CAN B2B BRANDS TARGET NEW CUSTOMERS?

It's a question our members have often:

"Our clients aren't on Facebook, so how can we find new ones?"

"I've tried the usual online targeting tactics, and they don't work for my business."

In this month's webinar, business-to-business (B2B) brands will discover how they can find their ideal customers, their decision-makers, and even their competition:

  • case study of a solopreneur who found lucrative clients using advanced search & networking tactics
  • tools that reveal a goldmine of potential B2B customers (you've not seen this before!)
  • how to boost your credibility BEFORE you start networking

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Jun 06

Weekly Top 5 for Jun 06, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media June 6 2016 Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

 

#1. Our Best Marketing Infographics

Get our most popular infographics of all time, all in one place. Includes Facebook, Twitter, LinkedIn, Instagram, Hashtags, Automation & more . . . http://bit.ly/sminfographics

#2. [NEW] Automate Your Business Online Class

Are you running your business — or is it running you? Most small businesses fail in the first five years, but that doesn’t have to be you.  Learn how you can beat the odds to succeed . . . . http://bit.ly/bizsystemsclass

#3. [COACHING MOMENT] How to Get More Guests to My B&B?

This week in their 1:1 coaching, members learned how to 1) attract more guests to their bed & breakfast; 2) how to create a marketing funnel; and 3) how to drive more traffic to their websites.  Learn more here . . . http://bit.ly/211C3pD

#4. [MEMBER QUESTION] Which is Better: Boost a Post or Facebook Ad?

This SMOC member wants her posts to get higher reach and wants to know which is better:  boosting the post or using a Facebook ad?  Find out Maria’s answer here . . . http://bit.ly/211DO6e

#5. How an Award-Winning Food Blogger Grew Her Traffic 10x

Excellent post on what it takes to grow traffic to your blog.  Don’t focus on the tools, but the process instead . . . http://bit.ly/211DioS

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May 29

Weekly Top 5 for May 30, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Memorial Day This week in social media may 30 2016 Socialmediaonlineclasses

 

#1. [WEBINAR EXCERPT] Integrated Social Media System

Would you love a simple way to post to social media just once, and have it go to every social network? Learn how you can in this brief excerpt of our members-only bonus webinar . . . http://bit.ly/1Rm32Wb

#2. Pinterest Removes the Pin It Button

Yep: the famous “Pin It” button is no longer!  Does that mean you can no longer “pin” images to your boards? How can pinners save your images to their own boards?  Find out in Lesson 7 of Pinterest 101 . . . http://bit.ly/14wpaNk

#3. [COACHING MOMENT] How Can I Improve My Facebook Ads?

This SMOC member owns a local business and is running Facebook ads — bravo! The only downside? She has no idea if they sending business her way.  Maria showed her how to measure her ROI & improve her ads in 1:1 coaching . . . http://bit.ly/1TPhQkP

#4. [MEMBER QUESTION] How to Get More People on My Email List?

This SMOC member has a solid email list but wants to grow it: what’s the best way to get subscribers? Maria shared three ways to attract new subscribers, easily . . . http://bit.ly/1TPhNpg

#5. [NEW] Email Marketing Learning Track

For every $1 you spend in email marketing, you earn $40.  Email marketing is a huge part of what we do every day at SMOC, so we’ve gathered out best resources in this new learning track . . . http://bit.ly/smocemailtrack

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integrated social media system Socialmediaonlineclasses.com
May 23

Integrated Social Media System [WEBINAR EXCERPT]

By Janice Deleon

Learn how to create a time-saving social media machine..

That’s what you’ll learn in this webinar excerpt (4 minutes, 02 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: What we need sometimes is just an easy button, you know, what’s the easiest way to get our social media done so we that can post once and make it go to every social network. That’s what I’m going to show you today. I’m going to show you the easiest of all of the techniques because there’s about a million different ways you can do this. I think that’s one of the reasons that it gets so confusing, but I’m going to show you the simplest, most direct way of doing that.

Here are the three major steps to doing that: you’re going to connect the social networks that you want to automate, and you can automate every single social network except one. You’re going to write your posts and I’m going to talk about how you need to write your posts when you’re going to be sending them to every social network. Facebook has a different etiquette than LinkedIn, that has a different etiquette than Twitter, and you don’t want to make it look like you’re robo-posting to all of them.

Then I’m going to show you how you can send or create a very sophisticated schedule so that you know you’re posting at your best times. I’m going to be actually doing each of these live in this webinar. How does this work? What does this look like when you actually have this system? I’m going to show you an example of something I did this week. I had a new blog post on Tuesday which was how you can use the same content of different social networks. I took the same content and did it differently on each of the eight different social media networks. I wanted to post this one time and send it to all of my social networks.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Here’s what I did: I wrote one post, and it was sent to Facebook, LinkedIn and Twitter and this is what it looked like on each of those social networks, you can see it looks a little bit differently. I also posted it to Google Plus. I could have also posted it to Pinterest and Youtube as well. It wasn’t a video so that explains why I didn’t do it to Youtube. I did not do it to Pinterest and I’ll explain why I didn’t do that in just a moment. Basically the tool that I used does not automate to Pinterest, but I do have it set up in a different automation so that it can go to Pinterest if I have something very specific in my post. I’ll show you what that looks like a little bit later in the webinar.

You’ll notice the one, let me repeat these social networks again, Facebook, LinkedIn, Twitter, Google Plus, Pinterest and Youtube. You can automate your social media to every single one of those social networks. You’ll notice that one is conspicuously missing, and that is Instagram. You are not able to post to Instagram automatically. That is because of the way Instagram works. They simply don’t allow other third party tools to do that.

There are a couple of ways around that. Hoot Suite will allow you to schedule a post to Instagram but it will not go live until you actually log into Instagram from your mobile phone and approve it, which I think totally defeats the purpose of doing it automatically. There’s actually that you can do that and I’ll show you how to do that a little bit later on in the webinar.

 

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

May 22

Weekly Top 5 for May 23, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_May_23_2016_Socialmediaonlineclasses

 

#1. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy

How can you take the same piece of content & make it shine on each social network, taking advantage of each’s unique features? Copy these examples the next time you write a post . . . http://bit.ly/8socialposts

#2. [WEBINAR REPLAY] Integrated Social Media System

How can you write a post once and send it to multiple social networks? Members learned which networks they could integrate into a system, how often to post, and how to write for each . . . http://bit.ly/bonuswebinars

#3. What’s the Lifetime Value of a Blog Post?

Wow! This study found the lifetime value of a single blog post to be two years, and tells you how to identify the value of your own blog posts . . . http://bit.ly/blogpostlv

#4. [MEMBER QUESTION] How Can My Non-Profit Increase Reach?

Non-profits are on a limited budget, so how can they increase their reach on Facebook? This member has over 100K fans, but isn’t reaching them anymore. How can she improve it? . . . http://bit.ly/1ORoyb4

#5. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day

Use this template to “copy and paste” a tweet that reaches a massive audience (plus templates for all other social networks) . . . http://bit.ly/perfectposttemplates

sm post 8 different ways Socialmediaonlineclasses.com
May 17

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

By Maria Peagler

sm post 8 different ways Socialmediaonlineclasses.com

You're ready to write your next social media post . . . 

. . . but how do you tailor it to take advantage of each social network's unique features & capabilities?

That's what you'll learn in this post. We're keeping it simple, using a single piece of content, shared differently on each major social network.

The Post Content​

We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.

Feel free to use whatever content you have, as long as it's visual.  

I'm using an infographic because it's what I have readily available. You do the same.  What images come naturally to your business?

Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.

fb marketing infographic 2016 Socialmediaonlineclasses

1. The Facebook​ Post

We'll start with the ONE social network that generates the highest amount of interest, and therefore competition.  How can you stand out in a social network where everyone's talking?

same post different social networks facebook

This post is all about three things:

  • the image
  • tagging another brand
  • a call-to-action

The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.

Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.

A call-to-action. The first word of the post tells people exactly what to do.  I didn't need an ad or a clickable button. I did use all caps to make it stand out.

[CHECK OUT THE FACEBOOK 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

2. The Instagram​ Post

Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm.  Translated into laymen's terms: your reach just went down.

same content different network Socialmediaonlineclasses.com instagram

Your success on Instagram hinges on:

  • your image
  • your caption
  • your hashtags

Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.

Your caption. Two ways to go here: clever or clear.  Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).

Your hashtags.  Instagrammers love their hashtags, and you can use up to 30 of them. But don't.  Just don't. It's not necessary and makes you look like an amateur.

[CHECK OUT THE INSTAGRAM 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

3. The Twitter​ Tweet

Twitter gives you 140 characters to grab people's attention.  The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.

same content different post twitter

Here's what your 140 characters should include to get results on Twitter:

  • punchy tweet
  • important hashtags
  • a shortened link

Punchy tweet.  Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible.  If that's sounds like an oxymoron, it is.  Follow me on Twitter here and watch how I do it. That's a great way to learn.

Important hashtags.  Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post.  Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.

A shortened link.  Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.

SHORTCUT!

Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

4. The LinkedIn Post

Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:

same content different post linkedin

A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:

  • short, yet sophisticated post
  • a good image (optional)
  • lack of hashtags

Short, yet sophisticated post.  Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.

A good image.  You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.

Lack of hashtags.  While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.

[CHECK OUT THE LINKEDIN 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

5. The Google Plus Post

Google Plus makes it easy for your posts to look awesome.  Your images are big, and you can write a long post and format it.  Here's how:

Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.

Here's what a Google+ post needs to stand out:​

  • an excellent image 
  • a long post (optional, but effective)
  • formatting, using bold and numbered or bulleted lists

An excellent image.  Google+ was developed with photographers in mind, so you see outstanding images being shared here.  Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.

A long post.  Google+ has almost no limit to post length, so take advantage of that by providing a lot of value.  Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.

A formatted post.  No other social network offers the ability to format post text, so look like a Google+ pro by doing it.  Our Google+ class teaches you everything you need to know to stand out here.

[CHECK OUT THE GOOGLE PLUS 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

6. The Pinterest Pin

Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.

Give it to them.  They'll share it generously, as shown in the original blog post for the Facebook marketing infographic.  It's been shared on Pinterest over 5,000 times:

same post pinterest 5000 shares

Here's what that post looks like on Pinterest:

same post different ways facebook

I pinned this from the blog post and literally didn't change a single thing.  I used it, as Pinterest created it.

Here's why it works:

  • a colorful image 
  • a link to a credible website
  • specific, yet brief, description

A colorful image.  Pinterest is all about visuals, so you need to have either a beautiful or colorful image here.  Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.

A link to a credible website.  Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button.  That's important, because a lot of spammers use Pinterest and their links go to junk websites.  You'll stand out simply by being credible.

Specific, yet brief, description.  Notice the first thing you see in that description is [UPDATED 2016]?  I'm telling people immediately this infographic is current. I get directly to the point.  While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More.  Most don't, so get to the point, fast.

SHORTCUT!

Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

7. The Slideshare Presentation

Slideshare is a social network where businesses share their PowerPoint presentations.  Most brands assume Slideshare is only for business-to-business brands.

Not so.

I kept my self-published quilting book on Amazon's top 10 list for an entire second year using Slideshare.  If it works for quilting, it can certainly work for your business.

Here's how I turned an infographic into a Slideshare presentation (done in Google Slides):

Why does it work?

  • presented each section of the infographic, separately
  • explained how to use the infographic to generate Facebook marketing campaigns
  • included a hyperlink to download the full infographic

Presented each infographic section, separately.  This infographic is too detailed to be read on a single slide.  Instead, I pulled out each section, added them to the slide deck, making it easier to consume.

Explained how to use the infographic.  This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns.  I showed exactly how to do that in multiple slides, and generated a sample campaign.  I gave the infographic context and the further explanation people needed to understand it.

Included a hyperlink to download the full infographic.  At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide.  So I included a hyperlink to the blog post so people could download the full version.

Extra Credit: High-Contrast Title Slide.  PowerPoint presentations are no longer boring slides with endless bulleted lists.  They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.

[CHECK OUT THE SLIDESHARE 101 CLASS TO LEARN HOW TO CREATE A PRESENTATION LIKE THIS]

8. The YouTube Video

Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.

Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work.  But, it's better than not having a video at all.

I kept it simple: I used my smartphone to talk about the infographic and how to use it.  The video is less than two minutes long:

When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:

What do you need in a video to make it work?

  • Make it easy on yourself to record a video
  • Be creative by posting different video types
  • Know what to include in your video title & description

Make it easy on yourself to record a video.  A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video.  Easy. Peazy.

Be creative by posting different video types.  What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.

Know what to include in your video description.  YouTube is a search engine (owned by Google).  It uses your video title, description, and tags to show your video to people who are searching for it.  You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.

[CHECK OUT THE YOUTUBE 101 CLASS TO LEARN HOW TO CREATE VIDEOS LIKE THIS]

Summary

Now you've got eight ways you can use the same content to develop unique & creative posts for each social network.  You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.

Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.  

May 16

Weekly Top 5 for May 16, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media may 16 2016 Socialmediaonlineclasses

#1. UPDATED: College Guide to Landing Your Dream Job

Too many otherwise bright college students blow their job search by looking amateurish on social media. Here’s how to stand out, the right way . . . http://bit.ly/collegejobguide

#2. How to Reach Out to Influencers on Twitter

Influencers are bombarded with tweets asking for their attention & help: how can you reach them & get it? Learn from Maria here . . . http://bit.ly/influencemktng

#3. [MEMBER QUESTION] Will a Wix Website Offer SEO Benefits?

This member has a client with a Wix website, and needs to know if that will hurt their SEO. She’s found lots of articles on the topic, but they’re all biased . . . http://bit.ly/webwixseo

#4. [MEMBER QUESTION] How to Make a Non-Profit Facebook Page More Engaging?

This member has a lot of fans on her non-profit Facebook page, but since her reach has decreased, it’s less visible and engaging.  How can she boost both? . . . http://bit.ly/fbnonprofit

#5. [CLIENT TESTIMONIAL] “I Went from Fear to Having a Plan”

“Maria coaches at the knowledge level of the client and is very encouraging,” — read more of this unsolicited testimonial from a member who was hesitant to get coaching . . . http://bit.ly/smmcoaching

May 09

Weekly Top 5 for May 09, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

this_week_social_media_may_9_2016_Socialmediaonlineclasses.com

#1. Integrated Social Media System Live Webinar + Recording + MP3 Audio + Infographic

May’s bonus webinar is one of our most-requested ever.  Learn how to spend less than 15 minutes a day on social here . . . http://bit.ly/24l7fGw

#2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals

Learning tracks go beyond a single social network; instead, they focus on tactics to help you achieve your goals across social, email, SEO and more. They include blogging, content repurposing, social media action plan, and visual storytelling . . . http://bit.ly/1TvGJz8

#3. What’s the Best Keyword Tool?

This SMOC member shares her favorite tool for finding profitable SEO keywords here . . . http://bit.ly/1T69hSr

#4. [COACHING MOMENT] How to Get Groups of Women in the Door

This SMOC member knows when women come to her business in groups, they buy more. See Maria’s advice for encouring more groups to visit here . . . .http://bit.ly/1WU5ABD

#5. SEO Q&A with 6 Leading Experts

Excellent roundup of SEO advice from six of the industry’s top experts . . . http://bit.ly/1WU6DS6

integrated social media system Socialmediaonlineclasses.com
May 03

Integrated Social Media System: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

integrated social media system Socialmediaonlineclasses.com

Join Maria Peagler for this 30-minute live webinar: Integrated Social Media System — How to Create a Time-Saving Social Media Machine

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, May 19, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

OUR MOST REQUESTED WEBINAR EVER

Want an all-in-one social media system that's easy to use and quick?

Our members do too!

In this month's webinar, you'll how to create an elegant social media marketing system that allows you to spend less than 15 minutes a day doing social media (and blogging)!

  • how you can create an integrated social media system UNIQUE to your brand
  • discover my favorite tools to build your own social media system, EASILY
  • how to spend less than 15 minutes a day doing your social media marketing AND blogging!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

May 02

Weekly Top 5 for May 02, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_may_2_2016_Socialmediaonlineclasses

Click on the infographic to download the .PDF version with hyperlinks

#1. SEO Secrets [WEBINAR EXCERPT]

If you’re a small business competing against BIG brands with huge PPC budgets, how can you compete? By dominating online search results.  Learn how in this 5-minute webinar excerpt here . . . http://bit.ly/1NOedGU

#2. [ALL NEW] Facebook Advertising Greatest Hits

Get my best-performing Facebook ads EVER in this new lesson from our Facebook 103: Advertising class. Swipe these ad ideas for your best ads ever . . . http://bit.ly/1DSvr4T

#3. [NEW COURSE] DIY Blog Tour Online Class

How can you go from unknown author to Amazon Top 10 list in only 2 weeks? That’s what you’ll learn in this BRAND NEW online course . . . http://bit.ly/diyblogtourclass

#4. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook!

Forget the “starving artist!” This artist & SMOC member just got her biggest retail order ever . . . from Facebook. For free.  Find out her “secret” here . . . http://bit.ly/artistsonfb

#5. How Non-Profits Can Use Social Media to Partner with Brands

This SMOC member is partnering with multiple brands to generate funds for her non-profit. How has she done it? Find out here . . . http://bit.ly/nonprofitsfb

Apr 26

SEO Secrets [WEBINAR EXCERPT]

By Janice Deleon

Learn the SEO Secrets on how to dominate search results for your industry.

That’s what you’ll learn in this webinar excerpt (5 minutes, 10 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: Would you like to rank higher in online search results? I don’t know a single business whose … the answer to that is no. Everyone wants to rank higher in such results. We have an SEO 101 class here at SocialMediaOnlineClasses.com, and that’s important for you to take if that’s something that you want to do for your business. However, there are also some other things that you can do outside of traditional website SEO that will help you rank higher. I actually found out some of this by accident. I was already doing the things I normally do for SEO, and I was doing a couple of other things too for other reasons. I found out that they helped me rank higher in SEO. I’m going to show you the results that I got.

This is the case study of Social Media Online Classes. Now I have to tell you I have no SEO training whatsoever. I developed the SEO 101 class from the school of hard knocks, lessons that I have learned in ranking really well in online search. I rank on page one of online search somewhere between 50 and 75 times. It varies and it changes a lot, basically not by gaming the system but just doing the right things, putting out quality content. I’ve also found out that there are some small touches that you can do that help boost your results. Some of those are what I’m going to be talking about today.

Let’s take a look at the results that I got. This all started out when I wrote a blog post last year. This blog post was March 31st of 2015, so it was a little over a year ago. The blog post was titled “7 Secrets to Find Anything Using Google Search.” Now I wrote this blog post simply because it’s kind of a generic topic that I knew would bring me a lot of traffic. Because everybody uses Google or some sort of online search to find things. Now I knew it would bring me a lot of traffic; not all of it was going to be what you call qualified or targeted traffic. Not everyone in my target audience would be reading this article, but that’s okay. This was going to be a way for people who had never heard about Social Media Online Classes to learn about what we do and what we offer.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Now in this blog post I think there’s seven different ways that you can find something in Google search, and I have an infographic along with it. I also recorded an audio file basically just going over everything in the blog post just in case people wanted to listen to it instead of read it. I found that some people enjoy doing that. That’s all I did. I forgot about it after that. I went on to new classes, new blog posts, new infographics, onto that never-ending wheel of content, and just forgot about it.

Then I noticed a couple of months ago, so a little less than a year later, that I was starting to get a good amount of traffic from this blog post. I wanted to see what was happening here. Here’s what I did. I went to Google and I typed in “how to find anything with Google search.” You’ll notice it’s very similar to this title. It’s not exactly it, but basically I just replaced seven secrets with “how to find anything using Google search.”

Now that’s important because I wrote this article for laypeople. There are a lot of articles out there on how to do this but they’re for geeks. The titles of the article are things like “How to Use Google Operators in Search.” 90% of the population has no idea what that means. I wrote an article in plain English using layman’s terms on how to find anything using Google search. Basically, you’re using Google operators, but I don’t call it that. what I started to see was I was ranking number two on this page. Page one of this Google search, I’m number two. I rank above PC World, I rank above Amazon, and I rank above Google’s own support.

 

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Apr 24

Weekly Top 5 for Apr 25, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_april_25_2016_Socialmediaonlineclasses

 

#1. [ALL NEW] Facebook Marketing Infographic

Our most popular infographic ever, used by Disney, PayPal, and DeVry university. See the newest version here . . . http://bit.ly/1SNqInA

#2. SEO Secrets [BONUS WEBINAR REPLAY]

Members learned how to dominate search engine results — with a tactic they won’t learn anywhere else.  Watch the members-only replay here . . . http://bit.ly/bonuswebinars

#3. Where’s My Facebook post?

This member was frantic: he had created an outstanding photo gallery on Facebook with before & after photos, but no one could find it.  Where did the post go?  Find out here . . . http://bit.ly/1TrRZPs

#4. Where to find keywords related to my business?

This SMOC member wants to know where she can find the exact keywords related to her business.  See what Maria recommended here . . . http://bit.ly/1raPszY

#5. SMOC member business debuts new marketnig video

We’re proud of this family-owned business, SMOC members who’ve debuted their first marketing video here . . .http://bit.ly/1TrUrpb

Apr 17

Weekly Top 5 for Apr 18, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_april_18_2016_Socialmediaonlineclasses

 

#1. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]

It’s the dream of every entrepreneur: a business that makes money while you sleep. Turn your dream into reality by downloading this free automation template . . . http://bit.ly/1TO818e

#2. Grab Attention on Instagram Using this Tactic

Instagram is getting increasingly crowded, and they’re now using an algorithm to decide what you see in your feed. Use this fun tactic to stand out and get more engagement . . . http://bit.ly/1Vc0Nwl

#3. The Perfect Boosted Facebook Post

This SMOC member boosted her Facebook post to sell a big-ticket item. Her post has the 3 must-have elements you need before spending money to boost a post (does yours?) . . . http://bit.ly/1Vc0PUY

#4. Why Your Next Intern Should Be Over 55

The movie “The Intern” with Robert DeNiro and Ann Hathaway was on to something: senior workers rock, and here’s why . . . http://bit.ly/1Vc1eql

#5. How Authors Can Go from Unknown to Amazon’s Top 10

I went from unknown to Amazon’s Top 10 in only 2 weeks, and I’ve turned my process into a repeatable system anyone can do.  Get the free blueprint here . . . http://bit.ly/amazontop10

BUSINESS AUTOMATION TEMPLATE fi
Apr 12

Business Automation Template: Develop Your Automation Blueprint in 60 Seconds

By Maria Peagler

business automation template Socialmediaonlineclasses.com

<< Click to download your free business automation template  and keep reading to learn how to use it to develop your automation strategy.

Congratulations! Your business is a success . . . 

 . . . is it what you imagined?

How much time do you spend on revenue-generating projects vs putting out fires?

Are you able to relax when you go on vacation?

Do you even go on vacation?​

It's time to change all that — by creating systems that automate your business.  Eliminate emergencies and errors, scale yourself to get more done, and generate opportunities far beyond your imagination.

That’s what the Business Automation Template will do for you: help you develop and optimize a no-fail business automation strategy, no matter what size your business.  

As a solopreneur with a full-time virtual assistant, I run Socialmediaonlineclasses.com as a lean brand.  I need to be ruthlessly efficient with my time, and over the last two years I focused on turning SMOC into a well-oiled machine.

Frankly, it was U-G-L-Y at the beginning.  There are no shortage of automation apps promising to make your life easier and your business run smoother.  However, in reality, figuring out how to get those tools to work with your exact business setup can be a nightmare.

I spent far more time than I could afford with their technical support departments, and I even wrote about it in my goal-setting spreadsheet:​

business automation frustration

I didn't know what I didn't know, and was getting frustrated

Fortunately, I'm making the process far smoother for you.  I've turned my step-by-step process for developing the perfect business automation strategy into a template you can use to do the same (click on a link below to jump to that section):

1. WHAT CAN YOU AUTOMATE?

What if you have no idea where to start with business automation? No worries.  The easiest way to get started is to identify those projects, tasks and processes that:

  • are recurring
  • take too long to do yourself
  • you aren't proficient at doing
  • you don't like doing
  • someone else can do it better than you can
  • someone else can do it.  Period.

​One of the first tasks I automated when I independently published my book was shipping.  I don't like it, we have a one-person post office in our town, we don't get mail delivery to our home/office so I couldn't schedule a pickup, and I wanted to focus on marketing.

So I figured out a way to automate shipping  That freed me up to market my book.  Result? From unknown to Amazon's top 10 list, two sold-out printings, and a Best Book of 2010 award.

What else do I automate? Here's a partial list:

  • accounting
  • website traffic report generation
  • blog posts (some of them)
  • repetitive typing
  • customer service reponses
  • social media posting
  • and far more!

It takes me a long time to do my accounting: it's the most boring task in the world to me, and if left to my own devices I would put it off.  I have a terrific accountant (who I've been with for 26 years!), but to make sure I get my books to her in top shape, I automate my accounting process:

business automation accounting

Did someone say accounting? Yuck. I systemize it so it gets done with almost no involvement from me.

I post every hour on Twitter, but that certainly doesn't mean I'm ON Twitter 24 hours a day. Instead, I schedule those tweets so I can focus on other projects:

social media automation for business

I tweet once an hour during U.S. business hours, and automate the majority of those tweets.  Here's a schedule for one week in December.

2. WHAT SHOULDN'T YOU AUTOMATE?

Some projects are so mission-critical that automating them has the potential to destroy your operation. While it may be tempting to systemize these, don't do it.

What are they?

  • financial analysis
  • customer service
  • content creation
  • any process requiring your critical judgement

You can, however, systemize the moving parts that contribute to these projects.  For example, you can automatically generate the financial reports you need to review each month, save answers to frequently-asked customer service questions, and develop templates for your content:

business automation financial reports

I've scheduled this report to be sent to me automatically each week, making it easy to measure my Facebook ad spend and ROI.

Finally, I don't buy the often-heard complaint: "I'm the only one in my business who can do __________."

​If you can do it, you can teach someone else to do it.  It may not be simple, but it is necessary if you want to take your business to the next level.

3. HOW TO START AUTOMATING YOUR BUSINESS

​When I decided it was time to systemize much of what I did at Socialmediaonlineclasses.com, the first order of business was to identify how many of my projects were recurring.

I looked at my to-do list in Evernote from the previous year, and identified everything that I did more than once:​

identify recurring tasks business automation

Keep a to-do list? Review it for those projects that crop up over and over again.

4. GET AN AUTOMATION BLUEPRINT

​Now that you know which projects & tasks you want to systemize, how do you actually do it?

Learn from someone who's done it before. Learn what tools to use, how to avoid automation disasters (like your partner getting 100 notification emails in an afternoon), and let them experience the mistakes and frustration of figuring it all out.​

You save time and don't experience the headaches of having to figure it all out yourself.

In February of this year, SuperSunday Bootcamp attendees got this infographic and a three-hour webinar on how to automate their businesses, with everything laid out so they could start systemizing immediately:

5. SCHEDULE AN AUTOMATION TIMELINE

Realize that automating your business is a major long-term project, best accomplished in stages.  I've spent two years experimenting, developing, and perfecting systems for SMOC, and here are my recommendations:

  • start with small projects first. They give you an early "win" and teach you how to use automation tools with minimal frustration
  • review what others have done for the same type of automation. Don't re-invent the wheel; instead, rely on the work of others who have gone before you
  • use automation templates if they're available. These show you the step-by-step process and exact choices you need to make for a flawless system

6. DOCUMENT & MEASURE YOUR AUTOMATED PROJECTS

Neither of these are sexy, but if you want to grow a business that lasts, they're essential.

​One of the biggest headaches SMOC clients have is when they enter a new position and the previous person didn't document anything.

Logins and passwords are missing, Facebook and Twitter are connected but they don't know how, someone else owns the Facebook account and they need to be added as an admin, and the list continues.

Don't let this happen to your business.

My favorite way of documenting & training our team is using our own wiki.  While that sounds complicated to do, I've actually automated much of it.

Every time I create a new business system, it gets added to the wiki automatically, as shown in the image below.  This is the SMOC wiki, created in Trello.  The Automated Workflows list is automatically generated, and makes it easy for us to train a new team member or figure out where to go to modify an automation:​

business automation wiki

Finally, you need to measure the impact your automations have on your business.  One of the greatest impacts this entire process has had on me is the almost zen-like feeling I have when something goes wrong, either in life or in my business.

I know I can handle it.  Family emergency? I can give it all of my attention, because my business can run smoothly without me.

Team member leaves or needs an extended time away? No problem! You can hire someone temporarily and they can learn your processes easily.

I've also been able to focus on larger projects I find more satisfying and ultimately generate more revenue.​

While some of the above benefits are quality-of-life factors, you do need to measure the effect business automation has had on your business.  

How?  There's no magic tool that will do this for you.  Instead, you need to identify:

  • amount of time you save from automations
  • new revenue-generating projects you can focus on
  • increase in customer satisfaction (net promoter score)
  • your peace of mind in having your business run smoothly

​Want to develop a business automation strategy in just 60 seconds? Download the Business Automation Template and start on it TODAY.  Your business, your family, and your well-balanced life will thank you for it. ☺

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