Social Media Strategy DO THIS FIRST!
Lesson 1: How to identify your target audience Lesson 2: What are your business goals for social media marketing? Lesson 3: How to discover what social networks your audience uses Lesson 4: How often will you communicate on social media? Lesson 5: How to differentiate your brand (a critical step) Lesson 6: How to execute your social media strategy
Facebook 101 Build your business page, get more fans, measure results
Lesson 1: How to Tap into Facebook's 1 BILLION users Lesson 2: Do I Need a Personal Profile if I Just Want Facebook for Business? Lesson 3: How to Create Your Business Page Lesson 4: The EASIEST Way to Get Fans Lesson 5: How to Switch Between Your Personal & Business Pages Lesson 6: How to Motivate Fans to Take Action Lesson 7: Why Engagement is Critical for Facebook ROI Lesson 8: The Three MAGIC Ingredients for Higher Engagement on Facebook Lesson 9: How to add photos & albums to your posts Lesson 10: How to add links to your posts Lesson 11: How to add video to your posts Lesson 12: How to schedule your posts to reach more fans Lesson 13: A baker's dozen tactics to get more fans Lesson 14: How to manage your page as an admin Lesson 15: How to manage the fan experience on your page Lesson 16: How often should I post on Facebook? The proven answer! Lesson 17: How to guarantee your fans see your posts Lesson 18: How to drive business, generate leads and sales Lesson 19: How to stay on top of Facebook's latest changes Lesson 20: How to measure your results on Facebook
Facebook 102 Customize your page, capture leads, get sales
Lesson 1: Starting with a Custom Business Page Name for Greater Visibility & SEO Lesson 2: How to Offer One-Click Connection to Your Facebook Business Page from Your Website Lesson 3: Design a Compelling Timeline Cover Image to Get More Fans Lesson 4: Generating Sales with Your Business Page (Part 1 of 3) Lesson 5: Generating Sales with Your Business Page (Part 2 of 3) Lesson 6: Generating Sales with Your Business Page (Part 3 of 3) Lesson 7: Driving Traffic to Your Website from Facebook Lesson 8: Increasing Engagement & Reach with Photos Lesson 9: Creating a Dedicated Video Page on Facebook Lesson 10: Creating a Dedicated Presentations Page on Facebook Lesson 11: Developing a Lead Generation for Your Facebook Page Lesson 12: Creating a Custom Tab to Get Leads Delivered to Your Inbox Lesson 13: Automatically Importing Blog Posts to Your Facebook Page Lesson 14: Capturing Fan’s Email Addresses in Facebook Lesson 15: Beating Facebook’s Higher Engagement Standards to Reach More Fans Lesson 16: Can People Search for My Business within Facebook? Lesson 17: A Baker’s Dozen Tactics to Monetize Your Facebook Fans Lesson 18: Video Makeover of a Facebook Business Page to Get More Sales Lesson 19: Small Business Case Studies Using Facebook Lesson 20: Measure Your Facebook Results & Get a FREE Bonus Webinar
Facebook 103 Run ads & contests, create marketing campaigns
Lesson 1: The Ten Commandments of Facebook Marketing Lesson 2: The Ten Commandments of Facebook Marketing - Commandments 1-3 Lesson 3: The Ten Commandments of Facebook Marketing - Commandments 4-7 Lesson 4: The Ten Commandments of Facebook Marketing - Commandments 8-10 Lesson 5: The #1 Question: How Do I Get More Fans? Lesson 6: Integrate Facebook with Your Other Website & Social Platforms Lesson 7: Leverage your Colleagues Fan Bases [CASE STUDY] Lesson 8: Use Contests Wisely to Grow Your Business Lesson 9: Fundraising with Facebook for Non-Profits Lesson 10: Boosting a Post for Greater Reach Lesson 11: Creating a Facebook Ad Using the Ad Manager Lesson 12: One of the Most Successful Small Business Advertisers on Facebook [CASE STUDY] Lesson 13: Advanced Facebook Learning Track Lesson 14: Be SMOC’s Next Case Study Lesson 15: Claim Your Facebook 103 Certificate!
Google+ 101 Updated for the Latest Changes
Lesson 1: Why Google Plus is a Must-Have Tool Lesson 2: Create a Basic Personal Profile Lesson 3: Turn Your Profile into a 24/7 Digital Business Card Lesson 4: Create Your Google+ Business Page Lesson 5: Add & Organize Connections in Circles Lesson 6: Post on Google Plus the Easy Way Lesson 7: Format Text in Your Posts on Google+ Lesson 8: Increase SEO & Get New Customers with Your Posts Lesson 9: Develop Your Google+ Strategy with Circles, Posts & SEO Lesson 10: Boost Your Brand’s Visibility with Tagging & Hashtags Lesson 11: Maximize Your Blog Posts (or Use Google Plus as a Blog Substitute) Lesson 12: Video Conferencing the Easy Way with Hangouts Lesson 13: Broadcast to the World with a Hangout On Air Lesson 14: Search on Google Plus: Networking, Market Research, and More Lesson 15: Link to Your Other Sites from Google Plus Lesson 16: Get Your Content Shared Using Ripples Lesson 17: Add a Google Plus Button to Your Website Lesson 18: Are You Local? Claim a Google Plus Local Page Lesson 19: Connect with Google+ Communities for Increased Visibility & Networking Lesson 20: The Power of +1 and How to Use it to Your Advantage
Instagram 101 This Year's Hottest Social Network!
Lesson 1: What Makes Instagram the Fastest Growing Social Network of 2013 and Why My Business Needs It Lesson 2: Instagram Mobile vs. Desktop Lesson 3: Create a Compelling Instagram Profile Lesson 4: Navigate Around Instagram Lesson 5: Take Photos in Instagram Lesson 6: Crop & Rotate My Photos Lesson 7: Apply Instagram Filters for Effects Lesson 8: What Size Should My Photos Be? Lesson 9: Search on Instagram Lesson 10: The Easiest Way to Get Followers Lesson 11: Motivate Followers to Action with a Compelling Post Lesson 12: Get Engagement on Instagram Lesson 13: A Baker’s Dozen Ways to Get Followers Lesson 14: Make it Easy for People to Find Me on Instagram Lesson 15: Post a Link to Generate Follower Action Lesson 16: Post a Video for Follower Engagement Lesson 17: Easy Sharing with Other Social Networks Lesson 18: Manage My Instagram Account Lesson 19: Discover What’s Working for My Business on Instagram Lesson 20: Engage from My Desktop
LinkedIn 101 Get Leads on the World’s Most Affluent B2B Network
Lesson 1: Mining the Potential of LinkedIn’s Network Lesson 2: How to Build a Compelling Professional Profile Lesson 3: Add Multimedia to Your Profile the Easy Way Lesson 4: QUICK WIN — Add Existing Multimedia Files to Your Gallery Lesson 5: Research Colleagues’ Galleries & Develop New Multimedia Lesson 6: Invite Current Colleagues, Alumni & Friends to Network Lesson 7: Grow Your Network Using LinkedIn Search Lesson 8: Discover Leads & Contacts Using Advanced Search Lesson 9: BIG WIN — How to Get Leads Delivered Directly to Your Inbox Lesson 10: Want to Know Who’s Viewing Your Profile on LinkedIn? Here’s How! Lesson 11: Company Page Overview: How’s It Different Than a Professional Profile? Lesson 12: Create a Company Profile (& save thousands by not having to pay for a LinkedIn Ad!) Lesson 13: Add Products to Your Company Page Lesson 14: Participate in Groups for New Business Opportunities Lesson 15: Get (& Give) One-Click Credibility with Endorsements Lesson 16: Cultivate Recommendations for Deep Credibility Lesson 17: LinkedIn Networking Infographic & Cheat Sheets Lesson 18: Masterclass Search Technique — Mining Your Contact’s Networks Lesson 19: Most Recent LinkedIn Articles Lesson 20: Get Your LinkedIn 101 Certificate
Pinterest 101 Market your business via discovery & inspiration
Lesson 1: Is Pinterest Right for Your Business? Lesson 2: Create Your Pinterest Profile Lesson 3: Finding People to Follow on Pinterest Lesson 4: Navigating Pinterest Lesson 5: Uploading and Styling Your Pinterest Photos Lesson 6: Creating Effective Captions for Your Photos Lesson 7: Creating Boards to Support Your Business Lesson 8: Curating Boards to Support Your Business Lesson 9: Creative Titles for Your Pinterest Boards Lesson 10: Make it Easy to Find and Pin Your Content Lesson 11: Driving Traffic to Your Website from Pinterest Lesson 12: Do Market Research Using Pinterest Lesson 13: Pinterest Etiquette Lesson 14: Pinning and Repinning to Build Relationships Lesson 15: Pinning a Video on Pinterest Lesson 16: Easy Sharing with Other Social Networks Lesson 17: Pinterest Case Studies Lesson 18: Collaborate with Others on Pinterest Lesson 19: Build a Contest Around Your Project Lesson 20: Place Pins for Local Business
Search Engine Optimization 101 How to get listed on major search engines. A non-Geek guide.
Lesson 1: Why Google’s First Page? Lesson 2: Where Do I Start? With Keywords! Lesson 3: The 3 Keyword Research Methods (and Which One Rocks!) Lesson 4: What Are Your Competitor’s Keywords? Lesson 5: Use Keywords in Domain Names Lesson 6: What Are Your Most Profitable Keywords? Lesson 7: Using Google’s Keyword Tool In-Depth Lesson 8: Searching for Domain Names: Are They Available? Lesson 9: Contact Your Developer With Questions Lesson 10: Purchase New Domain Names Lesson 11: Redirect New Domain to Your Existing Website Lesson 12: Working with a Trusted Developer to Move Your Existing Website to Its New Domain Lesson 13: Measuring Your Results with Analytics Lesson 14: Prepare for Creating New Online Accounts by Gathering Resources Lesson 15: Getting Local Search Engine Rankings Using Google Places Lesson 16: The Secret to Search Ranking Domination? Getting Backlinks, the Genuine Way Lesson 17: Blogging to Increase Your Google Ranking Lesson 18: Skyrocket Your Google Ranking Using YouTube Lesson 19: What Does Google Love Most? Google Plus! (A Great Blog Substitute) Lesson 20: What’s the Biggest Secret to Google Ranking? A Slideshare Presentation! Lesson 21: Using Your LinkedIn Profile to Boost Your Google Ranking Lesson 22: Pinning Your Way to Greater SEO with Pinterest Lesson 23: Tweak Your Twitter Bio and Handle to Increase SEO Lesson 24: Google and Facebook Don’t Play Well Together, Except for This One Tactic Lesson 25: SEO Technique Summary Lesson 26: SEO Resource Links Lesson 27: Improving Your Site Speed Lesson 28: Do You Need a More Advanced Tool? Lesson 29: Grab Your Course Certificate
Slideshare 101 Drive sales & skyrocket SEO using PowerPoint
Lesson 1: Why Use Powerpoint and Slideshare Lesson 2: PowerPoint Must-Dos Lesson 3: Create a SlideShare Account Lesson 4: Use SlideShare for Market Research Lesson 5: Create Your First SlideShare Presentation Lesson 6: Create a Visually Compelling Presentation Lesson 7: Using Title & Summary Slides Lesson 8: Sourcing Images for Your Presentations Lesson 9: Using Narration in Your Presentations Lesson 10: Creating and Using Master Slides Lesson 11: Create a How-To Presentation Lesson 12: The Benefits of Collaboration Lesson 13: How to Collaborate without Competing Lesson 14: Planning a Collaborative Slideshow Lesson 15: Create a Collaborative Slideshow Lesson 16: Generating Sales & Leads with Slideshare Lesson 17: Case Study Lesson 17: Promote Your Collaborative Slideshow Lesson 18: Keywords for SEO Success Lesson 19: Transcripts for SEO Success Lesson 20: Reaching Out to Bloggers to Promote Your Slideshow
Twitter 101 140 characters to connect with key industry players
Lesson 1: What Makes Twitter Great for Business? Lesson 2: Create Your Twitter Profile Lesson 3: Twitter Homescreen = Twitter Central Lesson 4: Who to Follow on Twitter Lesson 5: Understanding Twitter Etiquette Lesson 6: Master the 140 Character Twitter Post Lesson 7: Retweet Recommended Tweets to Your Followers Lesson 8: Sending a Direct Message Lesson 9: Make Your Content Searchable Using Hashtags Lesson 10: How to Share a Link in a Tweet Lesson 11: Participating in Twitter Chats Lesson 12: Tweet with Minimal Effort Using Hootsuite Lesson 13: Link Twitter to Website, Blog and Social Networks Lesson 14: Using Twitter for Market Research Lesson 15: Livetweeting Events Lesson 16: The 10 Commandments of Twitter Marketing Lesson 17: Twitter Marketing Ideas Lesson 18: Innovative Twitter Uses – Case Studies Lesson 19: Networking on Twitter Lesson 20: Adding Photos and Videos to Your Tweets
WordPress 101 Build your own website - no Geek-speak required!
Lesson 1: Why WordPress to Build My Website/Blog? Lesson 2: Which Version of WordPress Do I Need? Lesson 3: Select a Hosting Company for Your WordPress Site Lesson 4: Install WordPress in Just One Click Lesson 5: Get Comfortable with WordPress’ Dashboard Lesson 6: What Are the Parts of a WordPress Blog? Lesson 7: Add Content to WordPress: Your First Post & Page Lesson 8: Add Multimedia: Images, Videos & Hyperlinks Lesson 9: Create Your First Page – Permanent Content that Appears on the Menu Lesson 10: Customizing Your WordPress Site Lesson 11: Editing Posts & Pages Lesson 12: Manage Comments on WordPress Lesson 13: How to Turn Your Blog into a Full-Fledged Website in One Simple Step Lesson 14: Make Your Sidebar the Workhorse of Your Site Lesson 15: Add an Email Link to Your Sidebar Lesson 16: Add a Facebook Like Box to Your Sidebar Lesson 17: Add Multimedia to Your Sidebar Lesson 18: Create a Menu for Your WordPress Site Lesson 19: Add Robust Features to Your Site Using Plugins Lesson 20: Must-Have Plugins for Your Site’s Security
YouTube 101 How to create simple business videos with the equipment you've already got
Lesson 1: Why YouTube Lesson 2: Create Your Own Branded YouTube Channel Lesson 3: Record Your First Video Lesson 4: Upload Your Video to YouTube Lesson 5: Optimize Your Video Title & Description to Reach Your Goals Lesson 6: What Makes a Good YouTube Video? Lesson 7: Create a Business-to-Consumer Video [CASE STUDY] Lesson 8: Create a Business-to-Business Video [CASE STUDY] Lesson 9: Improve Your Video Results with YouTube Market Research Lesson 10: What Camera Do I Need to Create Professional Videos? Lesson 11: What Do I Need to Know about Lighting My Videos? Lesson 12: The Three L’s of Video: Listen, Lighting, Location Lesson 13: Basic Video Editing: Yes, You Can Do It Simply! Lesson 14: Add Links to Your YouTube Video Lesson 15: Engage with Your Audience Lesson 16: Integrating an Existing YouTube Account with Google Plus Lesson 17: Use YouTube for Lead Generation & Drive Traffic to Your Website Lesson 18: Leverage Your Video on Your Website & Social Media Lesson 19: Measure Results with YouTube Analytics Lesson 20: Keeping Videos Optimized Over Time
Email Marketing for Small Business
Learn how to use email marketing and social media to generate leads.
Your Most Profitable 20% of Your Marketing
Learn your most profitable 20% of your Marketing for your small business
MONTHLY WEBINARS 30 minute webinar every month
How to Develop a Bulletproof Offer Your Competition Will Want to Steal: Live Webinar + Recording + MP3 Audio + Infographic
Every month, Annual & 3-Month members get 1:1 coaching with founder Maria Peagler via GotoMeeting.