Category Archives for "LinkedIn"

College Guide to Landing a Job Free Webinar
Apr 08

College Guide to Landing a Job: Live Webinar + Recording + MP3 Audio

By Maria Peagler

College Guide to Landing a Job Free Webinar

Free webinar Thurs, April 24 @1pm ET

Join Maria Peagler for this brief live webinar:

  • Learn how college students can differentiate themselves in a crowded job market
  • Thurs April 24th, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
  • FREE for enrolled college students or $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership
 
Are you a college student? Get the webinar free here:


Already a member?  Your webinar access codes will arrive in your Inbox by March 26. Are you a college student who will be graduating soon? Is your child a college student & you want to help them get the best start possible?  Then don’t miss this webinar!  Maria Peagler will reveal how college students can stand out in a sea of job applicants and WOW potential employers. In this 30-minute webinar, you’ll learn:

  • the changes college students must make to their social profiles
  • the secret to WOWing potential employers
  • how to land an interview when you’re not getting callbacks

Plus, plenty of time for Q&A, so come with questions: college students and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today  (FREE for college students)

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Potential Employers in 10 Minutes

Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!

Get Webinar FREE with SMOC Membership

Mar 03

Local Social Media Marketing: Live Webinar + Recording + MP3 Audio

By Maria Peagler


March's free members-only webinar ($297.00 value)

March’s free members-only webinar ($297.00 value)

Join Maria Peagler for this brief live webinar:

    • Learn how local businesses can get a steady stream of new customers every month
    • Thurs March 27th, 1pm EST, 6pm GMT
    • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
    • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox by March 26.

Do you own a local business?  Then don’t miss this webinar!  Maria Peagler will reveal how small local businesses can easily get new customers, increase revenue, and turn your fans into your best marketing team.

In this 30-minute webinar, you’ll learn:

  • where your #1 source of new customers will come from
  • the secret to getting free advertising worth over $10,000 every month
  • marketing resources for local businesses only (your competition doesn’t know about these!)

Plus, plenty of time for Q&A, so come with questions and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com  Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique business & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Jan 14

How to Update Your Online Marketing Strategy in 2014

By Maria Peagler


Important changes you need to make now

Important changes you need to make now

2013 brought enormous transformations in social media platforms, search engine algorithms, and email marketing.

2014 ushers in a new era in online marketing.  You’ll be seeing “content marketing” and “integrated marketing” mentioned increasingly, as they focus on not just one network, but using your content across multiple channels.

How can you focus on even more social networks if you’re feeling overwhelmed already? No worries: here are my recommendations on working smarter to massively increase your results in 2014:

1.  Focus on Social Media as a Lead Generator

People rarely buy directly from your Facebook page, LinkedIn profile, or Instagram photos.

Social media is a marketing channel:  you can make sales from it eventually, but it requires that you nurture the fans, followers, and connections you build there.

The simplest and most direct way of connecting to your hard-earned fans is to capture their email addresses so you can reach them directly via your email marketing.  Then you no longer need to concern yourself with reach or how many people engaged with your posts.

What does this process look like?  Here’s a sample flow for a few of the most popular social networks:

From Facebook:

  • a visitor arrives on your Timeline
  • likes your page
  • sees an offer you have for a free product, a coupon, or other freebie
  • gives their email in exchange for the freebie
  • gets the lead generator freebie and begins receiving your emails in their Inbox

From Twitter:

  • a follower sees your tweet, offering a free download or coupon
  • clicks on the link to get the offer
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

From Pinterest:

  • a follower sees a gorgeous photo or infographic you’ve pinned
  • clicks on the pin to learn more
  • clicks on the link included in the pin description
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

Continue to post regularly to your social networks to nurture those relationships.  You’re now adding the email marketing component to ensure you reach them in case they have seen you on Instagram  or LinkedIn in a while.

This is an approach I’ve been recommending for years, but in 2014 it will be mandatory to implement to get results.  Otherwise, your marketing won’t generate the return on your investment (ROI) you need.

2.  Expand Online Marketing Beyond Facebook

Too many business owners focus solely on Facebook for their marketing.  While you can continue to do that in 2014, you will need to laser-focus on getting higher engagement (which Facebook artificially skews in favor of plain status updates), or you’ll need to begin to advertise.

You can achieve massive results with simple Facebook ads (January’s bonus webinar teaches you how).  How much?  How does 900x your fan base reach sound?

If you don’t plan on advertising in 2014, then you’ll need to expand your online marketing beyond Facebook alone.  Don’t abandon it; instead, add a second social network that provides the biggest opportunity for you.

Not sure what that is?  My Social Media Strategy class teaches you which marketing platforms offer the most potential for your business.

If you’re concerned about how much time it will take to use another social network on a consistent basis, I’ve got you covered.  The 15-Minute-a-Day Social Media System webinar teaches you how to promote your business online efficiently. You won’t get sucked into memes, videos or vacation photos, and your eyes won’t get bleary from looking at computer screen too long. 🙂

3.  Measure What’s Working for You

When’s the last time you analyzed your Google Analytics?

Your Facebook Insights?

Your YouTube Insights?

Anyone? Anyone?

I completely understand.  I’m totally not a numbers person.  But in business, you have to be. Otherwise you won’t be IN business for long.

In 2014, it’s critical that you begin measuring the impact of your marketing.  You don’t have time or budget to waste on underperforming marketing campaigns.

Instead, you need to identify what worked well for your business in 2013, do more of it, improve it, and “beat a dead horse”.  The web’s audience is so vast that you don’t need to worry about doing too much of the same thing.  People rarely see every single post or article you write.

So if your best marketing campaign was a coupon to fill seats on a slow night in your restaurant — continue that.  Now think of how you can improve upon it.  What about a frequent diner card? An evening with the chef? Think about how you can provide something similar, yet different, to continue to motivate your buyer’s interest.

4.  Look for Opportunities Others are Missing

Online marketing will be more challenging in 2014, which requires you to be smarter and more focused about the way you promote.

What opportunities are you missing?  What can you do that your competition isn’t?

Here’s one:  YouTube videos.  This is still the BIGGEST missed opportunity for small businesses and has been for the past three years.

How about you? Have you recorded a YouTube video yet?  If not (or if you want to improve), the YouTube 101 class and Visual Social Media webinar here at SMOC teach you how to get started.  If you don’t want to be in front of the camera, the webinar reveals how you can hire someone to do a whiteboard video or something similar on a budget.

How Will You Update Your Online Marketing Plan in 2014?

Online marketing evolves at a rapid pace, and you can easily feel like you’re not keeping up with all the latest changes.  Don’t feel like you need to join every new social network that comes along.  Incorporate these four tactics into your online marketing strategy and you’ll definitely see better results in the coming year.

Which tactics will you be using to update your marketing plan in 2014?

Dec 23

Top 10 Most Popular Articles of 2013

By

Top 10 Most Popular Articles of 2013 Here at SMOC

Top 10 Most Popular Articles of 2013 Here at SMOC

#1. Facebook Marketing Infographic: 64 Tactics to Promote Your Business to 1 Billion People

The most popular article of all time here at Socialmediaonlineclasses.com. 64 Facebook tactics in 8 categories for a possible 4 million unique marketing campaigns . . . http://goo.gl/KBWxUt

#2.  The Ultimate Guide to Profitable LinkedIn Networking (Infographic)

The most shared article in 2013 was this LinkedIn infographic: your go-to reference for what’s changed and how to get results on this B2B social network . . . . http://goo.gl/GezFLE

 #3. Social Media Templates, Presentations & Videos: Get My Best Resources without Leaving the Office

Couldn’t make it to a social media conference this year? No problem. Get these PowerPoint presentations, videos and templates from my own conference talks here . . . . . http://goo.gl/2zAMwv

#4.  Marketing Infographics on Facebook, Twitter, Pinterest, Slideshare & More

My most popular infographics all in one place. Browse through them and download your favorites here . . . . . http://goo.gl/1TjTcQ

#5. Creating a Social Media Action Plan: the First 100 Days of 2013 (relevant for 2014 as well)

How to execute online marketing goals with an action plan. This is the second article in a three-part series including setting SMART goals and measuring your ROI . . . . http://goo.gl/4Kizfv

#6. How to Double Your Facebook Fans Authentically: No Buying Allowed (CASE STUDY)

This case study of an SMOC member who doubled her Facebook fans is even more critical with lower Facebook reach . . . . . http://goo.gl/jNdPUi

#7. WordPress Website Checklist: How to Build a Website with WordPress

Build your own WordPress website in just five steps with this article & accompanying checklist . . . . http://goo.gl/oG3C0c

#8. LinkedIn Sales Checklist: How to Generate Leads from LinkedIn

LinkedIn leads are 3x more likely to convert into a sale than any other social network. Learn how to turn your profile into a lead generation machine here . . . . http://goo.gl/Tcy6xF

#9. The Art of Giving a Recommendation

This surprise entry in the most popular list of 2013 demonstrates how difficult it is to write a solid recommendation for someone. Learn how your recommendations can stand out here . . . . . http://goo.gl/hbWVUF

#10. 3 Ways to Protect Your Online Accounts from Getting Hacked

Who’s been hacked this year? Target, LivingSocial, Facebook, WordPress, Evernote, Microsoft, and NBC. If it happened to these behomoths, it can happen to you too. Protect your accounts with a rock-solid fortress by doing these three simple things . . . . http://goo.gl/AJoEnT

Social Media Case Studies for Small Business
Sep 09

Why Large-Brand Case Studies Don’t Work for Small Business

By Maria Peagler

social media cases studies small business

If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more.

Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style.

But small business is left wondering: “Can I make those same strategies work for me?”

If you listen to the authors of those case studies, they’ll assure you that “Yes! You just scale them for your business!”

Baloney. Those large-brand case studies won’t work for your business. You don’t have the manpower, budget, or agency resources the Coca-Cola’s of the world do.

Small business needs their own case studies. Fortunately, here at SMOC, you’ll get them in abundance. Here are a baker’s dozen to learn from:

Here are the same case studies, in list format:

Jun 17

Which Social Network Should I Use for My Business?

By Maria Peagler


In Lesson Three of my free Social Media Strategy class, I show small business owners how to determine which social network is best for their business in just 5 minutes (normally it would take months of market research to figure this out).

J.O, a new member here at SMOC, has this question after doing the exercise in Lesson Three and getting his results:

“So how should I define which social media is where my majority of audience are?
 
I followed your instructions but I don’t know how to compare the results.”

 Facebook vs. Twitter?

J.O. is wondering whether Facebook or Twitter is best for his business.  After all, Facebook is the network of 1 billion users, and Twitter is a great way to get found with hashtags and conversations around his business.

But the answer was surprising:  neither Facebook nor Twitter was best for his business.

Why?

The Surprising Solution

J.O.’s business is all about finding jobs online.  Three social networks will be best for his business:

  1. LinkedIn is the top choice for anyone searching for a job.  It’s become the human resources database of the 21st century, and LinkedIn is continually evolving to make job hunting the #1 focus for people here.
  2. Google+ is the second choice because of it’s boost it gives to search engine results.  By posting here regularly, J.O.’s website & Google+ page will appear higher in Google search results, and drive more traffic to his website.
  3. YouTube is the third social network that completes the solution for J.O.’s business, as it’s the second largest search engine behind Google, and will again help his Google search engine rankings.

Watch the Video

Wondering which social network is best for your business?  Members can watch the video showing the case study of J.O.’s business and find out — in just 5 minutes — which social network you should use for best results.

Jun 03

SocialMediaOnlineClasses.com Most Popular Articles of 2013

By Maria Peagler


Most Popular Articles of 2013 at SocialMediaOnlineClasses.com

I’m on vacation for the next 10 days, so I’m bringing you the Top Ten Articles of 2013.

Use these articles as a checklist to review what’s 2013 brought to social media, see what updates affect your business, and make necessary changes to get better results.

Facebook experienced only minor changes over the last six months, but LinkedIn? Wow! It’s an entirely new social network for B2B.

Mark some time on your calendar so you can read one article each day and then — most importantly — execute it.

  1. Facebook Marketing Infographic
  2. The Ultimate Guide to Profitable LinkedIn Networking [INFOGRAPHIC]
  3. My Social Media Presentations, Templates and Videos
  4. First 100 Days of 2013 Challenge: Creating a Social Media Action Plan
  5. Marketing Infographics on Facebook, Twitter, Pinterest, Social Media Strategy & More
  6. Pinterest Marketing Infographic
  7. LinkedIn Sales Checklist Infographic: 5 Ways to Rock Your Profile & Generate Leads
  8. Social Media Strategy Chart [INFOGRAPHIC]
  9. First 100 Days of 2013 Challenge:  Set Your Social Media Goals
  10. How to Drive Sales Using Pinterest Boards (Social Media Makeover VIDEO)

Which one will you be acting on this summer to grow your business? Share your strategies in the comments.

May 08

The Ultimate Guide to Profitable LinkedIn Networking [Infographic]

By Maria Peagler

Click here to download the full-size version of the infographic

Notice how much LinkedIn has changed this year?  It’s practically an entirely new social network.

How can you make sure you’re profiting from their latest changes to build a profitable network?  Study the Ultimate Guide to Profitable LinkedIn Networking infographic.  It outlines 64 powerful tactics in eight categories; use it as a menu to pick and choose the ones the suit you & your business.

Browse the explanations of each tactic, why it’s important, and what it can do for you.

Remember to share this infographic with your own network, using the social buttons at the top & bottom of this post.

Profile

Linkedin profile infographic

1. Use headshot photo, not your logo

The biggest sign you’re an amateur on LinkedIn is not uploading a headshot to your profile, or using an unprofessional one.  You’re here to make B2B connections, so present yourself as a professional by investing in and using a polished headshot.  Your logo isn’t you: let people see you and get to know you.

2. Write headline with keywords

Make finding you easy on LinkedIn by using the popular keywords people use when searching for your products/services.  Your headline, summary, skills & expertise should all contain the most-used keywords for your industry.

3.  Claim your custom LI URL

This is the web address of your individual LinkedIn profile.  LinkedIn initially creates a URL with your name followed by a long string of numbers, and it’s simple to change that to something easier to link to as well find in search.  Decide whether you want to use your name or your keywords in your URL.

4.  Add multimedia to your Gallery

A new feature of LinkedIn is the ability to add video, photos, PDFs, and audio to almost any section of your profile.  LinkedIn calls this the Gallery, and it’s a powerful way to set yourself apart using an introductory video, free whitepaper, screenshot of your website, or other key resource.

5.  Get 2+ recommendations

LinkedIn doesn’t consider your profile 100% complete until you have at least two recommendations.  That’s critical, as your profile won’t rank well in LinkedIn search until it’s 100% complete.

6.  Connect with people who view your profile

Both LinkedIn free and premium accounts tell you who’s been viewing your profile recently.  Reach out to those people and offer to be helpful:  introduce yourself and make a genuine connection.  You never know where it will lead.

7.  Add links for calls-to-action

You can add hyperlinks to your profile as calls-to-action.  Make the most of your profile by giving people actionable steps to connect with you, get a free resource, or call you.

8.  Customize contact info with CTA

Each profile has a Contact Info section, and this is a hugely underused tool.  You can add up to three hyperlinks here, and customize them so they are calls-to-action instead of just the standard Website, Blog, and Email links.

Company Page

li info company page

9. Build robust company page

Think of your company page as a mini-website within LinkedIn.  Yes, it’s that awesome.  You can add a banner to your page, include videos and testimonials for each product, and write posts as your business.

10. Add your products/services

Add  your most popular product/service offerings, including keywords and a detailed description.  This lets people see exactly what you offer within the traditional LinkedIn company page format, without having to search on your website.

11. Add video for each product

If you have a video for each of your offerings, add it to your page.  Video immediately attracts visitor’s interest, puts a human face to your brand, and allows you to make a connection.

12.  Include deep descriptions

Be detailed about what you offer, ensuring your descriptions includes answers to the most frequently-asked questions about your products.  Also consider stamping out objections here as well.

13.  Get recommendations for each product/service

Just like you can get a recommendation from another LinkedIn user for your profile, you can do the same for each of your products.  Recommendations are a much stronger credibility-builder than endorsements, as your clients can include specific details about their results with you.

14.  Post updates from company

Write posts from your business at least once per week to keep your brand visible.  LinkedIn removed the ability to do this via RSS feeds with their latest updates, so create a schedule and be consistent with your posts.

15.  Link to product pages

When writing posts from your personal profile, link to your product pages so readers can view your offerings within LinkedIn.  This is a quick way to highlight your products/services without people having to leave LinkedIn.

16.  Mine Insights for follower info

LinkedIn offers excellent analytics about visitor traffic to your page, as well as demographic data about your visitors including job title, geographic location, industry, and more.

Search

li info search

17. Search for sales leads

LinkedIn’s powerful search feature goes largely untapped by many a small business owner.  Don’t count yourself as one of them.  Search for individuals within your target demographic, invite them to connect, and start building profitable relationships.

18. Find college alumni

Not sure where to start building your strategic network?  Start here, with alumni from your alma mater.  Don’t limit yourself to only fellow students:  search here for staff and professors as well.  They can be a wealth of connections and advice.

19.  Search employees by company

You can search for potential connections at a specific company, so if you’ve previously worked at IBM, had Coca-Cola as a client, or want to reach out to people you met at a recent trade show, LinkedIn makes it easy using the Company search filter.  Reach out to colleagues you’ve worked with at past employers, existing contacts vendors and professional associations, and potential leads at target organizations.

20.  Filter results geographically

Here’s where you can get local:  if your clients are located within a specific region, you can filter your search results by location.  If you know your most profitable clients tend to be in certain zip codes or cities, focus your networking by using this powerful search filter.  If you’ve got an upcoming meeting in another city, search for potential leads you can connect with while you’re on the road.

21.  Save searches & have LinkedIn email results weekly

Few people know about this outstanding time-saver:  you can save the searches that yield the most promising target connections and have LinkedIn email the results to you weekly.  You get new contacts matching your ideal demographic without having to spend time searching for them.  Savvy marketers use this feature as their own sales force.

22.  Save up to 3 searches

With a Basic account you can save up to three searches and have their results emailed to you weekly.  Use this feature to yield the most profitable leads for your business, whether they be for potential sales, strategic alliances, or joint ventures.  Premium account holders get additional searches and more results.

23.  Search Groups & Companies

Get ultra-specific by searching for connections within LinkedIn Groups or specific companies.  If you serve clients in the accounting niche, this is where you can search for connections within groups you belong to or by a particular firm.

24.  Search for jobs by industry

Looking for a new career or need your first job?  LinkedIn search will yield far better results than generic online recruiting sites where you’re resume never gets viewed by a human.  If petrochemical research is your dream job, you can look for connections within that industry and start building foundational relationships that could be your answer.

Gallery

li info gallery

25. Include multimedia on profile page

The new Gallery feature is a smart and simple way to add photos, video, .PDFs, and audio to your profile.  Gallery replaces the old apps that you had to use to add any external content.  You can no longer import your blog’s RSS feed; instead, write an update that links to the post.

26. Any section can have a gallery

Any section of your profile, from Summary to Experience, can have a gallery associated with it (Projects cannot have a gallery).  You can also reorder your sections, so if your Work Experience is what you want viewers to see first, you can move that to the top of your profile.

27.  Add photos, videos, PDFs

Add photos to showcase your most popular products, your latest conference lecture, or your brick & mortar store.  Video has enormous potential here as a friendly 30-second introduction and how-to solutions that showcase your expertise.  PDFs are valuable as reports or whitepapers.

28.  Insert links in gallery descriptions

You can add a short description to each gallery item.  Solve people’s pain points here, and insert a URL where people can learn more.  While LinkedIn doesn’t allow you to add a hyperlink to the description, people can copy & paste the URL into their browser.

29.  Create 30 sec welcome video for LinkedIn

LinkedIn superconnectors have one common element:  a polished, brief introductory video on their profile.  They greet you, give their elevator pitch, and tell you how to best get in touch with them.  If you have the budget for a slick, professionally produced video, go for it.  If not, an authentic one using your smartphone video or digital camera works just as well.

30.  Write actionable gallery titles

Solve a problem, give people a solution or an action they can take with your gallery titles, and visitors are far more likely to check out the descriptions.  Tell people what your gallery resources will do for them with a compelling title that makes them curious enough to click to read more.

31.  Include CTA  in descriptions

Include a call-to-action in the description, offering a bonus for LinkedIn users.  For example, you could offer a free report with a bonus checklist if visitors use the code LINKEDIN.  Make visitors feel like they’re getting something special with your call-to-action.

32.  Send to landing page for optin

For best results, send visitors to a landing page (a special page created solely for the purpose of capturing these visitors and their contact information) exclusively for LinkedIn.  Here’s where they can optin to your mailing list to get their special report and bonus.  Welcome them with open arms, make it simple to optin, and solve their problem, and you’ve established yourself as a valuable, trusted resource.

Groups

li info groups

33. #1 Rule: Engage, don’t broadcast

Groups tend to have a spammy reputation because so many LinkedIn users simply blast their marketing message in the discussions without ever doing any real networking.  That makes it easy for you to stand out by being authentic.

34. Ask colleagues for groups they use

Before making the plunge to join a group, ask trusted colleagues for the groups they use the most.  Notice which groups get recommended over and over again, and you’ll immediately know which ones hold value for you.

35.  Review group content before joining

LinkedIn groups are either open or closed:  open groups allow you to review their members and discussions before joining, while closed groups don’t.  Search for groups related to your industry and review the open ones for what types of interactions and engagement happen here.

36.  Are connections group members?

When you view a LinkedIn group, you’ll see which connections are members.  You’ll notice a trend here:  some members join as many groups as they can, in hopes of raising their profile visibility.  They show up in almost every relevant group but do little to add value to the discussions.  Other, more thoughtful connections, join only those groups they’re truly interested in participating in.  Look for those thoughtful members in your groups.

37. Introduce yourself once joined

Once you join a group, do an introductory discussion introducing yourself, what you do, and what you hope to provide and get from the group.  You’ll immediately be welcomed by the group’s most active members.

38.  Initiate & participate in discussions

Discussions are the heart of groups, and you can set yourself apart as an expert and a valuable connection by responding to member’s question.  Be helpful here; don’t use discussions as a marketing opportunity.  Some groups will remove your response and your discussion from the group for doing so.

39.  Increases visibility in LinkedIn & traffic to your website

A key benefit of joining a group is it immediately increases your profile visibility:  anytime members search for your products/services, you’ll show up in their results.  Your profile photo and link also appear in group discussions, and you’ll find you get new connections requests and profile views from group members.

40.  Great place to ask questions

Groups have many knowledgeable members who enjoy assisting others, so start a discussion and ask a genuine question you need help with.  It’s a great way to find smart solutions, savvy connections, and expand your reach within LinkedIn.

Connections

Linkedin profile infographic

41. Quality connections are paramount

While more connections do expand your network and visibility in Search, the quality of your connections will be the deciding factor in whether or not people decide to do business with you.  Expand your network wisely, focus on those connections most likely to be interested in your products/services, and you’ll see the most success here.

42. Start w/colleagues, alumni

A simple place to start expanding your LinkedIn network is with your college alumni and co-workers, both current and past.  Six degrees of separation no longer exists in today’s uber-connected world, and you never know who your connections could introduce you to.

43.  Expand to clients, vendors

Remember to include your clients — after all, they are your biggest fans and can provide recommendations for your business.  Also include any vendors you use and trust.  After all, if you’re a client, it’s likely that many of their other clients would be interested in connecting with you as well.

44.  Include past employers

Bosses and colleagues at past employers are some of the best connections you can cultivate on LinkedIn.  They know the quality of your work and your character, and are likely to introduce you to their own network connections.  Employment is no longer a lifetime guarantee, and everyone keeps their options open.  Use that to your advantage.

45.  Add mentors, professors

Remember your favorite college professor?  She’s likely to be on LinkedIn, as are your mentors, advisors, and counselors.  Their vocation is helping others, and they often go further in helping their contacts than other professionals on LinkedIn.  Be sure to reach out to them.

46.  Invite leads found via search

If you’re using Search on a regular basis — or having Saved Searches emailed to you — invite those potential connections to become a contact.  You can then search their contacts for potential leads, exponentially enlarging your network.

47.  Connect w/industry experts

Who are the top thought leaders and respected professionals in your field?  If you could meet any one of them at a conference (if you could get through the crowds), who would it be?  Why not reach out to them on LinkedIn?  If they use it regularly, instead of having a profile they rarely use, they’ll almost always be open to new connections.

48.  Identify superconnectors

Superconnectors are those individuals who have large networks of diverse professionals from a wide variety of industries, and who enjoy introducing people to forge new relationships. Keith Ferrazzi, author of Never Eat Alone, is a superconnector.  Lawyers, politicians, restauranteurs, and Chamber of Commerce directors are often superconnectors open to invitations to connect and create pay-it-forward relationships.

Endorsements

Linkedin profile infographic

49. One-click credibility

LinkedIn’s most popular new feature is the Endorsement:  a one-click recommendation of a connection for a specific skill.  No testimonial is necessary:  just click on a specific skill for a connection and your head shot appears next to that skill, showing you endorse them.  It’s a highly visual and simple way for LinkedIn to display the credibility of its users.

50. Add skills to your profile first

The first endorsements you’ll receive are those for skills you’ve already listed on your profile.  Be focused here on both your strongest skills and those critical to the success of your industry.  Have talent few others do?  Definitely highlight those here and your profile will stand out.

51.  News Feed shows latest

Whenever you offer or receive a new endorsement, that activity appears in your connection’s latest News Feeds.  So rather than endorse colleagues in a one-time session, it benefits you to spread out your endorsements over time for greater visibility for both you and your connections.

52.  No opportunity for detail

Endorsements don’t allow you to go into detail about why your colleague is awesome at blogging or marketing.  It’s one-click ease simply displays their headshot next to your skill as an endorsement.  LinkedIn’s Recommendations offer the ability to write a detailed description of why you recommendation a connection, and a compelling story here definitely helps people understand the degree to which this person actually made a difference for you.

53.  Email notifications for new

LinkedIn emails you when you receive a new endorsement on your profile.  Use this as a reminder to send that person a gracious “Thank You” in a LinkedIn message.  Most people don’t thank their endorsers, and you’ll stand out from the rest as someone who went the extra mile.

54.  Endorse top colleagues

Start giving Endorsements with those whom you have a long-standing working relationship.  They’ll be honored to have received your “seal of approval” and will likely do the same in return.

55.  Endorse wisely, ethically

Because you cannot add context or detail to Endorsements, use this feature wisely.  Only endorse those connections with whom you have a genuine working relationship and can honestly say to a connection, “You can trust this person.”

56.  Recommendations allow detail, while endorsements are quick & lite

Endorsements are the “lite” version of LinkedIn Recommendations, which allow you to write a detailed testimonial of a connections work and your experience from it.  The appeal of Endorsements is their quick one-click ability; Recommendations take time and thought to do well.

Recommendations

li info recs

57. Recommendations set you apart as trustworthy

One LinkedIn profile tends to look the same as the next, unless you have Recommendations, which set you apart from the crowd as having earned a testimonial.  LinkedIn considers these so critical that your profile isn’t considered 100% complete until you have two testimonials.

58. Ask for recommendations from clients

The key to getting Recommendations? Ask.  Your first group to tap?  Your best clients — those with whom you have a long-standing relationship.

59.  Provide recommendations consistently

A good Recommendation takes time and thought to do well:  you can’t just whip something off and be done with it.  That means your connections will appreciate it all the more when you provide a Recommendation for them.  Do this consistently and you’ll have generated enormous good will among your network.

60.  Be specific when writing recommendations

The best Recommendations are specific, not only in what skills the person has, but in how they benefited you.  What character traits do they have that set them apart?  General Recommendations hold little true value, but one flush with details is pure gold.

61.  Only LinkedIn users can provide recommendations

If you want a Recommendation from your last employer but she’s not a LinkedIn user, you’re out of luck.  Only people with a LinkedIn profile can Recommend you on this social network.  So when asking for Recommendations, ask from those who are on LinkedIn, and that they provide it in LinkedIn (instead of via email or other less visible location).

62.  Strengthens client relationships

Providing a Recommendation to a client bolsters that working relationship in a way that few other things do.  Recommendations are a rare currency, and can only be earned.  When you offer one for a valued client, you’ve strengthened that bond and furthered the trust between you.

63.  Create system of asking for recommendations

The savviest LinkedIn users create a systemized way of asking for Recommendations on a regular basis.  I’ve seen this done in multiple places, including websites and email signatures.  “We’d be honored if you provided our business with a LinkedIn Recommendation” and include hyperlink to the exact location to do so.

64.  Provides details missing from endorsements

Recommendations are the deep dive into details that is missing from Endorsements.  Recommendation = comprehensive testimonial.  Endorsement = thumbs up.

How to Build Your Profitable Network

Now you have the tools and advice to begin building a profitable network on LinkedIn. What was new that you didn’t know before? How well are you using LinkedIn to generate leads and new opportunities?  The infographic provides you with a “to do list” of profile improvements. Identify every tactic you haven’t done yet and commit to 10 minutes a day to implement it.

The Ultimate LinkedIn Guide to Networking Infographic

LinkedIn Sales Checklist
Mar 04

LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads [INFOGRAPHIC]

By Maria Peagler

I’m Not Supposed to Sell on Social Media, Right?

Don’t believe it.  We all need ROI from our time on social media.  The key to getting sales from your efforts is all in the HOW:  how you’re reaching out, connecting, engaging, and yes — selling.

Turn people off and you’ve lost the opportunity forever.

Never ask for the sale and you’ll never get it.

The sweet spot is somewhere in between.

Small Business LinkedIn Checklist

In this LinkedIn Sales Checklist infographic, I share  the five steps every small business owner needs to complete to get sales from this social network.  Do these in order:  it’s essential to establish a relationship with people on LinkedIn before you start selling.  Print this checklist and use it as a guideline for you as you network on LinkedIn:

LinkedIn Sales Checklist Infographic

Complete Your Profile 100%

If your profile is missing your head shot, you have less than 100 connections, no contact information and no recommendations, you’ll get no results from LinkedIn.  Not only will LinkedIn not display your profile widely until it’s 100% complete, when people do view it, they won’t be impressed.  Don’t waste your time:  if you’re not going to take LinkedIn seriously, you’re losing business.

Add Multimedia to Gallery

LinkedIn has transformed your profile into the 21st century with the ability for you to add multimedia items to it.  The most impressive LinkedIn profiles offer an introductory video that give people a glimpse of you and what you offer.  Very few professionals do this, but the ones who do STAND OUT.

Build a Strategic Network

The biggest mistake I see when small business owners use LinkedIn is building their network randomly or not at all.  Don’t just add the people who invite you to connect:  be strategic about who you want in your network.  Target those individuals who have the ability & connections to help you the most in your business.  If you could reach any leader in your field, any business professional, who would it be?  Find them on LinkedIn and invite them to connect with you.  It could be the start of a win-win relationship.

Get Recommendations

Endorsements are getting a lot of news lately, but they are a lightweight version of the real deal:  Recommendations.  Endorsements benefit LinkedIn more than they do you:  it’s a way they can show potential employers that a candidate stands out on their network.  However, because you can’t offer any details or context to your endorsement, they don’t carry much weight.  A recommendation allows people to say exactly why they would hire you again, what results they got, and what you could do for them no else could.  LinkedIn also requires recommendations before it considers your profile to be complete.

Have Leads E-Mailed to You

Most small business owners have no idea you can do this with LinkedIn, but yes, you can get qualified leads email to you every week.  Let LinkedIn do the work for you, find the people who best fit your business’ target audience, and email you their names and profiles directly to your Inbox.  It works as your sales team while you’re running your business.

Recommended Resources

LINKEDIN 101 CLASS:  Get Leads & Sales on the World’s Most Affluent Social Network

The Small Business Guide to LinkedIn Changes

Get Serious About Getting Sales on LinkedIn in 2013

5 LinkedIn Strategies to Use to Grow Your Business

LinkedIn Changes 2013
Feb 25

The Small Business Guide to LinkedIn Changes in 2013

By Maria Peagler

LinkedIn Changes 2013Social networks are constantly in a state of flux, much to the frustration of their users, and LinkedIn is no exception.  It has seen MAJOR changes to it design over the past six months, focusing on a more streamlined personal profile and removing some of user’s favorite features.

Which of these changes will impact you, as a small business owner, and how can you take advantage of them?  Let’s take a look:

Multimedia Gallery in Personal Profile

The feature with the most potential for small business is the new multimedia gallery, allowing you to add photos, video, PowerPoint presentations, mp3 and PDF files to your profile.  Did I mention it’s easy to do?

The gallery replaces Apps, which were required to import any type of multimedia.  It was cumbersome and clunky, and not surprisingly, most professionals never took advantage of them.


LinkedIn Multimedia Gallery

There’s no limit to the number of multimedia items you can add to your profile, and you can add them anywhere.  So if you list a book you’ve written, you can display its cover in that section of your profile.

This is a great place to add an introductory video, free ebooks or other giveaways that offer value to prospective clients.

Reorder Profile Sections

A simple, yet powerful, change to your personal profile is the new ability to drag and drop sections in any order you choose.  This allows you to display your most impressive accomplishments at the top of your profile, below your Summary.  This is an easy tactic you can use today to make your profile work harder for your business.

One-Click Endorsements

Amazon has spoiled us all with the One-Click Buy button, as it has become the gold standard to super-easy user interaction.  LinkedIn offers its own version of the EZ button with Endorsements:  the ability to give someone a quickie endorsement for a specific skill by clicking one button.  You don’t have to add any specifics, and your photo appears next to the skill you endorsed.

LinkedIn Endorsements

Endorsements have come under fire because of their lack of credibility and depth:  because you offer no specifics as to why you endorsed this person, how much value does an endorsement really hold?  LinkedIn also has an odd habit of suggesting skills and people for endorsements, which is also a questionable tactic.

So endorsements appear to be a double-edged sword:  they’re impressive when you see a profile with a lot of them, but because you don’t know any details of why the endorsement was given or under what circumstances, they’re a shallow tactic at best.

My recommendation is to evaluate them carefully, and do not decide to enter a business relationship simply because someone has a profile full of endorsements.  It could simply mean they are a popular and charismatic individual.  Do your due diligence.  Recommendations are still the best way to offer and receive credible testimonials.

Answers Are Gone

LinkedIn removed my favorite feature, Answers, in January 2013, much to the disappointment of thousands of people who turned to this area to ask questions and get savvy answers from experts.  LinkedIn is full of people blasting their marketing messages, and Answers was free of most of that.  However, the majority of LinkedIn users didn’t take advantage of it, so it’s now history.

Home Page Offers News from Connections, Larger Images

Lastly, your Home page offers LinkedIn Today, offering news from top leaders.  Most topics focus on digital and media, and you’ll need to evaluate whether these have specific relevance to your business.

LI101 Home Page

The Home page also offers larger images that stand out on your News Feed.  That’s an opportunity for you:  when you share an update on LinkedIn, adding an image with it makes it far more visible than the stream of “this person is now connected to” type of news.

My Recommendations

The biggest wins for small business with LinkedIn’s newest changes are the multimedia gallery and larger images in the News Feed.  These allow you to easily make your profile and status updates more compelling and visual.  Take advantage of these changes by:

  1. Move your most impressive section to the top of your profile, followed by the areas of strength for your small business
  2. Add multimedia to each section that introduces your business and your skills.  This is a great place to offer a video, free white paper or ebook.
  3. Add an image to every post so you’ll stand out in your connection’s News Feeds.

Related Resources

LINKEDIN 101 CLASS:  Get Leads & Sales on the World’s Most Affluent Social Network

Get Serious About Getting Sales on LinkedIn in 2013

5 LinkedIn Strategies to Use to Grow Your Business

LinkedIn Webinar:  Get LinkedIn Not Locked Out with Barbara Giamanco

LinkedIn Marketing
Feb 18

Get Serious About Getting Sales on LinkedIn in 2013

By Maria Peagler


li post thumbnailDo any of these sound familiar?

  • I have a LinkedIn account but never use it
  • I have lots of connections on LinkedIn but no leads
  • I don’t have time for another social network

Think LinkedIn is only for B2B companies?

Then you’re leaving money on the table for your competition to grab right out of your hands.  Here’s why:

LinkedIn is THE Human Resources Database of the 21st Century

It’s the first place ANYONE who wants to do business with you will look.  Whether you’re job hunting, starting a new business, or need more clients, LinkedIn is where that all begins.

Human resources managers look for your profile on Linkedin, and what they see determines whether you’ll get that long-awaited call for an interview.  If your profile lacks a photo, has only a few connections and no recommendations, your resume gets tossed into the trash.  Job seeksers NEED to be here with a profile that WOWs HR professionals.

Starting a business and need to get the word out?  There’s no better place to connect with previous bosses, colleagues, college alumni, and vendors.  Invite them to connect with you and let them know about your new venture.  You can search for people on LinkedIn easily by company, college, location, and title.

Want leads for your existing business?  The more you use LinkedIn the more visible your brand. Reach out to potential leads in a helpful way and you’ve established trust necessary for that relationship to move forward.

Small Business Prefers LinkedIn Over Other Social Networks

41% of small business owners said LinkedIn had the most potential of any social network, beating out Facebook, Twitter, YouTube, Google+, and Pinterest, according to a recent article in The Wall Street Journal.

In fact, it’s one of the two-must have social networks I recommend to my clients.  (The other being Google+ for the SEO value).

3 LinkedIn Small Business Case Studies

Want proof LinkedIn DOES work for small business?  Here are three case studies:

  1. Small Business Owner Grows to $5 Million in Revenue Via LinkedIn.  James Filburd grew his international business using LinkedIn exclusively, as it was the only social network not blocked by China, where he was located at the time.
  2. Small Business Postcard Mania Brought in $72,000 in Sales from Using LinkedIn.  They generated over 600 leads exclusively from their LinkedIn activities and tracked them to find they earned $72,000 in sales. They found that B2B responded best, and while they also used Facebook & Twitter, that LinkedIn leads actually converted at a much higher ratio.
  3. Consulting Business Drives Massive Traffic to Website Using LinkedIn.  Ken Lopez, a law firm consultant, increased traffic to his website from 800 visitors a month in 2011 to over 12,000 monthly in 2012.  Lopez uses LinkedIn Facebook, YouTube, and Twitter, but found LinkedIn was the dominant traffic driver.

How to Profit from LinkedIn

Here’s the BIG money question:  how do you turn your lackluster LinkedIn account into a lead generator that identifies your ideal customer (the ones that buy) and turn those leads into sales?  Here are classes & articles here at SMOC that you can use immediately (and watch for more LinkedIn articles in the coming weeks here at SMOC):

LINKEDIN 101 CLASS:  Get Leads & Sales on the World’s Most Affluent Social Network

How to Create Profitable Personal Branding [Infographic]

5 LinkedIn Strategies to Use to Grow Your Business

LinkedIn Webinar:  Get LinkedIn Not Locked Out with Barbara Giamanco

Aug 21

How to Create Profitable Personal Branding [INFOGRAPHIC]

By Maria Peagler

Get a FREE Pump Up Your Personal Brand webinar here. (It takes less than 10 seconds to register!)

How to Create Profitable Personal Branding

Personal branding is a buzzword being used so frequently it’s become almost a cliche. Most of my clients are confused about what it is, how they actually go about doing it, and why it’s important. So let’s toss out a few examples.

What’s the first thing that comes to mind for:

Tom Cruise?

Charlie Sheen?

Chik-fil-a?

Mission Impossible or TomKat?

All of these “brands” have taken hits lately that take your eyes off their core product: for Tom Cruise and Charlie Sheen, you instantly think of personal fiascos, not their body of work or their latest movie or TV show. Happy investors? Absolutely not.

Why do you think Tom & Katie’s divorce happened so quickly? He knows the longer the media talks about his personal life, the less they’re covering his latest Mission Impossible movie.

Gay Marriage or the Best Chicken Sandwich?

Chik-fil-a has come under fire recently because of one their C-suite’s stance on gay marriage. People who had never before heard of Chik-fil-a now recognize the name and they’re “family-friendly” culture.

Guess what? I already knew they welcomed my family, because my sons’ favorite fast-food restaurant is Chik-fil-a. They serve delicious, healthy chicken sandwiches and nuggets, offer books and educational CDs in their kids’ meals, have immaculate facilities and superior customer service.

I didn’t need to know about their gay marriage stance. It didn’t matter. I wasn’t quizzing their cashiers on the company’s political affiliations. I’ll just take the healthy, delicious food, thank you.

What Do You Want to Be Known For?

Your personal brand is essential because no longer do Americans (or most international professionals) have the luxury or desire for a single, lifetime career track. Your personal brand extends beyond your latest job position, startup company, or joint venture. Your personal brand is the entirety of you: your personal and professional reputation, tied into one big bundle.

Want a quick snapshot of your personal brand? Google your name.

Are the results professional and consistent? Could they use some improvement?

Pump Up Your Personal Brand Training

Exactly what does it take to create profitable personal branding that you can be proud of? The Personal Branding Infographic I created with Mary Ellen “Mel” Miller of MarketingMel.com details 15 action steps to creating personal branding that becomes a profit center for you.

Want to learn more? Get your FREE webinar here. (It takes less than 10 seconds to register!) You’ll learn exactly how to make your personal branding sticky for the right reasons, what to avoid, and how to create a long-term plan so you can develop your branding in stages.

Jul 30

Social Media Presentations, Templates, and Videos: Get My Best Resources without Leaving Home

By Maria Peagler

Social Media Presentations, Templates, and Videos: Get My Best Resources without Leaving Home.

Resource page offering 5 PowerPoint presentations, 2 webinars & 1 video lecture on social media strategies, templates, plans, Facebook, LinkedIn, Pinterest, and more.

I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies.

This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. Bookmark this page so you can return to it often when you’re ready for a Lunch ‘n Learn or quick refresher on your social media skills.

Developing Your Small Business Social Media Strategy

Creating a social media strategy is a bit of a Catch-22: you don’t really know what to plan for until you have some experience with social media. So I start all of my clients out with this social media strategy template: it walks you through the essential items you need to understand before you can make the key decisions for your strategy.

Here are both the PowerPoint presentation and a video of my lecture to Digital Atlanta in the Fall of 2011. I answer some great questions from business owners in a variety of industries:

Creating a Social Media Action Plan

Great! You’ve got a social media strategy.

Now what?

That’s what many entrepreneurs find themselves asking. How do I start and get it all done? Take a look at this PowerPoint presentation that lays out a simple step-by-step social media marketing plan:

What’s in a Facebook Timeline?

Once Facebook introduced the new Timeline, you heard “experts” proclaiming it would change the way you would market on Facebook.

Seriously?

Here I offer my real-world approach to the Facebook Timeline: how important is it, how to use it, and examples of companies doing it well:

Small Business Marketing on Facebook 2012

Once Facebook introduced Timeline, it also introduced several other changes to its platform that impacted business (especially small business) far more. In this webinar I outline those changes, what they mean to how, how to make the most of them, and where to get more help:

Pinterest for Business

I held off on using Pinterest for a long time. After all, do we really need another social network? But, Pinterest is really different: my clients who don’t enjoy Facebook absolutely love Pinterest for its visual appeal and ease of use. So take a look and see if it’s right for your business:

LinkedIn Training Webinar

I did a joint webinar with Barbara Giamanco, a LinkedIn Expert and author of The New Handshake. She lays out how to use LinkedIn to drive sales. I invited Barbara to offer this webinar to my readers after I met her at a social media conference and she was, by far, the most impressive speaker there. Don’t miss this one:

Enjoy these resources, with my compliments. Share them with friends and colleagues who are getting started with social media by clicking on the Share links at the top and bottom of the post.

 

Jul 10

Personal Branding Class Bundle & July Bonus Webinar

By Maria Peagler

How are you different from your competition? Why should customers buy from you instead of them?

Have you made that clear to potential customers? Are you sure? Because that’s the challenging part of marketing that even the pro’s have a hard time doing.

That’s why I’m offering a new bundle this month —  the Personal Branding Bundle, including:

  • LinkedIn 101 – brand yourself on the internet’s go-to network for showcasing your expertise & credentials. I’ll teach you how to create a compelling LinkedIn profile that convinces potential clients you are the best at what you do.
  • YouTube 101 – polish your elevator pitch, create a 30-second video &  you’ve set yourself apart from the 99% of your competition that doesn’t have a video. 
  • Slideshare 101 – establish your expertise here with a well-designed PowerPoint or Keynote presentation that increases your SEO, drives sales, and sets you apart from (do you see a pattern here?) the 99% of your competition that doesn’t have a presence here. (Don’t worry – you don’t have to be a graphic designer. I teach you everything you need to know about designing a great slide deck.)

All three classes are $335, but for the month of July ONLY, you get all three for only $230 (that’s 3 for the price of 2).

And you’ll get July’s bonus webinar on  July 26, at 1p.m.

PLUS, I run your course access consecutively, so instead of getting only 60 days to take all three classes, you get 6 months (and access to all the bonus webinars for those months)!

June’s bonus webinar was a huge success, and by far the most requested topic for the July webinar was Google Plus.

I can see you walking away from your laptop right now.

STOP — that would be a big mistake.

Most people think of Google Plus simply as a rival social network to Facebook. It’s so much more. Google Plus allows small businesses to create a LARGE presence on the web, without spending large sums of cash or time (when did your small biz have a lot of those laying around?).

Call it Personal Branding to Create a Splash without a lot of Cash.  You get access to free tools that elevate the status of your brand.

How?

  • Google Plus posts skyrocket your SEO — no need for big budget SEO projects
  • Easiest video chat on the web – great for connecting face-to-face with clients from across the globe
  • Hold a live press conference or virtual event and stream it across the web
  • Create multimedia posts with no space limitations — excellent for a blog substitute
  • Display your photo next to your website’s Google search results (without any tedious programming)
  • Get the latest on news in your industry, specifically tailored for you
  • Get found found locally with a robust business listing far bigger than the paid ads on Google

These tools would cost you thousands if you had to pay for them, but Google is packing Google Plus with a ton of features. They know they have big competition, and they’re stepping up with amazing offers that no serious entrepreneur should ignore.

Register for the Personal Branding Bundle and Bonus Webinar: Brand Your Business with Google Plus

What are you waiting for? I won’t be offering this deal again in August, so do not put if off.