Category Archives for "Slideshare"

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

10-business-automation-tutorials-socialmediaonlineclasses
Nov 08

Hop Off the Entrepreneurial Treadmill with These 10 Business Automation Tutorials

By Maria Peagler

10-business-automation-tutorials-socialmediaonlineclasses

Who runs your life: you or your business?

Entrepreneurs face often-insurmountable challenges: while some people thrive under that pressure (Marissa Mayer), others feel overwhelmed by the constant flux of change and a 24/7 culture.

Compound that stress during your busiest time of year and you're likely exploding over the small stuff.

So what's a budding (or seasoned) entrepreneur to do? 

Hop off the entrepreneurial treadmill:  learn to anticipate and manage your biggest business challenges (especially during those crazy seasons) by automating the small stuff that takes up so much of your time and brain power . . . 

 . . . leaving you to focus on the big rocks in your business, and your life.

How? With this entrepreneurial guide to automating your business — and your life — so you can enjoy both again. You'll learn how to:

  • automate social media (of course)
  • delegate work to a virtual assistant
  • manage your workload during the busy season
  • automate your blog posts (without looking a robot)
  • and much more

Bookmark this post and set a goal of executing one automation per month. Don't just read about it: DO IT.

I suggest starting with the easiest automation for you to set up: that way you'll have a quick win and be motivated to continue.

Here are your 10 tutorials, in order by date:

Integrated Social Media System [WEBINAR EXCERPT]
Learn how to create a time-saving social media machine.. That's what you'll learn in this webinar excerpt (4 minutes, 02 seconds).[...]
Tips for Entrepreneurs from a Top UpWork VA
Editor's note: this article is from Janice Deleon, the virtual assistant who has worked full-time for Socialmediaonlineclasses.com for almost four years. I[...]
Twitter Success System [WEBINAR EXCERPT]
Watch this webinar excerpt to see how to develop a successful twitter system. You can get the full webinar FREE here.[...]
How to Automate Your Social Media Marketing [WEBINAR EXCERPT]
Here’s a sneak peek at December's bonus webinar on How to Automate Your Social Media Marketing, which is one of the[...]
My Favorite 15+ Books for Small Business Owners
What's the one thing profitable business owners have in common? They're lifelong learners. After all, if you generate profits in[...]
The Ultimate Guide to Productivity Tools for Small Business
Ever wish you could clone yourself to get more done? We're all striving to accomplish more with less resources in[...]
How to Identify the 80/20 of Your Social Media Marketing: Where is Your Most Profitable 20%?
You're going to thank me for this . . . . I'm going to show you how to exponentially multiply[...]
How to Go on Vacation without Abandoning Your Business
Summer of 2014 found me traveling across the entire United States — I was literally gone more than I was[...]

Summary

Hop off that entrepreneurial treadmill and instead hike to a summit with a gorgeous view: use these 10 automation tutorials as your trail map.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

content-marketing-guides-how-to
Oct 11

14 Stupidly Simple Guides to Content Marketing

By Maria Peagler

content-marketing-guides-how-to

Have you been tasked with starting a content marketing campaign? Been creating content for a while but you're stuck for fresh ideas?

We've got you covered. This comprehensive guide provides you with the best tutorials, videos, infographics, and interviews you'll need to get started and graduate to a content marketing pro — fast.

Your free guides cover every facet of content marketing, including:

  • what is content marketing? (for the true beginner)
  • content marketing examples & case studies
  • how to turn one piece of content into 30 days of marketing
  • how to extend the life of your content
  • visual & video storytelling (interview, case studies & infographic)
  • how to create infographics (extensive how-to video)

Use these 14 guides as your curriculum: set a goal of doing one per month. After a year, you'll have created a presence on every social network, developed a stock photo library, repurposed your content, extended your content to last as long as possible, and created infographics.

All for free. 

Visual Storytelling for Brands – 3 Case Studies & Infographic [VIDEO]
In this age of instant gratification, engaging your audience can sometimes seem like a race against ever-shortening attention spans. This[...]
Visual Storytelling for Brands
  Editor's note: We're continuing our Visual Storytelling theme this week with a look at how brands can market using[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
How to Create a Stock Photo Library for Social Media [VIDEO]
Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous[...]
How to Write a Blog Post in 10 Minutes Flat: Content Generation in the Real World
Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of[...]
How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]
Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing
Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get[...]
Content Marketing Secrets to Simplify Your Social Media [EXAMPLES]
Content is at the heart of social media marketing: without it, what do you have to offer? In this post,[...]

Summary

Content marketing covers a wide range of media, from print to online to video to images. These free how-to guides provide a foundational education, preparing you to begin your content marketing campaign.

Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member.  You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.

Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

Jun 16

SocialMediaOnlineClasses.com Most Popular Blog Posts from the First Half of 2016

By Janice Deleon

Most Popular Blog Posts from the First Half of 2016

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]

social media strategy template

[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

2. Social Media for Professional vs. Personal Use: There’s A Difference

Using images for a business (left) vs. for personal use (right).

Using images for a business (left) vs. for personal use (right).

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

3. 7 Secrets to Find Anything Using Google Search

google search secrets Socialmediaonlineclasses.com

7 Google search secrets you can to use to find anything online, including images, video, hidden resources you never knew existed and more. 

4. Who Sees My Stuff on Facebook? Business Page vs. Personal Profile

fb privacy infographic fi

An infographic and primer on who can see what you post to your Facebook personal profile, your business page, and how you control your privacy.

5. Social Media for Local Business [Case Study]: Hair Salon on Facebook

G. Michael Salon Facebook page

G. Michael Salon Facebook page

How can local businesses capitalize on social media marketing to compete with chains and online competition?

6. Create an Infographic Using Nothing but Google Slides

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

7. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide

How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

8. 15 All New Social Media Case Studies for Small Business

social media case studies small business

Completely new case studies of how small business successfully see ROI from their social media marketing. Includes realtors, local, coaches, crowdfunding and more.

9. 7 Surprising Secrets I’ve Learned from Beauty Vloggers

7 Surprising SecretsI Learned fromBeauty

Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

10. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

UPGRADE TO GET EVERY CLASS NOW

Jun 15

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2016

By Janice Deleon

Most Popular Infographics from the First Half of 2016

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. The Ultimate Guide to Hashtags Infographic

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

2. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. [PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging

social media tagging infographic fi

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

5. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

6. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

7. INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi
The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.

8. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

9. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

10. 7 Secrets to Find Anything Using Google Search: Video + Infographics + Transcript

google search secrets Socialmediaonlineclasses.com

Find Anything Online Using Google Search.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

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sm post 8 different ways Socialmediaonlineclasses.com
May 17

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

By Maria Peagler

sm post 8 different ways Socialmediaonlineclasses.com

You're ready to write your next social media post . . . 

. . . but how do you tailor it to take advantage of each social network's unique features & capabilities?

That's what you'll learn in this post. We're keeping it simple, using a single piece of content, shared differently on each major social network.

The Post Content​

We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.

Feel free to use whatever content you have, as long as it's visual.  

I'm using an infographic because it's what I have readily available. You do the same.  What images come naturally to your business?

Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.

fb marketing infographic 2016 Socialmediaonlineclasses

1. The Facebook​ Post

We'll start with the ONE social network that generates the highest amount of interest, and therefore competition.  How can you stand out in a social network where everyone's talking?

same post different social networks facebook

This post is all about three things:

  • the image
  • tagging another brand
  • a call-to-action

The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.

Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.

A call-to-action. The first word of the post tells people exactly what to do.  I didn't need an ad or a clickable button. I did use all caps to make it stand out.

[CHECK OUT THE FACEBOOK 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

2. The Instagram​ Post

Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm.  Translated into laymen's terms: your reach just went down.

same content different network Socialmediaonlineclasses.com instagram

Your success on Instagram hinges on:

  • your image
  • your caption
  • your hashtags

Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.

Your caption. Two ways to go here: clever or clear.  Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).

Your hashtags.  Instagrammers love their hashtags, and you can use up to 30 of them. But don't.  Just don't. It's not necessary and makes you look like an amateur.

[CHECK OUT THE INSTAGRAM 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

3. The Twitter​ Tweet

Twitter gives you 140 characters to grab people's attention.  The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.

same content different post twitter

Here's what your 140 characters should include to get results on Twitter:

  • punchy tweet
  • important hashtags
  • a shortened link

Punchy tweet.  Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible.  If that's sounds like an oxymoron, it is.  Follow me on Twitter here and watch how I do it. That's a great way to learn.

Important hashtags.  Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post.  Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.

A shortened link.  Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.

SHORTCUT!

Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

4. The LinkedIn Post

Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:

same content different post linkedin

A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:

  • short, yet sophisticated post
  • a good image (optional)
  • lack of hashtags

Short, yet sophisticated post.  Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.

A good image.  You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.

Lack of hashtags.  While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.

[CHECK OUT THE LINKEDIN 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

5. The Google Plus Post

Google Plus makes it easy for your posts to look awesome.  Your images are big, and you can write a long post and format it.  Here's how:

Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.

Here's what a Google+ post needs to stand out:​

  • an excellent image 
  • a long post (optional, but effective)
  • formatting, using bold and numbered or bulleted lists

An excellent image.  Google+ was developed with photographers in mind, so you see outstanding images being shared here.  Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.

A long post.  Google+ has almost no limit to post length, so take advantage of that by providing a lot of value.  Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.

A formatted post.  No other social network offers the ability to format post text, so look like a Google+ pro by doing it.  Our Google+ class teaches you everything you need to know to stand out here.

[CHECK OUT THE GOOGLE PLUS 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

6. The Pinterest Pin

Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.

Give it to them.  They'll share it generously, as shown in the original blog post for the Facebook marketing infographic.  It's been shared on Pinterest over 5,000 times:

same post pinterest 5000 shares

Here's what that post looks like on Pinterest:

same post different ways facebook

I pinned this from the blog post and literally didn't change a single thing.  I used it, as Pinterest created it.

Here's why it works:

  • a colorful image 
  • a link to a credible website
  • specific, yet brief, description

A colorful image.  Pinterest is all about visuals, so you need to have either a beautiful or colorful image here.  Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.

A link to a credible website.  Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button.  That's important, because a lot of spammers use Pinterest and their links go to junk websites.  You'll stand out simply by being credible.

Specific, yet brief, description.  Notice the first thing you see in that description is [UPDATED 2016]?  I'm telling people immediately this infographic is current. I get directly to the point.  While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More.  Most don't, so get to the point, fast.

SHORTCUT!

Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

7. The Slideshare Presentation

Slideshare is a social network where businesses share their PowerPoint presentations.  Most brands assume Slideshare is only for business-to-business brands.

Not so.

I kept my self-published quilting book on Amazon's top 10 list for an entire second year using Slideshare.  If it works for quilting, it can certainly work for your business.

Here's how I turned an infographic into a Slideshare presentation (done in Google Slides):

Why does it work?

  • presented each section of the infographic, separately
  • explained how to use the infographic to generate Facebook marketing campaigns
  • included a hyperlink to download the full infographic

Presented each infographic section, separately.  This infographic is too detailed to be read on a single slide.  Instead, I pulled out each section, added them to the slide deck, making it easier to consume.

Explained how to use the infographic.  This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns.  I showed exactly how to do that in multiple slides, and generated a sample campaign.  I gave the infographic context and the further explanation people needed to understand it.

Included a hyperlink to download the full infographic.  At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide.  So I included a hyperlink to the blog post so people could download the full version.

Extra Credit: High-Contrast Title Slide.  PowerPoint presentations are no longer boring slides with endless bulleted lists.  They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.

[CHECK OUT THE SLIDESHARE 101 CLASS TO LEARN HOW TO CREATE A PRESENTATION LIKE THIS]

8. The YouTube Video

Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.

Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work.  But, it's better than not having a video at all.

I kept it simple: I used my smartphone to talk about the infographic and how to use it.  The video is less than two minutes long:

When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:

What do you need in a video to make it work?

  • Make it easy on yourself to record a video
  • Be creative by posting different video types
  • Know what to include in your video title & description

Make it easy on yourself to record a video.  A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video.  Easy. Peazy.

Be creative by posting different video types.  What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.

Know what to include in your video description.  YouTube is a search engine (owned by Google).  It uses your video title, description, and tags to show your video to people who are searching for it.  You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.

[CHECK OUT THE YOUTUBE 101 CLASS TO LEARN HOW TO CREATE VIDEOS LIKE THIS]

Summary

Now you've got eight ways you can use the same content to develop unique & creative posts for each social network.  You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.

Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.  

BUSINESS AUTOMATION TEMPLATE fi
Apr 12

Business Automation Template: Develop Your Automation Blueprint in 60 Seconds

By Maria Peagler

business automation template Socialmediaonlineclasses.com

<< Click to download your free business automation template  and keep reading to learn how to use it to develop your automation strategy.

Congratulations! Your business is a success . . . 

 . . . is it what you imagined?

How much time do you spend on revenue-generating projects vs putting out fires?

Are you able to relax when you go on vacation?

Do you even go on vacation?​

It's time to change all that — by creating systems that automate your business.  Eliminate emergencies and errors, scale yourself to get more done, and generate opportunities far beyond your imagination.

That’s what the Business Automation Template will do for you: help you develop and optimize a no-fail business automation strategy, no matter what size your business.  

As a solopreneur with a full-time virtual assistant, I run Socialmediaonlineclasses.com as a lean brand.  I need to be ruthlessly efficient with my time, and over the last two years I focused on turning SMOC into a well-oiled machine.

Frankly, it was U-G-L-Y at the beginning.  There are no shortage of automation apps promising to make your life easier and your business run smoother.  However, in reality, figuring out how to get those tools to work with your exact business setup can be a nightmare.

I spent far more time than I could afford with their technical support departments, and I even wrote about it in my goal-setting spreadsheet:​

business automation frustration

I didn't know what I didn't know, and was getting frustrated

Fortunately, I'm making the process far smoother for you.  I've turned my step-by-step process for developing the perfect business automation strategy into a template you can use to do the same (click on a link below to jump to that section):

1. WHAT CAN YOU AUTOMATE?

What if you have no idea where to start with business automation? No worries.  The easiest way to get started is to identify those projects, tasks and processes that:

  • are recurring
  • take too long to do yourself
  • you aren't proficient at doing
  • you don't like doing
  • someone else can do it better than you can
  • someone else can do it.  Period.

​One of the first tasks I automated when I independently published my book was shipping.  I don't like it, we have a one-person post office in our town, we don't get mail delivery to our home/office so I couldn't schedule a pickup, and I wanted to focus on marketing.

So I figured out a way to automate shipping  That freed me up to market my book.  Result? From unknown to Amazon's top 10 list, two sold-out printings, and a Best Book of 2010 award.

What else do I automate? Here's a partial list:

  • accounting
  • website traffic report generation
  • blog posts (some of them)
  • repetitive typing
  • customer service reponses
  • social media posting
  • and far more!

It takes me a long time to do my accounting: it's the most boring task in the world to me, and if left to my own devices I would put it off.  I have a terrific accountant (who I've been with for 26 years!), but to make sure I get my books to her in top shape, I automate my accounting process:

business automation accounting

Did someone say accounting? Yuck. I systemize it so it gets done with almost no involvement from me.

I post every hour on Twitter, but that certainly doesn't mean I'm ON Twitter 24 hours a day. Instead, I schedule those tweets so I can focus on other projects:

social media automation for business

I tweet once an hour during U.S. business hours, and automate the majority of those tweets.  Here's a schedule for one week in December.

2. WHAT SHOULDN'T YOU AUTOMATE?

Some projects are so mission-critical that automating them has the potential to destroy your operation. While it may be tempting to systemize these, don't do it.

What are they?

  • financial analysis
  • customer service
  • content creation
  • any process requiring your critical judgement

You can, however, systemize the moving parts that contribute to these projects.  For example, you can automatically generate the financial reports you need to review each month, save answers to frequently-asked customer service questions, and develop templates for your content:

business automation financial reports

I've scheduled this report to be sent to me automatically each week, making it easy to measure my Facebook ad spend and ROI.

Finally, I don't buy the often-heard complaint: "I'm the only one in my business who can do __________."

​If you can do it, you can teach someone else to do it.  It may not be simple, but it is necessary if you want to take your business to the next level.

3. HOW TO START AUTOMATING YOUR BUSINESS

​When I decided it was time to systemize much of what I did at Socialmediaonlineclasses.com, the first order of business was to identify how many of my projects were recurring.

I looked at my to-do list in Evernote from the previous year, and identified everything that I did more than once:​

identify recurring tasks business automation

Keep a to-do list? Review it for those projects that crop up over and over again.

4. GET AN AUTOMATION BLUEPRINT

​Now that you know which projects & tasks you want to systemize, how do you actually do it?

Learn from someone who's done it before. Learn what tools to use, how to avoid automation disasters (like your partner getting 100 notification emails in an afternoon), and let them experience the mistakes and frustration of figuring it all out.​

You save time and don't experience the headaches of having to figure it all out yourself.

In February of this year, SuperSunday Bootcamp attendees got this infographic and a three-hour webinar on how to automate their businesses, with everything laid out so they could start systemizing immediately:

5. SCHEDULE AN AUTOMATION TIMELINE

Realize that automating your business is a major long-term project, best accomplished in stages.  I've spent two years experimenting, developing, and perfecting systems for SMOC, and here are my recommendations:

  • start with small projects first. They give you an early "win" and teach you how to use automation tools with minimal frustration
  • review what others have done for the same type of automation. Don't re-invent the wheel; instead, rely on the work of others who have gone before you
  • use automation templates if they're available. These show you the step-by-step process and exact choices you need to make for a flawless system

6. DOCUMENT & MEASURE YOUR AUTOMATED PROJECTS

Neither of these are sexy, but if you want to grow a business that lasts, they're essential.

​One of the biggest headaches SMOC clients have is when they enter a new position and the previous person didn't document anything.

Logins and passwords are missing, Facebook and Twitter are connected but they don't know how, someone else owns the Facebook account and they need to be added as an admin, and the list continues.

Don't let this happen to your business.

My favorite way of documenting & training our team is using our own wiki.  While that sounds complicated to do, I've actually automated much of it.

Every time I create a new business system, it gets added to the wiki automatically, as shown in the image below.  This is the SMOC wiki, created in Trello.  The Automated Workflows list is automatically generated, and makes it easy for us to train a new team member or figure out where to go to modify an automation:​

business automation wiki

Finally, you need to measure the impact your automations have on your business.  One of the greatest impacts this entire process has had on me is the almost zen-like feeling I have when something goes wrong, either in life or in my business.

I know I can handle it.  Family emergency? I can give it all of my attention, because my business can run smoothly without me.

Team member leaves or needs an extended time away? No problem! You can hire someone temporarily and they can learn your processes easily.

I've also been able to focus on larger projects I find more satisfying and ultimately generate more revenue.​

While some of the above benefits are quality-of-life factors, you do need to measure the effect business automation has had on your business.  

How?  There's no magic tool that will do this for you.  Instead, you need to identify:

  • amount of time you save from automations
  • new revenue-generating projects you can focus on
  • increase in customer satisfaction (net promoter score)
  • your peace of mind in having your business run smoothly

​Want to develop a business automation strategy in just 60 seconds? Download the Business Automation Template and start on it TODAY.  Your business, your family, and your well-balanced life will thank you for it. ☺

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

Nov 03

31 Social Media Marketing Resources from 3rd Quarter of 2015

By Janice Deleon

3rd quarter smoc

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. Grow Your Business in 30 Days Using Social Media Marketing
  2. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. How to Run Your Business on a Chromebook for Less Than $300
  5. Tips for Entrepreneurs from a Top UpWork VA
  6. [QUIZ] What’s the Best Social Network for Your Business?
  7. Are You Wasting Money on Marketing?
  8. CHEAT SHEET: 4 Social Media Engagement Hacks [CLASSIC]
  9. Most Popular Articles from the First Half of 2015
  10. Marketing Challenging Brands — Vlog and Transcript
  11. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  12. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media

Facebook

  1. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  2. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  3. How to Get Leads from Your Facebook Business Page *
  4. Updated Facebook 102: Customizing Your Facebook Page *

Webinar

  1. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  2. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  3. Periscope & Blab for Your Small Business [WEBINAR REPLAY & RESOURCES] *
  4. BONUS Videos in Twitter Success System Webinar *
  5. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days

Instagram

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *

Twitter

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet

Google

  1. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

SWIPE FILE

  1. Get More Enagement with Your Social Media Swipe File

* Indicates Members-Only Content

social media tagging infographic fi
Oct 13

[PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging [UPDATED 2016]

By Maria Peagler

Click on the infographic to download your own full-size pdf version

<< Click on the infographic to download your own full-size pdf version.

[UPDATED 2016]

“Tag — you’re it!”

In a nutshell, that’s what a social media tag does: allows you to notify a friend or business you’ve mentioned them on that social network.

No, they’re not “it,” but they been talked about. And curiosity will prompt them to check out what you’ve said (good or bad).

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

A tag is not a hashtag: a tag identifies a person or brand and notifies them they’ve been mentioned in a post.  A hashtag is a word or phrase describing the content or context of your post and helps people find it.

In the tweet shown below, I’m linking to an infographic on how to use a Google search to find anything online. I used the tag @Google to notify them I mentioned them in my tweet; I used the hashtag #search to increase the visibility of the tweet:

@Google "taps" them on the shoulder to say "you've been mentioned;" #search helps people find the tweet

@Google “taps” them on the shoulder to say “you’ve been mentioned;” #search helps people find the tweet

See the difference? A tag notifies one person/brand directly; a hashtag allows a wider group of people to find your content.

 

Definition

definition

1. Tags is a @ symbol used before a name

A tag is the “at” symbol (@) preceding a person’s or brand’s name on a social network. For example, if you wanted to tag Apple’s CEO Tim Cook, you would use @Tim_Cook (Apple is conspicuously absent from Twitter, however). You’ll see over 17 screenshots of tags in this guide (scroll to see them).

2. Tags can be a person’s name

You can tag a person on every social network using the exact spelling of their name on that account. And their account name may be different on various social networks. I’m @mariapeagler on Instagram, but @sm_onlineclass on Twitter.  Most social networks will display the person’s account name and avatar as you type, so you can select the correct one.

3.  Tags can be a business’ name

All major social networks allow you to tag a business in your posts. However, many limit the ability of a brand to tag a person for privacy reasons (I give you all the details later in this comprehensive guide).

4.  Tells them of your mention

A tag tells the person/brand that you’ve mentioned them in a post and identifies you as the person who did it.

5.  They get a notification

When you’re tagged on social media, you get a message in your notifications area identifying who tagged you; click on it to see the post itself.

6.  Gives people a “heads up”

A tag is literally a “heads up — you’ve been mentioned” courtesy.  Social media can be a noisy, overwhelming place, and tags notify users of they’ve been named in a post in case they’ve missed it.

7.  Tags are public; notifications are private

Because tags are visible in a social media post itself, anyone who has permission to see it will be able to see your tag. However, the notification you receive from the social network is private.

8.  Works on personal & business accounts

Tagging works on both personal and business accounts for every major social network (Slideshare is an exception currently. However, since their purchase by LinkedIn, I expect tagging will be added as a feature soon).

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

Twitter

twitter

9. Use @ in Mentions & Replies

You can tag Twitter users when you mention them in a tweet. A specific type of mention is called a reply. The difference between the two? I clear it up in #10 and #11

10. Mentions is a tag in tweet body

A Twitter mention is when you tag someone in the body of a tweet. When you tag another Twitter user, they’ll get a message linking to your tweet in their Notifications tab.

social media tagging twitter mention

Mention example: I tagged author Ekaterina Walter in the body of this tweet; she got a msg linking to it in her Notifications tab

 

social media tagging evernote example

The Power of a Mention: I tagged Evernote in a tweet, which notified them. They saw it, retweeted it, and over 400K people learned of my brand in just one day.

Want to mention someone at the beginning of a tweet, but it’s not a reply? You can do that too: just type a period at the beginning of the tweet, like this Pantene did here:

sm tags twitter mention period

11. Replies begin a tweet

A Twitter reply is usually a response to someone else’s tweet. Use a tag at the beginning of a reply; by doing so, the only people who will see it in their timeline will be those who follow both you and the other user.

social media tagging twitter reply

Because I tagged @Ross_Behrens at the beginning of this tweet, only Ross and the people following both of us will see it

12.  Use tags in tweets or photos

You can tag someone in a tweet or by tagging them in a photo you upload to Twitter.  Here I uploaded an infographic to Twitter and tagged the business I featured in it by clicking on Who’s in this photo?:

social media tagging photo twitter

 

13.  Search Twitter using tags

You can search for a user’s tag natively on Twitter or by searching for their tag on Google.  Searching for @RisingStarRes on Google search returns Lynda Spiegel (see her tag in #12).

14.  Use “via @WSJ” to credit

An easy way to credit the source of content or a link in your tweet is to end it with “via @username.” So the tweet “On ‘Big Bang,’ hiding jokes are a science  http://on.wsj.com/1PT0T5J via @WSJ” tags the Wall Street Journal and also gives them credit. While they use their own shortened & branded URL, most brands don’t, and this is a simple way to source them.

15.  Use mentions as testimonials

An easy way to provide a public testimonial is to tweet it and tag the brand in it. Easy for you to do, and great publicity for the brand.  In the tweet below, @thedreamregister offered a testimonial about her membership with Socialmediaonlineclasses.com and tagged us in it:

social media tagging testimonial twitter

 

16. Tag up to 10 people in a photo

Tagging people in your photo? You can tag up to 10 of them on Twitter.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Instagram

instagram

17. Use @ in caption text

The area below the photo in Instagram is called the caption, and this is where you can tag a person or brand using the @ symbol.

18. Can use anywhere in caption

You can tag an Instagram user anywhere in the body of the caption; unlike Twitter, it doesn’t matter where it appears.  The effect is the same: the user gets notification they were tagged on a post.

19.  Can tag people in a photos

You can also tag other Instagram users in a photo by clicking on the image and adding their username, as shown below:

social media tagging instagram

Tap the screen to add a tag to a photo on Instagram

 

20. Use tags to link to other Instagram accts

Old Spice created a simulated game by tagging its other accounts in an image and setting up the scenario in the caption:

instagram tags old spce gaming

Instagram created a game-like post by setting up a simulated environment and tagged its image with its other accounts as the game’s next steps

21.  Tag users & add emojis

Add some extra life to your Instagram captions by tagging another user and adding emojis to reinforce your message.  Instagram users love their emojis, and it gets the conversation going.

22.  Use tags to showcase products

If your brand offers multiple products and each has its own Instagram account, tag them in your images.  Those tags will act as a hyperlink to take users to the product accounts.

23.  Host a Follow & Tag contest

Want a simple contest for Instagram? Require users to 1) follow your account, and 2) tag a friend on your post. That both gains new followers for you and generates more visibility.

24.  Tag wisely using post etiquette

Instagram tends to have a lot of spam tagging and hashtags, so set yourself apart by being different: only tag those people, brands, or influencers who are relevant to your account.  Don’t tag Oprah in hopes she’ll see you and promote your next book.

 

Facebook

facebook

25. Can tag people from profile

Facebook allows you the most freedom in tagging on your personal profile: from here, you can tag both people and brands.

26. Can tag only business from biz page

From your business page, you can tag only other businesses, for privacy reasons.  Remember that your Facebook posts are public, and your fans may not want their clickable tag appearing in your post.

In this Facebook post, I tagged the authors of a post I shared. I was able to tag Orbit Media Studios’ business page, they saw the post and responded to it, as did my fans.  Notice this post didn’t get a huge reach — only 21 people. It didn’t need to, because it reached the right people through social media tagging:

social tagging facebook engaging post

27.  Can tag people in photos

From your personal profile, you can tag both people and brands in a photo.  You cannot do either from your business page. However, the UEFA Champions League cleverly gets around that restriction by telling its fans to tag themselves in this photo:

tag yourself sm tag facebook

While you can’t tag a person from your business page, you can suggest your fans do it themselves

28.  Can tag in comments

Tagging is also available in post comments.  While you cannot tag a person from your business page, people can tag their own friends in a comment on your page or even your ad.  It’s an easy way for them to share content.

Men’s Health magazine suggests tagging a friend and liking their page. From the 55,000 Likes and almost 5,000 comments, I’d say it’s working:

sm tag facebook mens health

 

29.  Groups can tag their members

Facebook groups allow its members to tag each other in comments, so they get notifications of when they’ve been mentioned. In large groups, this allows members to stay engaged when there are far more posts than they’ll ever be able to read.

30.  Fans can tag friends in comment

An easy way to get more visibility for your posts is to encourage your fans to tag their friends in the comments on a post.  SHAPE magazine does this in their squat challenge:

sm tag facebook comments

31.  Ask fans to tag you biz in contest

Tag contests are popular on Facebook too.  Good Morning America had Garth Brooks surprise a Mom at her front door on Mother’s Day, and an easy way to promote the story was by suggesting fans “tag a mom you love in the comments.” While that didn’t enter them in the contest, it did increase the viewership of and buzz around the story:

sm tag gma facebook

GMA gets greater visibility for their Mother’s Day contest by encourage fans to “tag a Mom you love”

32.  Notifies you when tagged

No matter who does the tagging, you get notified in your Facebook menu when you’ve been tagged. It’s a smart way of cutting through the noise on Facebook to say “you’ve been mentioned!”

LinkedIn

linkedin33. Tag using the @ symbol

Tag people and brands on LinkedIn using the @ symbol, as you do on other social network.

34. Tag in status updates or comments

You can tag LinkedIn users either in a status update or in comments on your own or others’ status updates.

35.  Tag a person in your network

LinkedIn limits you to tagging only those people you’re already connected with in your network.

36.  Tag a business

You can tag any business having a page on LinkedIn — no restrictions.

37. Tagged name gets notification

The LinkedIn account you tagged gets a notification in the upper right of their Main Menu.

38.  Tagged name links to profile

When you add a tag to your LinkedIn status update, that tag becomes a clickable hyperlink.

39.  Reply to people who tag you

It’s good etiquette to reply to people who tag you on LinkedIn.  They’re providing engagement, and you want to add your voice to the conversation and say “thanks!”

linkedin social media tags

This robust conversation on LinkedIn uses tags to directly address the participants

40.  Great way to start conversation

Tagging is an excellent way to start an intelligent conversation or ask for input on LinkedIn.

Google Plus

google plus41. Tag using the @ or + symbols

Google Plus allows you to tag other users with either the @ symbol or the + sign.

42. Can also tag using email

You can also tag someone on Google Plus using their email address. As you enter it, an autocomplete list will appear, and you can select their name from it.

43.  Can tag people & businesses

You can tag both people and brands on Google Plus. You can also tag people who are not in your Circles.

44.  Can tag in posts/comments

You can tag Google Plus users either in your posts or in comments (on your own post or in other’s posts).

45.  Tag people in Google Photos

Photos or images you upload to Google Plus are managed by their Google Photos application, which allows you to tag both people and businesses:

social media tagging google plus

 

46.  Feature called Tag People

While Google Photos calls this feature Tag People, you can also tag a business in a photo, as shown below:

google plus tag business photo

47. Tagged name gets notifications

You get notifications you’ve been tagged in an image in your Notifications icon at the top right. By clicking on it, you can see the images as well approve or reject any mentions you don’t want:

google plus notifications

 

48.  Choose where to receive notifications: desktop, mobile, email, sms, or push notifications

Google Plus has the largest number of notifications options of any social network: you automatically get notifications on desktop and mobile, but you can also have them delivered via email, sms on your smartphone, or by push notifications.

Pinterest

pinterest

49. Tag using the @ symbol

Pinterest allows you to tag other users using the @ symbol: to tag me, you’d use @mariapeagler.

50. Tag in pin description

You can tag other users in the pin description, shown below the pin photo:

social media tagging pinterest

I was able to tag Marybeth because I follow her on Pinterest

51.  Tag in pin comments

You can also tag other Pinterest users in comments on a pin. While it’s unlikely to be as robust a conversation as you would have on Twitter or LinkedIn, those users will get a notification of your tag and see your mention.

52.  Can tag followers

Pinterest allows you to tag people who you follow. As I type @marybeth, Pinterest displays followers whose names match that and allows me to choose from them.

53.  Can also tag businesses

Want to tag a business on your Pinterest pin? No problem! You do need to follow them first: you can tag only those brands you follow.

54.  Notifies you when tagged

As with other social networks, Pinterest notifies you when you’ve been tagged either in a pin or a description.

55.  Great for contest entries

Run a contest on Pinterest and require entrants to tag your brand. You gain a new follower and get notified they’ve entered your contest.

56.  Cuts through visual clutter

Pinterest is overwhelming to some users because of all the visual stimulation (an artist friend says there’s just too much to look at!). So getting a notification helps to cut through the visual noise and gives a user a “heads up” when they’ve been mentioned.

Marketing

marketing

57. Be innovative to grab attention

How can you be creative in using tags on social media? Can you create a “game” like Old Spice? What if you tag people or brands you mention in a blog post? Start small and have fun!

58. Tell a story using tags

Use tags to tell your brand’s story: tag your clients when you include them in a case study. Tag your vendors to recommend them. Tag influencers to say how they’ve inspired you.

59.  Host contest; entrants must tag you

Tags serve multiple purposes for contests: they gain new followers for your brand, reduce the workload (since you get notifications), and gain greater visibility for your brand.

60.  Use your tag in branding

Use your tag in your branding across the web.  Every infographic I do (including this one for social media tagging) includes my Twitter account tag @sm_onlineclass. Make it easy for people to tag you.

61.  Give credit with a tagged shout out

Impressed with an article? Tag the author.  Shared a great story? Tag the person or brand it’s about. Had a great experience at a restaurant? Take a photo of your meal and tag them on Instagram. Tagging is the EZ button for testimonials and reviews.

62.  Use tag on your products

Can you include a tag on your product packaging (or the product itself)?

63.  Use on SWAG giveaways

If you give away promotional freebies, be sure to include your social media tag on your products. It’s a reminder of your generosity and the product/service you offer.

64.  Tag relevant influencers (wisely)

Yes, I included this one before, but it bears repeating: if you’re tagging an influencer, be sure you have sufficient reason to. Don’t spam them. Be helpful, be relevant, and be authentic.

What’s your social media tag?

social media tagging infographic 300 Click HERE to download the full-size infographic[/ninja-popup]

Every small business can brand themselves and expand their influence using social media tags.

Go through this post again and identify which tactics best fit your business. You don’t have to completely change the way you market your brand; instead, simply start using a tags in your social media posts, visual content, and contests.

Use this infographic as a “to do list” of tactics, and experiment with a few to see which ones generate the most buzz and results for your brand. Don’t forget to let me know which ones worked for you, using the hashtag #smtagprimer.

Share this #smtagprimer Infographic On Your Site

Share this Image On Your Site

 

google search secrets Socialmediaonlineclasses.com
Jul 28

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2015

By Janice Deleon

most popular infographics

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

2. Facebook Marketing Infographic 2015 Edition


One-page infographic with 64 tactics that get results on Facebook. How to make the most of your fans, posts, insights, get more engagement and more.

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

5. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

6. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

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