Category Archives for "Case Study"

Mar 28

50 of the Best Social Media Marketing Resources from Q1 2017

By Janice Deleon

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of 2017 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Facebook

  1. Class Updates: Facebook 101, LinkedIn 101, Instagram 101 *
  2. Congrats to SMOC Member on Her Blog Post *
  3. Facebook Live Wrap-Up of Member Coaching *
  4. Best Way of Doing a Survey on Facebook *
  5. How to Add a Button to Your Facebook Page *
  6. Live Stream Road Trip: U.S. Representatives Live Stream Their Trip to D.C. *
  7. Facebook Marketing Infographic for 2017
  8. How to Feature Important Facebook Comments *
  9. #1 Tactic for Massive Facebook Engagement *
  10. [UPDATED] Facebook Photo, Video & Link Posts *
  11. [UPDATES] Facebook Engagement *
  12. How to Broadcast Facebook Live Video from Your Business Page *
  13. Thank You to SMOC Member M. Kunian *
  14. NEW: Facebook Live Broadcasting from Desktop *
  15. How to Make Your Facebook Live Video Go Viral *

Social Media Strategy

  1. Should Your Brand Talk Politics on Social Media?
  2. HELP! I Can’t Get My Clients to Communicate? *
  3. How to Beat Social Media Overwhelm
  4. What Was Your Top Social Media Post of the Week? *
  5. Social Media Client Meetings *
  6. [UPDATED] Social Media Strategy & Pinterest Classes *
  7. How the Instant Pot Went Viral *
  8. What’s Your Best Marketing Video? *
  9. Top 10 Highest-Paying Social Media Careers [Including Salaries]

 Coaching Moment

  1. [COACHING] How Do I Target my Audience on Instagram? *
  2. [COACHING MOMENT] Author Marketing from Zero to Success *
  3. [COACHING MOMENT] 80 New Facebook Fans in Two Weeks! *
  4. [COACHING MOMENT] How to Show Marketing ROI *

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Member Question

  1. [MEMBER QUESTION] Website Access for Fiverr Contractor? *
  2. [MEMBER QUESTION] Move Website to WordPress? *
  3. [MEMBER QUESTION] Does Google Count My Website Visits? *

 Bonus Webinar

  1. [WEBINAR REPLAY] Reach Your Target Audience *
  2. [WEBINAR REPLAY] SEO Bootcamp *
  3. [WEBINAR REPLAY] Your First 100 Days *

 Instagram

  1. Instagram Now Allows Adding Multiple Images to a Post *
  2. Instagram Contest Case Study
  3. [ALL-NEW] Instagram Marketing Infographic *

 Webinar Excerpt

  1. [WEBINAR EXCERPT] How to Reach Your Target Audience
  2. [WEBINAR EXCERPT] SEO Bootcamp
  3. [WEBINAR EXCERPT] Your First 100 Days

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Google

  1. How to Achieve Highlighted Results on Google *
  2. How I Got to Page One of Google Search in Only 9 Days *

 Testimonial

  1. [TESTIMONIAL] SMOC Changed My Life
  2. [TESTIMONIAL] What a Sense of Accomplishment

Case Study

[CASE STUDY] Easy Facebook Contest *

 Infographic

How to Tweet Like Trump [INFOGRAPHIC]

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Learning Track

[LEARNING TRACK] Social Media Automation *

 SEO

SEO Bootcamp in SMOC Engage *

 Youtube

How to Reach YouTube Subscribers in their Inbox *

* Indicates Members-Only Content

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

9-exclusive-case-studies-socialmediaonlineclasses-600px
Nov 15

9 Exclusive Social Media Marketing Case Studies for Small Business

By Maria Peagler

9-exclusive-case-studies-socialmediaonlineclasses-600px

It's that time of year again . . . 

. . . when I offer a round up of the latest case studies from the SMOC blog.

Learn from these savvy small business owners: they're achieving huge success with social media marketing, and so can you.

In 2013, we published a comprehensive list of 13 social media marketing case studies exclusively for small business (all featured SMOC members).

In 2015 we published an all-new list of 15 case studies (one of our most popular posts of 2015).

This year we're offering 9 exclusive case studies from our blog (need to go deeper with case studies? Check out the comprehensive case studies in our classes).  Click the link to go directly to the case study you want to review.

Bookmark this page: it's your road map to social media success for your small brand:

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your brand in 30 days using social media marketing.

Here are the same case studies, in list format:

  1. How to sell your art on social media [CASE STUDIES]
  2. How to use memes in your marketing: 9 real-world examples
  3. How to get 49K views and 490 shares to your next blog post using LinkedIn [INTERVIEW]
  4. 21 ways to extend the life of your content [INFOGRAPHIC]
  5. How to target business-to-business (B2B) customers [WEBINAR EXCERPT]
  6. Same content, different networks: 8 social media posts you can totally copy [EXAMPLES]
  7. [TUTORIAL] how to create your product photography studio for less than $100
  8. [TUTORIAL] the one-click blog post (for people who hate to blog)
  9. Three simple Google Analytics report to measure your year-end results [CASE STUDY]
10-business-automation-tutorials-socialmediaonlineclasses
Nov 08

Hop Off the Entrepreneurial Treadmill with These 10 Business Automation Tutorials

By Maria Peagler

10-business-automation-tutorials-socialmediaonlineclasses

Who runs your life: you or your business?

Entrepreneurs face often-insurmountable challenges: while some people thrive under that pressure (Marissa Mayer), others feel overwhelmed by the constant flux of change and a 24/7 culture.

Compound that stress during your busiest time of year and you're likely exploding over the small stuff.

So what's a budding (or seasoned) entrepreneur to do? 

Hop off the entrepreneurial treadmill:  learn to anticipate and manage your biggest business challenges (especially during those crazy seasons) by automating the small stuff that takes up so much of your time and brain power . . . 

 . . . leaving you to focus on the big rocks in your business, and your life.

How? With this entrepreneurial guide to automating your business — and your life — so you can enjoy both again. You'll learn how to:

  • automate social media (of course)
  • delegate work to a virtual assistant
  • manage your workload during the busy season
  • automate your blog posts (without looking a robot)
  • and much more

Bookmark this post and set a goal of executing one automation per month. Don't just read about it: DO IT.

I suggest starting with the easiest automation for you to set up: that way you'll have a quick win and be motivated to continue.

Here are your 10 tutorials, in order by date:

Integrated Social Media System [WEBINAR EXCERPT]
Learn how to create a time-saving social media machine.. That's what you'll learn in this webinar excerpt (4 minutes, 02 seconds).[...]
Tips for Entrepreneurs from a Top UpWork VA
Editor's note: this article is from Janice Deleon, the virtual assistant who has worked full-time for Socialmediaonlineclasses.com for almost four years. I[...]
Twitter Success System [WEBINAR EXCERPT]
Watch this webinar excerpt to see how to develop a successful twitter system. You can get the full webinar FREE here.[...]
How to Automate Your Social Media Marketing [WEBINAR EXCERPT]
Here’s a sneak peek at December's bonus webinar on How to Automate Your Social Media Marketing, which is one of the[...]
My Favorite 15+ Books for Small Business Owners
What's the one thing profitable business owners have in common? They're lifelong learners. After all, if you generate profits in[...]
The Ultimate Guide to Productivity Tools for Small Business
Ever wish you could clone yourself to get more done? We're all striving to accomplish more with less resources in[...]
How to Identify the 80/20 of Your Social Media Marketing: Where is Your Most Profitable 20%?
You're going to thank me for this . . . . I'm going to show you how to exponentially multiply[...]
How to Go on Vacation without Abandoning Your Business
Summer of 2014 found me traveling across the entire United States — I was literally gone more than I was[...]

Summary

Hop off that entrepreneurial treadmill and instead hike to a summit with a gorgeous view: use these 10 automation tutorials as your trail map.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

content-marketing-guides-how-to
Oct 11

14 Stupidly Simple Guides to Content Marketing

By Maria Peagler

content-marketing-guides-how-to

Have you been tasked with starting a content marketing campaign? Been creating content for a while but you're stuck for fresh ideas?

We've got you covered. This comprehensive guide provides you with the best tutorials, videos, infographics, and interviews you'll need to get started and graduate to a content marketing pro — fast.

Your free guides cover every facet of content marketing, including:

  • what is content marketing? (for the true beginner)
  • content marketing examples & case studies
  • how to turn one piece of content into 30 days of marketing
  • how to extend the life of your content
  • visual & video storytelling (interview, case studies & infographic)
  • how to create infographics (extensive how-to video)

Use these 14 guides as your curriculum: set a goal of doing one per month. After a year, you'll have created a presence on every social network, developed a stock photo library, repurposed your content, extended your content to last as long as possible, and created infographics.

All for free. 

Visual Storytelling for Brands – 3 Case Studies & Infographic [VIDEO]
In this age of instant gratification, engaging your audience can sometimes seem like a race against ever-shortening attention spans. This[...]
Visual Storytelling for Brands
  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
How to Create a Stock Photo Library for Social Media [VIDEO]
Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous[...]
How to Write a Blog Post in 10 Minutes Flat: Content Generation in the Real World
Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of[...]
How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]
Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing
Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get[...]
Content Marketing Secrets to Simplify Your Social Media [EXAMPLES]
Content is at the heart of social media marketing: without it, what do you have to offer? In this post,[...]

Summary

Content marketing covers a wide range of media, from print to online to video to images. These free how-to guides provide a foundational education, preparing you to begin your content marketing campaign.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

how-to-sell-your-art-using-social-media-socialmediaonlineclasses-600
Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.

meme marketing how to Socialmediaonlineclasses
Aug 16

How to Use Memes in Your Business Marketing

By Maria Peagler

meme marketing how to Socialmediaonlineclasses

Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? 

Here are comprehensive resources and examples to help you decide - and enjoy the creativity behind the web's best memes.

Geico Insurance Marco Polo Commercial

Insurance brands make the most of meme marketing: after all, no one wants to think about flood insurance, let alone purchase it. But a funny commercial keeps their brand top-of-mind.

Geico uses the swimming pool game Marco Polo for its latest insurance commercial:

Progressive Insurance Thanksgiving Commercial

Flo, the face of Progressive Insurance, plays multiple parts in this Thanksgiving commercial:

State Farm's "Never" Commercial

State Farm's most popular video on its YouTube channel is their spin on the often-heard "I'm never ..." declaration from young audiences:

Better Business Bureau Northwest Tax Deadline Meme

Another topic people dread? Taxes. But BBB Northwest has a great meme image to accompany an article on how small businesses can save money on their taxes:

better business bureau northwest tax meme image

LatinPost's 10 Best Taco Memes

Think your industry doesn't have memes? They do, and they're using them to gain visibility and get new customers. LatinPost gathered a collection of the 10 best taco memes:

best taco memes from latinpost

Using a Photo of a Loved One in Your Meme? Keep a Sense of Humor

Buzzfeed shared this story of a husband uploading his wife's childhood photo to Reddit. As often happens on the web, it went viral when people used the image for their own humor.  His wife thought they were all hilarious:

Husband's photo of wife turns into memes

SproutSocial's Guide to Meme Marketing

SproutSocial offers a comprehensive guide to memes, including the pro's and con's of using them, along with excellent examples:

sproutsocial guide to marketing memes

Bolt's How-To Guide to Viral Meme Marketing

Content marketing brand Bolt offers a comprehensive how-to guide on making your meme go viral:

Bold guide to meme marketing

Debut a Serious Guide with Humor

The Site Edge offers an in-depth guide to local SEO, which can be a dry topic. Instead, they introduce the long blog post with a funny meme to show their brand's personality.

Local SEO Strategy using meme image

Summary

These 9 examples and how-to guides offer you a primer on how to create and use memes for your own business marketing. They're a great way to show your brand's personality and get visibility at the same time.

Jul 20

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

By Maria Peagler

Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term.

So when it comes to content marketing, I'm always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ). 

Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment?  

Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible?

Here's a table of contents to this long post with links to jump to sections quickly:

Let's start with the infographic . . . 

infographic content marketing strategy 21 ways to extend your content

1. The Big Winner: Blogging

A recent study found the average lifespan of a blog post to be 2 years.  For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.

That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.

How does that translate into 2 years?  Good question (I wondered that too).  The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:

lifetime value of blog post izea halverson group

This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.

My Results

While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study.  What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x.  Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.

How to Extend the Life of Your Blog Posts

How do I continue to get traffic from a 5-year-old blog post? Several ways:

  • I made the blog post "sticky" and easily shared by including an infographic and a video
  • I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
  • I continue to update the blog post over time

Eventually all blog posts will go to their grave if you don't update them.  Let's face it:  a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.

Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.

Which brings me to a disturbing trend:  many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency."  People have caught on quickly that no date = outdated content.

You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.

2. Pinterest: Social Media Winner

Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.

If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.

Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.

My Results

I've seen a huge correlation between the popularity of a pin and longevity of my blog posts.  If a pin continues to be repinned for months or even years, the original blog post gains greater life.  

This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog.  Even though I've updated this infographic each year, the original version gets the most repins:

How to Extend the Life of Your Pinterest Pins

How can you give your pins the greatest chance of a long life?

  • Colorful, even garish images demand attention
  • Long pins combining images and text get the most repins
  • Consider boosting your pin with an ad for even more exposure

The original Facebook marketing infographic I shared above is colorful.  Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.

Long-form pins offering both images and explanatory text are the most popular.  How-to pins followed by a link in the description are a powerful combination for driving traffic.

My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week.  Before that week, it wasn't getting much in the way of repins.  After I advertised it for a week, it was my most popular pin, week after week:

3. YouTube: Long-Term Solutions

YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.  

People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.  

My Findings

This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour.  It's our most popular video because it offers an easy solution to a pain point:  people find Hootsuite confusing:

Don't despair if your video hasn't taken off after 20 days.  I recorded this video for my book Color Mastery, and it went nowhere for six months.  Then a viewer in Denmark shared it and the views skyrocketed.  It's had over 38,000 views, which for a quilting video is huge:

How to Extend the Life of Your YouTube Video

Want to keep people watching your videos as long as possible? Here's how:

  • Upload videos on evergreen topics - don't focus on short-term problems or solutions
  • Record longer videos to keep people on your channel
  • Make your video easy to find by including relevant keywords in your video title, description and tags

The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:

CHANNEL

MOST POPULAR VIDEO

Home Depot

How to Install or Repair a Toilet

Martha Stewart

How to Fold a Fitted Sheet

Kahn Academy

Basic Arithmetic: Addition & Subtraction

Don't be afraid of recording a long video: people will watch it if there's something in it for them.  Teach them, entertain them, and you'll find your view count increasing over time.

Notice the titles of those popular videos from each channel?  They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube.  Make sure you know your audience and their language, and include it in the title, description, and tags.

4. LinkedIn: 24 Hours of B2B

Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours.  While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.

My Findings

My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:

Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last.  What's kept it alive so long?

Groups.  Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.

How to Extend the Life of a LinkedIn Post

Here's how to get the most value out of every LinkedIn post you create:

  • Add your best content to your LinkedIn profile: that automatically extends its lifespan
  • Join groups, engage with members, and share your content in the group
  • Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.

Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile.  Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.

LinkedIn groups are the most affluent community you'll find online.  They're a great place to connect with like-minded professionals and share your content.  Even better is when other group members find your content and share it on their own.

LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog.  They get a new audience, fresh eyes, and the ability to start deep conversations.  SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:

linkedin post lifespan pulse

5.  Instagram Beats Facebook & Twitter

Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours.  While not a powerhouse of longevity, it does beat both Facebook & Twitter.

My Findings

Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.

People find my infographics long after I've shared them by searching for the #infographic hashtag.  I share our Weekly Top 5 infographics, and they get new followers for me every week:

content marketing instagram hashtag

How to Extend the Life of an Instagram Post

Here's how you can get weeks from your Instagram post instead of just 21 hours:

  • Use bright colors with a lot of contrast in your images
  • Make it easy for people to find your content by using popular hashtags in the caption
  • Identify your most popular Instagram posts and do more of them

My most popular Instagram posts are beautiful images.  Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:

content marketing instagram bright image

My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily

content marketing instagram personal

I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor

Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.

While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.

6.  Facebook: Crowded & Fleeting

The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.

This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.

My Findings

The easiest way to extend your content's lifecycle on Facebook is with an ad.  You boost a post and choose how many days to run it, so you decide how long your content lasts.  I ran an this Facebook ad for over a year:  it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:

fb perfect post 600 shares

How to Extend the Life of Your Facebook Posts

  • Boost important posts: you can do as little as $1 a day for 10 days
  • Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
  • Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans

Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.

Guarantee greater content longevity, by pinning your post to the top of your Timeline.  Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.

Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around.  I've seen excellent results doing this.

7.  Twitter: Fast & Furious

Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.

My Findings

I don't expect longevity on Twitter, but I still use it.  It has more influencers than any other social network, because it's simple to engage here.  You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.

I've interviewed small business owners who get over 70% of their business from Twitter, and they tweet often, as do I.  I tweet up to 12 - 15 times a day, during U.S. business hours.

Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:

How to Extend the Life of Your Tweets

You can extend the life of your tweets beyond 18 minutes, and here's how:

  • pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
  • Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
  • Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)

Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.

Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.

Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.

Summary

The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.

Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.

Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts.  That's what separates the great brands from the rest.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

sm post 8 different ways Socialmediaonlineclasses.com
May 17

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

By Maria Peagler

sm post 8 different ways Socialmediaonlineclasses.com

You're ready to write your next social media post . . . 

. . . but how do you tailor it to take advantage of each social network's unique features & capabilities?

That's what you'll learn in this post. We're keeping it simple, using a single piece of content, shared differently on each major social network.

The Post Content​

We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.

Feel free to use whatever content you have, as long as it's visual.  

I'm using an infographic because it's what I have readily available. You do the same.  What images come naturally to your business?

Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.

fb marketing infographic 2016 Socialmediaonlineclasses

1. The Facebook​ Post

We'll start with the ONE social network that generates the highest amount of interest, and therefore competition.  How can you stand out in a social network where everyone's talking?

same post different social networks facebook

This post is all about three things:

  • the image
  • tagging another brand
  • a call-to-action

The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.

Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.

A call-to-action. The first word of the post tells people exactly what to do.  I didn't need an ad or a clickable button. I did use all caps to make it stand out.

[CHECK OUT THE FACEBOOK 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

2. The Instagram​ Post

Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm.  Translated into laymen's terms: your reach just went down.

same content different network Socialmediaonlineclasses.com instagram

Your success on Instagram hinges on:

  • your image
  • your caption
  • your hashtags

Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.

Your caption. Two ways to go here: clever or clear.  Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).

Your hashtags.  Instagrammers love their hashtags, and you can use up to 30 of them. But don't.  Just don't. It's not necessary and makes you look like an amateur.

[CHECK OUT THE INSTAGRAM 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

3. The Twitter​ Tweet

Twitter gives you 140 characters to grab people's attention.  The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.

same content different post twitter

Here's what your 140 characters should include to get results on Twitter:

  • punchy tweet
  • important hashtags
  • a shortened link

Punchy tweet.  Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible.  If that's sounds like an oxymoron, it is.  Follow me on Twitter here and watch how I do it. That's a great way to learn.

Important hashtags.  Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post.  Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.

A shortened link.  Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.

SHORTCUT!

Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

4. The LinkedIn Post

Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:

same content different post linkedin

A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:

  • short, yet sophisticated post
  • a good image (optional)
  • lack of hashtags

Short, yet sophisticated post.  Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.

A good image.  You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.

Lack of hashtags.  While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.

[CHECK OUT THE LINKEDIN 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

5. The Google Plus Post

Google Plus makes it easy for your posts to look awesome.  Your images are big, and you can write a long post and format it.  Here's how:

Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.

Here's what a Google+ post needs to stand out:​

  • an excellent image 
  • a long post (optional, but effective)
  • formatting, using bold and numbered or bulleted lists

An excellent image.  Google+ was developed with photographers in mind, so you see outstanding images being shared here.  Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.

A long post.  Google+ has almost no limit to post length, so take advantage of that by providing a lot of value.  Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.

A formatted post.  No other social network offers the ability to format post text, so look like a Google+ pro by doing it.  Our Google+ class teaches you everything you need to know to stand out here.

[CHECK OUT THE GOOGLE PLUS 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

6. The Pinterest Pin

Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.

Give it to them.  They'll share it generously, as shown in the original blog post for the Facebook marketing infographic.  It's been shared on Pinterest over 5,000 times:

same post pinterest 5000 shares

Here's what that post looks like on Pinterest:

same post different ways facebook

I pinned this from the blog post and literally didn't change a single thing.  I used it, as Pinterest created it.

Here's why it works:

  • a colorful image 
  • a link to a credible website
  • specific, yet brief, description

A colorful image.  Pinterest is all about visuals, so you need to have either a beautiful or colorful image here.  Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.

A link to a credible website.  Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button.  That's important, because a lot of spammers use Pinterest and their links go to junk websites.  You'll stand out simply by being credible.

Specific, yet brief, description.  Notice the first thing you see in that description is [UPDATED 2016]?  I'm telling people immediately this infographic is current. I get directly to the point.  While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More.  Most don't, so get to the point, fast.

SHORTCUT!

Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

7. The Slideshare Presentation

Slideshare is a social network where businesses share their PowerPoint presentations.  Most brands assume Slideshare is only for business-to-business brands.

Not so.

I kept my self-published quilting book on Amazon's top 10 list for an entire second year using Slideshare.  If it works for quilting, it can certainly work for your business.

Here's how I turned an infographic into a Slideshare presentation (done in Google Slides):

Why does it work?

  • presented each section of the infographic, separately
  • explained how to use the infographic to generate Facebook marketing campaigns
  • included a hyperlink to download the full infographic

Presented each infographic section, separately.  This infographic is too detailed to be read on a single slide.  Instead, I pulled out each section, added them to the slide deck, making it easier to consume.

Explained how to use the infographic.  This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns.  I showed exactly how to do that in multiple slides, and generated a sample campaign.  I gave the infographic context and the further explanation people needed to understand it.

Included a hyperlink to download the full infographic.  At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide.  So I included a hyperlink to the blog post so people could download the full version.

Extra Credit: High-Contrast Title Slide.  PowerPoint presentations are no longer boring slides with endless bulleted lists.  They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.

[CHECK OUT THE SLIDESHARE 101 CLASS TO LEARN HOW TO CREATE A PRESENTATION LIKE THIS]

8. The YouTube Video

Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.

Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work.  But, it's better than not having a video at all.

I kept it simple: I used my smartphone to talk about the infographic and how to use it.  The video is less than two minutes long:

When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:

What do you need in a video to make it work?

  • Make it easy on yourself to record a video
  • Be creative by posting different video types
  • Know what to include in your video title & description

Make it easy on yourself to record a video.  A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video.  Easy. Peazy.

Be creative by posting different video types.  What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.

Know what to include in your video description.  YouTube is a search engine (owned by Google).  It uses your video title, description, and tags to show your video to people who are searching for it.  You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.

[CHECK OUT THE YOUTUBE 101 CLASS TO LEARN HOW TO CREATE VIDEOS LIKE THIS]

Summary

Now you've got eight ways you can use the same content to develop unique & creative posts for each social network.  You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.

Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.  

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

ultimate guide to visual marketing 600 Socialmediaonlineclasses
Mar 15

Visual Marketing for Small Business: Your Ultimate Guide

By Maria Peagler

ultimate guide to visual marketing 600 Socialmediaonlineclasses

The web is a visual world . . . 

. . . but what if you're not a graphic designer? Or don't have one on staff?

No worries! In this Ultimate Guide, you'll learn easy & elegant ways of creating visual content for marketing your small business. They include:

  • what is visual storytelling? (an interview with the author of The Power of Visual Storytelling)
  • how to create your own social media images (including our favorite free tools!)
  • how to create an infographic (yes, you!)
  • and much more . . .

All of the tutorials listed in this guide use either free or low-cost tools that won't break the budget for small brands.

Best of all, the tactics are simple: you don't need to be a visual pro or know how to use Photoshop or Adobe Illustrator.  I create a LOT of visual content, and I'm sharing the simple processes I use.  

No drawing or photography skills required!

Let's get started — click on the image to go to the tutorial you're interested in:

WHAT DOES YOUR PERFECT FACEBOOK POST LOOK LIKE?

Get your free "copy & paste" template for your best visual content ever. Includes my top-performing Facebook posts you can swipe!

Here are the same case studies, in list format:

  1. [TUTORIAL] How to build your own stock photo library for Facebook, Pinterest & Instagram
  2. [VIDEO] How to create social media images using Canva.com (free tool)
  3. [INTERVIEW] Ekaterina Walter, author of The Power of Visual Storytelling
  4. [CASE STUDIES] Three small businesses successfully marketing with visual content
  5. [VIDEO] The Perfect Social Media Post
  6. [PDF DOWNLOAD] The Perfect Facebook Post
  7. [TUTORIAL] Get a DIY product photography studio for less than $100
  8. [VIDEO & TUTORIAL] How to create an infographic (easily) using nothing but Google Slides
one click blog post thumbnail
Jan 19

TUTORIAL: The One-Click Blog Post (for People Who Hate to Blog)

By Maria Peagler

Ever wish your blog posts could write themselves?

Do you hate to blog? (No worries — I have LOTS of clients who feel the same way.)

This tutorial is going to change your life. Literally.

In this epic article, you'll learn how to put your own blog posts on autopilot: they'll create themselves with little-to-no interaction from you, freeing up your time for family, travel, or other work projects you actually enjoy.

Here's the background: I'm an art quilter, watercolor artist, and author of eight published books. Socialmediaonlineclasses.com is my full-time business, and my art is how I relax.  I now have so many watercolor paintings I wanted to offer some of them for sale on a blog.  But I really don't have time to do yet another blog.

So I systemized the entire blog post creation process: all I do is take a photo of the watercolor painting, and the system takes over from there. It uploads the photo to the blog, adds a title, what type of painting it is (landscape, floral, etc), the price, and even sends it to an e-commerce site where it's listed for sale as well.

mariapeagler art blog

I created this blog post with one click on my smartphone.

THE FINAL BLOG POST

Here's what the final blog post looks like, with each element identified:

Grow Biz in 30 Days with Social Media

Here's what the artwork's automatic listing looks like on the Daily Paintworks e-commerce site:

maria peagler daily paintworks

Let me be clear: this entire process, from uploading the photo, to creating the blog post, to adding the blog post categories, to creating the e-commerce listing on Daily Paintworks was automated by the system I developed.  The only thing I had to do was add a PayPal button to the blog post (which I did later).

Total time for creating the blog post? Less than 1 minute.​

Here's a quick table of contents so you can click the links to go directly to the section you need:​

CREATING THE ONE CLICK BLOG POST SYSTEM

1. Tools You'll Need

First, let's talk about what tools you'll need to create your own one-click blog post system. Most of you know I'm not a "tools" person, so I've kept it simple:

    • a smartphone
    • image on your smartphone
    • Instagram
    • WordPress blog
    • Zapier (free)
    • if you want to systemize the e-commerce portion of the blog post, you'll need to use a platform that imports your blog posts automatically.  Daily Paintworks does this and costs $12/mo.

​If you don't have images for your blog, check out the  DIY Stock Photo Library and Canva tutorials I offer.

2. Upload a Photo to Instagram

The one-click blog post system starts when I upload a photo to Instagram from my smartphone.  

I add a caption and a unique tag that identifies this post as the one I want to go to my blog:

one click blog post instagram maria peagler sSocialmediaonlineclasses

The unique #mariapeagler tag is what triggers this post to go to my blog automatically

That's all there is to it for Instagram.  Pretty easy, huh?

Then Zapier takes over . . . 

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

3. Automate the WordPress Blog Post Using Zapier

This is where the magic happens. 

By creating one Zapier automation (they call it a zap), my blog posts are automatically created by Zapier every time I upload a photo to Instagram that uses the #mariapeagler hashtag.

Here's how it works:

  • I develop a new zap in Zapier using my Instagram account and my WordPress blog (shown below).
  • Anytime I upload a photo to Instagram, Zapier checks it for the #mariapeagler hashtag. If it finds it ...
  • ... it creates a new blog post on mariapeagler.com using the Instagram image and caption.  It adds several default categories (these are the paintings I do the most) to the blog post.
  • Zapier publishes the blog post immediately.  The Zapier zap is shown below:
one click blog post zapier instagram wordpress Socialmediaonlineclasses

The essential elements of the Zapier zap to automate a blog post from an Instagram image

Once I set up the Zap, I'm all done.  Anytime I upload an image to Instagram with the #mariapeagler hashtag, Zapier immediately creates the blog post on the mariapeagler.com blog.

It takes less than one minute of my time:

one click blog post maria peagler artist blog ssSocialmediaonlineclasses

This blog post was created automatically from an Instagram post & Zapier

5. Set Up Daily Blog Feed Imports to an E-Commerce Website

Daily Paintworks is an e-commerce website allowing you to sell your artwork on their platform.  It's an excellent way for artists to increase their visibility, sell their artwork, and expand their brand outside of their local/regional area.

I add my blog feed URL to my Account Information and check the box stating I want it to pull my blog posts at midnight every day:

daily paintworks RSS feed

In my Account Information, I tell DailyPaintworks the URL of my blog feed

Daily Paintworks then automatically creates a listing for my art. I don't have to lift a finger:

daily paintworks grid

Every one of these listings was created by Daily Paintworks by importing my blog feed

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

CREATE BLOG POSTS FROM TEXT OR VIDEO

If you don't have an image for your blog post, you can still automate the process using other content & applications.  Here are just a few from Zapier letting you automatically create a blog post from Gmail, a Google Doc, or a YouTube video:

Additional Zapier Automations for Blog Posts


zapier gmail wordpress

Create a blog post from content in a Gmail email

zapier google docs wordpress
zapier youtube wordpress

VIDEO TUTORIAL: A ONE-CLICK BLOG POST (10 MIN)

Here's a video tutorial demonstrating the entire process, from creating the Zapier automation to uploading the photo to Instagram to the automatic blog post.  Let me know what you automate to your blog in the comments below, and happy automating!

In the video I promised I would include the code you need for the Instagram image to show up in your WordPress blog post.  It goes in the Content field of your Instagram automation:

INSTAGRAM IMAGE CONTENT AUTOMATION CODE

Be sure to add the Instagram photo URL in between the quotes.​

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

RELATED POSTS

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

1 2 3 5