Category Archives for "Facebook"

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

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Nov 15

9 Exclusive Social Media Marketing Case Studies for Small Business

By Maria Peagler

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It's that time of year again . . . 

. . . when I offer a round up of the latest case studies from the SMOC blog.

Learn from these savvy small business owners: they're achieving huge success with social media marketing, and so can you.

In 2013, we published a comprehensive list of 13 social media marketing case studies exclusively for small business (all featured SMOC members).

In 2015 we published an all-new list of 15 case studies (one of our most popular posts of 2015).

This year we're offering 9 exclusive case studies from our blog (need to go deeper with case studies? Check out the comprehensive case studies in our classes).  Click the link to go directly to the case study you want to review.

Bookmark this page: it's your road map to social media success for your small brand:

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your brand in 30 days using social media marketing.

Here are the same case studies, in list format:

  1. How to sell your art on social media [CASE STUDIES]
  2. How to use memes in your marketing: 9 real-world examples
  3. How to get 49K views and 490 shares to your next blog post using LinkedIn [INTERVIEW]
  4. 21 ways to extend the life of your content [INFOGRAPHIC]
  5. How to target business-to-business (B2B) customers [WEBINAR EXCERPT]
  6. Same content, different networks: 8 social media posts you can totally copy [EXAMPLES]
  7. [TUTORIAL] how to create your product photography studio for less than $100
  8. [TUTORIAL] the one-click blog post (for people who hate to blog)
  9. Three simple Google Analytics report to measure your year-end results [CASE STUDY]
10-business-automation-tutorials-socialmediaonlineclasses
Nov 08

Hop Off the Entrepreneurial Treadmill with These 10 Business Automation Tutorials

By Maria Peagler

10-business-automation-tutorials-socialmediaonlineclasses

Who runs your life: you or your business?

Entrepreneurs face often-insurmountable challenges: while some people thrive under that pressure (Marissa Mayer), others feel overwhelmed by the constant flux of change and a 24/7 culture.

Compound that stress during your busiest time of year and you're likely exploding over the small stuff.

So what's a budding (or seasoned) entrepreneur to do? 

Hop off the entrepreneurial treadmill:  learn to anticipate and manage your biggest business challenges (especially during those crazy seasons) by automating the small stuff that takes up so much of your time and brain power . . . 

 . . . leaving you to focus on the big rocks in your business, and your life.

How? With this entrepreneurial guide to automating your business — and your life — so you can enjoy both again. You'll learn how to:

  • automate social media (of course)
  • delegate work to a virtual assistant
  • manage your workload during the busy season
  • automate your blog posts (without looking a robot)
  • and much more

Bookmark this post and set a goal of executing one automation per month. Don't just read about it: DO IT.

I suggest starting with the easiest automation for you to set up: that way you'll have a quick win and be motivated to continue.

Here are your 10 tutorials, in order by date:

Integrated Social Media System [WEBINAR EXCERPT]
Learn how to create a time-saving social media machine.. That's what you'll learn in this webinar excerpt (4 minutes, 02 seconds).[...]
Tips for Entrepreneurs from a Top UpWork VA
Editor's note: this article is from Janice Deleon, the virtual assistant who has worked full-time for Socialmediaonlineclasses.com for almost four years. I[...]
Twitter Success System [WEBINAR EXCERPT]
Watch this webinar excerpt to see how to develop a successful twitter system. You can get the full webinar FREE here.[...]
How to Automate Your Social Media Marketing [WEBINAR EXCERPT]
Here’s a sneak peek at December's bonus webinar on How to Automate Your Social Media Marketing, which is one of the[...]
My Favorite 15+ Books for Small Business Owners
What's the one thing profitable business owners have in common? They're lifelong learners. After all, if you generate profits in[...]
The Ultimate Guide to Productivity Tools for Small Business
Ever wish you could clone yourself to get more done? We're all striving to accomplish more with less resources in[...]
How to Identify the 80/20 of Your Social Media Marketing: Where is Your Most Profitable 20%?
You're going to thank me for this . . . . I'm going to show you how to exponentially multiply[...]
How to Go on Vacation without Abandoning Your Business
Summer of 2014 found me traveling across the entire United States — I was literally gone more than I was[...]

Summary

Hop off that entrepreneurial treadmill and instead hike to a summit with a gorgeous view: use these 10 automation tutorials as your trail map.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

livestream-video-for-business-webinar
Nov 01

Livestream Video for Business: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

livestream-video-for-business-webinar-ssocialmediaonlineclasses

Join Maria Peagler for this 30-minute live training webinar: Live Stream Video for Your Business

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, November 17, 1pm ET, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

IS LIVE STREAMING VIDEO RIGHT FOR YOUR BUSINESS?

Live streaming video is hot - hot - hot! And it's never been easier . . .

. . . you can live stream video using free apps with only your smartphone or computer. No special equipment needed. 

Here's what you'll learn in this month's webinar:

  • What exactly is live stream video and is it right for your business?
  • Which live stream apps are easiest to use (these will surprise you)!
  • Secrets to live stream like a pro!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

content-marketing-guides-how-to
Oct 11

14 Stupidly Simple Guides to Content Marketing

By Maria Peagler

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Have you been tasked with starting a content marketing campaign? Been creating content for a while but you're stuck for fresh ideas?

We've got you covered. This comprehensive guide provides you with the best tutorials, videos, infographics, and interviews you'll need to get started and graduate to a content marketing pro — fast.

Your free guides cover every facet of content marketing, including:

  • what is content marketing? (for the true beginner)
  • content marketing examples & case studies
  • how to turn one piece of content into 30 days of marketing
  • how to extend the life of your content
  • visual & video storytelling (interview, case studies & infographic)
  • how to create infographics (extensive how-to video)

Use these 14 guides as your curriculum: set a goal of doing one per month. After a year, you'll have created a presence on every social network, developed a stock photo library, repurposed your content, extended your content to last as long as possible, and created infographics.

All for free. 

Visual Storytelling for Brands – 3 Case Studies & Infographic [VIDEO]
In this age of instant gratification, engaging your audience can sometimes seem like a race against ever-shortening attention spans. This[...]
Visual Storytelling for Brands
  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
How to Create a Stock Photo Library for Social Media [VIDEO]
Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous[...]
How to Write a Blog Post in 10 Minutes Flat: Content Generation in the Real World
Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of[...]
How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]
Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing
Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get[...]
Content Marketing Secrets to Simplify Your Social Media [EXAMPLES]
Content is at the heart of social media marketing: without it, what do you have to offer? In this post,[...]

Summary

Content marketing covers a wide range of media, from print to online to video to images. These free how-to guides provide a foundational education, preparing you to begin your content marketing campaign.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

how-to-sell-your-art-using-social-media-socialmediaonlineclasses-600
Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.

Jul 20

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

By Maria Peagler

Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term.

So when it comes to content marketing, I'm always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ). 

Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment?  

Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible?

Here's a table of contents to this long post with links to jump to sections quickly:

Let's start with the infographic . . . 

infographic content marketing strategy 21 ways to extend your content

1. The Big Winner: Blogging

A recent study found the average lifespan of a blog post to be 2 years.  For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.

That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.

How does that translate into 2 years?  Good question (I wondered that too).  The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:

lifetime value of blog post izea halverson group

This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.

My Results

While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study.  What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x.  Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.

How to Extend the Life of Your Blog Posts

How do I continue to get traffic from a 5-year-old blog post? Several ways:

  • I made the blog post "sticky" and easily shared by including an infographic and a video
  • I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
  • I continue to update the blog post over time

Eventually all blog posts will go to their grave if you don't update them.  Let's face it:  a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.

Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.

Which brings me to a disturbing trend:  many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency."  People have caught on quickly that no date = outdated content.

You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.

2. Pinterest: Social Media Winner

Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.

If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.

Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.

My Results

I've seen a huge correlation between the popularity of a pin and longevity of my blog posts.  If a pin continues to be repinned for months or even years, the original blog post gains greater life.  

This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog.  Even though I've updated this infographic each year, the original version gets the most repins:

How to Extend the Life of Your Pinterest Pins

How can you give your pins the greatest chance of a long life?

  • Colorful, even garish images demand attention
  • Long pins combining images and text get the most repins
  • Consider boosting your pin with an ad for even more exposure

The original Facebook marketing infographic I shared above is colorful.  Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.

Long-form pins offering both images and explanatory text are the most popular.  How-to pins followed by a link in the description are a powerful combination for driving traffic.

My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week.  Before that week, it wasn't getting much in the way of repins.  After I advertised it for a week, it was my most popular pin, week after week:

3. YouTube: Long-Term Solutions

YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.  

People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.  

My Findings

This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour.  It's our most popular video because it offers an easy solution to a pain point:  people find Hootsuite confusing:

Don't despair if your video hasn't taken off after 20 days.  I recorded this video for my book Color Mastery, and it went nowhere for six months.  Then a viewer in Denmark shared it and the views skyrocketed.  It's had over 38,000 views, which for a quilting video is huge:

How to Extend the Life of Your YouTube Video

Want to keep people watching your videos as long as possible? Here's how:

  • Upload videos on evergreen topics - don't focus on short-term problems or solutions
  • Record longer videos to keep people on your channel
  • Make your video easy to find by including relevant keywords in your video title, description and tags

The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:

CHANNEL

MOST POPULAR VIDEO

Home Depot

How to Install or Repair a Toilet

Martha Stewart

How to Fold a Fitted Sheet

Kahn Academy

Basic Arithmetic: Addition & Subtraction

Don't be afraid of recording a long video: people will watch it if there's something in it for them.  Teach them, entertain them, and you'll find your view count increasing over time.

Notice the titles of those popular videos from each channel?  They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube.  Make sure you know your audience and their language, and include it in the title, description, and tags.

4. LinkedIn: 24 Hours of B2B

Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours.  While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.

My Findings

My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:

Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last.  What's kept it alive so long?

Groups.  Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.

How to Extend the Life of a LinkedIn Post

Here's how to get the most value out of every LinkedIn post you create:

  • Add your best content to your LinkedIn profile: that automatically extends its lifespan
  • Join groups, engage with members, and share your content in the group
  • Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.

Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile.  Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.

LinkedIn groups are the most affluent community you'll find online.  They're a great place to connect with like-minded professionals and share your content.  Even better is when other group members find your content and share it on their own.

LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog.  They get a new audience, fresh eyes, and the ability to start deep conversations.  SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:

linkedin post lifespan pulse

5.  Instagram Beats Facebook & Twitter

Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours.  While not a powerhouse of longevity, it does beat both Facebook & Twitter.

My Findings

Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.

People find my infographics long after I've shared them by searching for the #infographic hashtag.  I share our Weekly Top 5 infographics, and they get new followers for me every week:

content marketing instagram hashtag

How to Extend the Life of an Instagram Post

Here's how you can get weeks from your Instagram post instead of just 21 hours:

  • Use bright colors with a lot of contrast in your images
  • Make it easy for people to find your content by using popular hashtags in the caption
  • Identify your most popular Instagram posts and do more of them

My most popular Instagram posts are beautiful images.  Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:

content marketing instagram bright image

My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily

content marketing instagram personal

I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor

Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.

While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.

6.  Facebook: Crowded & Fleeting

The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.

This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.

My Findings

The easiest way to extend your content's lifecycle on Facebook is with an ad.  You boost a post and choose how many days to run it, so you decide how long your content lasts.  I ran an this Facebook ad for over a year:  it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:

fb perfect post 600 shares

How to Extend the Life of Your Facebook Posts

  • Boost important posts: you can do as little as $1 a day for 10 days
  • Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
  • Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans

Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.

Guarantee greater content longevity, by pinning your post to the top of your Timeline.  Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.

Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around.  I've seen excellent results doing this.

7.  Twitter: Fast & Furious

Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.

My Findings

I don't expect longevity on Twitter, but I still use it.  It has more influencers than any other social network, because it's simple to engage here.  You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.

I've interviewed small business owners who get over 70% of their business from Twitter, and they tweet often, as do I.  I tweet up to 12 - 15 times a day, during U.S. business hours.

Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:

How to Extend the Life of Your Tweets

You can extend the life of your tweets beyond 18 minutes, and here's how:

  • pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
  • Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
  • Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)

Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.

Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.

Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.

Summary

The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.

Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.

Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts.  That's what separates the great brands from the rest.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

video marketing for small business ultimate guide
Jul 12

Video Marketing for Small Business – Your Ultimate Guide

By Maria Peagler

Video marketing for small business has never been easier, and in this ultimate guide you'll learn how you can broadcast to the world using only your mobile phone.

Think of video marketing as a multi-tool for your promoting your brand:

  • record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)
  • give a tour your of facility (realtors can record their own virtual tours, while B&B owners can record a tour of their inns)
  • offer a sneak peek into newly-arrived inventory (consignment stores could sell out daily using this tactic!)
  • . . . and these are just a few ideas to get you started.

My one piece of advice? Don't get bogged down in which app is best for your needs. Just pick one, record your video, and share it with the world.  You can perfect your process and app later, but for now the most important thing is for you to get started with video.

If you don't, your brand will be considered in the dark ages when it comes to marketing. I rarely make blanket statements, but today I am: if you don't start using video marketing, you'll be losing out on getting new business.  Because your competition is already using video, and your audience is watching it.

Here are six ways to record business video in this landmark post. Read the post in full or click on a link below to jump to it . . .

1. Livestream broadcasting using Facebook Live, Periscope or Blab

This is the year of mobile livestreaming: if you've got a mobile phone, you can broadcast live from it using your choice of mobile apps:

  • Facebook Live allows you to broadcast live using your mobile phone from your personal profile or business page.
  • Blab.tv is a desktop application allowing you to host your own talk show, as you can have up to four participants in a Blab.
  • Periscope is a mobile livestream app that allows viewers to ask questions and comment in real-time.

Here's an excerpt from my Broadcasting with Blab & Periscope webinar (Facebook Live was not yet available to all pages when I recorded this):

The process is the same for Facebook Live: on your mobile device, go to your business page, select Post, then Go Live, as shown in this GIF:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Here's a tutorial I livestreamed from my mobile phone using Periscope. I put my phone on a mobile tripod, pointed it at my laptop screen, and narrated as I created an infographic, live on Periscope:

Due to the live nature of Periscope, it saves broadcasts only for 24 hours.  However, I recorded this broadcast on my mobile phone at the same time, so I was able to upload it to Youtube for others to enjoy long after the Periscope livestream expired.

2. Smartphone Video Techniques

Your smartphone (or tablet) has evolved into a sophisticated camera & video recorder/editor. No special photography or videographer skills are required. Mobile apps have made it super simple to take great photos & record simple videos, straight from your phone.

Here's an excerpt from our Visual Social Media: Smartphone Techniques for Mobile Images & Video webinar. This is from 2013, but the apps I share in this 53-minute webinar are still the ones I use today:

[GET THE FULL 53-MINUTE WEBINAR FREE WHEN YOU BECOME A MEMBER]

3. Visual Storytelling for Your Brand

All video ultimately tells a story, and in my interview with Ekaterina Walter, author of Visual Storytelling, she reveals the importance of visuals and how simple they are to create for your marketing.

What story should you tell about your brand in a way that resonates with your audience? I offered three case studies in this blog post of small brands doing an outstanding job of sharing their story in a visual way.  Here's a quick glimpse of video from each brand:

▶︎ Small-town quilt shop revives their community's dying economy using YouTube video

▶︎ Auto-body shop earns trust by sharing behind-the-scenes images of restorations in progress

▶︎ Business-to-business marketing research firm becomes a YouTube phenomenon

4.  Former News Anchor Shares 10 Ways to Be Comfortable on Camera

Mary Ellen Miller, of MarketingMel PR firm, is a former Tenneessee news anchor who created this video exclusively for Socialmediaonlineclasses.com.  It's been so popular it was picked up by PR Daily and other news outlets.  You can see the original post she did here.

Mary Ellen shares her secrets for feeling comfortable once you press that Record button:

5.  YouTube Video Marketing for Small Business

Too many small businesses still don't have a YouTube channel.

Everyone watches YouTube videos, so you need to be recording video and uploading it there.

I've been recommending video marketing since 2011, when I recorded these short Social Media Minute videos:

It's become even easier to record video for YouTube: they include a BIG Record button on their platform, and you can even edit your video directly in YouTube.

We offer a full YouTube 101 class developed by a profitable YouTube channel creator Vanessa Vargas Wilson, who supports her family of four solely from her YouTube income.  You can see the class outline here.

When you become a member, you also get access to these infographics making it dead-simple to market your business using video content:

Youtube Template
Youtube Template
Create your Perfect Social Media Post for Youtube
Periscope vs. Blab.tv
Periscope vs Blab
Use Periscope & Blab.tv for your small business
Your First YouTube Video
Your First YouTube Video
Using your computer's webcam or smartphone
Your First Video Checklist
Your First Video Checklist
Record your first-ever business video

[GET EVERY INFOGRAPHIC AND LESSON FREE WHEN YOU BECOME A MEMBER]

6.  Record Your First-Ever Business Video

Getting the courage to record your first business video is tough. I'm not a natural on camera, but I get beyond my hesitation because I know I have something valuable to share that others want to learn.

So do you.

Here's a tip I learned over 20 years ago when I became a technical trainer who stood in front of large audiences everyday: it's not about you.  It's about what you have to share with your audience.

Viewers forget about what you look like, what you sound like, and what you're wearing, because you are sharing valuable tips with them.

They'll be fascinated by your content and forget all about you, because they're already thinking about how they can start being successful using your brand.

Here's an excerpt from my webinar titled Your First Business Video, where I share how truly simple it can be to record your first video using YouTube and your webcam:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Summary

I hope you're now inspired by the small businesses videos I've shared here and how truly simply it is to create your own. You don't need special equipment, just the computer or smartphone you've already got.

Use these six video techniques as a checklist and do one per month. After six months, you'll have set up a YouTube channel, done livestream video, and your brand will be doing video marketing for the 21st century.

Jun 16

SocialMediaOnlineClasses.com Most Popular Blog Posts from the First Half of 2016

By Janice Deleon

Most Popular Blog Posts from the First Half of 2016

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]

social media strategy template

[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

2. Social Media for Professional vs. Personal Use: There’s A Difference

Using images for a business (left) vs. for personal use (right).

Using images for a business (left) vs. for personal use (right).

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

3. 7 Secrets to Find Anything Using Google Search

google search secrets Socialmediaonlineclasses.com

7 Google search secrets you can to use to find anything online, including images, video, hidden resources you never knew existed and more. 

4. Who Sees My Stuff on Facebook? Business Page vs. Personal Profile

fb privacy infographic fi

An infographic and primer on who can see what you post to your Facebook personal profile, your business page, and how you control your privacy.

5. Social Media for Local Business [Case Study]: Hair Salon on Facebook

G. Michael Salon Facebook page

G. Michael Salon Facebook page

How can local businesses capitalize on social media marketing to compete with chains and online competition?

6. Create an Infographic Using Nothing but Google Slides

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

7. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide

How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

8. 15 All New Social Media Case Studies for Small Business

social media case studies small business

Completely new case studies of how small business successfully see ROI from their social media marketing. Includes realtors, local, coaches, crowdfunding and more.

9. 7 Surprising Secrets I’ve Learned from Beauty Vloggers

7 Surprising SecretsI Learned fromBeauty

Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

10. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

UPGRADE TO GET EVERY CLASS NOW

Jun 15

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2016

By Janice Deleon

Most Popular Infographics from the First Half of 2016

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. The Ultimate Guide to Hashtags Infographic

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

2. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. [PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging

social media tagging infographic fi

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

5. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

6. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

7. INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi
The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.

8. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

9. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

10. 7 Secrets to Find Anything Using Google Search: Video + Infographics + Transcript

google search secrets Socialmediaonlineclasses.com

Find Anything Online Using Google Search.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

sm post 8 different ways Socialmediaonlineclasses.com
May 17

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

By Maria Peagler

sm post 8 different ways Socialmediaonlineclasses.com

You're ready to write your next social media post . . . 

. . . but how do you tailor it to take advantage of each social network's unique features & capabilities?

That's what you'll learn in this post. We're keeping it simple, using a single piece of content, shared differently on each major social network.

The Post Content​

We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.

Feel free to use whatever content you have, as long as it's visual.  

I'm using an infographic because it's what I have readily available. You do the same.  What images come naturally to your business?

Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.

fb marketing infographic 2016 Socialmediaonlineclasses

1. The Facebook​ Post

We'll start with the ONE social network that generates the highest amount of interest, and therefore competition.  How can you stand out in a social network where everyone's talking?

same post different social networks facebook

This post is all about three things:

  • the image
  • tagging another brand
  • a call-to-action

The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.

Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.

A call-to-action. The first word of the post tells people exactly what to do.  I didn't need an ad or a clickable button. I did use all caps to make it stand out.

[CHECK OUT THE FACEBOOK 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

2. The Instagram​ Post

Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm.  Translated into laymen's terms: your reach just went down.

same content different network Socialmediaonlineclasses.com instagram

Your success on Instagram hinges on:

  • your image
  • your caption
  • your hashtags

Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.

Your caption. Two ways to go here: clever or clear.  Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).

Your hashtags.  Instagrammers love their hashtags, and you can use up to 30 of them. But don't.  Just don't. It's not necessary and makes you look like an amateur.

[CHECK OUT THE INSTAGRAM 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

3. The Twitter​ Tweet

Twitter gives you 140 characters to grab people's attention.  The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.

same content different post twitter

Here's what your 140 characters should include to get results on Twitter:

  • punchy tweet
  • important hashtags
  • a shortened link

Punchy tweet.  Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible.  If that's sounds like an oxymoron, it is.  Follow me on Twitter here and watch how I do it. That's a great way to learn.

Important hashtags.  Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post.  Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.

A shortened link.  Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.

SHORTCUT!

Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

4. The LinkedIn Post

Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:

same content different post linkedin

A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:

  • short, yet sophisticated post
  • a good image (optional)
  • lack of hashtags

Short, yet sophisticated post.  Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.

A good image.  You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.

Lack of hashtags.  While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.

[CHECK OUT THE LINKEDIN 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

5. The Google Plus Post

Google Plus makes it easy for your posts to look awesome.  Your images are big, and you can write a long post and format it.  Here's how:

Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.

Here's what a Google+ post needs to stand out:​

  • an excellent image 
  • a long post (optional, but effective)
  • formatting, using bold and numbered or bulleted lists

An excellent image.  Google+ was developed with photographers in mind, so you see outstanding images being shared here.  Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.

A long post.  Google+ has almost no limit to post length, so take advantage of that by providing a lot of value.  Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.

A formatted post.  No other social network offers the ability to format post text, so look like a Google+ pro by doing it.  Our Google+ class teaches you everything you need to know to stand out here.

[CHECK OUT THE GOOGLE PLUS 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

6. The Pinterest Pin

Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.

Give it to them.  They'll share it generously, as shown in the original blog post for the Facebook marketing infographic.  It's been shared on Pinterest over 5,000 times:

same post pinterest 5000 shares

Here's what that post looks like on Pinterest:

same post different ways facebook

I pinned this from the blog post and literally didn't change a single thing.  I used it, as Pinterest created it.

Here's why it works:

  • a colorful image 
  • a link to a credible website
  • specific, yet brief, description

A colorful image.  Pinterest is all about visuals, so you need to have either a beautiful or colorful image here.  Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.

A link to a credible website.  Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button.  That's important, because a lot of spammers use Pinterest and their links go to junk websites.  You'll stand out simply by being credible.

Specific, yet brief, description.  Notice the first thing you see in that description is [UPDATED 2016]?  I'm telling people immediately this infographic is current. I get directly to the point.  While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More.  Most don't, so get to the point, fast.

SHORTCUT!

Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

7. The Slideshare Presentation

Slideshare is a social network where businesses share their PowerPoint presentations.  Most brands assume Slideshare is only for business-to-business brands.

Not so.

I kept my self-published quilting book on Amazon's top 10 list for an entire second year using Slideshare.  If it works for quilting, it can certainly work for your business.

Here's how I turned an infographic into a Slideshare presentation (done in Google Slides):

Why does it work?

  • presented each section of the infographic, separately
  • explained how to use the infographic to generate Facebook marketing campaigns
  • included a hyperlink to download the full infographic

Presented each infographic section, separately.  This infographic is too detailed to be read on a single slide.  Instead, I pulled out each section, added them to the slide deck, making it easier to consume.

Explained how to use the infographic.  This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns.  I showed exactly how to do that in multiple slides, and generated a sample campaign.  I gave the infographic context and the further explanation people needed to understand it.

Included a hyperlink to download the full infographic.  At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide.  So I included a hyperlink to the blog post so people could download the full version.

Extra Credit: High-Contrast Title Slide.  PowerPoint presentations are no longer boring slides with endless bulleted lists.  They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.

[CHECK OUT THE SLIDESHARE 101 CLASS TO LEARN HOW TO CREATE A PRESENTATION LIKE THIS]

8. The YouTube Video

Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.

Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work.  But, it's better than not having a video at all.

I kept it simple: I used my smartphone to talk about the infographic and how to use it.  The video is less than two minutes long:

When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:

What do you need in a video to make it work?

  • Make it easy on yourself to record a video
  • Be creative by posting different video types
  • Know what to include in your video title & description

Make it easy on yourself to record a video.  A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video.  Easy. Peazy.

Be creative by posting different video types.  What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.

Know what to include in your video description.  YouTube is a search engine (owned by Google).  It uses your video title, description, and tags to show your video to people who are searching for it.  You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.

[CHECK OUT THE YOUTUBE 101 CLASS TO LEARN HOW TO CREATE VIDEOS LIKE THIS]

Summary

Now you've got eight ways you can use the same content to develop unique & creative posts for each social network.  You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.

Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.  

BUSINESS AUTOMATION TEMPLATE fi
Apr 12

Business Automation Template: Develop Your Automation Blueprint in 60 Seconds

By Maria Peagler

business automation template Socialmediaonlineclasses.com

<< Click to download your free business automation template  and keep reading to learn how to use it to develop your automation strategy.

Congratulations! Your business is a success . . . 

 . . . is it what you imagined?

How much time do you spend on revenue-generating projects vs putting out fires?

Are you able to relax when you go on vacation?

Do you even go on vacation?​

It's time to change all that — by creating systems that automate your business.  Eliminate emergencies and errors, scale yourself to get more done, and generate opportunities far beyond your imagination.

That’s what the Business Automation Template will do for you: help you develop and optimize a no-fail business automation strategy, no matter what size your business.  

As a solopreneur with a full-time virtual assistant, I run Socialmediaonlineclasses.com as a lean brand.  I need to be ruthlessly efficient with my time, and over the last two years I focused on turning SMOC into a well-oiled machine.

Frankly, it was U-G-L-Y at the beginning.  There are no shortage of automation apps promising to make your life easier and your business run smoother.  However, in reality, figuring out how to get those tools to work with your exact business setup can be a nightmare.

I spent far more time than I could afford with their technical support departments, and I even wrote about it in my goal-setting spreadsheet:​

business automation frustration

I didn't know what I didn't know, and was getting frustrated

Fortunately, I'm making the process far smoother for you.  I've turned my step-by-step process for developing the perfect business automation strategy into a template you can use to do the same (click on a link below to jump to that section):

1. WHAT CAN YOU AUTOMATE?

What if you have no idea where to start with business automation? No worries.  The easiest way to get started is to identify those projects, tasks and processes that:

  • are recurring
  • take too long to do yourself
  • you aren't proficient at doing
  • you don't like doing
  • someone else can do it better than you can
  • someone else can do it.  Period.

​One of the first tasks I automated when I independently published my book was shipping.  I don't like it, we have a one-person post office in our town, we don't get mail delivery to our home/office so I couldn't schedule a pickup, and I wanted to focus on marketing.

So I figured out a way to automate shipping  That freed me up to market my book.  Result? From unknown to Amazon's top 10 list, two sold-out printings, and a Best Book of 2010 award.

What else do I automate? Here's a partial list:

  • accounting
  • website traffic report generation
  • blog posts (some of them)
  • repetitive typing
  • customer service reponses
  • social media posting
  • and far more!

It takes me a long time to do my accounting: it's the most boring task in the world to me, and if left to my own devices I would put it off.  I have a terrific accountant (who I've been with for 26 years!), but to make sure I get my books to her in top shape, I automate my accounting process:

business automation accounting

Did someone say accounting? Yuck. I systemize it so it gets done with almost no involvement from me.

I post every hour on Twitter, but that certainly doesn't mean I'm ON Twitter 24 hours a day. Instead, I schedule those tweets so I can focus on other projects:

social media automation for business

I tweet once an hour during U.S. business hours, and automate the majority of those tweets.  Here's a schedule for one week in December.

2. WHAT SHOULDN'T YOU AUTOMATE?

Some projects are so mission-critical that automating them has the potential to destroy your operation. While it may be tempting to systemize these, don't do it.

What are they?

  • financial analysis
  • customer service
  • content creation
  • any process requiring your critical judgement

You can, however, systemize the moving parts that contribute to these projects.  For example, you can automatically generate the financial reports you need to review each month, save answers to frequently-asked customer service questions, and develop templates for your content:

business automation financial reports

I've scheduled this report to be sent to me automatically each week, making it easy to measure my Facebook ad spend and ROI.

Finally, I don't buy the often-heard complaint: "I'm the only one in my business who can do __________."

​If you can do it, you can teach someone else to do it.  It may not be simple, but it is necessary if you want to take your business to the next level.

3. HOW TO START AUTOMATING YOUR BUSINESS

​When I decided it was time to systemize much of what I did at Socialmediaonlineclasses.com, the first order of business was to identify how many of my projects were recurring.

I looked at my to-do list in Evernote from the previous year, and identified everything that I did more than once:​

identify recurring tasks business automation

Keep a to-do list? Review it for those projects that crop up over and over again.

4. GET AN AUTOMATION BLUEPRINT

​Now that you know which projects & tasks you want to systemize, how do you actually do it?

Learn from someone who's done it before. Learn what tools to use, how to avoid automation disasters (like your partner getting 100 notification emails in an afternoon), and let them experience the mistakes and frustration of figuring it all out.​

You save time and don't experience the headaches of having to figure it all out yourself.

In February of this year, SuperSunday Bootcamp attendees got this infographic and a three-hour webinar on how to automate their businesses, with everything laid out so they could start systemizing immediately:

5. SCHEDULE AN AUTOMATION TIMELINE

Realize that automating your business is a major long-term project, best accomplished in stages.  I've spent two years experimenting, developing, and perfecting systems for SMOC, and here are my recommendations:

  • start with small projects first. They give you an early "win" and teach you how to use automation tools with minimal frustration
  • review what others have done for the same type of automation. Don't re-invent the wheel; instead, rely on the work of others who have gone before you
  • use automation templates if they're available. These show you the step-by-step process and exact choices you need to make for a flawless system

6. DOCUMENT & MEASURE YOUR AUTOMATED PROJECTS

Neither of these are sexy, but if you want to grow a business that lasts, they're essential.

​One of the biggest headaches SMOC clients have is when they enter a new position and the previous person didn't document anything.

Logins and passwords are missing, Facebook and Twitter are connected but they don't know how, someone else owns the Facebook account and they need to be added as an admin, and the list continues.

Don't let this happen to your business.

My favorite way of documenting & training our team is using our own wiki.  While that sounds complicated to do, I've actually automated much of it.

Every time I create a new business system, it gets added to the wiki automatically, as shown in the image below.  This is the SMOC wiki, created in Trello.  The Automated Workflows list is automatically generated, and makes it easy for us to train a new team member or figure out where to go to modify an automation:​

business automation wiki

Finally, you need to measure the impact your automations have on your business.  One of the greatest impacts this entire process has had on me is the almost zen-like feeling I have when something goes wrong, either in life or in my business.

I know I can handle it.  Family emergency? I can give it all of my attention, because my business can run smoothly without me.

Team member leaves or needs an extended time away? No problem! You can hire someone temporarily and they can learn your processes easily.

I've also been able to focus on larger projects I find more satisfying and ultimately generate more revenue.​

While some of the above benefits are quality-of-life factors, you do need to measure the effect business automation has had on your business.  

How?  There's no magic tool that will do this for you.  Instead, you need to identify:

  • amount of time you save from automations
  • new revenue-generating projects you can focus on
  • increase in customer satisfaction (net promoter score)
  • your peace of mind in having your business run smoothly

​Want to develop a business automation strategy in just 60 seconds? Download the Business Automation Template and start on it TODAY.  Your business, your family, and your well-balanced life will thank you for it. ☺

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

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