Category Archives for "Social Media Case Studies"

Dec 01

15 All New Social Media Case Studies for Small Business

By Maria Peagler

Who doesn’t love a good case study? There’s no better way to learn than from someone who’s been successful achieving what you need to do. Each of the case studies below features tactics that work exclusively for small business. Each is unique: some offer infographics, other video, others checklists. But all of them offer lessons you can […]

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Aug 12

Social Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, […]

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Jun 16

15+ Case Studies Prove Small Business ROCKS Social Media

By Maria Peagler

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Dell, Starbucks, and Dunkin’ Donuts use Facebook, Twitter, and Pinterest to promote their brands, and expand knowledge of their products. Small businesses are no different in this respect. Their owners see […]

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Sep 09

Why Large-Brand Case Studies Don’t Work for Small Business

By Maria Peagler

If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more. Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style. But small business […]

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