Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
New York city is the big time: if you can make it there, you can make it anywhere, right?
What if your small business business revenue isn’t enough to “make it?”
It happens. To the best of entrepreneurs.
Mega-cities like New York and San Francisco have astronomical living expenses. How can small business owners pivot successfully and increase their revenue to thrive in these cities?
That’s what you’ll learn in today’s case study.
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Case Study: Lynda Spiegel of Rising Star Resumes
Meet Lynda Spiegel, a human resources professional with a high-flying career behind her who launched her own tutoring and essay-writing business.
Lynda Spiegel of Rising Star Resumes
Based in New York City, Lynda specialized in writing essays for English as second-language (ESL) college students in her EssayExcellence business. Her clients were mostly engineering students from Asia, as they simply didn’t have a mastery of the English language that allowed them to write term papers for their college classes. That’s where Lynda’s business focused.
Lynda’s old business: EssayExcellence
Lynda said EssayExcellence’s website search engine optimization (SEO) was “non-existent,” so she had to resort to Craigslist to find most of her clients.
According to Lynda, “Some great students, but a lot of deadbeats who disappeared or didn’t pay. The majority couldn’t afford to pay enough to make my time investment worthwhile.”
Lynda’s talents and expertise were definitely being underserved by EssayExcellence, and her revenue reflected it.
The Pivot Point in Lynda’s Business
So how did Lynda decide which direction to go in when her current business wasn’t generating enough revenue? That’s where most entrepreneurs get stuck: they have so many options, they don’t know how to choose the best one.
Lesson #1: Establish Credibility Using Social Media Marketing
“I’ve always been a heavy user of LinkedIn,” said Lynda. “When I ran human resources in the corporate world, that’s where I sourced all my candidates. I believe it’s a critical networking site for all business professionals and I wanted my website to speak to business professionals who spend their time on LinkedIn.”
That heavy use paid off: Lynda started getting messages and calls from mid-life professionals who were in the middle of a career transition and needed an updated resume.
Lynda regularly publishes articles on LinkedIn, establishing herself as an expert in HR
These professionals were far more lucrative clients than ESL students who found her on Craigslist.
While Lynda was looking for business on Craigslist, her consistent social media marketing on LinkedIn allowed far more affluent clients tofind her.
Lesson #2: Don’t Go It Alone
Once Lynda decided to go into a new direction, she knew she couldn’t do it alone.
Here’s what Lynda did to pivot EssayExcellence into Rising Star Resumes:
Used social media marketing to establish credibility, expertise and connect with business professionals
Ditched her old website and hired a web developer to build a new one
Took classes at Socialmediaonlineclasses.com to update her social media and SEO skills
Got private coaching from me to guide her in the right direction, especially in SEO
Lynda relied on her strengths (human resources, what makes a stellar resume, LinkedIn), and reached out for help with what wasn’t.
First, she knew social media marketing would be a critical part of Rising Star Resumes, so she enrolled at Socialmediaonlineclasses.com to update her Twitter, Google+ and Slideshare skills, and learn more about SEO.
“The only person visiting my old website was me,” said Lynda.
Third, she hired a web developer to build an entirely new website. “I felt that I was making such a radical change in the type of service I was offering as well as the type of client I was trying to attract that a total re-branding was in order,” said Lynda. “I used Dave Liao at Offpeak Designs. He was one of my best hires in the corporate world, and when he decided to go out on his own, I always got great feedback referring projects to him.”
Lynda’s new business website: Rising Star Resumes
Notice how Lynda relied on her existing network to source talent she needed for her pivot? Making a transition doesn’t mean abandoning your previous relationships. Rely on them to make your business stronger.
Lesson #3: Follow Your Most Lucrative Clients
Lynda kept her options open when she heard from mid-career professionals who needed resume help. She saw the opportunity before her and was willing to make a significant pivot in her business.
What opportunities have presented themselves to you that you’ve said “No” to?
While you don’t have to say “Yes” to everything, be flexible with the direction of your business. If your original plan doesn’t produce enough revenue, follow what does. You never know what other opportunities will present themselves once you make that change.
So what are Lynda’s results after pivoting her essay business into resume writing for mid-career professionals?
A more lucrative client base
Increased traffic to her new website
Growing base of Twitter followers
To what does she attribute her success?
“Those online classes on Twitter, Slideshare and Google+ made all the difference, and the one-on-one coaching was targeted to specific questions I’d run into,” said Lynda. “According to Google Analytics, I’m getting an increasing number of visitors. I think the increased traffic has more to do with your advice than the website itself.”
I also credit Lynda with being persistent when her initial efforts didn’t pay off. It’s discouraging to see your business fail, but as Thomas Edison said:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
If your business isn’t generating the revenue you need, don’t give up. Identify the problem, commit to making a change, and get help with it.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
If you’ve been using social media marketing but haven’t seen results . . .
. . . then it’s time for a do-over.
And it starts with identifying which social network is your low-hanging fruit: where can you get the BIG win in the shortest amount of time?
That’s what the Social Media Strategy Template and worksheet will do for you: help you develop and optimize a no-fail social media marketing strategy unique for your business.
Socialmediaonlineclasses.com turns five this month, and I’ve learned much about how people use social media marketing to promote their brands. People usually assume Facebook is the first place they should start, when it could be that it’s totally the wrong platform for them.
So here’s a step-by-step process for developing the perfect social media strategy using our template . . .
1. Who’s Your Most Profitable Customer?
All your social media marketing efforts will be for nothing if you’re not reaching the right people. Who are your customers? Even better, who are your most profitable customers?
Here’s a hint . . . it’s NOT everyone.
I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so.
That’s okay — you’re in good company. I have clients who are ranked #1 in their industry nationwide, making seven figures, who’ve told me “I don’t know what social media marketing can do for me.”
Let’s take a look . . .
The top three goals for members here at Socialmediaonlineclasses.com are:
Grow my business
Increase my sales
Get more visibility
Other common goals are to get more traffic to my website, launch a new product, develop a personal brand, and do fundraising for a non-profit.
You can achieve all those goals with social media marketing.
Ask yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals (click to download).
Download this spreadsheet to build your social media strategy
Which social networks can help you reach your goals? That’s what you’ll answer in #3 . . .
3. Where Are Your Customers?
What’s the primary social network your customers use? Once you’ve identified who your most profitable customers are (step #1), you can identify where they are in social media.
It’s likely they use more than one social network, but don’t feel like you need to be on ALL of them. You want to fit your marketing to the optimal social network:
where your customers are
has the ability to help you reach your goals
For example, if you are a local florist and use Instagram to show beautiful photos of your arrangements, that’s great for increasing your visibility among potential customers. But, if your goal is to drive traffic to your website or get people into your shop, Instagram can’t do that for you:
Poppies and Posies shares gorgeous photos of their flowers & arrangements on Instagram
Google+ and Facebook are much better choices for driving traffic. Why?
Google+ (even if your customers don’t use it) helps you build a robust Google local business page (that your customers see when they ARE searching for a local florist)
The majority of your customers are using Facebook. Offer Facebook fans a Valentine’s Day special, or even better, offer them an exclusive during your slow season.
How often do you plan to post to your social networks — multiple times per day, once per day, or a few times a week? (Be realistic about your schedule and what you can accomplish.)
What I’ve found is that most entrepreneurs get excited about starting their social media marketing, post for a month or two, and either get frustrated over a technical issue or life gets in the way.
And they stop . . .
. . . then it gets even more difficult to restart. It’s cumbersome because they’ve lost their proficiency with their social networking, and they end up having to re-learn the basics:
When did you last post on your social networks?
That’s okay — we all have stuff that gets in the way.
However, I do have a recommendation that makes it much easier to continue your social media marketing even during your busy season or when life throws you a curve ball — an editorial calendar.
They’re also called a content development schedule — call them what you like — but by identifying what you’ll be posting about each month and eventually each week, you make social media marketing much easier (and far more likely to be consistent with it).
5. What Differentiates You?
They key to making a connection with potential customers in any form of marketing is the right message at the right time.
The right message is one that sets your brand apart, differentiating it from the competition and as a perfect fit for your ideal customers.
Differentiating your brand is often the hardest step in developing a social media strategy (even for the professionals). So let’s take a look at some brands who do it well:
ImagiBrand clearly differentiates themselves directly on their Twitter profile by saying “Every brand has a story. Let’s have some fun with yours!” What a great motto — you know if you hire them you’re going to get a company with a great sense of humor:
Molly McGrory, a real estate broker who sells over $100K in her own listings from social media alone, brands herself as a real estate agent who can sell your home quickly, shown here in this Facebook post:
Getting some ideas for your own marketing?
6. How Will You Execute?
The devil is in the details, isn’t it? The perfect social media strategy won’t produce results until you execute it consistently. So how do you do that?
Make it so simple you can’t fail. You’ve already identified the elements of your strategy — now you need to combine those into a simple, elegant action plan for your social media marketing.
To do that, download the spreadsheet that accompanies the social media strategy template (you can get both of these in my free Social Media Strategy Class). The spreadsheets guides you, step-by-step, through each of the six elements, plus what you need to have in place to put your strategy into action, helping you to identify:
what you need to learn to do your social media marketing
what tools you need to use
who is responsible for doing your social media marketing
This book was one of my favorites of 2014. Written by a Ari Miesel, a business owner who has a debilitating disease and is the father of twins, who found a way to automate much of his business. I’m usually not a big fan of automation tactics, as they remove any personal touch your clients need from you. But Ari developed an online productivity system to automate much of the behind-the-scenes, freeing you up for the customer touchpoint tasks. I was able to save hundreds of hours and literally thousands of dollars by using his methods. He has perfected the art of automating his business and his life so he can focus on the priorities needing most of his attention.
“According to the 80/20 rule, I should be focusing on only the things that only I can do, like creating original content for the blog. Everything else should be handled by someone else.”
One of my favorite business books of all time. I’ve recommended this book often and cannot emphasize enough how the process of creating a checklist helps me to document lengthy and complex processes and train my staff how to do them as well. Gwande shares examples of critical professions relying on checklists to avoid loss of life, such as architects, engineers and World Health Organization surgeons.
“But finding a good idea is apparently not that hard. Finding an entrepreneur who can execute a good idea is another matter entirely. One needs a person who can take an idea from proposal to reality, work the long hours, build a team, handle the pressures and setbacks, manage technical and people problems alike, and stick with the effort for years on end without getting distracted or going insane. Such people are rare and extremely hard to spot.”
A slim, yet invaluable book from Derek Sivers on his journey from being a music lover who coded a simple program to founder of CD Baby, selling it for over 21 million dollars. What I love about this book is Derek’s candid story of ups and downs in his journey, and his advice on enjoying your own and not getting swallowed by sharks. Derek has done multiple TED talks and is generous with his time, answering questions via email from readers on his website. I asked him a question for my son about going into the music business, and we was kind and open with his advice.
“Never forget absolutely everything you do is for your customers. Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers.”
“It’s counterintuitive, but the best way to grow your business is to focus entirely on your existing customers: just thrill them, and they’ll tell everyone.”
I almost didn’t include this book in this year-end list because the author, Brian Moran, was decidedly curt when I reached out to him about an issue on his website. However, I have gotten such tremendous results using this method I would be remiss in not mentioning it. Brian’s method recommends intense focus on a few goals over a 12-week period, even scoring yourself on your efforts and results. I’ve been using his method for an entire year, and I can report I’ve gotten better results working with his method on my own than in hiring “experts” to tackle the same problem.
“In 12 week planning, you identify the top one to three things that will have the greatest impact, and pursue those with intensity.”
A similar book to the 12 Week Year, but Josh Kaufman’s (The Personal MBA) focus is on mastering a skill in a short period of time – 20 hours to be exact. What I loved about this book is similar to what Tim Ferriss does in his 4 Hour Chef: Josh recommends breaking down the skill set you need to learn and identifying the critical elements you need to master.
“What feels like the long way is the shortest way. Zero-practice shortcuts don’t exist. No practice, no skill acquisition. It’s as simple as that.”
As a gourmet cook, I didn’t read Tim Ferriss’ book to learn how to master cooking. Instead, I read it to learn how to “hack” learning, which is what Tim is REALLY teaching in this book, using cooking as the vehicle. Tim figured out the key to quick learning early on working for Berlitz — the foreign language company — and applied those same tactics to other learning disciplines. He distills the quick-learning principles to acronyms easy to remember like CAFE and DSSS, and these tactics help me learn quickly in an industry that changes daily.
“The lowest volume, the lowest frequency, the fewest changes that get us our desired results is what I label minimum effective dose (MED). It’s a broad concept that applies to almost any field.”
I interviewed Laura Vanderkahm on the blog here after reading her book about time management. I hesitate to call it a time management book, because I’ve decidedly eschewed those in favor of smarter approaches to life and how I choose to spend my time. Laura’s book is an eye-opener into how much time we all REALLY have, how we spend it, and how there truly is enough time in the day to do everything you need and want.
“Once you know what you want to do in the next year, you can break this down into what you want to do in the next month (120 – 240 hours) or week (24 – 26 hours). On Sunday nights, or before the start of your workweek, sit down and list the actionable tasks you need to do to advance you toward these goals. Then, this is the key part: schedule them in, knowing exactly how long they will take.”
Tony claims this book is all about how Zappos delivers an over-the-top customer service experience. I view it as the bible for anyone who wants to turn a boring business into a global brand that never competes on price. The shoe business was about as exciting as watching paint dry, until Tony turned it upside down with fun, great teamwork and amazing customer service. A must read.
“I realized that, whatever the vision was for any business, there was always a bigger vision that could make the table bigger. When Southwest Airlines first started, they didn’t see their target market as just limited to existing air travelers, which was what all other airlines did. Instead, they imaged their service as something that could potentially serve all the people who traveled by Greyhound bus or train, and they designed their business around that.”
If you’ve heard the terms minimum viable product, pivot and lean, then you’ll understand the impact Eric Ries has had on the startup industry over the past five years. Eric tells the story of how his failing tech business learned to stop guessing at what customers wanted and actually interacted with them and making tiny improvements along the way.
“Success is not delivering a feature; success is learning how to solve the customer’s problem.”
I finally got on the Evernote bandwagon in 2012 and this small Kindle book helped me figure out how to customize my experience in Evernote. As great a product as Evernote is, I never found it intuitive to use, which is why it took me so long to adopt it into my business toolkit. This book finally got me using it like a pro.
Add most-used notes to the the shortcut bar so you don’t have to search for them repeatedly.
Not a business book per se, but a fascinating read at how regular people can develop super-memories. I’ve been able to pump up my own memory with these techniques, and help my son do so for college exams. Not a how-to book, but a telling of one reporter’s story of covering the world memory championships, to challenging a participant to coach him in memory techniques, to winning the championship the next year. Truly a fun book to read.
“The more we pack our lives with memories, the slower time seems to fly.”
An inexpensive Amazon Kindle book that has a smart strategy for backing up your life and business (and what you don’t need to backup): personal photos, application purchases, etc. I’ve been days away from a book deadline when my home was struck by lightning, killing all the electronic equipment in the house. My backup saved me!
“I save all my application serial codes within my password application. If I ever need to install an application again, I just download it from the web and look up my password in 1Password (or LastPass).”
2014 was the year of the image in marketing, and has forever raised the bar for our expectations of visual communication online. It’s no longer enough to have great content: it needs stunning visuals to accompany it, and Ekaterina Walter’s book talks about this phenomenon, how it has impacted business, and her favorite tools for creating images (even if you’re not a photographer or graphic designer). Listen to my interview with Ekaterina here, then see case studies of small brands using visual storytelling here.
“. . . usage of visuals has resulted in a social media era that rewards creativity.”
Michael is a genius at structuring creative exercises that get you thinking beyond the everyday. I’ve used his techniques to develop formats for my infographics, identify new features for my products and far more.
Chet breaks down the sales process for people who don’t think they’re salespeople. My favorite parts of his process are “pig-headed persistence,” identify your six to do’s everyday, and discovering the common characteristics among your perfect customers.
“The key to being productive is to stick to the six most important things you need get done that day. “
16. Virtual Freedom
Author Chris Ducker
Chris owns a VA placement service, and often exaggerates what a VA can do in this book. However, I appreciated much of his management and bonus strategies for VAs and have used them myself.
“Request a list of the VA’s personal recommendations for your business. This could include potential products, ways to better serve your customers, or any tools or training that would help your VA do her job better.”
I hope you’ve enjoyed this list of my favorite books for small business owners. What are your favorites? Add to this list in the comments below!
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. For the first time ever, we’ve gathered all those resources from this year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Ever wish you could clone yourself to get more done?
We’re all striving to accomplish more with less resources in the 21st century, and that’s especially true if you’re a solopreneur or small brand. I’ve made it my mission to keep my business (and my training) as simple and elegant as possible. That makes it easier for me to develop and advance a thriving business while also being a wife to an entrepreneur and involved mom to two teenage sons.
Awesome tools. And a hack I’ll show you in a moment (saving me HOURS of time each week and thousands of dollars I don’t have to spend on labor that I can invest in my business).
Don’t get me wrong: I’m not a tool junkie (you know — those people who are ALWAYS touting the latest app they’ve downloaded and can’t wait to tell you about it). I don’t have time for that.
Instead, I invest in the best tools that make it possible to run an agile business I love and allow me to enjoy a full life outside of work.
So today I’m sharing with you my favorite tools I use on a DAILY basis and WHY I think they’re the best at what they offer.
Google Apps for Business
The paid version of Gmail, Google Drive, Docs and more. This is a huge switch for me, as I made a lucrative career from being a technical writer of books on Microsoft and other Windows’ products. Five years ago I purchased a Mac (because it just works, period) and didn’t want to pay for the Office Suite, so I started using Google Docs instead.
Google’s suite of products is nowhere near as robust as the Office suite, so if you need deep features like long documents and tables of contents in your word processor, stick with Word. But for what I do, which is mostly tables, presentations, and simple PDFs, Google Docs works great.
I’ve become an enormous fan of using Google Sheets for applications far beyond financials — planning, dashboards, and libraries of data I keep in a spreadsheet. It’s so simple to create a worksheet with multiple sheets and keep track of goals, reports, and content libraries within one file.
But why the paid version?
In May of this year, my email address was blacklisted as a spammer due to my hosting company sharing my virtual private server (VPS) with another company that was identified as sending SPAM email. The only way to fix the situation was to enroll in Google Apps for Business and use the paid version of their Gmail. That way, I would never again have to worry about my email being listed as SPAM.
The best part of using Google Apps for Business? Google support. Yes, really! Once you are a paying client, Google provides the BEST support I’ve ever encountered.
Not surprising, since I teach a class on how to create your website using WordPress, but my love of this platform goes far beyond just being able to create a simple website with it.
When I started Socialmediaonlineclasses.com, I researched the most popular learning management systems (LMS) at the time, which were Moodle and Blackboard. I found them to be bloated, cumbersome, and better suited for enterprise organizations and institutions.
I also tried BuddyPress, which has a social network feature built into it, but found it to be unstable and not as well-supported as WordPress.
So why do I love WordPress so much? It allows me to:
create a simple website I can modify without being a developer
add a blog to my website that has the same look and feel as my website
create an online training site by adapting WordPress posts, pages, categories and shortcodes into an agile learning system I can change as my needs evolve
find answers to common WordPress problems because it has a global network of users who have encountered the same issues
easily hire developers and designers who have worked on WordPress and have deep experience with it
easily train interns and new hires on how we use WordPress because they likely already have experience with it
Wishlist Member (WLM) is a WordPress plugin allowing me to make my paid classes private. It’s categorized as a membership site plugin, but you can do much more with it than that.
WLM was not the first solution I tried (BuddyPress, S2Member, WPDev Member), but it’s the ONLY one that worked consistently, was stable, and well-supported.
They also have a companion membership program called Wishlist Insider I belonged to for a year to learn how others used it, network with WLM users, and get up-to-speed quickly to get the type of online training site I wanted.
Newer membership site plugins are available now, but I plan to stick with WLM. They offer a one-time price (vs. monthly for the newer plugins) and I don’t want to have to learn a new system and transition my members to it. I’ve found a solution that works for me and allows me to stay agile and robust in my offering.
Trello Project Management
Trello is an online project management system I absolutely love (and its cute dog mascot Taco).
I’ve tried BaseCamp, Asana, and even developed a class on Harvard Project Manager years ago. Most project management tools are needlessly complex and dull to use. The beauty of Trello is in its simplicity: it has a Pinterest-like interface, using cards, and you can organize your projects in any way that suits your business and working style.
It has few restrictions on how you setup your projects: that freedom allows you to make your Trello system truly your own. You use Organizations, Boards, Lists, and Cards to create your projects and invite team members. You can add links, images, video, and text formatting to your projects to make them multimedia-rich.
We use Trello for our in-house training and orientation, our editorial calendar, ongoing projects, social media services clients, and website development projects. I can assign dates to projects, communicate with and tag team members about projects and see a calendar view of our editorial calendar to see what’s coming up next.
Aweber Email Marketing
The first thing I did in my business, before I ever had a website, was invest in email marketing software. I started out using iContact, but have since transitioned to Aweber for the segmentation features (I can send automatic emails to my audience depending upon what their interests are).
I had used ConstantContact for clients and didn’t like its user interface, and wasn’t interested in free so never tried MailChimp. I wanted a tool I could use immediately and start seeing ROI. I loved iContact’s simplicity and great support, and appreciate Aweber’s terrific support as well.
Aweber has a steeper learning curve than other email marketing applications, but that’s the trade-off for more features, and I’m happy to pay it.
I use Aweber for sending out our weekly newsletter and sending automatic follow-up emails to people taking our free social media strategy class. I love the reporting I get: I can immediately identify what topics are most popular, what people are clicking on and what they open.
Snagit and Voila Screen Capture Tools
I use screen capture tools daily in developing and updating our training classes, building our Swipe File to show members examples of brands doing social media well, providing customer support, communicating with my team members, when we have technical challenges and are communicating with support teams, and far more.
When it comes to training, a picture really is worth a thousand words, and members love seeing an informative image rather than have to sit through a video.
I used TechSmith’s Snagit for years and found it to be the best screen capture tool available. However, when I upgraded to Mavericks operating system and to the latest version of Snagit, it slowed my computer to a crawl. So I transitioned to Voila, a Mac-based screen capture tool. It doesn’t have as many annotation and editing features as Snagit, but it takes advantage of the Mac operating system, allowing me to drag and drop images into almost any application.
For a long time I just didn’t get why so many people were fanatical about Evernote. Sure, it was a great note-taking app and you could do a lot more with it, but I hadn’t really investigated all of its features.
I became hooked for personal reasons: I was researching a family trip we were taking to Washington D.C., and saved our hotel, tour reservations, itineraries and more to Evernote, and it was available on my smartphone while we were traveling. I could research a museum and capture a screen listing its hours/directions, and that screen capture would be available on my phone.
I now use Evernote for my business: writing my daily To-Do list, saving articles I want to refer to later, outlining large projects, and so much more.
The Productivity Hack That Saves Me Hours Each Week
The best part of using these applications? They can work together in automating much of my business. I can set up tasks to be automated, saving me time, and my virtual assistant can work on far more productive projects.
This hack allows me to practically clone myself for far greater productivity.
Some of the tasks I automate:
Dictating the foundation for a blog post into my smartphone and saving it to Evernote
Creating a content library by building a list of our blog posts and their URLs in a Google spreadsheet
Automatically uploading a video to YouTube, which in turn creates a blog post draft in WordPress
Creating a spreadsheet of my latest Twitter followers, their bios and follower counts
and much, much more
I set up these tasks just once, and they run automatically as necessary. My virtual assistant doesn’t have to spend her time on these items, so I can have her generating important reports and focusing on customer service (tasks that require the human touch to really do well).
How do I automate these tasks? Stay tuned: tomorrow’s post will give you the details!
We’re in a “sharing economy” aren’t we? You’re supposed to give away content to get traffic to your website, to get engagement on your posts, and to ultimately generate revenue, right?
After all, Seth Godin says that’s what creates a “tribe.”
Here’s the tough love part: are you Seth Godin?
Didn’t think so. Neither am I.
So for the rest of us, how do you turn the expectation of “free” into a sale without turning people off? That’s what you’re going to learn in this post, plus a terrific example of how one of the major car brands does this better than all the rest.
Identify Free vs. Paid in Your Business
In my own business, I give away a free social media strategy class: it’s shorter than my paid classes, doesn’t have as much multi-media content, but it gives people a “taste” of the quality and scope of what being a Socialmediaonlineclasses.com member is like.
Visitors see Pricing right away, plus they can optin for a free class, both on Home Page
For some people though, that’s not enough.
They want to see more video — “I want to see what your videos are like.”
I point them to my YouTube channel. I DON’T give them access to paid content.
Did they complain?
Yes, some did.
Did I add more video to my free class?
No, I didn’t. I don’t want members who are constantly complaining and never satisfied, so those who don’t like the free class have weeded themselves out of the potential member pool.
They did me a HUGE favor by self-identifying themselves as NOT potential members.
Set Expectations Early That You’ll Be Selling
Every visitor touchpoint I offer includes marketing to set the expectation that Socialmediaonlineclasses.com is a paid service.
I make it abundantly clear by displaying Pricing & Plans prominently in the website main menu. From their first visit, people realize I offer a premium training experience they need to purchase to receive.
When visitors opt-in to the free Social Media Strategy class, the first screen they see is a one-time offer for 25% discount off of Annual Membership. I make it clear they’re still getting the free class and details are on their way to their Inbox. In the meantime, they get an exclusive offer no other visitors see.
Free class subscribers get a special offer after they optin
In an autoresponder series using Aweber, those same subscribers get a daily email from me for six days, telling them how to get the most out of their free class. At the end of each email, is a reminder that they have X number of days to take advantage of the discount for Annual Membership.
I train my visitors to expect a marketing pitch from me in almost every email
Our blog posts offer deep content on social media marketing that get shared globally, and in each post are links to recommended classes, webinars, and infographics readers can receive as a member to learn even more about that particular topic.
In this blog post, I have five recommended resource pitches embedded in my educational content
I’m not overly-aggressive, but almost every message visitors get from me will have some sort of an offer included it.
The first priority here is the best-quality social media training, whether in paid classes or on our public blog. However, included in that training is our marketing pitch.
Make It Clear Why People Should Pay for What You Offer
There’s so much available for free on the web that you need to make it stupidly simple WHY your brand is better than the free content available elsewhere.
Sure, you can find free social media articles all over the web. But how easy is it to find the training you need, on the topic you need, from a source you trust, that’s up-to-date?
Profitable business owners don’t waste time spending hours searching for a free solution on the web. They’re willing to pay for the right solution, right now.
I share my class outlines so people know exactly what they’ll be learning; I show the infographics they’ll get; I list the member webinars available; and I reassure visitors that we update our content continuously, so they learn what works NOW, not what worked six months ago.
Your most loyal customers will become your brand advocates, telling others why they shouldn’t waste their time on “free,” but choose your brand instead, as SMOC member Pat Roa Perez did here on a blog post she penned for Shewrites:
Member Pat Roa Perez became a brand advocate and shared why she paid for Socialmediaonlineclasses.com
Are you making it clear to your potential clients WHY they should pay for your offering? How is yours better than free?
Over-Deliver Once Visitors Become a Client
Have you ever felt like once you made a purchase, the honeymoon was over?
Before you bought, the brand was chasing after you like a puppy, showering you with sloppy kisses.
Once you purchased, however, that puppy started chasing someone else and totally forgot about you.
What you experience is called “buyer’s remorse,” and it’s the brand’s fault for not welcoming you with a positive experience.
Once your visitors become a client, you need to WOW them with an awesome customer service culture.
Reassure them they’ve made the right purchase.
Communicate exactly what will happen now, how they can use your brand’s offering, and how they can get get help if they need it.
If you offer a guarantee, explain to them how it works and how they can use it.
I purchased a Subaru this year, and they offer roadside assistance as a courtesy to their car owners. “Great,” I thought, “I’ll need to add that telephone number to my smartphone so I have it handy.”
Guess what? Subaru put the roadside assistance number directly on the driver’s side window, where you can see it WHEN you need it:
Subaru reassures car owners with their roadside assistance # right on the window
I’ve had roadside assistance with the last three cars I’ve owned, but never did the auto brand make it so EASY to actually use their service. In fact, most of them made it downright difficult to find that number.
Subaru makes tiny gestures that win over their customer’s hearts. Yes, their cars are reliable. But they also offer a culture reinforcing their tagline “Love. It What Makes a Subaru.”
You are competing with FREE everyday when you have an online business (or low-cost competitors with a brick-and-mortar presence). Ensure you’re educating your potential clients as to WHY your offering is better than free or low-cost. Don’t be afraid to include marketing messages when you deliver your best stuff.
What has been your experience with offering free content in your social media marketing? Share your experience in the comments below:
7 Surprising Secrets I’ve Learned from Beauty Vloggers.
Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.
I have a confession to make . . .
I LOVE watching YouTube beauty and hair videos.
In fact, over the past year I’ve been consuming a lot of beauty vlogger content: I drastically changed my hairstyle from blow-drying everyday to going naturally curly, and I needed a lot of help in maintaining my new hairstyle.
So where did I turn?
YouTube, of course.
And after watching hundreds of hair videos, following beauty vloggers on multiple social networks, and seeing how they work individually and together — I WAS BLOWN AWAY.
Most of these ladies (and gentlemen) don’t have traditional marketing or technology backgrounds, but they are ROCKING their social media presence. I’ve observed them carefully, identified their secrets, and am sharing them so you can adapt them for your own marketing.
1. Beauty Vloggers are Prolific Content Generators
The YouTube beauty vloggers I watch are all generating new videos at least once per week, sometimes more often. Their #1 secret to their success is creating a generous amount of content. Here are some examples:
Goss Makeup Artist is a UK-based vlogger who records videos from his home makeup studio. Nothing fancy, but look at the number of videos he has on his channel — over 700, and he’s earned 1.8 million subscribers:
Sarah Stevens (married now, not sure of her married name) started making videos as a high school student, continued on through college (filming from her dorm room), and now continues as she’s married, living and teaching English in Qatar. Again, she has a huge amount of content: over 200 videos and 14K subscribers:
Angie (doesn’t give her last name) has a beauty channel for menopausal women, and again, has over 200 videos and 46K subscribers. She crushes the idea that you have to be young to be beauty vlogger:
Louise Glitter, another UK-based vlogger, offers a plus-sized beauty channel that draws a loyal audience of 1.7 million subscribers! Notice she also has a video collection over 250+:
Jenell Stewart is a black vlogger who focuses on natural hair styles and products for women with curly hair. She has over 500 videos and 105K subscribers:
Notice how diverse these channels are? They come from men, women, young, middle-aged, all colors, sizes and nationalities. The one secret they all have in common is creating A LOT OF CONTENT.
The second secret of these beauty vloggers is they adhere to a publishing schedule and share it with their audience. They schedule their own “shows,” just as network and cable television do.
Goss Makeup Artist displays his schedule directly on his YouTube banner:
Are you letting your audience know when they can expect new content from you? Are you consistent enough to publish a schedule at all?
3. Beauty Vloggers Follow Content Themes
One of the trends I noticed early on in my video watching phase is that vloggers often follow established themes in their videos:
Reviews – reviews of products both provided by brands asking for the review and those they’ve purchased on their own. Most vloggers were 100% transparent when they had been approached by a beauty brand and gave their candid review, sometimes being “I wouldn’t use this again.”
Empties – reviews of multiple products they’ve used up and saved for this video.
Hauls – sharing products purchased during a shopping trip. Not a review video, but a highlight of products they’ll be using and probably reviewing in the future.
Get Ready with Me – a how-to video of the vlogger showing their beauty or hair routine. Normally the video shows the vlogger getting ready and they add the narration afterward, so they’re not talking directly to you in the video.
Collabs – collaboration videos with a vlogger colleague. These usually take two forms: either both appear in the video together, or they each do their own version of the video and link to the other person’s in the video description.
How-to’s – the tried and true how-to video, done in the vlogger’s own style.
Beauty vloggers’ third secret is they follow similar content trends, making it easier for them to pick up viewers from other beauty channels. Their videos are similar, but still different enough, to interest viewers who want to learn and watch other vloggers in the same space.
What content themes appear in your industry? Have you watched enough video to know these trends? If not, take some time to watch channels with large viewerships and identify their content themes.
4. Beauty Vloggers Optimize Their Social Media Profiles
The fourth secret of these savvy vloggers is the one I was the most impressed with: they take advantage of every opportunity to share their other social networks and their most popular content. They use their popularity on one channel to build their audience for their others.
Sarah Stevens has Facebook, twitter, Instagram and blog accounts in addition to her YouTube channel, and she points to them not just once, but twice on her banner area: once with hyperlinks, and once with icons under her title:
Sarah also optimizes each of her videos with links to her other social networks, how to subscribe to her YouTube channel, and her most popular videos. Shown below are the links she shares from the video people see first — her channel introduction video:
You can do the same whether you have a YouTube channel or not. Almost every social network offers the ability to link to your other social networks. You can do this in Facebook, LinkedIn, Twitter, Pinterest, Slideshare, and Google+. You can also point to your most popular content in multiple ways on your blog.
Give people the EZ button so they can follow you, consume your content, and find your best stuff.
6. Beauty Vloggers Collaborate to Increase Their Visibility
I found it surprising how small the beauty vlogging world was. Each vlogger specializes in their own niche and often collaborates (called a “collab” video) with someone else in their niche to increase their visibility.
Rather than seeing each other as competition, they help one another reach a larger audience. That’s their sixth secret: they rely on colleagues to build their audience.
Here, Louise collaborates with another vlogger Karen, and links to Karen’s video and channels from her own:
7. Beauty Bloggers Have True Relationships with Their Audience
Many of the beauty vloggers I’ve profiled here get their video ideas from their viewers — and give them credit for it, naming them in the video.
They often receive hundreds of comments, and respond to them individually. They have true conversations with their fans, answering questions, responding to suggestions, and even asking their audience for feedback and their own experiences.
Of course, being so visible means you’ll open yourself up to some “haters,” but these vloggers didn’t let that stop them. In fact, they didn’t respond to haters at all. And often their audience defended them against snarky commenters.
That’s the seventh and final secret: while many social media experts tout “relationship marketing,” these vloggers establish deep and loyal fan bases that buy the products they recommend, watch every video they share, and anxiously await their next one.
I must admit I completely underestimated beauty vloggers: I started out simply wanting to learn how to style a new haircut. What I ultimately observed, however, was much more than that.
Beauty vloggers demonstrate you don’t need to be a professional marketer to grow your brand. What it does take is passion, consistency, honesty with your audience, listening to them, talking to them, and making it easy for them to find you.
What beauty vloggers do you follow? What have you learned from them about beauty and marketing? Share in the comments below:
The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate results?
Visual content: our brains process images 60,000 times faster than text. Done well, your story told in a visual way, sticks with readers far better than just words on a page or screen.
What is Visual Storytelling and How Does it Benefit My Business?
Visual storytelling encompasses far more than just using visuals in your marketing: it’s about telling your brand’s story — what your purpose is & what you stand for — in a visual way. I like to think of it as Start With Why meets The Back of the Napkin meets Made to Stick.
Marketing your brand visually makes your message sticky: your audience remembers it, engages with it, and is far more likely to actually consume it. Here are visual content statistics:
Web posts with visuals are 180% more likely to get engagement
Visitors spend 100% more time on web pages with video
Press releases incorporating video get 45% more traffic
Web posts including infographics get 12% more traffic
If you’d like more traffic from highly engaged visitors who are more likely to buy from you, visual content is a highly effective approach.
What Visual Content is Best for Your Brand?
The type of visual content you should use depends on several factors, including what’s easiest for your team (or you) to create, as well as your audience demographics and where they hang out online. While Vine is a great place to find 18-20 year-olds, it won’t be effective for reaching baby boomers. Facebook, YouTube and Pinterest are better suited for that audience.
Identify your audience, discover where they are online (and offline), and target them according to your business goals.
Tell Your Story Using Simple Images
A brand who does this well is is Northern Valley Auto Body in Englewood, NJ, as shown here on their Facebook page. They take before & after photos of the cars they repair, as well as in-process pics. Not only is it fascinating to see how they work, the story their images tell is one of trust and transparency: the usually off-limits to clients body shop has completely opened their doors and invited you to watch their process:
Photos of in-process restorations instills a sense of trust in their brand.
Notice the simplicity of this visual story: photos taken in the garage with a smartphone and uploaded to a Facebook album. No filters, no captions, nothing but photos of their work. This didn’t take a graphic design team, but one person who stopped long enough to document the brand’s work.
Educate & Entertain Using Video Tutorials
Missouri Star Quilt Company opened their doors during the height of the U.S. recession, and their odds were so slim of making it they were covered by Wall Street Journal reporter Meg Cox (a quilter herself). How founder, Jenny Doan, not only survived the recession but became the largest employer in her small town is all due to her free quilting tutorials on YouTube.
Missouri Star Quilt Company grew their brand to the largest employer in their town using YouTube video tutorials
Jenny’s videos are simple, brief, but show her personality and simple ways to make a quilt from pre-cuts: fabric pieces already cut into shapes ready for quilters to sew together. Not only do her videos market the shop’s inventory of pre-cut fabrics, they also help reduce her labor costs, as pre-cuts don’t require an employee to cut a piece of fabric for every customer, as do bolts of fabric.
Jenny’s early videos were rough, with poor lighting and showing her sitting at a sewing machine. But, viewers weren’t concerned with the production quality: they loved Missouri Quilt Company’s videos, and some of their most popular videos are their oldest, garnering over a million views.
Reach Business Clients Using Presentations
Marketing Experiments is a well-known brand in the marketing industry that uses presentations and videos to reach their target audience. They offer hour-long “clinics” where they share the results of their case studies, research, and do live optimizations of brands who need their advice. They offer the clinics live, but also upload the replay to YouTube, and the shorter slide deck to Slideshare:
Marketing Experiments offers their “marketing clinics” on video as well as slide deck presentations
Marketing Experiments uploads their presentations to Slideshare for those who don’t want to watch the entire video
Speak Your Audience’s Language with Infographics, GIFs, Memes
Here at Socialmediaonlineclasses.com we use infographics to offer quick guides to social networks:
2014 Edition of Facebook Marketing Infographic
Dr. Pepper uses GIFs, Hubspot has an entire Pinterest board dedicated to marketing memes, the White House creates Vine videos, and brands aplenty are on Instagram. So no matter who your audience is, you can reach them using some form of visual content.
Create Your Visual Roadmap
To get the most from your visual content marketing, establish your roadmap: your brand’s strategy and execution plan, by answering these questions:
what does your brand stand for (and how does it differ from your competition)?
what is your brand’s purpose?
what are your business goals for your marketing?
what are your customer’s pain points?
what marketing efforts are working now?
Your answers shape your business’ unique visual roadmap, making your brand unforgettable to your audience, and resonating with them in a way no plain text ever will.
What type of visual storytelling is your business doing and what have been your results? Share your story in the comments below.
In this exclusive case study, you’ll learn how a SMOC member earned her LinkedIn certificate and leveraged it to launch a new career as a LinkedIn business coach. You’ll discover the tactics she uses and those she says to avoid like the plague.
Case Study: Penny Pearl of Bear2Bull Coaching
Penny Pearl is a former SMOC member who rebranded herself on LinkedIn after earning her course certificate. She previously had a food business, developing the first baked products made with Truvia (and sold in Whole Foods!).
After earning her LinkedIn 101 certificate, Penny launched her new business, Bear2Bull Coaching, focusing on LinkedIn coaching that helps others develop and improve their professional relationships to grow their businesses. She focuses on LinkedIn for lead generation and online sales, and also provides sales and business coaching, unique promotions and marketing campaigns. By being able to teach clients the value of LinkedIn and how to use it to generate leads, Penny has been able to both help her clients and boost her own bottom line.
Bear2Bull By the Numbers
LinkedIn Connections: 500+
Time Spent Weekly on Social Media: 40 hours
FOCUS is KEY: How Penny Finds Clients on LinkedIn
Penny admits that perfecting her system took time— about a year of trying things and refining her strategy to really get things working. She quickly realized that you can keep busy with social media without seeing much in the way of results if you’re not focused.
So how did she adapt her strategy?
Here’s what Penny did to make LinkedIn pay off:
Started paying attention to those tactics that lead to achieving her business goals
Ditched what wasn’t working and replaced those with new tactics
Uses her LinkedIn profile as a marketing tool: it demonstrates her LinkedIn expertise and allows others to easily vouch for her skills and knowledge.
Refined those efforts until she developed a repeatable system that worked for herself and her clients
While Penny uses LinkedIn full-time to generate leads for her LinkedIn coaching business, she realizes her clients don’t WANT to do that or CAN’T. So, she teaches them how to make every bit of time they spend using LinkedIn count, whether it’s 15 minutes or three hours.
She also offers free learning opportunities such as webinars, which she promotes on her other social networks as well:
How You Can Adapt This Case Study for Your Own Small Business
Regardless of what product or service your business offers, you can learn from Penny’s tactics to keep your own social media marketing efforts focused and productive:
Identify effective marketing tactics and replace those that aren’t working
Refine those tactics to develop a repeatable system
Embrace new technology that helps you provide value for your clients
Use social media to listen to client questions! Use them to develop your products and services.
Bear2Bull’s LinkedIn Lead Generation System
Members – login to get the details on how Penny has mastered lead generation using LinkedIn: click here to login!
Not a member? Start learning today by becoming a Socialmediaonlineclasses member. Click here to learn more:
Robert Reich, the former Secretary of Labor under the Clinton administration, posted a commentary on his tumblr blog last week about American college graduates being over-educated and under-employed:
“Too often in modern America, we equate “equal opportunity” with an opportunity to get a four-year liberal arts degree. It should mean an opportunity to learn what’s necessary to get a good job.”
Reich then continues to recommend two-year degrees at vocational schools as a common-sense approach to securing a top job that opens the door the middle class in America, without the huge debt.
The Lean Startup Approach to Education
America is widely heralded as the global hotbed of innovation using the Lean Startup method pioneered by Eric Reis: almost every major social media platform originated here, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and more.
But where is the lean startup approach to education? If the minimum viable product (MVP) is necessary for a lean approach to business, shouldn’t a minimum viable education (MVE) be the wise approach to a career, especially in an employment landscape littered with college grads saddled with college loan debt?
How relevant will your four-year degree be in ten years, when your job no longer exists? Middle-aged journalists who once had flourishing careers at The New York Times, the Washington Post, and the Wall Street Journal are out of work because their industry was disrupted by digital alternatives.
Isn’t a better approach to get the MVE for your first career, and then pivot your education as your career and your industry evolve?
Don’t get me wrong: I’m a lifelong learner, and I got a four-year degree when it was AFFORDABLE. I paid my entire way through college, getting Pell Grants, student loans, and juggling three jobs.
My family lived below the poverty line, and I was able to get a degree from one of the top journalism colleges in the country. But I didn’t graduate with a burden of enormous college loan debt.
Since then, I have NEVER once considered going back to a university to further my education. Why?
Because there are so many better alternatives to learning that are quicker, more up-to-date, and less expensive.
Minimum Viable Education Resources
While public and private universities in American have raised tuition every year far above the inflation rate, a more sane approach to education has been burgeoning: online learning.
Lynda.com, Skillshare, TeamTreehouse, and yes, here at Socialmediaonlineclasses.com, you can get a great education in the digital sector. Here’s a rundown of what each offers:
Pros: Classes on almost every major software application, including current and previous releases. Lynda’s classes are a wonderful fit for creative professionals, as they offer courses on photography, animation, and other creative careers. They’re also best for apps that have new releases, like Windows 11 or Photoshop CC 2014, as they debut a new class with each new release.
Cons: For social media platforms, Lynda’s classes are unable to keep up with the constant pace of changes. They also do not offer a forum or access to instructors when you have questions.
Pros: Classes on business, design, fashion, photography, film music, and technology. I’ve taken Skillshare classes, and they’re a “light” approach to online learning, with an average of three lessons for each class. They offer a multi-media curriculum and often curate their content from other sources.
Cons: Available of instructors to offer feedback to students is inconsistent: some are great, others never show up. But the low price-point of their classes makes it worth it to try out and see what you’ll learn. Some instructors are not great teachers, but are great practitioners, so you often need to be patient through long videos that could be shorter.
Cons: I was pleasantly surprised by TeamTreehouse. Their founder comes from an affiliate marketing and vitamin business background, and like so many others in the last five years, entered the online training arena when it became possible using lean startup technologies. While I have not taken a class from Treehouse (their shortened name), an SMOC intern has, and she was quite pleased with the learning platform. They offer a free trial, which I would definitely take and see if you can get feedback or help when working on a coding project.
Pros: Classes on every major social network and search engine optimization, including Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+, Slideshare, WordPress, YouTube, and more. Offers a forum for questions, 1:1 coaching with its founder, as well as additional resources like infographics, bonus webinars, and case studies, all for a low price point.
Cons: Students get a certificate of completion when they finish all lessons in a class; no testing or exams are necessary. Certification is from Socialmediaonlineclasses.com, not a third-party such as the American Council on Education (ACE), as that would triple the cost of classes here. Don’t offer classes on smaller social networks like Tumblr, Reddit, Delicious, or Digg.
Get a Digital Education for Less Than One Year’s Tuition at a University
You could take classes from every provider I’ve listed here for less than one year’s tuition at a public university. You’d have a well-rounded education from the recognized providers in photography, animation, Photoshop, Adobe Creative Suite, logo design, music production, web and app development and social media.
Each provider offers a free trial so you can take a class and see if it’s a good fit. When’s the last time a university offered that?
You could have an impressive collection of skills for your resume, but how would you get the experience every employer wants?
Become an intern, an apprentice for a professional you admire, or volunteer your time for a non-profit who can sorely use your skills. You get practical experience for your portfolio and build important professional relationships that will help you find a well-paying job in your new industry.
So yes, Robert Reich, there is a better way. All made here in America, available for a global audience.
Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.
Have you considered outsourcing your social media but don’t know where to start? Then don’t miss this webinar! Maria Peagler will reveal what you need to know before you trust your marketing to an outside agency. In this 30-minute webinar, you’ll learn:
whether you’re a good candidate for social media marketing outsourcing
what to look for in an outsourcing team or candidate
how to measure the success of your outsourcing team
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today (FREE for college students)
Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:
#1. Get Access to One Billion Potential Employers in 10 Minutes
Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.
Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.
#2. Get More Fans in Less Time
Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.
Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.
#3. Customize Your Learning Track
Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:
hands-on video tutorials
monthly social media makeovers (for your website or any social network)
bonus webinars that dive deep into profitable tactics
infographics to print as your cheat sheets
a private community forum
virtual office hours
#4. SMOC networking plus exclusive Q&A Webinars & Workshops
Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them. Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.
Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.
As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!