This case study of a local business who achieved a stunning 1,200% return on investment (ROI) on an ad of $50 will prove it’s possible for small businesses with no experience in running Facebook ads to generate significant revenue from them.
Meet Bradley Cummings, Photographer
Bradley Cummings is a Socialmediaonlineclasses.com member and the owner of Bradley Cummings Photography in Canberra, Australia. He specializes in workshops, portraits, and location photography, and like most private business owners, wears many hats. He handles marketing, books photography sessions, travels to photo locations and conducts the photo shoot, and teaches workshops.
Bradley’s goal was to generate revenue during a normally slow season. He wasn’t focusing on Likes or engagement, but increasing his bottom line. Because he was investing money in Facebook ads, he expected an increase in revenue in return. Specifically, Bradley wanted to fill his photography workshops.
Bradley’s Road to Success with Facebook Ads
Bradley admits that his first attempt at creating Facebook ads was a frustrating experience. His ad was rejected for having too much text (images on your ads can have only 20% text) and then he received notification that there was “dubious” activity on his PayPal account. Facebook asked him to provide identification and send it to them. Once all that was resolved, he created a second ad, and here are his results:
- Doubled the amount of traffic to his website
- Filled his photography workshops during a normally slow season
- Spent $50 (AUD) on Facebook ads and earned $600 additional revenue in workshop registrations
- Achieved a 1,200% return on his $50 investment
Will Facebook Ads Work for Your Business?
Some businesses do better with Facebook ads than others. Those include:
Local businesses do well with Facebook ads. Anything local catches Facebook users’ attention, so if you’re a local business, be sure to use your town’s name in your ads or posts. Also, since you’re paying for the ad to appear in a limited area only, your overall cost will be lower.
Businesses who invest in quality images
Facebook is a visual medium, so any business that’s invested in high quality photography of its founders and offerings will make an excellent first impression and be more likely to achieve a higher ROI on an ad.
Those who are persistent
Creating a Facebook ad requires being comfortable with images, resizing them if necessary, and using Facebook’s ad manager. Bradley admits that he was frustrated by his first attempts, but he persisted and achieved eventual success.
However, even if you don’t fit neatly into one of those categories, you can still achieve success with Facebook ads.
How You Can Achieve a 1,200% ROI on Your Own Facebook Ads
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