Category Archives for "Facebook Marketing Strategies"

Do you want over a billion people seeing your family vacation photos? Didn’t think so. Do you want over a billion people seeing your business page? Absolutely! So what’s the difference? That’s what you’ll learn in this post (and I share a little-known tip at the end). Facebook’s 1 billion users also make it the United […]

Get a more recent version of the Facebook Marketing Infographic by clicking here. I’ve updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans.  I debuted the original infographic back in 2011, and it’s continued to be the most popular […]

The key to getting results from Facebook is in posting content that generates reach and engagement. So how do you figure out what kind of posts your audience responds to best? This video looks at a simple way to identify which posts get the greatest reach and engagement so you’ll know what kind of content […]

The internet in increasingly dominated by visuals.  Yesterday, Dan Zarella, aka the Social Media Scientist, said he believes the future social media is in visual content. Pop quiz — what size should a Facebook post image be? Don’t know? Don’t worry! Here’s our Facebook Image Cheat Sheet to the rescue! We’ve applied the 80/20 rule, […]

On June 6, Facebook business pages will have gotten a makeover. Again. Why are they changing things just when you got used to them? That’s what you’ll learn in this week’s post:  the good, the bad, and the ugly that Facebook won’t tell you. Why is Facebook Changing the Timeline for Business Pages? There are […]

Facebook finally admitted what most page owners already know: organic reach (not paid) is dropping. Advertising Age magazine offered this article about it here: http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/ The plummet in post reach began when Facebook went public, and worsened in September of this year when they changed their algorithm. While this is bad news for most businesses, […]

Facebook captures data on how your fans interact with your posts, their demographic info, and what posts they like best.  And Facebook shares it with you in a feature called Insights. Best of all,  results you see are unique to your fans. But Facebook page owners rarely use Insights.  Why? Because they’re filled with numbers, […]

Today during my live Virtual Office Hours a student had this question: “One of my competitors has just Liked my Facebook page, and I really don’t want her seeing what I’m doing in my business.  How can I block her from my business page?” Is it even possible to ban a user, and if you […]

October’s Bonus Webinar Increasing Your Facebook Engagement absolutely ROCKED the house. It had the highest attendance of any bonus webinar to-date and students RAVED about the it, so if you haven’t watched it, get on over to the Students menu and select Webinar Vault to access it (you’ve got to be a student to watch the whole […]

Facebook is the #1 social media tool my clients are interested in, and the majority of questions I get are about Facebook. It’s a platform that changes often — daily!! — making it almost impossible for small business owners to keep up on the latest changes. Facebook marketing is getting more challenging as their platform […]

How is a business owner supposed to keep up with all of the changes to Facebook? Ever noticed that Facebook never comes out with versions, like 2.0 or 3.0? They don’t want to do anything that would alienate you from using it. They’ve watched enough Microsoft Windows debacles to learn to steer clear of naming […]

Congratulations to Spring Creek NeedleArts for winning the Facebook Page Makeover contest! Thank you to everyone who entered the contest over on Facebook to celebrate SocialMediaOnlineClasses.com reaching over 500 fans. Watch the makeover here and you can use the suggestions to give your own page a turbo-boost:  

Click to download your full-size infographic PDF ​This is our 5th year of publishing our classic infographic, updating it to include the most up-to-date tactics that work on Facebook NOW.As your Facebook newsfeed gets more and more crowded, you need to evolve your marketing to be smarter. Give your fans — and Facebook — content that gets the […]

Get Informed Online marketing depends on relationships with others, so join with others in your industry who have complementary products and do a promotion.  Require that people visit your business pages, Like them, and share about them with others.  I did a similar promotion on my Quilts and Creativity blog with amazing results. Get Trained […]