Category Archives for "Content Marketing"

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

content-marketing-guides-how-to
Oct 11

14 Stupidly Simple Guides to Content Marketing

By Maria Peagler

content-marketing-guides-how-to

Have you been tasked with starting a content marketing campaign? Been creating content for a while but you're stuck for fresh ideas?

We've got you covered. This comprehensive guide provides you with the best tutorials, videos, infographics, and interviews you'll need to get started and graduate to a content marketing pro — fast.

Your free guides cover every facet of content marketing, including:

  • what is content marketing? (for the true beginner)
  • content marketing examples & case studies
  • how to turn one piece of content into 30 days of marketing
  • how to extend the life of your content
  • visual & video storytelling (interview, case studies & infographic)
  • how to create infographics (extensive how-to video)

Use these 14 guides as your curriculum: set a goal of doing one per month. After a year, you'll have created a presence on every social network, developed a stock photo library, repurposed your content, extended your content to last as long as possible, and created infographics.

All for free. 

Visual Storytelling for Brands – 3 Case Studies & Infographic [VIDEO]
In this age of instant gratification, engaging your audience can sometimes seem like a race against ever-shortening attention spans. This[...]
Visual Storytelling for Brands
  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
How to Create a Stock Photo Library for Social Media [VIDEO]
Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous[...]
How to Write a Blog Post in 10 Minutes Flat: Content Generation in the Real World
Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of[...]
How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]
Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing
Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get[...]
Content Marketing Secrets to Simplify Your Social Media [EXAMPLES]
Content is at the heart of social media marketing: without it, what do you have to offer? In this post,[...]

Summary

Content marketing covers a wide range of media, from print to online to video to images. These free how-to guides provide a foundational education, preparing you to begin your content marketing campaign.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

editorial-calendar-webinar-socialmediaonlineclasses
Oct 04

Create an Editorial Calendar: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

editorial-calendar-webinar-socialmediaonlineclasses

Join Maria Peagler for this 30-minute live training webinar: Create an Editorial Calendar

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, October 20, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

PLAN YOUR CONTENT USING AN EDITORIAL CALENDAR

No matter what form of online marketing you use — a blog, video, or social media — you need to plan your content.  That's what an editorial calendar allows you to do: plan your content, in advance, for a month, a quarter, or even a year in advance.

In this month's webinar, you'll get a FREE editorial calendar spreadsheet that guides you in planning your content.  Plus you'll learn:

  • What content to schedule first (this is your money-maker)
  • How to plan content up to a year in advance by knowing your target audience
  • My favorite content types and where to get images, multi-media, infographics and more for your content

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

how-to-sell-your-art-using-social-media-socialmediaonlineclasses-600
Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.

meme marketing how to Socialmediaonlineclasses
Aug 16

How to Use Memes in Your Business Marketing

By Maria Peagler

meme marketing how to Socialmediaonlineclasses

Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? 

Here are comprehensive resources and examples to help you decide - and enjoy the creativity behind the web's best memes.

Geico Insurance Marco Polo Commercial

Insurance brands make the most of meme marketing: after all, no one wants to think about flood insurance, let alone purchase it. But a funny commercial keeps their brand top-of-mind.

Geico uses the swimming pool game Marco Polo for its latest insurance commercial:

Progressive Insurance Thanksgiving Commercial

Flo, the face of Progressive Insurance, plays multiple parts in this Thanksgiving commercial:

State Farm's "Never" Commercial

State Farm's most popular video on its YouTube channel is their spin on the often-heard "I'm never ..." declaration from young audiences:

Better Business Bureau Northwest Tax Deadline Meme

Another topic people dread? Taxes. But BBB Northwest has a great meme image to accompany an article on how small businesses can save money on their taxes:

better business bureau northwest tax meme image

LatinPost's 10 Best Taco Memes

Think your industry doesn't have memes? They do, and they're using them to gain visibility and get new customers. LatinPost gathered a collection of the 10 best taco memes:

best taco memes from latinpost

Using a Photo of a Loved One in Your Meme? Keep a Sense of Humor

Buzzfeed shared this story of a husband uploading his wife's childhood photo to Reddit. As often happens on the web, it went viral when people used the image for their own humor.  His wife thought they were all hilarious:

Husband's photo of wife turns into memes

SproutSocial's Guide to Meme Marketing

SproutSocial offers a comprehensive guide to memes, including the pro's and con's of using them, along with excellent examples:

sproutsocial guide to marketing memes

Bolt's How-To Guide to Viral Meme Marketing

Content marketing brand Bolt offers a comprehensive how-to guide on making your meme go viral:

Bold guide to meme marketing

Debut a Serious Guide with Humor

The Site Edge offers an in-depth guide to local SEO, which can be a dry topic. Instead, they introduce the long blog post with a funny meme to show their brand's personality.

Local SEO Strategy using meme image

Summary

These 9 examples and how-to guides offer you a primer on how to create and use memes for your own business marketing. They're a great way to show your brand's personality and get visibility at the same time.

Jul 20

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

By Maria Peagler

Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term.

So when it comes to content marketing, I'm always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ). 

Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment?  

Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible?

Here's a table of contents to this long post with links to jump to sections quickly:

Let's start with the infographic . . . 

infographic content marketing strategy 21 ways to extend your content

1. The Big Winner: Blogging

A recent study found the average lifespan of a blog post to be 2 years.  For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.

That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.

How does that translate into 2 years?  Good question (I wondered that too).  The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:

lifetime value of blog post izea halverson group

This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.

My Results

While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study.  What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x.  Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.

How to Extend the Life of Your Blog Posts

How do I continue to get traffic from a 5-year-old blog post? Several ways:

  • I made the blog post "sticky" and easily shared by including an infographic and a video
  • I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
  • I continue to update the blog post over time

Eventually all blog posts will go to their grave if you don't update them.  Let's face it:  a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.

Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.

Which brings me to a disturbing trend:  many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency."  People have caught on quickly that no date = outdated content.

You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.

2. Pinterest: Social Media Winner

Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.

If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.

Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.

My Results

I've seen a huge correlation between the popularity of a pin and longevity of my blog posts.  If a pin continues to be repinned for months or even years, the original blog post gains greater life.  

This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog.  Even though I've updated this infographic each year, the original version gets the most repins:

How to Extend the Life of Your Pinterest Pins

How can you give your pins the greatest chance of a long life?

  • Colorful, even garish images demand attention
  • Long pins combining images and text get the most repins
  • Consider boosting your pin with an ad for even more exposure

The original Facebook marketing infographic I shared above is colorful.  Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.

Long-form pins offering both images and explanatory text are the most popular.  How-to pins followed by a link in the description are a powerful combination for driving traffic.

My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week.  Before that week, it wasn't getting much in the way of repins.  After I advertised it for a week, it was my most popular pin, week after week:

3. YouTube: Long-Term Solutions

YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.  

People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.  

My Findings

This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour.  It's our most popular video because it offers an easy solution to a pain point:  people find Hootsuite confusing:

Don't despair if your video hasn't taken off after 20 days.  I recorded this video for my book Color Mastery, and it went nowhere for six months.  Then a viewer in Denmark shared it and the views skyrocketed.  It's had over 38,000 views, which for a quilting video is huge:

How to Extend the Life of Your YouTube Video

Want to keep people watching your videos as long as possible? Here's how:

  • Upload videos on evergreen topics - don't focus on short-term problems or solutions
  • Record longer videos to keep people on your channel
  • Make your video easy to find by including relevant keywords in your video title, description and tags

The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:

CHANNEL

MOST POPULAR VIDEO

Home Depot

How to Install or Repair a Toilet

Martha Stewart

How to Fold a Fitted Sheet

Kahn Academy

Basic Arithmetic: Addition & Subtraction

Don't be afraid of recording a long video: people will watch it if there's something in it for them.  Teach them, entertain them, and you'll find your view count increasing over time.

Notice the titles of those popular videos from each channel?  They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube.  Make sure you know your audience and their language, and include it in the title, description, and tags.

4. LinkedIn: 24 Hours of B2B

Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours.  While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.

My Findings

My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:

Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last.  What's kept it alive so long?

Groups.  Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.

How to Extend the Life of a LinkedIn Post

Here's how to get the most value out of every LinkedIn post you create:

  • Add your best content to your LinkedIn profile: that automatically extends its lifespan
  • Join groups, engage with members, and share your content in the group
  • Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.

Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile.  Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.

LinkedIn groups are the most affluent community you'll find online.  They're a great place to connect with like-minded professionals and share your content.  Even better is when other group members find your content and share it on their own.

LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog.  They get a new audience, fresh eyes, and the ability to start deep conversations.  SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:

linkedin post lifespan pulse

5.  Instagram Beats Facebook & Twitter

Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours.  While not a powerhouse of longevity, it does beat both Facebook & Twitter.

My Findings

Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.

People find my infographics long after I've shared them by searching for the #infographic hashtag.  I share our Weekly Top 5 infographics, and they get new followers for me every week:

content marketing instagram hashtag

How to Extend the Life of an Instagram Post

Here's how you can get weeks from your Instagram post instead of just 21 hours:

  • Use bright colors with a lot of contrast in your images
  • Make it easy for people to find your content by using popular hashtags in the caption
  • Identify your most popular Instagram posts and do more of them

My most popular Instagram posts are beautiful images.  Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:

content marketing instagram bright image

My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily

content marketing instagram personal

I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor

Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.

While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.

6.  Facebook: Crowded & Fleeting

The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.

This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.

My Findings

The easiest way to extend your content's lifecycle on Facebook is with an ad.  You boost a post and choose how many days to run it, so you decide how long your content lasts.  I ran an this Facebook ad for over a year:  it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:

fb perfect post 600 shares

How to Extend the Life of Your Facebook Posts

  • Boost important posts: you can do as little as $1 a day for 10 days
  • Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
  • Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans

Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.

Guarantee greater content longevity, by pinning your post to the top of your Timeline.  Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.

Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around.  I've seen excellent results doing this.

7.  Twitter: Fast & Furious

Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.

My Findings

I don't expect longevity on Twitter, but I still use it.  It has more influencers than any other social network, because it's simple to engage here.  You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.

I've interviewed small business owners who get over 70% of their business from Twitter, and they tweet often, as do I.  I tweet up to 12 - 15 times a day, during U.S. business hours.

Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:

How to Extend the Life of Your Tweets

You can extend the life of your tweets beyond 18 minutes, and here's how:

  • pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
  • Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
  • Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)

Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.

Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.

Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.

Summary

The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.

Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.

Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts.  That's what separates the great brands from the rest.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

video marketing for small business ultimate guide
Jul 12

Video Marketing for Small Business – Your Ultimate Guide

By Maria Peagler

Video marketing for small business has never been easier, and in this ultimate guide you'll learn how you can broadcast to the world using only your mobile phone.

Think of video marketing as a multi-tool for your promoting your brand:

  • record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)
  • give a tour your of facility (realtors can record their own virtual tours, while B&B owners can record a tour of their inns)
  • offer a sneak peek into newly-arrived inventory (consignment stores could sell out daily using this tactic!)
  • . . . and these are just a few ideas to get you started.

My one piece of advice? Don't get bogged down in which app is best for your needs. Just pick one, record your video, and share it with the world.  You can perfect your process and app later, but for now the most important thing is for you to get started with video.

If you don't, your brand will be considered in the dark ages when it comes to marketing. I rarely make blanket statements, but today I am: if you don't start using video marketing, you'll be losing out on getting new business.  Because your competition is already using video, and your audience is watching it.

Here are six ways to record business video in this landmark post. Read the post in full or click on a link below to jump to it . . .

1. Livestream broadcasting using Facebook Live, Periscope or Blab

This is the year of mobile livestreaming: if you've got a mobile phone, you can broadcast live from it using your choice of mobile apps:

  • Facebook Live allows you to broadcast live using your mobile phone from your personal profile or business page.
  • Blab.tv is a desktop application allowing you to host your own talk show, as you can have up to four participants in a Blab.
  • Periscope is a mobile livestream app that allows viewers to ask questions and comment in real-time.

Here's an excerpt from my Broadcasting with Blab & Periscope webinar (Facebook Live was not yet available to all pages when I recorded this):

The process is the same for Facebook Live: on your mobile device, go to your business page, select Post, then Go Live, as shown in this GIF:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Here's a tutorial I livestreamed from my mobile phone using Periscope. I put my phone on a mobile tripod, pointed it at my laptop screen, and narrated as I created an infographic, live on Periscope:

Due to the live nature of Periscope, it saves broadcasts only for 24 hours.  However, I recorded this broadcast on my mobile phone at the same time, so I was able to upload it to Youtube for others to enjoy long after the Periscope livestream expired.

2. Smartphone Video Techniques

Your smartphone (or tablet) has evolved into a sophisticated camera & video recorder/editor. No special photography or videographer skills are required. Mobile apps have made it super simple to take great photos & record simple videos, straight from your phone.

Here's an excerpt from our Visual Social Media: Smartphone Techniques for Mobile Images & Video webinar. This is from 2013, but the apps I share in this 53-minute webinar are still the ones I use today:

[GET THE FULL 53-MINUTE WEBINAR FREE WHEN YOU BECOME A MEMBER]

3. Visual Storytelling for Your Brand

All video ultimately tells a story, and in my interview with Ekaterina Walter, author of Visual Storytelling, she reveals the importance of visuals and how simple they are to create for your marketing.

What story should you tell about your brand in a way that resonates with your audience? I offered three case studies in this blog post of small brands doing an outstanding job of sharing their story in a visual way.  Here's a quick glimpse of video from each brand:

▶︎ Small-town quilt shop revives their community's dying economy using YouTube video

▶︎ Auto-body shop earns trust by sharing behind-the-scenes images of restorations in progress

▶︎ Business-to-business marketing research firm becomes a YouTube phenomenon

4.  Former News Anchor Shares 10 Ways to Be Comfortable on Camera

Mary Ellen Miller, of MarketingMel PR firm, is a former Tenneessee news anchor who created this video exclusively for Socialmediaonlineclasses.com.  It's been so popular it was picked up by PR Daily and other news outlets.  You can see the original post she did here.

Mary Ellen shares her secrets for feeling comfortable once you press that Record button:

5.  YouTube Video Marketing for Small Business

Too many small businesses still don't have a YouTube channel.

Everyone watches YouTube videos, so you need to be recording video and uploading it there.

I've been recommending video marketing since 2011, when I recorded these short Social Media Minute videos:

It's become even easier to record video for YouTube: they include a BIG Record button on their platform, and you can even edit your video directly in YouTube.

We offer a full YouTube 101 class developed by a profitable YouTube channel creator Vanessa Vargas Wilson, who supports her family of four solely from her YouTube income.  You can see the class outline here.

When you become a member, you also get access to these infographics making it dead-simple to market your business using video content:

Youtube Template
Youtube Template
Create your Perfect Social Media Post for Youtube
Periscope vs. Blab.tv
Periscope vs Blab
Use Periscope & Blab.tv for your small business
Your First YouTube Video
Your First YouTube Video
Using your computer's webcam or smartphone
Your First Video Checklist
Your First Video Checklist
Record your first-ever business video

[GET EVERY INFOGRAPHIC AND LESSON FREE WHEN YOU BECOME A MEMBER]

6.  Record Your First-Ever Business Video

Getting the courage to record your first business video is tough. I'm not a natural on camera, but I get beyond my hesitation because I know I have something valuable to share that others want to learn.

So do you.

Here's a tip I learned over 20 years ago when I became a technical trainer who stood in front of large audiences everyday: it's not about you.  It's about what you have to share with your audience.

Viewers forget about what you look like, what you sound like, and what you're wearing, because you are sharing valuable tips with them.

They'll be fascinated by your content and forget all about you, because they're already thinking about how they can start being successful using your brand.

Here's an excerpt from my webinar titled Your First Business Video, where I share how truly simple it can be to record your first video using YouTube and your webcam:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Summary

I hope you're now inspired by the small businesses videos I've shared here and how truly simply it is to create your own. You don't need special equipment, just the computer or smartphone you've already got.

Use these six video techniques as a checklist and do one per month. After six months, you'll have set up a YouTube channel, done livestream video, and your brand will be doing video marketing for the 21st century.

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

one click blog post thumbnail
Jan 19

TUTORIAL: The One-Click Blog Post (for People Who Hate to Blog)

By Maria Peagler

Ever wish your blog posts could write themselves?

Do you hate to blog? (No worries — I have LOTS of clients who feel the same way.)

This tutorial is going to change your life. Literally.

In this epic article, you'll learn how to put your own blog posts on autopilot: they'll create themselves with little-to-no interaction from you, freeing up your time for family, travel, or other work projects you actually enjoy.

Here's the background: I'm an art quilter, watercolor artist, and author of eight published books. Socialmediaonlineclasses.com is my full-time business, and my art is how I relax.  I now have so many watercolor paintings I wanted to offer some of them for sale on a blog.  But I really don't have time to do yet another blog.

So I systemized the entire blog post creation process: all I do is take a photo of the watercolor painting, and the system takes over from there. It uploads the photo to the blog, adds a title, what type of painting it is (landscape, floral, etc), the price, and even sends it to an e-commerce site where it's listed for sale as well.

mariapeagler art blog

I created this blog post with one click on my smartphone.

THE FINAL BLOG POST

Here's what the final blog post looks like, with each element identified:

Grow Biz in 30 Days with Social Media

Here's what the artwork's automatic listing looks like on the Daily Paintworks e-commerce site:

maria peagler daily paintworks

Let me be clear: this entire process, from uploading the photo, to creating the blog post, to adding the blog post categories, to creating the e-commerce listing on Daily Paintworks was automated by the system I developed.  The only thing I had to do was add a PayPal button to the blog post (which I did later).

Total time for creating the blog post? Less than 1 minute.​

Here's a quick table of contents so you can click the links to go directly to the section you need:​

CREATING THE ONE CLICK BLOG POST SYSTEM

1. Tools You'll Need

First, let's talk about what tools you'll need to create your own one-click blog post system. Most of you know I'm not a "tools" person, so I've kept it simple:

    • a smartphone
    • image on your smartphone
    • Instagram
    • WordPress blog
    • Zapier (free)
    • if you want to systemize the e-commerce portion of the blog post, you'll need to use a platform that imports your blog posts automatically.  Daily Paintworks does this and costs $12/mo.

​If you don't have images for your blog, check out the  DIY Stock Photo Library and Canva tutorials I offer.

2. Upload a Photo to Instagram

The one-click blog post system starts when I upload a photo to Instagram from my smartphone.  

I add a caption and a unique tag that identifies this post as the one I want to go to my blog:

one click blog post instagram maria peagler sSocialmediaonlineclasses

The unique #mariapeagler tag is what triggers this post to go to my blog automatically

That's all there is to it for Instagram.  Pretty easy, huh?

Then Zapier takes over . . . 

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

3. Automate the WordPress Blog Post Using Zapier

This is where the magic happens. 

By creating one Zapier automation (they call it a zap), my blog posts are automatically created by Zapier every time I upload a photo to Instagram that uses the #mariapeagler hashtag.

Here's how it works:

  • I develop a new zap in Zapier using my Instagram account and my WordPress blog (shown below).
  • Anytime I upload a photo to Instagram, Zapier checks it for the #mariapeagler hashtag. If it finds it ...
  • ... it creates a new blog post on mariapeagler.com using the Instagram image and caption.  It adds several default categories (these are the paintings I do the most) to the blog post.
  • Zapier publishes the blog post immediately.  The Zapier zap is shown below:
one click blog post zapier instagram wordpress Socialmediaonlineclasses

The essential elements of the Zapier zap to automate a blog post from an Instagram image

Once I set up the Zap, I'm all done.  Anytime I upload an image to Instagram with the #mariapeagler hashtag, Zapier immediately creates the blog post on the mariapeagler.com blog.

It takes less than one minute of my time:

one click blog post maria peagler artist blog ssSocialmediaonlineclasses

This blog post was created automatically from an Instagram post & Zapier

5. Set Up Daily Blog Feed Imports to an E-Commerce Website

Daily Paintworks is an e-commerce website allowing you to sell your artwork on their platform.  It's an excellent way for artists to increase their visibility, sell their artwork, and expand their brand outside of their local/regional area.

I add my blog feed URL to my Account Information and check the box stating I want it to pull my blog posts at midnight every day:

daily paintworks RSS feed

In my Account Information, I tell DailyPaintworks the URL of my blog feed

Daily Paintworks then automatically creates a listing for my art. I don't have to lift a finger:

daily paintworks grid

Every one of these listings was created by Daily Paintworks by importing my blog feed

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

CREATE BLOG POSTS FROM TEXT OR VIDEO

If you don't have an image for your blog post, you can still automate the process using other content & applications.  Here are just a few from Zapier letting you automatically create a blog post from Gmail, a Google Doc, or a YouTube video:

Additional Zapier Automations for Blog Posts


zapier gmail wordpress

Create a blog post from content in a Gmail email

zapier google docs wordpress
zapier youtube wordpress

VIDEO TUTORIAL: A ONE-CLICK BLOG POST (10 MIN)

Here's a video tutorial demonstrating the entire process, from creating the Zapier automation to uploading the photo to Instagram to the automatic blog post.  Let me know what you automate to your blog in the comments below, and happy automating!

In the video I promised I would include the code you need for the Instagram image to show up in your WordPress blog post.  It goes in the Content field of your Instagram automation:

INSTAGRAM IMAGE CONTENT AUTOMATION CODE

Be sure to add the Instagram photo URL in between the quotes.​

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

RELATED POSTS

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

Nov 03

31 Social Media Marketing Resources from 3rd Quarter of 2015

By Janice Deleon

3rd quarter smoc

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. Grow Your Business in 30 Days Using Social Media Marketing
  2. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. How to Run Your Business on a Chromebook for Less Than $300
  5. Tips for Entrepreneurs from a Top UpWork VA
  6. [QUIZ] What’s the Best Social Network for Your Business?
  7. Are You Wasting Money on Marketing?
  8. CHEAT SHEET: 4 Social Media Engagement Hacks [CLASSIC]
  9. Most Popular Articles from the First Half of 2015
  10. Marketing Challenging Brands — Vlog and Transcript
  11. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  12. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media

Facebook

  1. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  2. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  3. How to Get Leads from Your Facebook Business Page *
  4. Updated Facebook 102: Customizing Your Facebook Page *

Webinar

  1. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  2. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  3. Periscope & Blab for Your Small Business [WEBINAR REPLAY & RESOURCES] *
  4. BONUS Videos in Twitter Success System Webinar *
  5. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days

Instagram

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *

Twitter

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet

Google

  1. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

SWIPE FILE

  1. Get More Enagement with Your Social Media Swipe File

* Indicates Members-Only Content

how to run your business on a chromebook
Sep 29

How to Run Your Business on a Chromebook for Less Than $300

By Maria Peagler

how to run your business on a chromebook

 

Sounds too good to be true, doesn’t it?

I was skeptical myself, until I took my Chromebook to Austin for a conference.

That’s when I fell in love with it.

In this post I’m sharing why . . .

. . . and why you should consider a Chromebook for your work, studies, or personal life.

Two Laptops Destroyed in Two Months

It was heartbreaking —

My husband and I were on vacation celebrating our 25th wedding anniversary in the Florida Keys.  It was gorgeous, warm, and magical . . .

. . . until he dropped his laptop (while it was in the padded case) on a tile floor. He took out his Dell laptop, tried to boot it up, and nothing happened.  We removed the hard drive, sent it to a data recovery specialist, and the verdict was the data was unrecoverable.

All of my husband’s business data on that laptop was gone.

Yes, he had backups.  But he also was missing three months of critical data from his business.

Two weeks previous to the death of the Dell, my son’s laptop (my old MacBook Pro) had water spilled on it.

Another laptop gone — two laptops destroyed in two months.

I was determined this was not going to happen to me.

I wanted a backup laptop I could take on vacation, to conferences, and have just in case my current MacBook Pro died.

I was not, however, willing to shell out the $2,000+ a MacBook Pro costs.

Enter the Chromebook

I had read about Chromebook laptops, which run the Chrome operating system and are manufactured by multiple companies, including Google, Toshiba, Hewlett Packard and more.  The only downside is any application you run on it must be a web application, as Chromebooks are meant to run only on wi-fi and have a minimal hard drive.

Basically, they’re meant for cloud computing only.

When I analyzed the applications I use in my business, almost every single one was a web application:  WordPress, Google Docs, Canva, and social networks.

I researched Chromebooks and found they top out around $300 (unless you’re considering the Google Pixel version which costs over $1,000).  The Toshiba Chromebook 2 received glowing reviews, had a high-resolution display and was recommended by BusinessInsider.

I was sold. I could theoretically have a backup computer for less than $300.

I ordered my Toshiba Chromebook 2 from Amazon, and because I’m a Prime member, had it in two days.

Now the real test would begin.

Running on Wi-Fi Only is a Myth

Initially I used my new Chromebook in my home office only, where I have a good internet connection via DSL.  I wrote blog posts on the Chromebook, posted on social media, watched YouTube videos, and was pleased with how well it performed.  The only downside was I couldn’t create infographics since Pixelmator (my favorite graphics app) was Mac-only.  I could use Canva.com instead, but my infographics were too complex for Canva to handle.

My love affair with it really began this month when I attended a conference in Austin.  In a large hotel conference room (with no wi-fi nor enough power strips for the 300+ laptops in the room).

My Chromebook prevailed!

How?

First, you can use Google Docs without wi-fi on a Chromebook. So it didn’t matter that we were stuck in a windowless conference room without an internet connection.  I was able to take notes using Google Docs (and those notes were beautiful— tables, bullets, emojis — I took full advantage of everything Docs offers).  I also updated the notes on the flight home (without wi-fi).

Second, the Toshiba Chromebook 2 has a whopping eight-hour battery life.  And it’s really eight hours. I took conference notes from 9am to 5pm without ever being plugged in to a power strip.  Comparatively, my MacBook Pro battery lasts only about three hours, tops.

Third, my Chromebook is small enough that it fit easily in my leather handbag.  I didn’t need a separate laptop case, simplifying  travel, and needing one less carry-on bag.

Fourth, in the evening at my Airb&b guest house with wi-fi, I was able to record a webinar and upload it to Vimeo, extract the audio, covert the media files, and create an infographic, all using the Chromebook.  I was able to accomplish far more than I originally ever thought I could with a Chromebook.

What follows is a list of the apps I used to do accomplish all those projects, along with my other favorites:

Record a Webinar with Snagit

Snagit is a much-loved desktop screen capture tool from TechSmith, that also records video.  They debuted a bare-bones Chrome version last year, but I was unsure if I could record a webinar 40 minutes long using it.

I needed to record my screen, with multiple browser tabs open, and demonstrate to SMOC members how I was able to reach Google’s first page in 90 days (the topic of my webinar).

I recorded the entire 40 minute-webinar using Snagit.

While the sound quality wasn’t nearly as good as it would have been on my MacBook Pro, it worked well enough in a pinch.

Awesome! I had my 40-minute long Snagit file.

Now what? How was I going to get Snagit’s .avi file converted to .mp4 format so I could upload it to Vimeo?

Convert Almost Any File with CloudConvert

Snagit automatically saved my webinar recording on Google Drive.  When I went to open it, Drive asked me if I wanted to convert the file using CloudConvert.

I was game: I needed to convert the file, and had no idea how to do it using a web application.  My favorite desktop conversion tool, Handbrake, wasn’t available for Chromebook.

So I tried CloudConvert and was thrilled: it converted the webinar file from an .avi to an .mp4 successfully, and reduced it significantly in size, from 272MB to 104MB (tiny for a video file).

Success!

Then I realized I needed to convert the audio from the webinar to an .mp3 audio file: could CloudConvert do that too?

No problem: it took the .avi file and extracted the audio, saving it to an .mp3 file. Brilliant!  Again, the size was considerably smaller than .mp3 files I save using TechSmith’s Camtasia (my regular webinar recording tool).  Those .wav files are usually over 100MB; CloudConvert’s .mp3 was only 30 MB.

Create Lessons & Webinar Pages in WordPress

Since WordPress is a web application, I didn’t anticipate any issues using it on my Chromebook. I was able to create lessons, create the webinar page and embed the webinar video and audio files on it.  Smooth!

But, WordPress won’t accept a media upload larger than 2MB, so how could I upload my audio file that was 30MB?

Upload Files to My Server Using sFTP Client

I normally use FileZilla to upload files to my server (I even donated to the application’s author I was so pleased with it), but again, no Chromebook version of it.

So I searched the Chrome Store for the most popular FTP application and downloaded it: sFTP Client.

One FTP application is pretty similar to the next: either they work or they don’t.

It worked. The first time.

And it choose between regular FTP (File Transfer Protocol) or sFTP (Secure File Transfer Protocol).

Score!

Create an Infographic Using Google Slides

My last major test for the Chromebook was creating an infographic.  While I had read about graphic web applications like Pixlr, it was vastly different from Pixelmator, and I didn’t want to invest the learning curve in a tool I would use so infrequently.

Then it hit me:  HubSpot offers free templates for creating infographics using PowerPoint.  While I had never downloaded the templates, I wondered if it would be possible to create my own branded infographic using Google Slides?

I created a new slide deck with only one slide, modified the size to what I needed, and created an infographic consistent with the others I share in my members-only webinars. It had the same look & feel, and I was able to create it entirely on the Chromebook:

infographic created in Google Presentations

I was able to create this infographic entirely in Google Presentations

Manage Projects Using Trello

As a visual person, I enjoy using Trello for project management, as I can easily see the progress on each task as it happens.  I can also organize my projects and teams the way I choose.

Like other web applications, Trello worked seamlessly from my Chromebook.  It was the same experience as using it on my Mac, so I was able to communicate with my VA and developer without a hitch.

Projects continued while I was gone, and I managed them all from my Chromebook.

Creating Simple Graphics Using Canva

I already used Canva to create simple images for some of my blog posts and social media, so using it from the Chromebook wasn’t much different.  While the screen on my Toshiba was smaller than my MacBook Pro, I could easily zoom in to see the areas I needed in Canva.

Documenting Everything in Evernote

I use the basic free version of Evernote, so I wasn’t able to use it to take notes during the conference (no wi-fi during the day).  But at night, I had wi-fi and was able to access my travel itinerary, conference details, update my To-Do List and more.  I experienced no difference in using Evernote’s web application and the Mac desktop version.

Accounting for Non-Math Majors Using LessAccounting

As a writer, trainer, and artist, I love being creative and helping others to learn new things.

I have rarely loved math: I can do it, but it takes me longer than those for whom it’s a strength.

So I outsource my accounting. Not to a bookkeeper, not to QuickBooks (tried it, hated it), but to LessAccounting: a web-based accounting application designed for people who hate accounting.

I connect my bank accounts and PayPal, and it does the rest. It imports all of my transactions, including expenses, income, and I can create invoices from it as well.

It costs $39 a month, and it saves me hours of time every month.

I can log in from Chromebook, review and categorize my expenses (if necessary), and analyze my Profit & Loss statements, just as I could from my MacBook Pro.

A Chromebook for My Virtual Assistant

My experience with the Chromebook was so positive, that I purchased one for my VA when her old laptop began to have problems.  Because I already had experience successfully using the applications core to my business from the Chromebook, I knew she would be able to do the same.  I sent her an advance on PayPal, and she purchased the Chromebook in her country.

She’s thrilled with it.

As I am with mine.

I still love my MacBook Pro and use it as my primary business computer. But, if a new Chromebook debuts with a larger screen, I may make the switch permanently.

How Are You Using Your Chromebook?

It would be so great to hear how you’re using your own Chromebook (or questions about its potential).  Share your tips in the comments below so others can learn what’s possible using a Chromebook.

Projects I want to try from my Toshiba Chromebook 2 are:

  • Recording a live webinar with attendees
  • Reading a Kindle book (I’ve downloaded the app but haven’t used it much yet)
  • Exploring its abilities I have yet to discover

I’ll keep this post updated as I learn and experience more!

Jul 14

32 Social Media Marketing Resources from 2nd Quarter of 2015

By Janice Deleon

Second Quarter list of 2015

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. How to Turn a Potential PR Disaster into an Opportunity
  2. Help! My Marketing Isn’t Sexy!
  3. Could This Be the Perfect Social Media Post? *
  4. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  5. How to Go on Vacation without Abandoning Your Business
  6. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training 
  7. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  8. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  9. How to “Productize” Your Service Business for Easier Revenue
  10. Social Marketing 2015 — Babies Edition
  11. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  12. CHEAT SHEET: 4 Social Media Engagement Hacks
  13. 4 Easy Ways to Make Money with Social Media Marketing
  14. Social Media Strategy Template & Spreadsheet
  15. How to Get More Traffic to Your Website Using Social Media *
  16. Why Your Social Media Marketing Isn’t Generating Revenue

 

Facebook

  1. The EASIEST Way to Get Facebook Fans — Updated! *
  2. New Privacy Options in Facebook *
  3. What Gets the Highest Engagement on Facebook in 2015?

Webinar

  1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]
  2. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  3. Branding Your Small Business [WEBINAR EXCERPT]
  4. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  5. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  6. Can Mobile Users Find Your Website [WEBINAR EXCERPT]

Instagram

  1. Make Instagram Contests Easy *
  2. Want to Sell Clothes Online? You Can Use Instagram for That!

Instagram & Pinterest

  1. Instagram & Pinterest Sales Checklist

Twitter

  1. 7 Ways to Say Thank You on Twitter

Google Plus

  1. 7 Google Search Secrets to Find Anything Online

Hashtags

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *

* Indicates Members-Only Content