Social Media Strategy DO THIS FIRST!
Lesson 1: How to identify your target audienceLesson 2: What are your business goals for social media marketing?Lesson 3: How to discover what social networks your audience usesLesson 4: How often will you communicate on social media?Lesson 5: How to differentiate your brand (a critical step)Lesson 6: How to execute your social media strategy
Facebook 101 Build your business page, get more fans, measure results
Lesson 1: How to Tap into Facebook's 1 BILLION usersLesson 2: Do I Need a Personal Profile if I Just Want Facebook for Business?Lesson 3: How to Create Your Business PageLesson 4: The EASIEST Way to Get FansLesson 5: How to Switch Between Your Personal & Business PagesLesson 6: How to Motivate Fans to Take ActionLesson 7: Why Engagement is Critical for Facebook ROILesson 8: The Three MAGIC Ingredients for Higher Engagement on FacebookLesson 9: How to add photos & albums to your postsLesson 10: How to add links to your postsLesson 11: How to add video to your postsLesson 12: How to schedule your posts to reach more fansLesson 13: A baker's dozen tactics to get more fansLesson 14: How to manage your page as an adminLesson 15: How to manage the fan experience on your pageLesson 16: How often should I post on Facebook? The proven answer!Lesson 17: How to guarantee your fans see your postsLesson 18: How to drive business, generate leads and salesLesson 19: How to stay on top of Facebook's latest changesLesson 20: How to measure your results on Facebook
Facebook 102 Customize your page, capture leads, get sales
Lesson 1: Starting with a Custom Business Page Name for Greater Visibility & SEOLesson 2: How to Offer One-Click Connection to Your Facebook Business Page from Your WebsiteLesson 3: Design a Compelling Timeline Cover Image to Get More FansLesson 4: Generating Sales with Your Business Page (Part 1 of 3)Lesson 5: Generating Sales with Your Business Page (Part 2 of 3)Lesson 6: Generating Sales with Your Business Page (Part 3 of 3)Lesson 7: Driving Traffic to Your Website from FacebookLesson 8: Increasing Engagement & Reach with PhotosLesson 9: Creating a Dedicated Video Page on FacebookLesson 10: Creating a Dedicated Presentations Page on FacebookLesson 11: Developing a Lead Generation for Your Facebook PageLesson 12: Creating a Custom Tab to Get Leads Delivered to Your InboxLesson 13: Automatically Importing Blog Posts to Your Facebook PageLesson 14: Capturing Fan’s Email Addresses in FacebookLesson 15: Beating Facebook’s Higher Engagement Standards to Reach More FansLesson 16: Can People Search for My Business within Facebook?Lesson 17: A Baker’s Dozen Tactics to Monetize Your Facebook FansLesson 18: Video Makeover of a Facebook Business Page to Get More SalesLesson 19: Small Business Case Studies Using FacebookLesson 20: Measure Your Facebook Results & Get a FREE Bonus Webinar
Facebook 103 Run ads & contests, create marketing campaigns
Lesson 1: The Ten Commandments of Facebook MarketingLesson 2: The Ten Commandments of Facebook Marketing - Commandments 1-3Lesson 3: The Ten Commandments of Facebook Marketing - Commandments 4-7Lesson 4: The Ten Commandments of Facebook Marketing - Commandments 8-10Lesson 5: The #1 Question: How Do I Get More Fans?Lesson 6: Integrate Facebook with Your Other Website & Social PlatformsLesson 7: Leverage your Colleagues Fan Bases [CASE STUDY]Lesson 8: Use Contests Wisely to Grow Your BusinessLesson 9: Fundraising with Facebook for Non-ProfitsLesson 10: Boosting a Post for Greater ReachLesson 11: Creating a Facebook Ad Using the Ad ManagerLesson 12: One of the Most Successful Small Business Advertisers on Facebook [CASE STUDY]Lesson 13: Advanced Facebook Learning TrackLesson 14: Be SMOC’s Next Case StudyLesson 15: Claim Your Facebook 103 Certificate!
Google+ 101 Updated for the Latest Changes
Lesson 1: Why Google Plus is a Must-Have ToolLesson 2: Create a Basic Personal ProfileLesson 3: Turn Your Profile into a 24/7 Digital Business CardLesson 4: Create Your Google+ Business PageLesson 5: Add & Organize Connections in CirclesLesson 6: Post on Google Plus the Easy WayLesson 7: Format Text in Your Posts on Google+Lesson 8: Increase SEO & Get New Customers with Your PostsLesson 9: Develop Your Google+ Strategy with Circles, Posts & SEOLesson 10: Boost Your Brand’s Visibility with Tagging & HashtagsLesson 11: Maximize Your Blog Posts (or Use Google Plus as a Blog Substitute)Lesson 12: Video Conferencing the Easy Way with HangoutsLesson 13: Broadcast to the World with a Hangout On AirLesson 14: Search on Google Plus: Networking, Market Research, and MoreLesson 15: Link to Your Other Sites from Google PlusLesson 16: Get Your Content Shared Using RipplesLesson 17: Add a Google Plus Button to Your WebsiteLesson 18: Are You Local? Claim a Google Plus Local PageLesson 19: Connect with Google+ Communities for Increased Visibility & NetworkingLesson 20: The Power of +1 and How to Use it to Your Advantage
Instagram 101 This Year's Hottest Social Network!
Lesson 1: What Makes Instagram the Fastest Growing Social Network of 2013 and Why My Business Needs It
Lesson 2: Instagram Mobile vs. DesktopLesson 3: Create a Compelling Instagram ProfileLesson 4: Navigate Around InstagramLesson 5: Take Photos in InstagramLesson 6: Crop & Rotate My PhotosLesson 7: Apply Instagram Filters for EffectsLesson 8: What Size Should My Photos Be?Lesson 9: Search on InstagramLesson 10: The Easiest Way to Get FollowersLesson 11: Motivate Followers to Action with a Compelling PostLesson 12: Get Engagement on InstagramLesson 13: A Baker’s Dozen Ways to Get FollowersLesson 14: Make it Easy for People to Find Me on InstagramLesson 15: Post a Link to Generate Follower ActionLesson 16: Post a Video for Follower EngagementLesson 17: Easy Sharing with Other Social NetworksLesson 18: Manage My Instagram AccountLesson 19: Discover What’s Working for My Business on InstagramLesson 20: Engage from My Desktop
LinkedIn 101 Get Leads on the World’s Most Affluent B2B Network
Lesson 1: Mining the Potential of LinkedIn’s NetworkLesson 2: How to Build a Compelling Professional ProfileLesson 3: Add Multimedia to Your Profile the Easy WayLesson 4: QUICK WIN — Add Existing Multimedia Files to Your GalleryLesson 5: Research Colleagues’ Galleries & Develop New MultimediaLesson 6: Invite Current Colleagues, Alumni & Friends to NetworkLesson 7: Grow Your Network Using LinkedIn SearchLesson 8: Discover Leads & Contacts Using Advanced SearchLesson 9: BIG WIN — How to Get Leads Delivered Directly to Your InboxLesson 10: Want to Know Who’s Viewing Your Profile on LinkedIn? Here’s How!Lesson 11: Company Page Overview: How’s It Different Than a Professional Profile?Lesson 12: Create a Company Profile (& save thousands by not having to pay for a LinkedIn Ad!)Lesson 13: Add Products to Your Company PageLesson 14: Participate in Groups for New Business OpportunitiesLesson 15: Get (& Give) One-Click Credibility with EndorsementsLesson 16: Cultivate Recommendations for Deep CredibilityLesson 17: LinkedIn Networking Infographic & Cheat SheetsLesson 18: Masterclass Search Technique — Mining Your Contact’s NetworksLesson 19: Most Recent LinkedIn ArticlesLesson 20: Get Your LinkedIn 101 Certificate
Pinterest 101 Market your business via discovery & inspiration
Lesson 1: Is Pinterest Right for Your Business?Lesson 2: Create Your Pinterest ProfileLesson 3: Finding People to Follow on PinterestLesson 4: Navigating PinterestLesson 5: Uploading and Styling Your Pinterest PhotosLesson 6: Creating Effective Captions for Your PhotosLesson 7: Creating Boards to Support Your BusinessLesson 8: Curating Boards to Support Your BusinessLesson 9: Creative Titles for Your Pinterest BoardsLesson 10: Make it Easy to Find and Pin Your ContentLesson 11: Driving Traffic to Your Website from PinterestLesson 12: Do Market Research Using PinterestLesson 13: Pinterest EtiquetteLesson 14: Pinning and Repinning to Build RelationshipsLesson 15: Pinning a Video on PinterestLesson 16: Easy Sharing with Other Social NetworksLesson 17: Pinterest Case StudiesLesson 18: Collaborate with Others on PinterestLesson 19: Build a Contest Around Your ProjectLesson 20: Place Pins for Local Business
Search Engine Optimization 101 How to get listed on major search engines. A non-Geek guide.
Lesson 1: Why Google’s First Page?Lesson 2: Where Do I Start? With Keywords!Lesson 3: The 3 Keyword Research Methods (and Which One Rocks!)Lesson 4: What Are Your Competitor’s Keywords?Lesson 5: Use Keywords in Domain NamesLesson 6: What Are Your Most Profitable Keywords?Lesson 7: Using Google’s Keyword Tool In-DepthLesson 8: Searching for Domain Names: Are They Available?Lesson 9: Contact Your Developer With QuestionsLesson 10: Purchase New Domain NamesLesson 11: Redirect New Domain to Your Existing WebsiteLesson 12: Working with a Trusted Developer to Move Your Existing Website to Its New DomainLesson 13: Measuring Your Results with AnalyticsLesson 14: Prepare for Creating New Online Accounts by Gathering ResourcesLesson 15: Getting Local Search Engine Rankings Using Google PlacesLesson 16: The Secret to Search Ranking Domination? Getting Backlinks, the Genuine WayLesson 17: Blogging to Increase Your Google RankingLesson 18: Skyrocket Your Google Ranking Using YouTubeLesson 19: What Does Google Love Most? Google Plus! (A Great Blog Substitute)Lesson 20: What’s the Biggest Secret to Google Ranking? A Slideshare Presentation!Lesson 21: Using Your LinkedIn Profile to Boost Your Google RankingLesson 22: Pinning Your Way to Greater SEO with PinterestLesson 23: Tweak Your Twitter Bio and Handle to Increase SEOLesson 24: Google and Facebook Don’t Play Well Together, Except for This One TacticLesson 25: SEO Technique SummaryLesson 26: SEO Resource LinksLesson 27: Improving Your Site SpeedLesson 28: Do You Need a More Advanced Tool?Lesson 29: Grab Your Course Certificate
Slideshare 101 Drive sales & skyrocket SEO using PowerPoint
Lesson 1: Why Use Powerpoint and SlideshareLesson 2: PowerPoint Must-DosLesson 3: Create a SlideShare AccountLesson 4: Use SlideShare for Market ResearchLesson 5: Create Your First SlideShare PresentationLesson 6: Create a Visually Compelling PresentationLesson 7: Using Title & Summary SlidesLesson 8: Sourcing Images for Your PresentationsLesson 9: Using Narration in Your PresentationsLesson 10: Creating and Using Master SlidesLesson 11: Create a How-To PresentationLesson 12: The Benefits of CollaborationLesson 13: How to Collaborate without CompetingLesson 14: Planning a Collaborative SlideshowLesson 15: Create a Collaborative SlideshowLesson 16: Generating Sales & Leads with SlideshareLesson 17: Case StudyLesson 17: Promote Your Collaborative SlideshowLesson 18: Keywords for SEO SuccessLesson 19: Transcripts for SEO SuccessLesson 20: Reaching Out to Bloggers to Promote Your Slideshow
Twitter 101 140 characters to connect with key industry players
Lesson 1: What Makes Twitter Great for Business?Lesson 2: Create Your Twitter ProfileLesson 3: Twitter Homescreen = Twitter CentralLesson 4: Who to Follow on TwitterLesson 5: Understanding Twitter EtiquetteLesson 6: Master the 140 Character Twitter PostLesson 7: Retweet Recommended Tweets to Your FollowersLesson 8: Sending a Direct MessageLesson 9: Make Your Content Searchable Using HashtagsLesson 10: How to Share a Link in a TweetLesson 11: Participating in Twitter ChatsLesson 12: Tweet with Minimal Effort Using HootsuiteLesson 13: Link Twitter to Website, Blog and Social NetworksLesson 14: Using Twitter for Market ResearchLesson 15: Livetweeting EventsLesson 16: The 10 Commandments of Twitter MarketingLesson 17: Twitter Marketing IdeasLesson 18: Innovative Twitter Uses – Case StudiesLesson 19: Networking on TwitterLesson 20: Adding Photos and Videos to Your Tweets
WordPress 101 Build your own website - no Geek-speak required!
Lesson 1: Why WordPress to Build My Website/Blog?Lesson 2: Which Version of WordPress Do I Need?Lesson 3: Select a Hosting Company for Your WordPress SiteLesson 4: Install WordPress in Just One ClickLesson 5: Get Comfortable with WordPress’ DashboardLesson 6: What Are the Parts of a WordPress Blog?Lesson 7: Add Content to WordPress: Your First Post & PageLesson 8: Add Multimedia: Images, Videos & HyperlinksLesson 9: Create Your First Page – Permanent Content that Appears on the MenuLesson 10: Customizing Your WordPress SiteLesson 11: Editing Posts & PagesLesson 12: Manage Comments on WordPressLesson 13: How to Turn Your Blog into a Full-Fledged Website in One Simple StepLesson 14: Make Your Sidebar the Workhorse of Your SiteLesson 15: Add an Email Link to Your SidebarLesson 16: Add a Facebook Like Box to Your SidebarLesson 17: Add Multimedia to Your SidebarLesson 18: Create a Menu for Your WordPress SiteLesson 19: Add Robust Features to Your Site Using PluginsLesson 20: Must-Have Plugins for Your Site’s Security
YouTube 101 How to create simple business videos with the equipment you've already got
Lesson 1: Why YouTubeLesson 2: Create Your Own Branded YouTube ChannelLesson 3: Record Your First VideoLesson 4: Upload Your Video to YouTubeLesson 5: Optimize Your Video Title & Description to Reach Your GoalsLesson 6: What Makes a Good YouTube Video?Lesson 7: Create a Business-to-Consumer Video [CASE STUDY]Lesson 8: Create a Business-to-Business Video [CASE STUDY]Lesson 9: Improve Your Video Results with YouTube Market ResearchLesson 10: What Camera Do I Need to Create Professional Videos?Lesson 11: What Do I Need to Know about Lighting My Videos?Lesson 12: The Three L’s of Video: Listen, Lighting, LocationLesson 13: Basic Video Editing: Yes, You Can Do It Simply!Lesson 14: Add Links to Your YouTube VideoLesson 15: Engage with Your AudienceLesson 16: Integrating an Existing YouTube Account with Google PlusLesson 17: Use YouTube for Lead Generation & Drive Traffic to Your WebsiteLesson 18: Leverage Your Video on Your Website & Social MediaLesson 19: Measure Results with YouTube AnalyticsLesson 20: Keeping Videos Optimized Over Time