Category Archives for "Strategy"

May 25

Weekly Top 5 for May 25, 2015

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

 

#1. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training

Our new online social media certificate program offers proof you can earn ROI using social media marketing. Become a certified expert to get a better job, make a career transition or start your own business . . . http://bit.ly/1Hpy79G

#2. How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic

How to consistently brand content so your audience recognizes it — May’s members-only bonus webinar, audio. slide deck and infographic.  Access it here (you must be logged in to view it . . . http://bit.ly/1wE3Uxs

#3. Branding Your Small Business [WEBINAR EXCERPT]

Learn how to give your content a consistent, branded look & feel with this month’s members-only webinar . . . http://bit.ly/1KIc1QL  One of the most requested topics from SMOC members.

#4. 7 Ways to Say Thank You on Twitter

It can be tough to be creative in just 140 characters, but this post shows you 7 different ways to say thanks on Twitter . . . http://on.fb.me/1F6YbCz

#5. Advanced Facebook 102 Class Updated with All New Lessons

Want to get a custom name for your Facebook page? Add an opt-in for your email newsletter? Learn how in the all-new Facebook 102 class here . . . http://bit.ly/1F6Z8KU

Socialmediaonlineclasses certificate seal
May 19

Socialmediaonlineclasses.com Announces Online Social Media Certificate Training

By Maria Peagler

Socialmediaonlineclasses certificate seal

Socialmediaonlineclasses.com is now offering a full, online social media certificate training program.

I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost.

So here are the details:

What is the Online Social Media Certificate?

It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services, and anyone who wants proof they are on the leading-edge of what works in social media marketing today.

The certificate program includes 56 hours of classes, webinars, articles, and a final exam.  The entire curriculum is shown below (click to download the PDF):

Socialmediaonlineclasses online social media certificate program

 

The all-inclusive program includes classes on EVERY major social network, webinars on strategy & management, case studies, mobile marketing, visual content, and more.

Plus, you get 1:1 coaching with founder Maria Peagler, who will mentor you in your studies and in landing your dream job and/or clients.

Finally, once you pass your final exam, you can be listed in our social media certified consultants directory.

How Long Does the Program Take to Complete?

Our certificate program contains 56 hours of instruction in multimedia classes, video webinars, articles, and infographics.  However, it’s completely self-paced. How long it takes you to complete depends on your skill level and experience.  Some people take two hours to complete a class, others need two months.  You go at your own pace.  You have one full year from your date of enrollment to complete the program.

How Much Does the Program Cost?

The online social media certificate program at Socialmediaonlineclasses.com costs $897, which is all-inclusive: the entire curriculum, coaching with founder Maria Peagler, and your final exam.  I’m proud to offer a superior training program at an affordable cost that doesn’t place an undue burden of student loan debt on our members.

What is Required to Earn My Certificate?

To earn your certificate, you must take a final exam which is approximately 100 questions, and score at least 75%. You have only one opportunity to take the exam and pass it.  You can purchase additional opportunities to take the exam for $150 each.

How is Your Certificate Program Different Than Those Offered Elsewhere?

Excellent question, and I’m glad you asked! Our program is unique in these ways:

  • entire curriculum is up-to-date with what works NOW in social media marketing, not six months ago or last year
  • you get 1:1 coaching every month with founder Maria Peagler
  • you learn how to get ROI on every major social network for your clients
  • you learn from a teacher who DOES social media marketing every day to earn her full-time living
  • you learn search engine optimization, mobile marketing, visual content, and other topics not covered by other programs
  • all this at a cost not requiring you to take out student loans

Why Do I Need to Renew My Certificate?

Because social media marketing changes so quickly, it’s imperative that your skills reflect the latest tactics, techniques, and strategies that work for social networks as they operate now, not as they did last year.  And employers and clients need to know that your skills are up-to-date.

Most major certifications require retraining, including CPR, lifeguarding, and other critical skills.

When you renew your certification for $150 each year, you get access to the entire curriculum for an additional three months so you can update your skill set.

When Can I Start?

Right now. Our program is live, and you can proudly earn & display your certificate within 30 days when you enroll today.

weekly top 5 - puppy edition
May 18

Weekly Top 5 for May 18, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

#1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]

This solopreneur had a long corporate career to bolster her new business, but her revenue was lackluster. Learn how she turned it around here . . . http://bit.ly/1G5bM2h

#2. How Saudi Women are Using Instagram to Create Businesses

Saudi women are not allowed to drive, so you’d think they couldn’t build their own businesses, right? No way! They’re using social media to become entrepreneurs . . . http://n.pr/1IBgqW0

#3. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More

Small businesse owners struggle to stay on top of social media changes with everything else on their plate, but not these savvy women.  Learn how they keep their customers coming into their brick-and-mortar stores . . . http://on.fb.me/1FrZP87

#4. Want to Sell Clothes Online? You Can Use Instagram for That!

Shop owners are selling clothes online using Instagram (without an ecommerce solution). Learn how they do it here . . . http://on.fb.me/1FrZQJe

#5. How to Rename a Twitter List

Twitter lists are handy to organize a group of similar connections into one place, but what if you need to rename it? That’s the question one SMOC had here . . . http://on.fb.me/1Fs0dU4

May 11

Weekly Top 5 for May 11, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

#1. How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic

Learn how to give your content a consistent, branded look & feel with this month’s members-only webinar . . . http://bit.ly/1KIc1QL One of the most requested topics from SMOC members.

#2. LinkedIn’s New User Interface, Showcase Pages and More

LinkedIn has a fresh new look, a BIG change to company pages and your profile analytics.  Our LinkedIn 101 class is completely updated to reflect all the new changes . . . http://bit.ly/1APYctv

#3. Facebook Connects Mother with Child She Thought Died at Birth

Amazing news story of a mother who was told her baby died at birth . . . until decades later she got a friend request on Facebook.  The power of social media is incredible . . . http://on.fb.me/1E1bBPz

#4. How to “Productize” Your Service Business for Easier Revenue

Have a service business with a long buying cycle? Learn how to “productize” your services for easier buying for your clients . . . http://on.fb.me/1APXpce

#5. How to Outperform 90% of Facebook’s Advertisers

Yes, it’s actually possible to create an ad that outperforms 90% of those on Facebook.  Here’s how . . . http://on.fb.me/1A5Chyn

May 05

How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

how to brand your small business

 

Join Maria Peagler for this 30-minute live webinar: How to brand your small business —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, May 21, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

How Can You Brand Your Business Consistently?

That was the question from one SMOC member last month.  She needs a consistent “look and feel” for everything she presents about her business.

That’s what the May webinar is all about!

In this month’s 30-minute, members-only webinar, you’ll learn:

  • simple tools you can use to brand all of your content
  • the 5-second “litmus test” for what makes a good logo
  • how to generate traffic, sales, and business from your branding
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

May 04

Weekly Top 5 for May 4, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

People talk in speech bubbles, isolated with clipping paths. Soc

#1. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest

Get a sneak peek in this webinar excerpt of how small brands are using these two visual social networks to generate sales  . . . http://bit.ly/1AfZMEI

#2. How to Use Pinterest to Get on the First Page of Google Seach Results

You don’t think of Pinterest as a Google search-booster, but that’s exactly what you’ll learn how to do in this mini-case study Maria shared in the SMOC Facebook mastermind group . . . http://on.fb.me/1GJrBrz

#3. How to Run a Contest on Instagram

This SMOC member wants to host an Instagram contest, but isn’t sure how to do it.  Read Maria’s advice alongw with examples of successful contests here . . . http://on.fb.me/1GJseRN

#4. How to Get Influencers Talking About Your Products

This SMOC member is launching a new product and wants to get BIG publicity for it.  Here’s how . . . http://bit.ly/1NzDLZv

#5. Small Business Featured in an SMOC Case Study is Voted Top Business of the Year

Last year we profiled a small business in Indiana that is serious about social media marketing. They’ve been named a top business in the U.S. and their commitment to social is a big reason why . . . http://on.fb.me/1GJvXij

weekly top 5 - puppy edition
Apr 27

Weekly Top 5 for Apr 27, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

weekly top 5 - puppy edition

#1. Social Marketing 2015 — Babies Edition

The e-trade baby’s got nothing on these babies: they explain how to use social media marketing in 2015 in this humorous infographic . . . http://bit.ly/1ElPeuR

#2. PROOF that LinkedIn Drives Revenue

Want to be able to generate sales from LinkedIn? Maria offers proof you can with this case study from a new member who purchased after learning about SMOC on LinkedIn . . . http://on.fb.me/1FreOgZ

#3. How to Consistently Brand Your Content Marketing

Want potential customers to recognize your content immediately? Here’s how to brand your content consistently . . . . http://on.fb.me/1FreZsM

#4. Why are Conference Speakers NOT Listing Their Facebook Page URL?

An SMOC member is attending an upcoming conference and wondered why the speakers list only their Instagram, Twitter and website URLS?  Why not Facebook? See Maria’s answer here . . . .http://on.fb.me/1A5BU6M

#5. How to Outperform 90% of All Facebook Ads

Maria’s running an ad on Facebook that is getting results for 90% less budget than similar ads.  How? Find out here . . . http://on.fb.me/1A5Chyn

Apr 20

Weekly Top 5 for Apr 20, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

 

#1. Drive Sales from Instagram & Pinterest: Webinar Replay & Resources

Get two case studies of small brands that sell out of their inventory in less than 24 hours using Instagram and Pinterest! Along with the 30-minute webinar replay, you also get the mp3 audio, slide deck, infographic checklist, Perfect Pinterest Pin template and Anatomy of a Perfect Pin cheat sheet (WOW!!) . . . http://bit.ly/1wE3Uxs

#2. 7 Google Search Secrets to Find Anything Online

Master the art of online search (using Google or any other search engine) with this infographic & blog post . . . http://bit.ly/1IgTt8f

#3. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business

Three case studies of Georgia small businesses who are BEATING their big business competitors. Brands include a florist, a restaurant, and a bakery. Learn their innovative “big-brand crushing” tactics here . . . http://bit.ly/1FI5mqP

#4. New Privacy Options in Facebook

Good news! Facebook has made your privacy options easier and far more clear than ever before.  Our Facebook 101 class offers advice on how to protect yourself online from identity theft and more . . . http://bit.ly/1aIXJ5t

#5. New Infographic! Facebook Personal Profile vs. Business Page

One of the most frequent questions I get (even in 2015) is “Can I use my personal profile as my business page?”  This lesson and new infographic make it easy to see which to use for business AND what happens when you Like, Share, and Comment from each . . . http://bit.ly/1aIY1ZW

small business Socialmediaonlineclasses.com featured image
Apr 14

Small Business Tactics You Can Use to Compete Against Big Box Competitors

By Maria Peagler

Small Business Tactics You Can Use to Compete Against Big Box Competitors

small business Socialmediaonlineclasses.com featured image

I got a call from a floral shop owner in a small town, and she was scared . . .

One of the HUGE online floral brands was running Google ads that made them “appear” to be local.

They had a big budget, an ad agency . . .

And they were taking away her business.

What could she do?

We developed a strategy in her personal coaching sessions with me (included with her membership), she took classes here at Socialmediaonlineclasses.com to learn search engine optimization and tactics only local businesses can use.  She developed a unique strategy based on her shop and her location, enabling her to compete against those bigger brands and take away THEIR business.

How? That’s what this post is all about —

1. Don’t Try to Win Shoppers on Price

If you’re s small brand who is competing against an online retailer or big box store, the price battle is one you’ll lose.

Ultimately, however, you’ll come out the winner.

Why?

Because shoppers who buy based on the lowest price are NEVER loyal: they go with whomever has the lowest price at the time. They’re also demanding, difficult to please, and rarely satisfied.

Let someone else have those clients — you don’t need the headache.

So first, realize you won’t win over everyone, nor do you want to.

 

2. Offer Specialized Products the Big Brands Can’t

Every floral shop offers wedding and funeral bouquets. But what don’t they offer?

  • Floral arrangements based on the colors of local high school and college teams
  • Themed arrangements for the local festival and celebrations
  • Participation in local cultural events
  • Specialized same-day delivery to local hospitals

Last year a family friend was in a horrific accident and recovering in an Atlanta hospital.  I wanted to send a special floral bouquet, but because I’m over an hour away, I didn’t know which florists specialized in delivering to that hospital or even if she could receive flowers.

I made one phone call to the hospital, and found out that yes, this patient could receive flowers, and they even recommended a local florist who specialized in same-day deliveries:  Peachtree Petals.

small business compete big box peachtree petals

Peachtree Petals has a dedicated page on their website telling you which local hospitals they deliver to. They even have a same-day count-down timer to let you know how long you have to place an order.

They offered a dedicated website page for local hospital floral deliveries, reassuring me that they did deliver to the hospital I needed, and could do so within the SAME day.

Later in this post I’ll share related resources you can use for powerful tactics available only to local businesses.

Here’s another incredible small business: a local Alpharetta, Georgia bakery called Mama Bakes Safe Cakes.  While that may sound like an odd name, any mother whose child has food allergies can immediately identify with what this unique bakery has to offer: allergen-free baked goods.

small business big box competitors mama bakes safe cakes alpharetta ga

You can find cupcakes in any grocery store, Wal-Mart and Target across the country.  What you can’t find is a bakery that can assure you that their baked goods were prepared in an allergen-free environment and are safe for your child to eat.

Specialized bakeries can charge prices for one cupcake that would buy six cupcakes at a grocery store, because it’s challenging to find bakeries that specialize in allergen-free products.  Peace-of-mind for parents comes with a higher price tag they are more than happy to pay.

Score one for the little guys!

3. Show the People Behind Your Small Business

Who’s the face of Home Depot, Starbucks, or Target?

No one.

Here’s where small businesses can win BIG: let your customers get to know the people behind your business.

The secret to capturing the hearts of your customers is your PEOPLE. They are the ones who greet us as we come through the door, who ask us how our families are doing, who know what we want for dinner before we even order.  All of these special touches make your store feel like HOME when we walk through the door.

No big box retailer can come close to that.

The Woodbridge Inn is a small restaurant in Jasper, Georgia, located in the foothills of the Appalachian mountains. Owner Hans Rueffert is carrying on the tradition his father Joe started in running the business:

woodbridge inn small business compete against big retailers

Hans competed in the Food Network Star reality competition, does local cooking shows, and has fought a fierce battle with stomach cancer.  Locals know Hans, his family, and his story because he freely shares them:

hans rueffert gluten free woodbridge inn small business

One evening this winter my husband and I were enjoying dinner at the the Woodbridge Inn when Hans came out with his new baby Heidi, and introduced her to every single table. We talked food, family, and connected over a great meal prepared by great people:

baby heidi woodbridge inn small business jasper ga

 

 

 

4. Participate in Local Events

Peachtree Petal’s Facebook page shows their talented designers participating in at the High Museum of Art’s “Art in Bloom” event.  No online retailer can show this kind of local support!

small business compete big box Socialmediaonlineclasses.com

Peachtree Petals participates in local cultural events. You get to know the people behind the brand.

On Mama Bakes Safe Cake’s Facebook page is a “thank you” from a runner delighted to be greeted with allergen-free cupcakes after finishing a local road race:

mama bakes safe cakes local participation small business

 

Ultimately, big box retailers don’t know your town’s people, their stories, nor will they win their loyalties with low prices.  Connection, incredible service, and specialized products will set your small business apart and allow it to thrive, even when you hear the FEE-FI-FO-FUM of giant big-box retailers approaching.

No worries. You’ve got this.

Small Business vs Big Business Checklist

Use this handy checklist as your guide to offering a specialized experience no big brand retailer can match:

beat big box competitors infographic Socialmediaonlineclasses.com

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Related Resources

The Ultimate Guide to Social Media for Local Business

Social Media for Local Business Webinar

Search Engine Optimization 101 Class

 

Apr 09

How to Drive Sales from Instagram & Pinterest: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

drive sales from pinterest & instagram Socialmediaonlineclasses.com

Free webinar Thurs, April 16 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to generate sales from visual social networks Instagram & Pinterest
  • Thurs April 16, 1pm EDT, 6pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

On Instagram & Pinterest but Not Getting Sales?

You’re not alone.

That changes this month with your FREE bonus webinar.

In this month’s 30-minute, members-only webinar, you’ll learn:

  • the ONE thing you need to do on Pinterest to get visitors to buy from you
  • why Instagram doesn’t drive traffic but CAN drive sales
  • the SURPRISING currency that works on both networks
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Apr 06

65 Social Media Marketing Resources from 1st Quarter of 2015

By Janice Deleon

65-sm-resources-2015-post

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. 1:1 Coaching Each Month for Members  *
  2. 4 Easy Ways to Make Money with Social Media Marketing
  3. Be More Efficient in 2015 by Identifying Your Top 20%
  4. CHEAT SHEET: 4 Social Media Engagement Hacks *
  5. Emailing Leads from a Trade Show – is that SPAM? *
  6. How to Crowdfund Your Business
  7. How to Get More Traffic to Your Website Using Social Media
  8. How to Repurpose Your Content  *
  9. How to Run a Profitable Flash Sale *
  10. Member Question Re: Dark Social Media *
  11. My Favorite 15+ Books for Small Business Owners 
  12. Need More Traffic to Your Website? Think Again! 
  13. New Private Mastermind Group for Members    *
  14. NEW! Social Media Strategy Template & Spreadsheet *
  15. One-on-One Coaching for Members     *
  16. SMOC is #1 on Alltop with This Article  *
  17. Social Media Certification for Each Class *
  18. Social Media Hacks You Can Use for More Engagement on ANY Network
  19. Social Media Strategy Template *
  20. Social Media Strategy Template & Spreadsheet *
  21. Start 2015 with an Updated Social Media Action Plan
  22. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  23. The Oscars Use of Hashtags in 2015
  24. The State of Social Media for Small Business [CLASSIC]
  25. The Ultimate Guide to Hashtags
  26. This Surprising Social Network Outperforms All Others
  27. Use Your Website Assets in Your Online Marketing *
  28. VIDEO – How to Find Your Target Market *
  29. What’s the #1 Thing You Wished You Understood Better About Marketing?
  30. Why Your Social Media Marketing Isn’t Generating Revenue
  31. Best Books for Small Business Owners [INFOGRAPHIC]
  32. Content Generation Infographic  *
  33. Vote for Your Favorite Version of Our Classic Infographic *

 

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  3. Facebook Changes Post Scheduling Options   *
  4. Great Example of a Simple Business Video *
  5. How to Do Business-to-Business Networking on Facebook *
  6. How to Find a Facebook Post in a Group *
  7. How to Transition Friends to Your Facebook Business Page *
  8. How to Use a Facebook Ad to Market Vacation Rentals *
  9. How to Use Hashtags on Your Hangtags *
  10. NEW CLASS! Facebook Advertising on a Budget  *
  11. New Facebook Advertising Lessons in Facebook 103  *
  12. New Facebook Private Group for Members *
  13. The One Simple Step that Increases Facebook Reach Exponentially!  *
  14. Website Images Won’t Appear on Facebook Post Links *
  15. What Gets the Highest Engagement on Facebook in 2015?
  16. What’s the Proper Recognition for a Facebook Like? *

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business *
  2. Can Mobile Users Find Your Business? Webinar, Slide Deck, Audio & Infographic *
  3. Can Mobile Users Find Your Website [WEBINAR EXCERPT] *
  4. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  5. How to Automate Your Social Media Marketing: [Webinar EXCERPT] *
  6. How to Protect Your Business from Hackers: [Webinar Excerpt] *
  7. How to Protect Your Business from Hackers: Webinar Replay *
  8. THURSDAY: How to Protect Your Business from Hackers – Webinar, Slide Deck, Audio & Infographic

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest? 

Twitter

  1. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter

Google Plus

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. Google Analytics Made Simple: Live Webinar + Recording + MP3 Audio + Infographic *

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

YouTube

  1. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

* Indicates Members-Only Content

google search secrets Socialmediaonlineclasses.com
Mar 31

7 Secrets to Find Anything Using Google Search

By Maria Peagler

7 Secrets to Find Anything Using Google Search audio version.

How often do you use Google search?

Daily? Multiple times a day?

For small business owners, searching Google is an important tactic for competitive research, finding the best tools, and solutions for problems.

But, getting the results you can actually use is tricky.  Fortunately, today I’m showing you my seven secrets for finding ANYTHING using a Google search.  These are the tactics I use most often to refine the results Google displays when I’m searching.

Here’s the one-page infographic, with each tactic explained in more detail below:

google search secrets Socialmediaonlineclasses.com

 

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Let’s get started —

1. Search for an Exact Phrase

Google search is smart, but it’s not human-brain smart, so you need to be able to tell it exactly what you’re looking for.  For example, if want to find social media online classes, and type that in the Google search field, it will return anything using those words in any order (and sometimes the results don’t use every one of those words).  You often get content that’s only remotely related to what you truly need.

Instead, when you need to see only those results using an exact phrase, surround the phrase in quotes, like this:

how to do an exact phrase google search

Then, Google will return ONLY those results using those words together in that exact order.

2. Search for a Phrase in Any Order

Sometimes you just want to do a general search and see what’s out there. It’s not important in what order the words appear, but you do want all of them to be included in the results.  Then you surround your search phrase in brackets:

how to do a bracketed search query

Google will return a much broader variety of results than the search done in quotes.  I use this search when I’m early in my research and want to see the breadth of content available on my topic.  It’s important that all those terms appear in the results, but not necessarily in that order.

3. Search within a Specific Website

This is one of my favorite Google search tactics.

When I’m looking for results that appear on a certain website only, I can limit my search using the site: parameter, as shown below:

how to search for results within a specific website

This is the search I do most often, as Google search is far smarter than any search option a website offers for its own content.  I use it to search for content with social networks, on a specific website like Zapier.com or neilpatel.com, and Google returns only those results from that website only.

Notice I included the word “journalist” in quotes.  That way Google shows me only results on Twitter using the word journalist. It doesn’t matter where it appears: it could be it a tweet, in the twitter account name or bio, but journalist will appear somewhere on Twitter to be included in those Google search results.

4. Limit Your Search Results to Only Those within the Last Year

Every time Google returns search results, it offers a toolbar allowing you to refine your results.  If you select Search Tools>>Any Time, you can then select from a specific time frame.  It could be within the last 24 hours, the last week, month, or year, or you can specify a custom date range.

This is really important when I’m search for only the latest results, as what worked online two years ago doesn’t necessarily work today.

how to refine a google search by date

5. Search for Images

I extremely selective about who I trust with content online.  These days, everyone’s a publisher, but not necessarily a quality one.  One of the big differentiating factors that separates the high-quality content from the rest is their images.

So I LOVE using Google Image search.  It allows me to separate the quality results from the dregs that appear in my search results.

It’s easy to do: just do a regular Google search, then when Google returns the results, click on Images.

how to do a google image search

You immediately see which images are high-quality, and which are, frankly, crap.

Other times, you truly need an image: a checklist, an infographic, or a blueprint.  And only an image will do.

Google Image search is the trick!

6. Find Something Similar to

Quite often I find that Google will return results that are close, but not exactly what I need.  So, here’s my all-time favorite search tactic.  Use the related: search parameter.  It will find those results that are the most similar to what you’ve specified.

For example, I tried out Piktochart, an online application for creating infographics.  While it was great, it wasn’t exactly what I needed, and I wasn’t able to find what exactly what I wanted.  So, I used this Google search:

how to do a google related: search

I then saw all the related tools and resources I could use for creating infographics that might better serve my needs.  I have found little-known resources on the web using this tactic.  Sometimes it’s not necessarily the best-known resources that serve your need, but using this search parameter, you can find those that best fit you & your business.

7. Search for a Video

Just as you can search Google for an image, you can also search for a video to show you exactly how to do something.  What Google returns are the most popular YouTube videos for your search topic.  I do have one caveat for this search: the most popular videos are not always the best.  I don’t use this search tactic a lot, because frankly the results are not always quality videos.

But, it’s a place to start.

To find results in videos only, do a normal Google search, then click on Videos, as shown below:

how to search for videos on Google

Google returns videos that address the topic you’re looking for.  It’s a place to start find the solution to whatever problem you have, right now.

Summary

An important note: these tactics will work in ANY search engine, not just Google.  They work on Bing, Yahoo, Duck Duck Go, you name it.  So bookmark this page, download the infographic and share it.  You just became an online search ninja for your business.

Mar 30

Weekly Top 5 for Mar 30, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

People talk in speech bubbles, isolated with clipping paths. Soc

#1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business

Google Analytics can be overwhelming and frustrating to figure out. No more! Learn the only 3 reports you need in this excerpt from our members-only webinar . . . . http://bit.ly/1CUF1Fc (infographic included)

#2. How to Repurpose Your Content

This SMOC member is a jewelry designer and collaborated with a videographer to produce a behind-the-scenes video of how here designs are made.  During her 1:1 coaching, Maria showed her how to use that video on social media . . . http://on.fb.me/1MkZ43Q

#3. How to Transition Friends to Your Facebook Business Page

One of the biggest questions at SMOC is “how can I get my friends to Like my Facebook business page?”  See Maria’s advice & example here . . . http://on.fb.me/1MkZ43Q

#4. SMOC is #1 on Alltop with This Article

Our articles often are featured on Guy Kawasaki’s Alltop’s Most Topular Stories, but this week we made #1! See the article here . . . http://on.fb.me/1GFvVf2

#5. Use Your Website Assets in Your Online Marketing

During 1:1 coaching, Maria showed this SMOC member how to use the excellent assets on her website for marketing online . . . http://on.fb.me/1Ml1NKK

weekly top 5 - puppy edition
Mar 23

Weekly Top 5 for Mar 23, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

 

#1. Social Media Hacks You Can Use for More Engagement on ANY Network

Every business wants MORE engagement . . . well here are EASY hacks to get more engagement on ANY social network . . . . http://bit.ly/1wUHxID

#2. 3 Must-Have Google Analytics Reports for Small Business

Overwhelmed by the “firehose” of data that is Google Analytics? Maria breaks it down for small businesses in this 30-minute webinar, infographic, slide deck, mp3 and checklist . . . http://bit.ly/1wE3Uxs

#3. What Gets the Highest Engagement on Facebook in 2015?

NEW! Big development for Facebook business pages: a new type of post is getting the HIGHESt engagement by far.  Find out what it is here . . . http://bit.ly/18RybCw

#4. CHEAT SHEET: 4 Social Media Engagement Hacks

Get this cheat sheet that makes it easy to get more engagement on any social network . . . http://bit.ly/18Ryo8H

#5. 64 Tactics to Use on Facebook in 2015

Learn more about what gets results on Facebook in 2015 with this Slideshare presentation . . . . http://bit.ly/18RyvRN

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