“I need more engagement!”
Today I’m coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement.
Let’s get started —
1. Use Video to Get Higher Engagement on Facebook, Instagram & Twitter
In 2015, video has the highest reach of any post type on Facebook. To be clear, that’s video uploaded to Facebook, not linked to from YouTube. Reach is the gateway to higher engagement, so you’re guaranteed to increase both using video.
Video is still unique on Instagram and Twitter: we’re used to images on Instagram and text-only tweets, so video is unique and attention-grabbing. Use it and you’ll see your engagement skyrocket. On Jimmy Fallon’s Instagram page, he has only one video, but it gets more engagement than any of his photos:
2. Use Visual Content to Get 180% More Engagement
In my interview with Visual Storytelling co-author Ekaterina Walter, she says “posts with visuals drive up to 180% more engagement than those without.”
Daniel Pink, in his book A Whole New Mind, discusses the importance of design in business, and visual content is a major part of that.
Simply put, text-only content is “old school.” You need to engage your audience with compelling visuals to initiate a conversation and a reaction.
If you’re not a designer, don’t worry, you don’t need to be. Check out my resources for doing it easily yourself:
3. Use Micro-Content to Engage Short Attention Spans
Yes, the human attention span is now less than that of a goldfish.
Don’t fight it.
Instead, repurpose your content into smaller pieces, called micro-content.
Here’s an example: for 2014, we gathered all of the resources we published (in addition to our classes) and created one long resource post that included over 100 links:
While that list is highly actionable, I knew that not everyone who read the post would get through the entire thing. So I was determined to get more mileage out of it than just one blog post.
I repurposed that list into an infographic, allowing me to post the list on Pinterest in a visual way. Instead of listing every resource, I pulled out several and highlighted them in this infographic:
That long list of links would never have made it onto Pinterest, but the infographic turned those resources into highly shareable and engaging content perfect for this visual social network.
Finally, I took one resource from that list and created micro-content to share on Instagram and Twitter:
Creating micro-content from that list engaged part of my audience who would never have read that long list of resources. I repurposed that content into different forms, eliciting more engagement from my followers.
4. Share Other People’s Content
This is a tactic often referred to as a best practice in relationship marketing, but it also pays off in terms of engagement.
Last week, the most shared post on the Socialmediaonlineclasses.com Facebook page wasn’t my own content. It was an article I shared from Entrepreneur on what makes someone “likeable” —
This post got more organic reach, likes, and shares than any other post on my page last week. The cute photo Entrepreneur used also made it highly “shareable” and reinforces #2 on this list — visual content.
Engagement Hacks Checklist
Use this handy checklist as your guide to getting higher engagement no matter which social network you use:
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Which Hack Will You Use?
None of these hacks are difficult: you don’t need to be a coder, graphic designer, or videographer to do them. Each of them is within reach of small business owners who want more engagement from their audience.
Pick the hack that seems most natural to you or that will appeal to your audience the most and start there.
Your engagement thank you for it.