Category Archives for "Facebook"

ultimate guide to visual marketing 600 Socialmediaonlineclasses
Mar 15

Visual Marketing for Small Business: Your Ultimate Guide

By Maria Peagler

ultimate guide to visual marketing 600 Socialmediaonlineclasses

The web is a visual world . . . 

. . . but what if you're not a graphic designer? Or don't have one on staff?

No worries! In this Ultimate Guide, you'll learn easy & elegant ways of creating visual content for marketing your small business. They include:

  • what is visual storytelling? (an interview with the author of The Power of Visual Storytelling)
  • how to create your own social media images (including our favorite free tools!)
  • how to create an infographic (yes, you!)
  • and much more . . .

All of the tutorials listed in this guide use either free or low-cost tools that won't break the budget for small brands.

Best of all, the tactics are simple: you don't need to be a visual pro or know how to use Photoshop or Adobe Illustrator.  I create a LOT of visual content, and I'm sharing the simple processes I use.  

No drawing or photography skills required!

Let's get started — click on the image to go to the tutorial you're interested in:

WHAT DOES YOUR PERFECT FACEBOOK POST LOOK LIKE?

Get your free "copy & paste" template for your best visual content ever. Includes my top-performing Facebook posts you can swipe!

Here are the same case studies, in list format:

  1. [TUTORIAL] How to build your own stock photo library for Facebook, Pinterest & Instagram
  2. [VIDEO] How to create social media images using Canva.com (free tool)
  3. [INTERVIEW] Ekaterina Walter, author of The Power of Visual Storytelling
  4. [CASE STUDIES] Three small businesses successfully marketing with visual content
  5. [VIDEO] The Perfect Social Media Post
  6. [PDF DOWNLOAD] The Perfect Facebook Post
  7. [TUTORIAL] Get a DIY product photography studio for less than $100
  8. [VIDEO & TUTORIAL] How to create an infographic (easily) using nothing but Google Slides
100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

BEST SOCIAL MEDIA TRAINING ARTICLES VIDEOS INFOGRAPHICS INTERVIEWS
Dec 15

Best of the Best for 2015: Social Media Articles, Case Studies, Infographics, Videos & More

By Maria Peagler

BEST SOCIAL MEDIA TRAINING ARTICLES VIDEOS INFOGRAPHICS INTERVIEWS

This is a post you're gonna want to bookmark.

As 2015 comes to a close, we wanted to gift-wrap our best advice in a tidy package — our most popular articles, case studies, infographics, and interviews from this year — making them easy for you to find and use.

2015 was a year bringing great change to online marketing, including:

  • Facebook rolled out photo carousel posts, a unified experience across all devices, and the safety-check feature
  • Twitter increased their 140-character limit and added emoticons
  • Instagram now offers advertising
  • Pinterest rolled out buyable pins to those using major shopping carts
  • LinkedIn bought Lynda.com and Slideshare.net, becoming a more comprehensive business-to-business platform

It can be tough to keep up with all the changes, and even more challenging to identify which of all those new features are truly relevant to your business.

What Will You Get in This Guide?

The Best of the Best of 2015: ​Social Media Articles, Case Studies, Infographics and Interviews is a comprehensive look at the state of social media for small business owners, crowdsourced by your peers.

This guide offers the most popular content we published on our blog in 2015, and gives you a choice of how to consume it:

  • Want a deep dive into a topic? Check out the ultimate guides.
  • Just want a quick overview? Download the infographics.
  • Learn better by watching?​ Review our best videos of 2015.
  • ​Like to listen to your favorite podcast while you work out? Listen to our most popular interview.
  • No matter what business you're in or how you like to learn, you'll find something here for you.

Our Best Social Media Articles of 2015

These 10 articles on social media marketing cover overall strategy to individual networks.  Mastering social media is a continual process, one that never stops. So even if you "knew it all" last year, what works for your brand this year is completely different.

After 25 years of computer training, and over five here at Socialmediaonlineclasses.com, I've found there's a common thread running through the journey to grow, improve, and innovate: the feeling of being overwhelmed with the constant change in digital marketing.

These articles are address that challenge, and are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

Who Sees My Stuff on Facebook? Business Page vs. Personal Profile
Do you want over a billion people seeing your family vacation photos? Didn't think so. Do you want over a[...]
Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]
[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique[...]
7 Surprising Secrets I’ve Learned from Beauty Vloggers
7 Surprising Secrets I've Learned from Beauty Vloggers. Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
What You Need to Know BEFORE You Do Social Media Marketing in Europe
  What You Need to Know BEFORE You Do Social Media Marketing in Europe A primer for U.S. brands on[...]
Instagram for Small Business: Three Master Marketers
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Social Media Infographics of 2015

​Infographics are the most popular content we develop here at Socialmediaonlineclasses.com: they serve as your one-page guide to success in figuring out hashtags, Facebook, LinkedIn, and more.

These infographics are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

The Ultimate Guide to Hashtags [INFOGRAPHIC]
<< Click on the infographic to download your own full-size version. Hashtags are ONE constant in an ever-changing social media[...]
Facebook Marketing Infographic 2015 Edition
I've updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder[...]
The Ultimate Guide to Social Media for Local Business [INFOGRAPHIC]
ALL NEW FOR 2015! << Click on the infographic to download your own full-size version. How do you decide where[...]
LinkedIn Networking Infographic
Notice how much LinkedIn has changed this year?  It's practically an entirely new social network. How can you make sure[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Interviews of 2015

​I'm a huge reader, and I enjoy interviewing the great minds whose books I've read, whose workshops I've attended at conferences, and bringing you the little-known voice you might not have heard of previously.

These interviews cover a broad range of topics most relevant to overwhelmed business owners: how to be uber-productive, what it takes to run a successful crowdfunding campaign, the rise of visual content, and even getting over 70% of your business from Twitter:

How Six-Figure Working Moms Make Time for Work, Play, and Family
How often do you hear "you can't have it all?" That's a myth, according to Laura Vanderkam, author of I Know How[...]
How to Get Over 70% of Your Business from Twitter: Interview with Patty Farmer
Think twitter is just for celebrities? This interview is about to bust that myth wide open . . . Patty[...]
How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios
Have you considered crowdfunding your next project? If so, you definitely want to listen to today's interview with Ebony Love,[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
Interview with 168 Hours Author Laura Vanderkam: Get the Book Free!
"I don't have time!" Do you say this often?  I hear it repeatedly from my clients: "I don't have time[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Social Media Case Studies of 2015

​Case studies are the powerhouse of content: they prove that success is possible using online marketing, and teach you exactly how to get results.

Because we focus on small business owners here at Socialmediaonlineclasses.com, you won't find the usual Starbucks, Domino's, or REI case studies. Instead, you'll see those small brands that are the backbone of the U.S. economy: photographers, consultants, retailers, artists, yoga teachers, heating & air brands, jewelers, gyms, and more.​

These case studies are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your business in 30 days using social media marketing

social media case studies small business
Dec 01

15 All New Social Media Case Studies for Small Business

By Maria Peagler

social media case studies small business

Who doesn't love a good case study?

There's no better way to learn than from someone who's been successful achieving what you need to do.

In 2013, we published a comprehensive list of 13 social media marketing case studies exclusively for small business (all featured SMOC members).

As we close out 2015, I wanted to share even more, all-new case studies: 15 for 2015.​

Each of the case studies below features tactics that work exclusively for small business. Each is unique: some offer infographics, other video, others checklists. But all of them offer lessons you can immediately take away and use today:

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your business in 30 days using social media marketing

Here are the same case studies, in list format:

  1. [PDF DOWNLOAD] The ultimate guide to social media tagging
  2. Social media sales secrets - vlog & transcript
  3. How a New York-city based solopreneur pivoted for greater revenue
  4. How three small businesses are beating their big-box competitors
  5. The ultimate guide to hashtags [INFOGRAPHIC]
  6. How to raise 200% of your crowdfunding goal in 7 days
  7. How to use social media marketing as your ONLY means of promotion
  8. 7 surprising secrets I've learned from beauty vloggers
  9. How a local candy store capitalized on television coverage using social media marketing
  10. How a local meat market uses Facebook for marketing
  11. Instagram for small business: three case studies of master marketers
  12. How a local hair salon uses social media marketing to fill their chairs every day
  13. How to turn one piece of content into 30 days worth of marketing
  14. Easy Facebook ads on a budget [WEBINAR EXCERPT]
  15. How a solopreneur generated 1,200% ROI on a $50 Facebook ad
Nov 03

31 Social Media Marketing Resources from 3rd Quarter of 2015

By Janice Deleon

3rd quarter smoc

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. Grow Your Business in 30 Days Using Social Media Marketing
  2. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. How to Run Your Business on a Chromebook for Less Than $300
  5. Tips for Entrepreneurs from a Top UpWork VA
  6. [QUIZ] What’s the Best Social Network for Your Business?
  7. Are You Wasting Money on Marketing?
  8. CHEAT SHEET: 4 Social Media Engagement Hacks [CLASSIC]
  9. Most Popular Articles from the First Half of 2015
  10. Marketing Challenging Brands — Vlog and Transcript
  11. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  12. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media

Facebook

  1. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  2. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  3. How to Get Leads from Your Facebook Business Page *
  4. Updated Facebook 102: Customizing Your Facebook Page *

Webinar

  1. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  2. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  3. Periscope & Blab for Your Small Business [WEBINAR REPLAY & RESOURCES] *
  4. BONUS Videos in Twitter Success System Webinar *
  5. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days

Instagram

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *

Twitter

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet

Google

  1. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

SWIPE FILE

  1. Get More Enagement with Your Social Media Swipe File

* Indicates Members-Only Content

social media tagging infographic fi
Oct 13

[PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging [UPDATED 2016]

By Maria Peagler

Click on the infographic to download your own full-size pdf version

<< Click on the infographic to download your own full-size pdf version.

[UPDATED 2016]

“Tag — you’re it!”

In a nutshell, that’s what a social media tag does: allows you to notify a friend or business you’ve mentioned them on that social network.

No, they’re not “it,” but they been talked about. And curiosity will prompt them to check out what you’ve said (good or bad).

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

A tag is not a hashtag: a tag identifies a person or brand and notifies them they’ve been mentioned in a post.  A hashtag is a word or phrase describing the content or context of your post and helps people find it.

In the tweet shown below, I’m linking to an infographic on how to use a Google search to find anything online. I used the tag @Google to notify them I mentioned them in my tweet; I used the hashtag #search to increase the visibility of the tweet:

@Google "taps" them on the shoulder to say "you've been mentioned;" #search helps people find the tweet

@Google “taps” them on the shoulder to say “you’ve been mentioned;” #search helps people find the tweet

See the difference? A tag notifies one person/brand directly; a hashtag allows a wider group of people to find your content.

 

Definition

definition

1. Tags is a @ symbol used before a name

A tag is the “at” symbol (@) preceding a person’s or brand’s name on a social network. For example, if you wanted to tag Apple’s CEO Tim Cook, you would use @Tim_Cook (Apple is conspicuously absent from Twitter, however). You’ll see over 17 screenshots of tags in this guide (scroll to see them).

2. Tags can be a person’s name

You can tag a person on every social network using the exact spelling of their name on that account. And their account name may be different on various social networks. I’m @mariapeagler on Instagram, but @sm_onlineclass on Twitter.  Most social networks will display the person’s account name and avatar as you type, so you can select the correct one.

3.  Tags can be a business’ name

All major social networks allow you to tag a business in your posts. However, many limit the ability of a brand to tag a person for privacy reasons (I give you all the details later in this comprehensive guide).

4.  Tells them of your mention

A tag tells the person/brand that you’ve mentioned them in a post and identifies you as the person who did it.

5.  They get a notification

When you’re tagged on social media, you get a message in your notifications area identifying who tagged you; click on it to see the post itself.

6.  Gives people a “heads up”

A tag is literally a “heads up — you’ve been mentioned” courtesy.  Social media can be a noisy, overwhelming place, and tags notify users of they’ve been named in a post in case they’ve missed it.

7.  Tags are public; notifications are private

Because tags are visible in a social media post itself, anyone who has permission to see it will be able to see your tag. However, the notification you receive from the social network is private.

8.  Works on personal & business accounts

Tagging works on both personal and business accounts for every major social network (Slideshare is an exception currently. However, since their purchase by LinkedIn, I expect tagging will be added as a feature soon).

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

Twitter

twitter

9. Use @ in Mentions & Replies

You can tag Twitter users when you mention them in a tweet. A specific type of mention is called a reply. The difference between the two? I clear it up in #10 and #11

10. Mentions is a tag in tweet body

A Twitter mention is when you tag someone in the body of a tweet. When you tag another Twitter user, they’ll get a message linking to your tweet in their Notifications tab.

social media tagging twitter mention

Mention example: I tagged author Ekaterina Walter in the body of this tweet; she got a msg linking to it in her Notifications tab

 

social media tagging evernote example

The Power of a Mention: I tagged Evernote in a tweet, which notified them. They saw it, retweeted it, and over 400K people learned of my brand in just one day.

Want to mention someone at the beginning of a tweet, but it’s not a reply? You can do that too: just type a period at the beginning of the tweet, like this Pantene did here:

sm tags twitter mention period

11. Replies begin a tweet

A Twitter reply is usually a response to someone else’s tweet. Use a tag at the beginning of a reply; by doing so, the only people who will see it in their timeline will be those who follow both you and the other user.

social media tagging twitter reply

Because I tagged @Ross_Behrens at the beginning of this tweet, only Ross and the people following both of us will see it

12.  Use tags in tweets or photos

You can tag someone in a tweet or by tagging them in a photo you upload to Twitter.  Here I uploaded an infographic to Twitter and tagged the business I featured in it by clicking on Who’s in this photo?:

social media tagging photo twitter

 

13.  Search Twitter using tags

You can search for a user’s tag natively on Twitter or by searching for their tag on Google.  Searching for @RisingStarRes on Google search returns Lynda Spiegel (see her tag in #12).

14.  Use “via @WSJ” to credit

An easy way to credit the source of content or a link in your tweet is to end it with “via @username.” So the tweet “On ‘Big Bang,’ hiding jokes are a science  http://on.wsj.com/1PT0T5J via @WSJ” tags the Wall Street Journal and also gives them credit. While they use their own shortened & branded URL, most brands don’t, and this is a simple way to source them.

15.  Use mentions as testimonials

An easy way to provide a public testimonial is to tweet it and tag the brand in it. Easy for you to do, and great publicity for the brand.  In the tweet below, @thedreamregister offered a testimonial about her membership with Socialmediaonlineclasses.com and tagged us in it:

social media tagging testimonial twitter

 

16. Tag up to 10 people in a photo

Tagging people in your photo? You can tag up to 10 of them on Twitter.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Instagram

instagram

17. Use @ in caption text

The area below the photo in Instagram is called the caption, and this is where you can tag a person or brand using the @ symbol.

18. Can use anywhere in caption

You can tag an Instagram user anywhere in the body of the caption; unlike Twitter, it doesn’t matter where it appears.  The effect is the same: the user gets notification they were tagged on a post.

19.  Can tag people in a photos

You can also tag other Instagram users in a photo by clicking on the image and adding their username, as shown below:

social media tagging instagram

Tap the screen to add a tag to a photo on Instagram

 

20. Use tags to link to other Instagram accts

Old Spice created a simulated game by tagging its other accounts in an image and setting up the scenario in the caption:

instagram tags old spce gaming

Instagram created a game-like post by setting up a simulated environment and tagged its image with its other accounts as the game’s next steps

21.  Tag users & add emojis

Add some extra life to your Instagram captions by tagging another user and adding emojis to reinforce your message.  Instagram users love their emojis, and it gets the conversation going.

22.  Use tags to showcase products

If your brand offers multiple products and each has its own Instagram account, tag them in your images.  Those tags will act as a hyperlink to take users to the product accounts.

23.  Host a Follow & Tag contest

Want a simple contest for Instagram? Require users to 1) follow your account, and 2) tag a friend on your post. That both gains new followers for you and generates more visibility.

24.  Tag wisely using post etiquette

Instagram tends to have a lot of spam tagging and hashtags, so set yourself apart by being different: only tag those people, brands, or influencers who are relevant to your account.  Don’t tag Oprah in hopes she’ll see you and promote your next book.

 

Facebook

facebook

25. Can tag people from profile

Facebook allows you the most freedom in tagging on your personal profile: from here, you can tag both people and brands.

26. Can tag only business from biz page

From your business page, you can tag only other businesses, for privacy reasons.  Remember that your Facebook posts are public, and your fans may not want their clickable tag appearing in your post.

In this Facebook post, I tagged the authors of a post I shared. I was able to tag Orbit Media Studios’ business page, they saw the post and responded to it, as did my fans.  Notice this post didn’t get a huge reach — only 21 people. It didn’t need to, because it reached the right people through social media tagging:

social tagging facebook engaging post

27.  Can tag people in photos

From your personal profile, you can tag both people and brands in a photo.  You cannot do either from your business page. However, the UEFA Champions League cleverly gets around that restriction by telling its fans to tag themselves in this photo:

tag yourself sm tag facebook

While you can’t tag a person from your business page, you can suggest your fans do it themselves

28.  Can tag in comments

Tagging is also available in post comments.  While you cannot tag a person from your business page, people can tag their own friends in a comment on your page or even your ad.  It’s an easy way for them to share content.

Men’s Health magazine suggests tagging a friend and liking their page. From the 55,000 Likes and almost 5,000 comments, I’d say it’s working:

sm tag facebook mens health

 

29.  Groups can tag their members

Facebook groups allow its members to tag each other in comments, so they get notifications of when they’ve been mentioned. In large groups, this allows members to stay engaged when there are far more posts than they’ll ever be able to read.

30.  Fans can tag friends in comment

An easy way to get more visibility for your posts is to encourage your fans to tag their friends in the comments on a post.  SHAPE magazine does this in their squat challenge:

sm tag facebook comments

31.  Ask fans to tag you biz in contest

Tag contests are popular on Facebook too.  Good Morning America had Garth Brooks surprise a Mom at her front door on Mother’s Day, and an easy way to promote the story was by suggesting fans “tag a mom you love in the comments.” While that didn’t enter them in the contest, it did increase the viewership of and buzz around the story:

sm tag gma facebook

GMA gets greater visibility for their Mother’s Day contest by encourage fans to “tag a Mom you love”

32.  Notifies you when tagged

No matter who does the tagging, you get notified in your Facebook menu when you’ve been tagged. It’s a smart way of cutting through the noise on Facebook to say “you’ve been mentioned!”

LinkedIn

linkedin33. Tag using the @ symbol

Tag people and brands on LinkedIn using the @ symbol, as you do on other social network.

34. Tag in status updates or comments

You can tag LinkedIn users either in a status update or in comments on your own or others’ status updates.

35.  Tag a person in your network

LinkedIn limits you to tagging only those people you’re already connected with in your network.

36.  Tag a business

You can tag any business having a page on LinkedIn — no restrictions.

37. Tagged name gets notification

The LinkedIn account you tagged gets a notification in the upper right of their Main Menu.

38.  Tagged name links to profile

When you add a tag to your LinkedIn status update, that tag becomes a clickable hyperlink.

39.  Reply to people who tag you

It’s good etiquette to reply to people who tag you on LinkedIn.  They’re providing engagement, and you want to add your voice to the conversation and say “thanks!”

linkedin social media tags

This robust conversation on LinkedIn uses tags to directly address the participants

40.  Great way to start conversation

Tagging is an excellent way to start an intelligent conversation or ask for input on LinkedIn.

Google Plus

google plus41. Tag using the @ or + symbols

Google Plus allows you to tag other users with either the @ symbol or the + sign.

42. Can also tag using email

You can also tag someone on Google Plus using their email address. As you enter it, an autocomplete list will appear, and you can select their name from it.

43.  Can tag people & businesses

You can tag both people and brands on Google Plus. You can also tag people who are not in your Circles.

44.  Can tag in posts/comments

You can tag Google Plus users either in your posts or in comments (on your own post or in other’s posts).

45.  Tag people in Google Photos

Photos or images you upload to Google Plus are managed by their Google Photos application, which allows you to tag both people and businesses:

social media tagging google plus

 

46.  Feature called Tag People

While Google Photos calls this feature Tag People, you can also tag a business in a photo, as shown below:

google plus tag business photo

47. Tagged name gets notifications

You get notifications you’ve been tagged in an image in your Notifications icon at the top right. By clicking on it, you can see the images as well approve or reject any mentions you don’t want:

google plus notifications

 

48.  Choose where to receive notifications: desktop, mobile, email, sms, or push notifications

Google Plus has the largest number of notifications options of any social network: you automatically get notifications on desktop and mobile, but you can also have them delivered via email, sms on your smartphone, or by push notifications.

Pinterest

pinterest

49. Tag using the @ symbol

Pinterest allows you to tag other users using the @ symbol: to tag me, you’d use @mariapeagler.

50. Tag in pin description

You can tag other users in the pin description, shown below the pin photo:

social media tagging pinterest

I was able to tag Marybeth because I follow her on Pinterest

51.  Tag in pin comments

You can also tag other Pinterest users in comments on a pin. While it’s unlikely to be as robust a conversation as you would have on Twitter or LinkedIn, those users will get a notification of your tag and see your mention.

52.  Can tag followers

Pinterest allows you to tag people who you follow. As I type @marybeth, Pinterest displays followers whose names match that and allows me to choose from them.

53.  Can also tag businesses

Want to tag a business on your Pinterest pin? No problem! You do need to follow them first: you can tag only those brands you follow.

54.  Notifies you when tagged

As with other social networks, Pinterest notifies you when you’ve been tagged either in a pin or a description.

55.  Great for contest entries

Run a contest on Pinterest and require entrants to tag your brand. You gain a new follower and get notified they’ve entered your contest.

56.  Cuts through visual clutter

Pinterest is overwhelming to some users because of all the visual stimulation (an artist friend says there’s just too much to look at!). So getting a notification helps to cut through the visual noise and gives a user a “heads up” when they’ve been mentioned.

Marketing

marketing

57. Be innovative to grab attention

How can you be creative in using tags on social media? Can you create a “game” like Old Spice? What if you tag people or brands you mention in a blog post? Start small and have fun!

58. Tell a story using tags

Use tags to tell your brand’s story: tag your clients when you include them in a case study. Tag your vendors to recommend them. Tag influencers to say how they’ve inspired you.

59.  Host contest; entrants must tag you

Tags serve multiple purposes for contests: they gain new followers for your brand, reduce the workload (since you get notifications), and gain greater visibility for your brand.

60.  Use your tag in branding

Use your tag in your branding across the web.  Every infographic I do (including this one for social media tagging) includes my Twitter account tag @sm_onlineclass. Make it easy for people to tag you.

61.  Give credit with a tagged shout out

Impressed with an article? Tag the author.  Shared a great story? Tag the person or brand it’s about. Had a great experience at a restaurant? Take a photo of your meal and tag them on Instagram. Tagging is the EZ button for testimonials and reviews.

62.  Use tag on your products

Can you include a tag on your product packaging (or the product itself)?

63.  Use on SWAG giveaways

If you give away promotional freebies, be sure to include your social media tag on your products. It’s a reminder of your generosity and the product/service you offer.

64.  Tag relevant influencers (wisely)

Yes, I included this one before, but it bears repeating: if you’re tagging an influencer, be sure you have sufficient reason to. Don’t spam them. Be helpful, be relevant, and be authentic.

What’s your social media tag?

social media tagging infographic 300 Click HERE to download the full-size infographic[/ninja-popup]

Every small business can brand themselves and expand their influence using social media tags.

Go through this post again and identify which tactics best fit your business. You don’t have to completely change the way you market your brand; instead, simply start using a tags in your social media posts, visual content, and contests.

Use this infographic as a “to do list” of tactics, and experiment with a few to see which ones generate the most buzz and results for your brand. Don’t forget to let me know which ones worked for you, using the hashtag #smtagprimer.

Share this #smtagprimer Infographic On Your Site

Share this Image On Your Site

 

Aug 18

Who Sees My Stuff on Facebook? Business Page vs. Personal Profile

By Maria Peagler

Do you want over a billion people seeing your family vacation photos?

Didn’t think so.

Do you want over a billion people seeing your business page?

Absolutely!

So what’s the difference? That’s what you’ll learn in this post (and I share a little-known tip at the end).

Facebook’s 1 billion users also make it the United Nations of social networks. Which begs the question, “Who exactly among those 1 billion people sees what I’m doing on Facebook?”

If you’re a business owner who has a Facebook page, here’s a primer that clarifies who sees what you do on both your personal profile and your business page, and how you can control all of it, at any time.  What follows is an infographic and a deeper discussion of each section:

 

facebook business page or personal page

Personal Profile vs. Business Page

Your personal profile is your personal account on Facebook.  You can have only one personal account, and it’s from here you invite people to be your friends.  You can have up to 5,000 friends.

You also have Privacy controls on your profile.  You control who sees your posts, photos, and when you comment on a friend’s post.

Your business page is where you market your business on Facebook.  You create your business page from your personal profile, and you can have unlimited business pages (although having too many gets cumbersome to manage).

When someone clicks Like on your business page, they become a Fan, and your page has no limit to the number of Fans it can have.

You also have no privacy controls whatsoever on a business page.  That’s as it should be, since you’re marketing here.  It’s not where you share your vacation photos!

How-To Tip:  if you are planning to use Facebook only for business and not socialize using your personal profile, you have little chance for success.  The people who use Facebook to the greatest success use it for both personal & business.  If you’re not on Facebook consistently, you won’t generate much interest here.

Who Sees My Personal Profile?

Everyone can see your name and headshot (called your profile photo) on Facebook.  Beyond that, you are in complete and total control of who sees your personal information.

You can make your personal profile completely private, share it with your friends, with your friends and their friends, or customize who sees your profile.

Who is a friend on Facebook?  Someone who you’ve invited to connect and they agreed. Or someone who invited you to become a friend and you said “Sure!”

Facebook friends require permission to access your profile.  Your friends see your posts, your photos, and pages you like.

You can also override the privacy settings on any post as you write it using the Audience Selector.

You can also review your past posts using the Activity Log from your Timeline.  It shows you your previous posts and who you shared them with.

Anytime you need to change your Privacy, go to the Settings gear icon on the Facebook main menu, and select Privacy Settings.

Who Sees My Business Page?

Business pages don’t require your permission for people to view them:  anyone can see your page.

People who Like your page are called Fans, and they will see your business posts in their NewsFeed.

The number of fans who see your posts is called Reach.  In 2015, Facebook reach is in the single digits for the average business page.  The more a fan engages with your posts, the more consistently they’ll see your posts.

Why is reach so small?  You have limited space in your Facebook NewsFeed:  most people like 150 brands on Facebook.  If they saw posts from every brand, there would be no room for their friend’s posts.

Facebook also limited your reach once it went public and needed to generate higher revenues.  So it makes sense to use Facebook ads, which done wisely, is the cheapest advertising you’ll ever do.  You also get detailed metrics of who your ad reached and who clicked on it.

Also, when your fans engage with your page by liking it, commenting on it, or sharing it, their friends will see your page.  The higher your fan engagement, the higher your reach.

The best engagement, in order, is a Share, a Comment, and a Like on your posts. When a fan shares your post, their friends see the post in its entirety. When a fan comments on a post, their friends see the comment and a link to your business page.  When they like your post, their friends see that they liked the post and a link to your page.

When I Like a Post, Who Sees It?

As you’re scrolling through your Facebook NewsFeed, you can click Like on a post to show you enjoyed it, agree with it, or just found it hilarious.

But who sees that interaction?

When you like a friend’s post, people who are friends with both you & your friend see the post. However, if you’ve set your Privacy Settings to Public, then anyone can see it.

When you like a business post, your friends see it (or whomever you’ve identified in your Privacy settings).  When people visit that business page Timeline, they’ll be able to see that you liked that post as well.

What’s My Timeline?

Your Timeline is one main page all about you.  Its a collection of what you’ve shared on Facebook, including your:

  • friends
  • family, workplace, and other personal information you’ve chosen to share
  • photos
  • posts
  • pages you’ve liked

Your Timeline cover is the large photo that appears at the top.  Your profile photo is your headshot.

What’s My NewsFeed?

Your NewsFeed is your Home page on Facebook.  Whenever you login, you’re taken to your NewsFeed, which displays one long page of posts, photos, and videos from your friends and businesses you’ve liked.

It’s also here that you’ll see ads in both the NewsFeed and on the right side of the page.

Your Action Item

Action Item: Want to see your page as others do?  You can!  Go to your Timeline Cover, click on the Settings gear icon, then View As.  Facebook will then let you choose to see your Timeline cover as the public does or as a specific person.

Now you have a much better grasp of what happens when you engage on Facebook, where those interactions appear, and how you can best use Facebook for both personal and business.  Bookmark this post and the infographic so you’ll have a go-to reference whenever you’re wondering “who sees what I’m doing on Facebook?”

google search secrets Socialmediaonlineclasses.com
Jul 28

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2015

By Janice Deleon

most popular infographics

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

2. Facebook Marketing Infographic 2015 Edition


One-page infographic with 64 tactics that get results on Facebook. How to make the most of your fans, posts, insights, get more engagement and more.

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

5. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

6. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

UPGRADE TO GET EVERY CLASS NOW

Jul 22

SocialMediaOnlineClasses.com Most Popular Articles from the First Half of 2015

By Janice Deleon

most popular articles

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. Social Media for Professional vs. Personal Use: There’s A Difference

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

2. Social Media for Local Business [Case Study]: Hair Salon on Facebook

How can local businesses capitalize on social media marketing to compete with chains and online competition?


Social media for a local business case study shows how a #1 hair salon gets business & increases their branding using Facebook.

3. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide


How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

4. Why Large-Brand Case Studies Don’t Work for Small Business

Small business needs their own case studies: they don’t have the resources of large brands. Discover 13 case studies of SMB social media.

5. Google Analytics for WordPress: Easily Measure What Matters

Top 3 Metrics Businesses Need to Measure to get 80% of Their Profits from 20% of Their Efforts. Plus How to Install GA Without Code.

6. Visual Storytelling for Brands

How brands can use visual storytelling to make their marketing sticky: case studies of local retailers, b2b brands, and more.

7. What You Need to Know BEFORE You Do Social Media Marketing in Europe


A primer for U.S. brands on how to approach social media marketing in Europe. A guide to cultural differences, privacy concerns, corporate restrictions and more.

8. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds


Download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

9. Instagram for Small Business: Three Master Marketers


Learn from three small businesses who have mastered Instagram to promote themselves: a realtor, a cupcake bakery, and a retail clothing boutique.

10.  7 Surprising Secrets I’ve Learned from Beauty Vloggers


Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

UPGRADE TO GET EVERY CLASS NOW

Jul 14

32 Social Media Marketing Resources from 2nd Quarter of 2015

By Janice Deleon

Second Quarter list of 2015

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. How to Turn a Potential PR Disaster into an Opportunity
  2. Help! My Marketing Isn’t Sexy!
  3. Could This Be the Perfect Social Media Post? *
  4. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  5. How to Go on Vacation without Abandoning Your Business
  6. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training 
  7. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  8. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  9. How to “Productize” Your Service Business for Easier Revenue
  10. Social Marketing 2015 — Babies Edition
  11. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  12. CHEAT SHEET: 4 Social Media Engagement Hacks
  13. 4 Easy Ways to Make Money with Social Media Marketing
  14. Social Media Strategy Template & Spreadsheet
  15. How to Get More Traffic to Your Website Using Social Media *
  16. Why Your Social Media Marketing Isn’t Generating Revenue

 

Facebook

  1. The EASIEST Way to Get Facebook Fans — Updated! *
  2. New Privacy Options in Facebook *
  3. What Gets the Highest Engagement on Facebook in 2015?

Webinar

  1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]
  2. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  3. Branding Your Small Business [WEBINAR EXCERPT]
  4. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  5. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  6. Can Mobile Users Find Your Website [WEBINAR EXCERPT]

Instagram

  1. Make Instagram Contests Easy *
  2. Want to Sell Clothes Online? You Can Use Instagram for That!

Instagram & Pinterest

  1. Instagram & Pinterest Sales Checklist

Twitter

  1. 7 Ways to Say Thank You on Twitter

Google Plus

  1. 7 Google Search Secrets to Find Anything Online

Hashtags

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *

* Indicates Members-Only Content

help marketing not sexy smoc 600
Jun 16

Help! My Marketing Isn’t Sexy!

By Maria Peagler

help marketing not sexy smoc 600

Who loves getting a root canal?

Anyone?

Lawyers, dentists, accountants, waste management and funeral homes are businesses you’ll see in every town across the United States.

Exciting? No.

Sexy? Absolutely not.

But . . . when you need them, you REALLY need them.

So how can you market an unexciting brand so people think about YOU first when they are ready to call, inquire, or purchase? That’s what you’ll learn in this post.

1. Grab People’s Attention

Even “sexier” brands have routine procedures and policies they have to explain — like airline safety procedures.  Did you pay attention to this speech on your last flight?

No one ignores David Holmes, a Southwest flight attendendent who raps the normally monotonous speech:

Give your business the rockstar treatment. Even if you’re not in a sexy industry, you can treat it like it is.

Quilting is as far from sexy as you can get. As an author of an award-winning book on quilting, I treated my audience to an exciting treatment of my quilts:  a music video.  I gathered almost 100 photos of monthly quilted table runners I designed and set it to music my son arranged on GarageBand:

I gave my fans a behind-the-scenes glimpse of my creative process, from my original drawings, color palettes, and design journals, to the finished product for each month.  No grannies in rocking chairs, only rockstar treatment of an unglamorous topic.

How can you do this for your brand and your industry as a whole?

2. MAKE Your Brand Exciting

Your mission is to provide your audience with an experience they cannot get anywhere else by combining your brand’s personality with the special sauce that makes your products/services unique. That formula looks like this:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

pawn stars marketing

Pawn Stars turns the grimy pawn shop business into a fascinating story of history and commerce

Ever watched Pawn Stars? The cable series truly makes a pawn shop look like a fascinating place where unique treasures come in every day.  Pawn Stars has made celebrities of the Harrison family and their Gold and Silver Pawn Shop in Las Vegas, NV: Rick, Corey, Chumley, the “old man” Richard and their experts who provide historical perspective and valuation to each.

The truth however, is far from that. Most pawn shops are a sea of dusty video gaming systems, outdated jewelry, and power tools.

antiques roadshow marketingPBS’ Antiques Roadshow takes a more high-brow approach to the same topic: old stuff lingering in your basement. Their auction experts provide historical background of items you haven’t thought about in years.  The clincher at the end of each segment? How much items are worth. Sometimes they’re worth nothing, other times you’ll learn a blanket is valued at over $100K.

THAT will get your attention.

3. Have a Sense of Humor

Funeral planning is last on everyone’s to-do list. But Speaks Chapel produced humorous 30-second YouTube videos that really make you think about it:

Notice there’s nothing inappropriate or morbid about this video: the humor is appropriate, and certainly gets to the point: it’s your funeral, and if you don’t plan it, someone else will.

And it likely won’t turn out to be the funeral service you had hoped for.

4. Be So Useful People Can’t Ignore You

Dave Hax’s YouTube channel provides videos demonstrating travel and lifestyle hacks.  His video showing how to peel an avocado literally changed my life. I never realized it could be so easy, and I remembered his channel because the tactic was so unique:

Provide a valuable solution to someone’s real life problem, they won’t care if your brand is sexy. You helped them at the time when they needed it most.

5. Provide a Tangible Resource

Provide something tangible people can take away and use later.  My infographics offer a one-page guide to topics people need in social media marketing. My audience bookmarks, downloads, and prints the infographics.

facebook marketing infographic 2015 edition Socialmediaonlineclasses.com

They’re even used in college courses.

Can you say “instant credibility?”

6. Make No Apologies

How do you promote a topic no one wants to talk about?  A colleague in my community handles waste management for large events.  Portable toilets aren’t high on anyone’s discussion list, but she has a wonderful sense of humor about her product, and she’s clear about the service her brand provides:  they take care of the stuff you don’t want to.

National brand Waste Management makes their marketing all about people: their employees, their customers and their families. They’re telling a story and humanizing their brand.

waste management social media marketing

Facebook post shares a video of a typical 10-hour day for a Waste Management driver

They also provide recycling and environmental tips:

waste management facebook posts

The key to getting people to pay attention to your brand is to be creative: offer up your brand in a way no one has done before, and you’ll definitely get noticed.

Remember:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

Jun 09

Secrets to Increasing Sales for Small Business with Social Media Marketing

By Maria Peagler

increase sales social media marketing ultimate guide Socialmediaonlineclasses.com

 

You’re going to want to bookmark this post . . .

. . . I’ll wait.  😉

“Why aren’t I getting sales?”  That’s a question I hear, all too often.

In a moment, I’m going to show you how to exponentially increase your traffic, leads, sales by using social media marketing to increase the revenue in your business.

While social media isn’t a sales tool (people don’t buy from you ON Facebook), your marketing there will often lead to sales.

But what if you’re marketing on social media and the sales aren’t happening?

That’s what you’ll learn to fix in this landmark post. Click on the section below to jump to it  . . .

  1. Why Your Social Media Marketing Isn’t Generating Revenue
  2. How to Generate Revenue Using Social Media Marketing
  3. Is Your Offer Right for Your Audience? [CASE STUDY]
  4. Do People Trust You?
  5. Does Your Website Need Fine-Tuning?
  6. Generate 100K from Social Media Referrals [CASE STUDY]
  7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]
  8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]
  9. Invest in a $50 Facebook Ad [CASE STUDY]
  10. Get Leads Using LinkedIn
  11. Use Slideshare to Generate Sales
  12. Optimize Your Pinterest Boards to Generate Traffic & Sales
  13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

1. Why Your Social Media Marketing Isn’t Generating Revenue

In my experience, small business owners expect sales to  happen automatically once they begin marketing using social media.  While it can sometimes happen, it usually doesn’t.

Why not?

It takes more than posting on your favorite social network to generate a sale.  People don’t know you. They don’t trust you. So you’ve got to create a relationship with them first.

First, learn more about what your social media marketing may be missing in this post — Why Your Social Media Marketing Isn’t Generating Revenue:

social media marketing not generating revenue2. How to Generate Revenue Using Social Media Marketing

To make a sale online often requires e-commerce tools and a lead generation process. This may seem overwhelming, but I simplify the entire process in this post on Profitable Social Media Marketing:

profitable smm post

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

3. Is Your Offer Right for Your Audience? [CASE STUDY]

No one wants to hear this: maybe what you’re offering isn’t right for your audience. Learn from SMOC member Lynda Spiegel’s pivot in this case study. She started earning more revenue immediately once she fine-tuned her offer to a more lucrative market — How a New York City-Based Business Pivoted for Greater Revenue:

revenue pivot case study

4. Do People Trust You?

Have you cultivated a trustworthy brand?  People are always wary of being scammed, so it’s critical for to create a reputable personal brand.  Learn how in this post — How to Create an Unforgettable Personal Brand:

Personal Branding How To Pump Up Your Personal Brand

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

5. Does Your Website Need Fine-Tuning?

Our social media services clients often need a bit of tweaking to their websites to make them more user-friendly and helpful to visitors.  This doesn’t need to be expensive or complicated, as you’ll learn in this brief video:

 

6. Generate 100K from Social Media Referrals [CASE STUDY]

Molly McGrory is a Georgia-based real estate agent who uses social media referrals to earn $100K in her listings alone. How does she do it? Learn more here — How to Make $100,000 in Real Estate from Social Media Alone:

realtor social media case study Socialmediaonlineclasses.com

 

 

7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]

Sweet Pete’s candy store  in Jacksonville, FL was in trouble and was chosen for a business turn-around with MSNBC show The Profit. How did they turn that one-time exposure into an ongoing increase in revenue for their business? Find out in this case study — How Sweet Pete’s Uses Social Media Marketing after their Appearance on The Profit:

sweet pete case study

 

8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]

Stittsworth Meats in Minneapolis does an admirable job of using social media marketing to drive sales, and they do it quite simply. No complicated lead generation system, just down-home neighborly posts.  Learn how they do it in this post — Social Media for Local Business Case Study:

stittsworth meats case study

 

9. Invest in a $50 Facebook Ad [CASE STUDY]

If you’ve improved your website, created a reputable personal brand, and have the right offer, you’re ready to invest in a small amount of advertising.

I love the resilience of Bradley Cumming in this case study.  An SMOC member, Facebook gave him a few technical SNAFUs when he tried to buy an ad. But he didn’t let it stop him, and boy is he glad.  He ended up making over $600 from a $50 ad (that’s 1,200% ROI for you math-heads). Learn how he did it in this post — How to Generate 1,200 ROI on a $50 Facebook Ad:

bradley cummings fb ad

 

10. Get Leads Using LinkedIn

If your website is ready to make sales, then you can start sending traffic to it to generate leads.  LinkedIn can be especially lucrative for this (as you saw earlier in Lynda Spiegel’s case study). Learn how to optimize your LinkedIn profile for leads in this post — 5 Ways to Rock Your Profit to Generate Leads:

linkedin sales checklist

 

11. Use Slideshare to Generate Sales

Bet you didn’t see this one coming, did you? Slideshare is a social network for presentations (as in PowerPoint, Keynote, or Google Presentations), so few people would imagine it can generate sales for you.

Especially if you’ve written a quilting book.

But it did. In a BIG way.

In fact, Slideshare kept my self-published book on Amazon’s Top 10 list for a second year, when it’s not so easy to generate publicity (because your book isn’t new any longer).

If I could do this for a quilting book, YOU can do this for your business.

 

12. Optimize Your Pinterest Boards to Generate Traffic & Sales

Women LOVE Pinterest, and it drives traffic more than any other social network.

But do those visitors buy?

Yes. They. Do.

IF . . . you position your offer correctly, at the right time.

Learn more if this Pinterest Board Makeover video:

13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

Yes, this really does happen. In this webinar excerpt, you’ll see what it takes for a tiny brand, with no sophisticated e-commerce system, to sell out every day on Instagram:

Get the one-page checklist for how to optimize your Instagram & Pinterest accounts for sales here.

Summary

Whew! You just got 13 unique ways to get more sales using social media marketing, no matter what type of business you have — online, offline, B2B, B2C — it doesn’t matter.  The commonalities for earning your audience’s trust, making them a credible offer, and getting them to buy from you are the same.

You did bookmark this post, didn’t you? Because you’ll be returning to it often to review where you are in your marketing journey, what improvements you can make in your process, and learn from these courageous business owners who shared their stories with me.

Which is your favorite tactic? What did you find was the biggest change you need to make to get more sales with your social media marketing? Tell me in the comments below:

 

Socialmediaonlineclasses certificate seal
May 19

Socialmediaonlineclasses.com Announces Online Social Media Certificate Training

By Maria Peagler

Socialmediaonlineclasses certificate seal

Socialmediaonlineclasses.com is now offering a full, online social media certificate training program.

I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost.

So here are the details:

What is the Online Social Media Certificate?

It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services, and anyone who wants proof they are on the leading-edge of what works in social media marketing today.

The certificate program includes 56 hours of classes, webinars, articles, and a final exam.  The entire curriculum is shown below (click to download the PDF):

Socialmediaonlineclasses online social media certificate program

 

The all-inclusive program includes classes on EVERY major social network, webinars on strategy & management, case studies, mobile marketing, visual content, and more.

Plus, you get 1:1 coaching with founder Maria Peagler, who will mentor you in your studies and in landing your dream job and/or clients.

Finally, once you pass your final exam, you can be listed in our social media certified consultants directory.

How Long Does the Program Take to Complete?

Our certificate program contains 56 hours of instruction in multimedia classes, video webinars, articles, and infographics.  However, it’s completely self-paced. How long it takes you to complete depends on your skill level and experience.  Some people take two hours to complete a class, others need two months.  You go at your own pace.  You have one full year from your date of enrollment to complete the program.

How Much Does the Program Cost?

The online social media certificate program at Socialmediaonlineclasses.com costs $897, which is all-inclusive: the entire curriculum, coaching with founder Maria Peagler, and your final exam.  I’m proud to offer a superior training program at an affordable cost that doesn’t place an undue burden of student loan debt on our members.

What is Required to Earn My Certificate?

To earn your certificate, you must take a final exam which is approximately 100 questions, and score at least 75%. You have only one opportunity to take the exam and pass it.  You can purchase additional opportunities to take the exam for $150 each.

How is Your Certificate Program Different Than Those Offered Elsewhere?

Excellent question, and I’m glad you asked! Our program is unique in these ways:

  • entire curriculum is up-to-date with what works NOW in social media marketing, not six months ago or last year
  • you get 1:1 coaching every month with founder Maria Peagler
  • you learn how to get ROI on every major social network for your clients
  • you learn from a teacher who DOES social media marketing every day to earn her full-time living
  • you learn search engine optimization, mobile marketing, visual content, and other topics not covered by other programs
  • all this at a cost not requiring you to take out student loans

Why Do I Need to Renew My Certificate?

Because social media marketing changes so quickly, it’s imperative that your skills reflect the latest tactics, techniques, and strategies that work for social networks as they operate now, not as they did last year.  And employers and clients need to know that your skills are up-to-date.

Most major certifications require retraining, including CPR, lifeguarding, and other critical skills.

When you renew your certification for $150 each year, you get access to the entire curriculum for an additional three months so you can update your skill set.

When Can I Start?

Right now. Our program is live, and you can proudly earn & display your certificate within 30 days when you enroll today.