Category Archives for "Strategy"

weekly top 5 - puppy edition
Jan 19

Weekly Top 5 for Jan 19, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

weekly top 5 - puppy edition

#1. How to Protect Your Business from Hackers: Webinar Replay

Members: Watch the replay here and get all the resources with it! Learn how to protect your business from hackers in this 30-minute webinar, mp3 audio, slide deck, and infographic . . . http://bit.ly/1wE3Uxs

#2. How to Automate Your Social Media Marketing: [Webinar EXCERPT]

The MOST POPULAR training tactic here at Socialmediaonlineclasses.com is social media automation. Learn how to do it the right way in this video sneak peek of last month’s webinar . . . http://bit.ly/14tHk1t

#3. Facebook Changes Post Scheduling Options

Facebook has changed . . . again! This time it’s scheduling your posts, and you have far more options now. See them here . . . . http://on.fb.me/1DSu7yM

#4. Need More Traffic to Your Website? Think Again!

Most business owners are unhappy with the amount of traffic they get to their website and always want more. But the solutions isn’t MORE traffic. Learn my solution in this new lesson here . . . http://bit.ly/1DSuR70

#5. How to Run a Profitable Flash Sale

Flash sales are all the rage: a one-day sale at a deep discount. Here’s how to ensure your’s is profitable . . . . http://bit.ly/1DSvr4T

Jan 12

Weekly Top 5 for Jan 12, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

 

#1. THURSDAY: How to Protect Your Business from Hackers – Webinar, Slide Deck, Audio & Infographic

Don’t miss this must-attend webinar this Thursday, Jan. 15 so you can bulletproof your business from malicious hackers . . . http://bit.ly/1I1Q7a0

#2. My Favorite 15+ Books for Small Business Owners

Bookmark this post! You’ll learn which books will boost your bottom line and my favorite lessons from each . . . . http://bit.ly/1HD2CIS

#3. One-on-One Coaching for Members

Last week, Pat P. and Richard H. got their 1:1 coaching and learned how to refine their social media strategies and get more fans on Facebook.  Book your coaching appointment here . . . http://bit.ly/1wxiVCe

#4. Vote for Your Favorite Version of Our Classic Infographic

Our Facebook Marketing Infographic is the most popular we offer here at Socialmediaonlineclasses.com, and I’m updating it for 2015.  Vote for your favorite version here . . . . http://on.fb.me/1xef4qu

#5. New Facebook Advertising Lessons in Facebook 103

Facebook ads are HOT for 2015, and you’ve got two new lessons for how to make the most of your investment . . . .http://bit.ly/1xvE6Xd

How to protect your small business from hackers
Jan 09

How to Protect Your Small Business from Hackers: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

 

How to protect your small business from hackers 

Free webinar Thurs, Jan 15 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to bulletproof your website against malicious hackers
  • Thurs Jan 15, 1pm EDT, 6pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

How to Protect Your Small Business from Malicious Hackers

If large brands like Sony, Target, Chik-fil-a and Home Depot can be hacked, how can you protect yourself? Do you need to?

Absolutely! Just because you’re a small business doesn’t mean you’re not a target for hackers, who love to take over your brand’s website, your email, and your computer’s files and demand ransom in return.

How can you protect yourself?

In this month’s members-only webinar, you’ll learn how to:

  • identify the weak links in your business security so you can identify true potential threats
  • what tools I recommend to bulletproof your business’ website, computer systems and email
  • how to prevent credit card hacking to reduce your liability from consumers
  • the “scares” that are so unlikely you don’t need to worry about them

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

my favorite business books
Jan 06

My Favorite 15+ Books for Small Business Owners

By Maria Peagler

my favorite business books

What’s the one thing profitable business owners have in common?

They’re lifelong learners.

After all, if you generate profits in your business year after year, you need to stay up-to-date on your industry, how business practices change, and how to stay current.

As an author, I’m a voracious reader, not only of fiction, but non-fiction business books. Today I’m sharing with you those business books that helped the bottom line of my business.

415-zyGlFSL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_1.  Less Doing More Living

Author: Ari Miesel

This book was one of my favorites of 2014. Written by a Ari Miesel, a business owner who has a debilitating disease and is the father of twins, who found a way to automate much of his business. I’m usually not a big fan of automation tactics, as they remove any personal touch your clients need from you. But Ari developed an online productivity system to automate much of the behind-the-scenes, freeing you up for the customer touchpoint tasks. I was able to save hundreds of hours and literally thousands of dollars by using his methods.  He has perfected the art of automating his business and his life so he can focus on the priorities needing most of his attention.

Favorite Highlight

“According to the 80/20 rule, I should be focusing on only the things that only I can do, like creating original content for the blog.  Everything else should be handled by someone else.”

41Qn40zaexL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_2.  The Checklist Manifesto

Author:  Atul Gawande

One of my favorite business books of all time.  I’ve recommended this book often and cannot emphasize enough how the process of creating a checklist helps me to document lengthy and complex processes and train my staff how to do them as well. Gwande shares examples of critical professions relying on checklists to avoid loss of life, such as architects, engineers and World Health Organization surgeons.

Favorite Highlight

“But finding a good idea is apparently not that hard.  Finding an entrepreneur who can execute a good idea is another matter entirely.  One needs a person who can take an idea from proposal to reality, work the long hours, build a team, handle the pressures and setbacks, manage technical and people problems alike, and stick with the effort for years on end without getting distracted or going insane.  Such people are rare and extremely hard to spot.”

download3.  Anything You Want

Author: Derek Sivers

A slim, yet invaluable book from Derek Sivers on his journey from being a music lover who coded a simple program to founder of CD Baby, selling it for over 21 million dollars.  What I love about this book is Derek’s candid story of ups and downs in his journey, and his advice on enjoying your own and not getting swallowed by sharks.  Derek has done multiple TED talks and is generous with his time, answering questions via email from readers on his website.  I asked him a question for my son about going into the music business, and we was kind and open with his advice.

Favorite Highlights

“Never forget absolutely everything you do is for your customers.  Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers.”

“It’s counterintuitive, but the best way to grow your business is to focus entirely on your existing customers: just thrill them, and they’ll tell everyone.”

51HtHc4sTvL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_4.  12 Week Year

Author: Brian Moran

I almost didn’t include this book in this year-end list because the author, Brian Moran, was decidedly curt when I reached out to him about an issue on his website.  However, I have gotten such tremendous results using this method I would be remiss in not mentioning it. Brian’s method recommends intense focus on a few goals over a 12-week period, even scoring yourself on your efforts and results.  I’ve been using his method for an entire year, and I can report I’ve gotten better results working with his method on my own than in hiring “experts” to tackle the same problem.

Favorite Highlight

“In 12 week planning, you identify the top one to three things that will have the greatest impact, and pursue those with intensity.”

515vWYjaFzL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_5.  The First 20 Hours

Author:  Josh Kaufman

A similar book to the 12 Week Year, but Josh Kaufman’s (The Personal MBA) focus is on mastering a skill in a short period of time – 20 hours to be exact.  What I loved about this book is similar to what Tim Ferriss does in his 4 Hour Chef: Josh recommends breaking down the skill set you need to learn and identifying the critical elements you need to master.

Favorite Highlight

“What feels like the long way is the shortest way. Zero-practice shortcuts don’t exist. No practice, no skill acquisition. It’s as simple as that.”

41Jl9XR0HqL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_6.  4 Hour Chef

Author: Tim Ferriss

As a gourmet cook, I didn’t read Tim Ferriss’ book to learn how to master cooking. Instead, I read it to learn how to “hack” learning, which is what Tim is REALLY teaching in this book, using cooking as the vehicle.  Tim figured out the key to quick learning early on working for Berlitz — the foreign language company — and applied those same tactics to other learning disciplines.  He distills the quick-learning principles to acronyms easy to remember like CAFE and DSSS, and these tactics help me learn quickly in an industry that changes daily.

Favorite Highlight

“The lowest volume, the lowest frequency, the fewest changes that get us our desired results is what I label minimum effective dose (MED). It’s a broad concept that applies to almost any field.”

41O9Zptxu7L._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_7.  168 Hours: You Have More Time Than You Think

Author: Laura Vanderkam

I interviewed Laura Vanderkahm on the blog here after reading her book about time management. I hesitate to call it a time management book, because I’ve decidedly eschewed those in favor of smarter approaches to life and how I choose to spend my time.  Laura’s book is an eye-opener into how much time we all REALLY have, how we spend it, and how there truly is enough time in the day to do everything you need and want.

Favorite Highlight

“Once you know what you want to do in the next year, you can break this down into what you want to do in the next month (120 – 240 hours) or week (24 – 26 hours). On Sunday nights, or before the start of your workweek, sit down and list the actionable tasks you need to do to advance you toward these goals. Then, this is the key part: schedule them in, knowing exactly how long they will take.”

download (1)8.  Delivering Happiness

Author: Tony Hsei

Tony claims this book is all about how Zappos delivers an over-the-top customer service experience.  I view it as the bible for anyone who wants to turn a boring business into a global brand that never competes on price. The shoe business was about as exciting as watching paint dry, until Tony turned it upside down with fun, great teamwork and amazing customer service.  A must read.

Favorite Highlight

“I realized that, whatever the vision was for any business, there was always a bigger vision that could make the table bigger. When Southwest Airlines first started, they didn’t see their target market as just limited to existing air travelers, which was what all other airlines did. Instead, they imaged their service as something that could potentially serve all the people who traveled by Greyhound bus or train, and they designed their business around that.”

51gn6AuFkNL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_9.  The Lean Startup

Author: Eric Ries

If you’ve heard the terms minimum viable product, pivot and lean, then you’ll understand the impact Eric Ries has had on the startup industry over the past five years.  Eric tells the story of how his failing tech business learned to stop guessing at what customers wanted and actually interacted with them and making tiny improvements along the way.

Favorite Highlight

“Success is not delivering a feature; success is learning how to solve the customer’s problem.”

10. Mastering Evernote

Author: Brandon Collins

I finally got on the Evernote bandwagon in 2012 and this small Kindle book helped me figure out how to customize my experience in Evernote.  As great a product as Evernote is, I never found it intuitive to use, which is why it took me so long to adopt it into my business toolkit.  This book finally got me using it like a pro.

Favorite Tip

Add most-used notes to the the shortcut bar so you don’t have to search for them repeatedly.

download (2)11.  Moonwalking with Einstein

Author: Joshua Foer

Summary

Not a business book per se, but a fascinating read at how regular people can develop super-memories. I’ve been able to pump up my own memory with these techniques, and help my son do so for college exams.  Not a how-to book, but a telling of one reporter’s story of covering the world memory championships, to challenging a participant to coach him in memory techniques, to winning the championship the next year. Truly a fun book to read.

Favorite Highlight

“The more we pack our lives with memories, the slower time seems to fly.”

51GWfhjxetL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_12.  The Stupidly Simple Way to Backup

Author: Christian O. Schilling

An inexpensive Amazon Kindle book that has a smart strategy for backing up your life and business (and what you don’t need to backup): personal photos, application purchases, etc.  I’ve been days away from a book deadline when my home was struck by lightning, killing all the electronic equipment in the house.  My backup saved me!

Favorite Highlight

“I save all my application serial codes within my password application. If I ever need to install an application again, I just download it from the web and look up my password in 1Password (or LastPass).”

download (3)13. The Power of Visual Storytelling

Authors: Ekaterina Walter and Jessica Gioglio

2014 was the year of the image in marketing, and has forever raised the bar for our expectations of visual communication online. It’s no longer enough to have great content: it needs stunning visuals to accompany it, and Ekaterina Walter’s book talks about this phenomenon, how it has impacted business, and her favorite tools for creating images (even if you’re not a photographer or graphic designer).  Listen to my interview with Ekaterina here, then see case studies of small brands using visual storytelling here.

Favorite Highlight

 “. . . usage of visuals has resulted in a social media era that rewards creativity.”

download (4)14. Thinkertoys

Author: Michael Michalko

Michael is a genius at structuring creative exercises that get you thinking beyond the everyday. I’ve used his techniques to develop formats for my infographics, identify new features for my products and far more.

Favorite Technique

Lotus Blossom Diagramming

download (5)15.  The Ultimate Sales Machine

Author: Chet Holmes

Chet breaks down the sales process for people who don’t think they’re salespeople.  My favorite parts of his process are “pig-headed persistence,” identify your six to do’s everyday, and discovering the common characteristics among your perfect customers.

Favorite Highlight

“The key to being productive is to stick to the six most important things you need get done that day. “

illust-ebook16. Virtual Freedom

Author Chris Ducker

Chris owns a VA placement service, and often exaggerates what a VA can do in this book.  However, I appreciated much of his management and bonus strategies for VAs and have used them myself.

Favorite Highlight

“Request a list of the VA’s personal recommendations for your business. This could include potential products, ways to better serve your customers, or any tools or training that would help your VA do her job better.”

I hope you’ve enjoyed this list of my favorite books for small business owners.  What are your favorites? Add to this list in the comments below!

weekly top 5 - puppy edition
Jan 05

Weekly Top 5 for Jan 5, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week.weekly top 5 - puppy edition.

#1. How to Crowdfund Your Business

If you’ve ever considered crowdfunding for your business, don’t miss my interview with a solopreneur who raised 200% of her funding goal in just 7 days . . . . http://bit.ly/1yLPPRu

#2. NEW CLASS! Facebook Advertising on a Budget

Facebook 103 is all new for 2015, where you’ll learn how to create ads that help you grow your business . . . . http://bit.ly/1xvE6Xd

#3. New Facebook Private Group for Members

Announcing the members-only private Facebook group! Get your invitation to join here . . . . http://bit.ly/smocfbgroup

#4. Start 2015 with an Updated Social Media Action Plan

The start of a new year is the perfect time to review your social media marketing. Our most popular blog post ever shows you how to create an action plan for the new year . . . http://bit.ly/1qJurck

#5. Be More Efficient in 2015 by Identifying Your Top 20%

Your social media action plan should focus on that 20% of your tactics that yield 80% of your results.  Find out how to identify your 20% here . . . . http://bit.ly/1EgEHNQ

Dec 22

Weekly Top 100+

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

#1. THURSDAY: How to Automate Your Social Media Marketing: Webinar Replay

Members: Watch the replay here and get all the resources with it! Learn how to automate your social media marketing so you can grow your business without losing engagement . . . http://bit.ly/1wE3Uxs

#2. 100+ Social Media Marketing Resources

WOW! Our first annual recap of ALL the resources we’ve shared throughout the year. Bookmark this one! http://bit.ly/1yYPSej

100 social media resources 2014 post
Dec 16

100+ Social Media Marketing Resources from 2014

By Admin Tester

100 social media resources 2014 post

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. For the first time ever, we’ve gathered all those resources from this year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. My Social Media Presentations, Templates and Videos
  2. First 100 Days of 2013 Challenge: Creating a Social Media Action Plan
  3. Marketing Infographics on Facebook, Twitter, Pinterest, Social Media Strategy & More
  4. The Ultimate Guide to Productivity Tools for Small Business
  5. How to Automate Your Social Media Marketing: Webinar, Slide Deck, Audio & Infographic*
  6. Content Generation Infographic
  7. How to Give Thanks to Your Audience Using Social Media
  8. Where is Your Most Profitable Network Hiding?
  9. Social Media Engagement Swipe File
  10. How a Local Business Uses Social Media as Their ONLY Marketing
  11. How to Avoid Freebie Seekers in the Sharing Economy
  12. 7 Surprising Secrets I Learned from Beauty Vloggers
  13. What Millennials Need to Know About Social Media for Business
  14. Which Tool is Best for Scheduling Social Media Posts for Multiple Clients?*
  15. How to Write a Press Release That Doesn’t Get Ignored*
  16. How to Find Your Most Profitable Marketing
  17. How to Use Hashtags Across Social Networks*
  18. What You Need to Know BEFORE You Do Social Media Marketing in Europe
  19. How to Go on Vacation without Abandoning Your Business
  20. What’s New in Social Media: 3rd Quarter Round-Up
  21. How We Wecome You at SMOC (or How to Onboard Your Clients)
  22. Beyond Strategy: How’s Your Social Media Execution?
  23. Why Your Social Media Marketing Isn’t Generating Revenue
  24. How to Rebrand Yourself and Launch a New Career
  25. The One Thing You Should Do on Social Media Every Day
  26. Online Training for Different Learning Styles: Social Media Training
  27. The Learn Startup Approach to Education in America: Minimum Viable Education
  28. New Cheat Sheets in Your Swipe File
  29. Learn How to Build Your Own Stock Photo Library Using Your iPhone
  30. Most Popular Articles from the First Half of 2014
  31. Our Top Presentations — Get ‘Em Here!
  32. This Surprising Social Network Outperforms All Others*
  33. Want Us to Do Your Social Media?  We Do That!
  34. The State of Social Media for Small Business
  35. Great Hashtag Contest by YesToCarrots
  36. The Ultimate Guide to Social Media for Local Business
  37. How Can I Rebrand My Business?*
  38. What’s a Good Click-Through Percentage?*
  39. Small Business Websites Live or Die by These Reviews*
  40. How to Get Your Business in Front of 10,000 Visitors Every Month*
  41. Advice on Starting a Local Social Media Marketing Business**
  42. Unified Social Media Strategy: Content+Website+Social+SEO+Email
  43. Help! How Do I Market a Painful Business (Literally!)?*
  44. Redesigned Social Media Strategy Class: 2014 Edition
  45. Download Your Online Marketing Multi-Tool Bonus
  46. Have You Updated Your Marketing Strategy Yet?
  47. How to Use Infographics to Increase Your Search Engine Rank*
  48. Online Marketing Multi-Tool*
  49. Never Again Be at a Loss for Your Next Blog Post*
  50. Create Your Own Branded Images*
  51. Your First Online Store: Webinar, Audio, Slide Deck & Infographic
  52. 2014′s Best Social Media Marketing Infographics
  53. New Cheat Sheets in Your Swipe File
  54. What to Look for in Online Social Media Training
  55. How to Write a Blog Post in 10 Minutes Flat
  56. Press Release Template*
  57. How to Allow Visitors to Submit Blog Posts & Images to your Blog*
  58. How a #1 Local Business Monetizes Social Media Marketing
  59. Most Effective Way to Pitch a Guest Post to Top Bloggers*

Facebook

  1. Facebook Marketing Infographic
  2. How to Reach More of Your Facebook Fans and Get Higher Engagement
  3. How Facebook Just Made Your Life Easier*
  4. How Often Should I Post to Facebook in 2014?*
  5. How to Get Double Duty from Every Facebook Post*
  6. What Facebook ISN’T Telling You About Its Latest Business Page Redesign
  7. HUGE Facebook News: Google Search Now Links to FB Posts Using Hashtags
  8. How to EASILY Increase Your Facebook Post Reach*
  9. How to Create a Facebook Timeline with a Clickable Button*
  10. New Timeline Design Goes LIVE this Week — Are You Ready?*
  11. Facebook 2014 Changes — What You Need to Know*
  12. Website Images Won’t Appear on Facebook Post Links*
  13. How to Find Which Apps You Have Installed on Facebook*
  14. Facebook Like Box *
  15. How to Boost a Post, Create an Ad Using FB Ad Manager*
  16. The Most Successful Small Business Advertiser on FB*
  17. Facebook’s Changes to Business Page Timelines & NewsFeeds*
  18. How to Stay on Top of Facebook’s Latest Changes*
  19. Facebook Changes 2014 Checklist *
  20. Five New Videos in Facebook 101*
  21. How Can I Ensure My Facebook Posts Are Seen by the Public?*
  22. How Do I Ask My FB Friends to Like My Page?*
  23. New Videos in Facebook 101*
  24. Contests & Fundraising on Facebook*
  25. Facebook Doesn’t Offer a Category for My Business?  What to Do?*
  26. Facebook 103 is Entirely New for 2014*
  27. How to Generate 1,200% ROI on a $50 Facebook Ad
  28. Easy Facebook Ads on a Budget
  29. Facebook Primer for Small Business*
  30.  Facebook Marketing Infographic*
  31. SMOC Forum Focus-Facebook

Webinar

  1. How to Do a Blog Tour*
  2. How you can use Visual Content to Make your Marketing “Sticky” with your Audience
  3. Three Brands and How they use Visual Content in their Marketing
  4. Social Media Manager Learning Track
  5. Your First Online Store
  6. How to Find Your Target Market*
  7. Visual Storytelling: Video Case Studies
  8. Free Hootsuite How-To Video*
  9. How to Get More Sales from Your Website 1
  10. How to Create a Stock Photo Library
  11. How to Get More Sales from Your Website 2
  12. How to Get More Sales from Your Website 3
  13. Outsourcing Your Social Media Marketing*
  14. How to Brand & Watermark Your Images*
  15. How to Outsource Your Social Media*
  16. Social Media for Local Business*
  17. Content Marketing Made Simple*
  18. Member Website & Social Media Critique*
  19. Easy Facebook Ads on a Budget *
  20. 1:1 Coaching with Maria for SMOC Members*
  21. How to Get More Sales from Your Website 4

Pinterest

  1. What’s the Perfect Size for a Pinterest Pin?*
  2. Pinterest 101 – Updated to Newest User Interface Design*
  3. Profitable Pinterest Marketing
  4. Pinterest Contest Swipe File*
  5. How to Make a Pinterest Pin Go Viral Even before Your Website Launches*

Twitter

  1. How a Brand Differentiates Themselves on Twitter
  2. How to Differentiate Your Brand on Twitter in Just 10 Seconds*
  3. The Difference Between Twitter’s Retweet Button and @RT*
  4. Twitter Image Size Cheat Sheet*

Google Plus

  1. Should I Use a Google+ Business or Personal Account for My Marketing?*
  2. Google+ Circles Impact on SEO*
  3. Should You Use Google+ for Business, Personal, or Both?*

LinkedIn

  1. LinkedIn Sales Checklist Infographic: 5 Ways to Rock Your Profile & Generate Leads
  2. LinkedIn Master Tactic: Search a Colleague’s Contact List*
  3. LinkedIn Quietly Removes Activity Feed from Profiles*

 Instagram

  1. Instagram Marketing Infographic
  2. How to Make Photos from Followers are Visible on Instagram*
  3. Instagram 101 Debuts This Month!*

 YouTube

  1. How to Customize Your YouTube Channel with a Welcome Trailer*
  2. Multiple Businesses Need Multiple YouTube Channels?*

WordPress

  1. WordPress 101 is all new for 2014*
  2. In Between Jobs & Learning WordPress?*

SEO

  1. How to Identify Your Most Profitable Keywords for SEO*
  2. SMOC Forum Focus-SEO

Slideshare

  1. Slideshare 101 is All New in Our “Chunked” 10-Minute-a-Day Format!*

* Indicates Members-Only Content

Top 5 at Socialmediaonlineclasses.com
Dec 15

Weekly Top 5 for Dec 15, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Top 5 at Socialmediaonlineclasses.com

#1. How to Crowdfund Your Business [AUDIO & TRANSCRIPT]

If you’ve ever considered crowdfunding for your business, don’t miss my interview with this entrepreneur who reached over 200% of her funding goal in just 7 days . . . . http://bit.ly/1yLPPRu (Includes exclusive members-only lessons)

#2. How to Develop a Blog Tour to Get Online Publicity [VIDEO]

Watch this clip of last month’s bonus webinar on How to Develop a Blog Tour to learn how you can get massive publicity in a short amount of time, leaving your audience saying, “I see your brand everwhere!” . . . . http://bit.ly/1GjyykU

#3. THURSDAY: How to Automate Your Social Media Marketing: Webinar, Slide Deck, Audio & Infographic

Members: Don’t miss December’s bonus webinar this Thursday!  Learn how to automate your social media marketing so you can grow your business without losing engagement . . . http://bit.ly/1zjBLgh

#4. New Class! Facebook Advertising for Your Business

An all-new class on Facebook advertising, exclusively for small business and entrepreneurs, goes live next week. You’ll learn how to accomplish your business goals and grow in 2015 using the right ad for you!

#5. Members-Only 1:1 Coaching with Maria

Want to finish 2014 more profitable? Need help in planning your 2015? Book your 1:1 coaching appointment (included with membership) here . . . http://bit.ly/1wxiVCe

How to Crowdfund Your Next Project
Dec 09

How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios

By Maria Peagler

How to Crowdfund Your Next Project

Have you considered crowdfunding your next project?

If so, you definitely want to listen to today’s interview with Ebony Love, founder of LoveBug Studios. She ran a successful crowdfunding compaign that generated over 2X her goal (and she admits she had a few #fails along the way).

I was surprised at some of the revelations Ebony shared with me: I thought I understood crowdfunding, but the tactics she used (and those she didn’t) turned traditional advice on its head.

Crowdfunding with Ebony Love: Interview Audio

You can listen to the full 30-minute interview, or get bite-sized “tips” below:

Listen to the Full Interview with Ebony Love (30 min)

Bite-sized clips are below, each about 5 minutes in length. Click on the link to listen:

Members – Find out where the largest percentage of Ebony’s supporters came from, if she had help promoting her campaign, and her advice to others considering crowdfunding by logging in:  Click here to login!

 RESOURCES FOR CROWFUNDING YOUR NEXT PROJECT AT Socialmediaonlineclasses.com

Interview Transcript with Timestamps

0:00:00 MARIA: Welcome everyone this is Maria Peagler with Socialmediaonlineclasses.com. And today I have with me Ebony Love the founder of LoveBug Studios and a successful Kickstarter campaign generator. Welcome, Ebony!

0:02:02 EBONY: Hi Maria. Thanks for having me.

0:02:05 MARIA: Absolutely, Ebony I have wanted to do this interview with you for a while because I was fascinated at the whole Kickstarter campaign that you did. I supported you. I contributed to your Kickstarter campaign. Can you tell our listeners out there a little bit about your campaign and your funding goal?

0:02:30 EBONY: Absolutely, Thank you so much Maria for supporting my campaign it really meant a lot to me to see your support there. When i initially started a campaign it was for a book about fabric die cutting and that particular topic is a very niche topic and there’s only a certain segment of the quilting community that’s going to be interested in something like that. Before I went to the expense and sort of going down the path of spending all this money investing in illustrators and graphic artists to solve these things. I wanted to make sure that there was actually a market to support this book that i was writing so part of this was market research a sort of test. We have to water a little bit and see if there was enough support for an idea like this to come out with a book for this particular niche. My initial funding goal was $5000 and when I put together my budget, when I thought about was. I’m willing to make an investment in this project and if other people are willing to invest with me as well then, I’m going to kick in some funding. My actual budget was about $10000 for the production of the book and so i set the campaign budget for half of that. If I can raise half the money I can kick in the other half and that would make it ok.

0:04:05 MARIA: Ok, so you came up with the budget of 10000 is like a fifty-fifty.50% you would be putting in and then 50% your contributors will be putting in. Now, what did you end up raising from your $5000 goal?

0:04:26 EBONY: I ended up raising just over $12000 for the project which it only took about 6 or 7 days to hit the $5000 mark and then the whole campaign went for about 30 days. So I was really elated to raise that amount of money so quickly the thing about Kickstarter is that when you set your campaign timeline you set it typically 30 days and even if you raise your target early the campaign doesn’t end it just keep going that’s how we went over the $5000 amount.

0:05:12 MARIA: How did you decide to use Kickstarter rather than someplace like Indiegogo. The reason I ask is because with Kickstarter for those who may not be familiar with it, with Kickstarter it’s an all or nothing thing if you don’t reach your goal or you don’t get to keep any of the contribution but on Indiegogo you don’t have to reach a goal you get to keep whatever you raise. And so, tell me how you decided on Kickstarter.

0:05:48 EBONY: Yes, both platforms when I’m just in this campaign back a couple of years ago both platforms are really really early on in there sort of introduction and the modelling. One thing about Indiegogo and I haven’t look in a while but at the time if you didn’t raise your campaign goal there actual cost to you was higher than if you hit your goal. So that was one factor, the other factor I thought to myself if I can’t get the support that I need to do this project then i really need to think very hard about whether or not i should go forward and take this, so it wasn’t just about raising a certain amount of money it was also making sure that I was able to garner enough support to go forward.

0:06:43 MARIA: Right, right, which was really smart to use Kickstarter as a market research tool because I know so many authors who just jump in they spend the money and then find out really that they didn’t know how to promote the book there is really know readership for the book and if they have done something like this beforehand they could have save themselves a lot of heartache.

0:07:06 EBONY: Yes, Absolutely!

0:07:08 MARIA: So let me ask you Ebony, It took you 30 days. The campaign was 30 days. How long did it take you to prepare for the campaign to actually get everything on Kickstarter get your video, get all that materials that you needed, how long did that take you?

0:07:29 EBONY: It took me probably about 3-4 weeks of planning part of that time Kickstarter had a pretty rigorous review process also so you couldn’t just put something out there and hit go and it just public they actually would go through and review your project to make sure it was appropriate for the platform the other component is writing the compelling copy. So I think in the media industry we call it romance copy. Writing that copy that’s really going to inspire and really reach the folks that I’m trying to reach and communicate my own passion and devising the reward that In and of itself I was racking my brain trying to think about what types of reward I mean obviously the book a copy of the book that’s pretty simple but in order to get people to sort of contribute that higher level i had to come up and really get creative with something and the thing about Kickstarter is when you offer a reward they have to be tangible reward it can’t be like a coupon for a future purchase for something like that it’s got to be something that people actually receive and it’s worth something at the time and it’s not some sort of “Hey if you don’t knit here I’ll contribute 10 dollars to charity. It has to be something that the backer get out of it. And i think i refer to it as investment but it’s really not an investment because you’re not yet shares

0:09:13 MARIA: Right, right

0:09:15 EBONY: But you should get something out of it. It’s not a donation when you contribute you’re getting something in return.

0:09:19 MARIA: And so, how crucial do you think to be the big prices were? That the prices they should offer and the levels that you offer, how crucial were those?

0:09:25 EBONY: I think that they were instrumental in helping the campaign go as far as it did. When I think about my entire network of people so just in my own personal network not everybody is a quilter not everybody is a die cutter so if all I offered was the die cutting book that’s not going to be of interest necessarily to everyone so there could be folks think: “You know what? I support what you do I’m really thrilled about this and I want to make sure it is successful but I really don’t need a coffee-table book.

0:10:13 MARIA:*laughs*

0:10:17 EBONY: The other piece two is by having different levels of contribution it gives people the opportunity to look and say “There’s a level here that I can afford. Because not everybody can just say here’s 30 bucks for a book that I’m not going to read. Some people may be able to contribute a dollar other people might say.”You know what I really support this artist, I know this person I feel good about what they’re doing, I can actually contribute a higher level so actually having those different reward level it gives you a choice i personally think i had too many and at the end of the day you’re the one who has to actually fulfill all those rewards.

0:11:04 MARIA:*laughs* Right.

0:11:08 EBONY:*laughs*After a while but i think having at least 3 or 4 options gives people sort of a way to contribute at a level there comfortable with.

0:11:18 MARIA: And so you had levels from a dollar all the way up to 1500 dollars and what was your most popular level?

0:11:29 EBONY: My most popular level I believe was at the 50 dollar level you’ve got a copy of the book and some other little trinket so I think my average donation across the board was about 46 dollars so some people came in lower than that, some people came in higher than that but most people were right in middle of a reward.

0:12:00 MARIA: I’m looking at your Kickstarter site right now and it looks like you had a 104 backers at 30 dollars. Now, do you think it was the dollar amount? Do you think it was just the right amount? Or do you think it was the acknowledgement that they’ve got in getting the book as the reward?

0:12:22 EBONY: I think so, I think most of the people who purchased at that level were once who wanted the book. They were rolling to get that book so it was a way for them and what’s interesting when you structure your reward, is it’s not necessarily meant to be a like discount of a retail price although some that way it’s actually meant to be because you do need feed bonds so the book actually retails for 30 dollars so that was like the level. I think that level people were going to buy the book anyway when it came out and that’s the level that they supported.

0:13:09 MARIA: Okay, And what did you do to promote the campaign as far as social media and email marketing and get the word out, What did you do to promote it ?

0:13:22 EBONY: so I actually did a several tiers of marketing and I didn’t want to bombard my network with you know just post after post after post of this particular campaign. The first method that Senel was just a family and close friends just to first get started with the toe on the water and also when you put it out to just friends and family you tend to get kind of that bubble of will support anything that you do and that makes you feel better. You feel better about what you’re doing to get some of that initial push and then I put it up on Facebook to wider the audience which will include my friends and friends of friends and hope to unnecessarily no personally but we’re friends on Facebook and that’s the next level campaign and some of those folks even shared my campaign with their friends and that’s another way to get to expanse. The third way was just through my newsletter list so I have an email list for my business where I send out announcement about where I’m going to be and what’s going on with my business and where you can see me that went to my email list. I also posted on my blog talking about the Kickstarter campaign and what it meant and what I was trying to do. I have several avenue to pursue but I didn’t do them all at once. I didn’t’ post everywhere on the same day. I spread it out over probably a week to 10 day period to reach all those audiences.

0:15:13 MARIA: Ok, and do you have any idea of which promotion garnered the most support?

0:15:22 EBONY: I believe it was probably the Iddy mount campaign just because there were thousands of people on my email list versus a couple of dozens on my Facebook page.

0:15:39 MARIA: So you have an email marketing list with several thousand contacts on?

0:15:47 EBONY: Yes. I think it’s the time I probably had under a thousand people subscribe to my email list. Now it certainly grown as my name has gotten out there but I think it’s the time it was under a thousand people on my email list but it was certainly a lot bigger of an audience than on my Facebook page.

Exclusive Members-Only Lessons

Members – Find out where the largest percentage of Ebony’s supporters came from, if she had help promoting her campaign, and her advice to others considering crowdfunding by logging in:  Click here to login!

Not a member? Start learning today by becoming a Socialmediaonlineclasses member. Get started below:

weekly top 5 - puppy edition
Dec 08

Weekly Top 5 for Dec 8, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week.weekly top 5 - puppy edition.

#1. The Ultimate Guide to Productivity Tools for Small Business

Discover the productivity tools I use on a DAILY basis here . . . . http://bit.ly/1pN04Dk

#2. NEW in Swipe File: How a Brand Differentiates Themselves on Twitter

Differentiating your brand from every other is a challenge even for seasoned marketers, but this small business does it brilliantly on Twitter, and you get to see HOW in the Swipe File . . . http://bit.ly/1yaYrlN

#3. How to Customize Your YouTube Channel with a Welcome Trailer

This SMOC members wants to know how she can add a “Welcome” video like the BIG brands do. Get my tutorial here . . . http://bit.ly/1G5WDdb

#4. How to Automate Your Social Media Marketing: Webinar, Slide Deck, Audio & Infographic

Tried to automate your social media marketing but disappointed with the results? Join me for this month’s FREE members-only webinar to find out what to automate, how, and my favorite apps to put your social on auto-pilot . . . http://bit.ly/1zjBLgh

#5. Content Generation Infographic

Dread creating content? You’re not alone. Discover my “secrets” for creating content simply & easily in this checklist . . . . http://bit.ly/1A7351n

How to Automate Social Media Marketing
Dec 03

How to Automate Your Social Media Marketing: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

How to Automate Social Media Marketing

 

Free webinar Thurs, Dec 18 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to automate your social media marketing — the right way
  • Thurs Dec 18, 1pm EDT, 6pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

How to Automate Your Social Media Marketing without Losing a Personal Touch

Social media experts LOVE to shout about social media automation, but their solutions leave your fans feeling like they’re interacting with a robot. Where’s the personal touch?

In this month’s members-only webinar, you’ll learn how to automate your social media marketing the smart way:

  • which tasks you can automate without losing your brand’s “secret sauce”
  • what tools I recommend to automate your social media (and oh so much more!)
  • the robo-tactics you need to stay away from like the plague
  • how to monitor your social media automation to prevent #fails

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Your Ultimate Guide to Productivity Tools
Dec 02

The Ultimate Guide to Productivity Tools for Small Business

By Maria Peagler


Your Ultimate Guide to Productivity Tools

Ever wish you could clone yourself to get more done?

We’re all striving to accomplish more with less resources in the 21st century, and that’s especially true if you’re a solopreneur or small brand. I’ve made it my mission to keep my business (and my training) as simple and elegant as possible. That makes it easier for me to develop and advance a thriving business while also being a wife to an entrepreneur and involved mom to two teenage sons.

My secret?

Awesome tools. And a hack I’ll show you in a moment (saving me HOURS of time each week and thousands of dollars I don’t have to spend on labor that I can invest in my business).

Don’t get me wrong: I’m not a tool junkie (you know — those people who are ALWAYS touting the latest app they’ve downloaded and can’t wait to tell you about it). I don’t have time for that.

Instead, I invest in the best tools that make it possible to run an agile business I love and allow me to enjoy a full life outside of work.

So today I’m sharing with you my favorite tools I use on a DAILY basis and WHY I think they’re the best at what they offer.

Google Apps for Business

The paid version of Gmail, Google Drive, Docs and more. This is a huge switch for me, as I made a lucrative career from being a technical writer of books on Microsoft and other Windows’ products. Five years ago I purchased a Mac (because it just works, period) and didn’t want to pay for the Office Suite, so I started using Google Docs instead.

Google’s suite of products is nowhere near as robust as the Office suite, so if you need deep features like long documents and tables of contents in your word processor, stick with Word. But for what I do, which is mostly tables, presentations, and simple PDFs, Google Docs works great.

I’ve become an enormous fan of using Google Sheets for applications far beyond financials — planning, dashboards, and libraries of data I keep in a spreadsheet. It’s so simple to create a worksheet with multiple sheets and keep track of goals, reports, and content libraries within one file.

But why the paid version?

In May of this year, my email address was blacklisted as a spammer due to my hosting company sharing my virtual private server (VPS) with another company that was identified as sending SPAM email. The only way to fix the situation was to enroll in Google Apps for Business and use the paid version of their Gmail. That way, I would never again have to worry about my email being listed as SPAM.

The best part of using Google Apps for Business? Google support. Yes, really! Once you are a paying client, Google provides the BEST support I’ve ever encountered.

Related resources: How to Combine Social Media and Email Marketing to Capture Leads You’re Missing

WordPress.org

Not surprising, since I teach a class on how to create your website using WordPress, but my love of this platform goes far beyond just being able to create a simple website with it.

When I started Socialmediaonlineclasses.com, I researched the most popular learning management systems (LMS) at the time, which were Moodle and Blackboard. I found them to be bloated, cumbersome, and better suited for enterprise organizations and institutions.

I also tried BuddyPress, which has a social network feature built into it, but found it to be unstable and not as well-supported as WordPress.

So why do I love WordPress so much? It allows me to:

  • create a simple website I can modify without being a developer
  • add a blog to my website that has the same look and feel as my website
  • create an online training site by adapting WordPress posts, pages, categories and shortcodes into an agile learning system I can change as my needs evolve
  • find answers to common WordPress problems because it has a global network of users who have encountered the same issues
  • easily hire developers and designers who have worked on WordPress and have deep experience with it
  • easily train interns and new hires on how we use WordPress because they likely already have experience with it
WordPress 101 Learn how to build your own blog/website — no coding required
Members-Only Content
Login to access this learning track

 

Wishlist Member WordPress Plugin

Wishlist Member (WLM) is a WordPress plugin allowing me to make my paid classes private. It’s categorized as a membership site plugin, but you can do much more with it than that.

WLM was not the first solution I tried (BuddyPress, S2Member, WPDev Member), but it’s the ONLY one that worked consistently, was stable, and well-supported.

They also have a companion membership program called Wishlist Insider I belonged to for a year to learn how others used it, network with WLM users, and get up-to-speed quickly to get the type of online training site I wanted.

Newer membership site plugins are available now, but I plan to stick with WLM. They offer a one-time price (vs. monthly for the newer plugins) and I don’t want to have to learn a new system and transition my members to it. I’ve found a solution that works for me and allows me to stay agile and robust in my offering.

Trello Project Management

Trello is an online project management system I absolutely love (and its cute dog mascot Taco).

I’ve tried BaseCamp, Asana, and even developed a class on Harvard Project Manager years ago. Most project management tools are needlessly complex and dull to use. The beauty of Trello is in its simplicity: it has a Pinterest-like interface, using cards, and you can organize your projects in any way that suits your business and working style.

It has few restrictions on how you setup your projects: that freedom allows you to make your Trello system truly your own.  You use Organizations, Boards, Lists, and Cards to create your projects and invite team members. You can add links, images, video, and text formatting to your projects to make them multimedia-rich.

We use Trello for our in-house training and orientation, our editorial calendar, ongoing projects, social media services clients, and website development projects. I can assign dates to projects, communicate with and tag team members about projects and see a calendar view of our editorial calendar to see what’s coming up next.

Aweber Email Marketing

The first thing I did in my business, before I ever had a website, was invest in email marketing software. I started out using iContact, but have since transitioned to Aweber for the segmentation features (I can send automatic emails to my audience depending upon what their interests are).

I had used ConstantContact for clients and didn’t like its user interface, and wasn’t interested in free so never tried MailChimp. I wanted a tool I could use immediately and start seeing ROI.  I loved iContact’s simplicity and great support, and appreciate Aweber’s terrific support as well.

Aweber has a steeper learning curve than other email marketing applications, but that’s the trade-off for more features, and I’m happy to pay it.

I use Aweber for sending out our weekly newsletter and sending automatic follow-up emails to people taking our free social media strategy class. I love the reporting I get: I can immediately identify what topics are most popular, what people are clicking on and what they open.

Snagit and Voila Screen Capture Tools

I use screen capture tools daily in developing and updating our training classes, building our Swipe File to show members examples of brands doing social media well, providing customer support, communicating with my team members, when we have technical challenges and are communicating with support teams, and far more.

When it comes to training, a picture really is worth a thousand words, and members love seeing an informative image rather than have to sit through a video.

I used TechSmith’s Snagit for years and found it to be the best screen capture tool available. However, when I upgraded to Mavericks operating system and to the latest version of Snagit, it slowed my computer to a crawl. So I transitioned to Voila, a Mac-based screen capture tool. It doesn’t have as many annotation and editing features as Snagit, but it takes advantage of the Mac operating system, allowing me to drag and drop images into almost any application.

 

Swipe File "Steal" these tactics from successful brands for your own business
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Evernote

For a long time I just didn’t get why so many people were fanatical about Evernote. Sure, it was a great note-taking app and you could do a lot more with it, but I hadn’t really investigated all of its features.

I became hooked for personal reasons: I was researching a family trip we were taking to Washington D.C., and saved our hotel, tour reservations, itineraries and more to Evernote, and it was available on my smartphone while we were traveling. I could research a museum and capture a screen listing its hours/directions, and that screen capture would be available on my phone.

I now use Evernote for my business: writing my daily To-Do list, saving articles I want to refer to later, outlining large projects, and so much more.

The Productivity Hack That Saves Me Hours Each Week

The best part of using these applications? They can work together in automating much of my business. I can set up tasks to be automated, saving me time, and my virtual assistant can work on far more productive projects.

This hack allows me to practically clone myself for far greater productivity.

Some of the tasks I automate:

  • Dictating the foundation for a blog post into my smartphone and saving it to Evernote
  • Creating a content library by building a list of our blog posts and their URLs in a Google spreadsheet
  • Automatically uploading a video to YouTube, which in turn creates a blog post draft in WordPress
  • Creating a spreadsheet of my latest Twitter followers, their bios and follower counts
  • and much, much more

I set up these tasks just once, and they run automatically as necessary. My virtual assistant doesn’t have to spend her time on these items, so I can have her generating important reports and focusing on customer service (tasks that require the human touch to really do well).

How do I automate these tasks? Stay tuned: tomorrow’s post will give you the details!

 

Dec 01

Weekly Top 5 for Dec 1, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

 

 Colorful cupcakes with flowers

#1. How to Give Thanks to Your Audience Using Social Media

You don’t have to show gratitude to your audience just during the holidays — nurture those relationships with this Give Thanks infographic. You learn four smart ways to make your fan & followers feel appreciated in a way they’ll remember . . .http://bit.ly/1pnCBbF

#2. Slideshare 101 is All New in Our “Chunked” 10-Minute-a-Day Format!

Dust off that PowerPoint or Keynote presentation and give it new life by uploading it to Slideshare. This awesome business-to-business social network often provides greater results than YouTube (and you’ll learn how business-to-consumer brands can use see ROI from it too) . . . . http://bit.ly/1y5x1MV

#3. Where is Your Most Profitable Network Hiding?

Ever wonder if you’re focusing on the social network that’s right for your business? No worries – take this quiz and in less than 60 seconds you’ll know exactly where you should be promoting your brand . . . . http://bit.ly/10iJWy0

#4. Social Media Engagement Swipe File

Wondering where you’re engagement has gone on Facebook? Copy and paste these posts that are PROVEN to generate engagement on your Facebook page . . . http://bit.ly/1y5xLS7

#5. Never Again Be at a Loss for Your Next Blog Post

Dread writing blog posts? Have no idea where you’ll come up with your next idea for content? Not anymore! I’ve made it dead-simple with this Online Marketing Multi-Tool you can download here . . . .  http://goo.gl/T41U8y

weekly top 5 - puppy edition
Nov 24

Weekly Top 5 for Nov 24, 2014

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Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

weekly top 5 - puppy edition

#1. How to Develop a Blog Tour Webinar Replay

Members learned how to develop an online publicity tour in this 30-minute webinar. Here’s the replay, .mp3 audio, slide deck and infographic . . . . . http://goo.gl/TnxRQ1

#2. [CASE STUDY] How a Local Business Uses Social Media as Their ONLY Marketing

Don’t miss this SMOC-exclusive case study profiling Firefly Bicycles and how they use social media as their sole means of marketing . . . http://bit.ly/1ySwICR

#3. [COMMUNITY] How to Differentiate Your Brand on Twitter in Just 10 Seconds

Members discovered how one brand differentiates themselves on Twitter in just 10 seconds (examples & screenshots included) . . . . http://bit.ly/1F0Ve77

#4.  How to Avoid Freebie Seekers in the Sharing Economy

Businesses give away more than ever: free shipping, free downloads, free consultations, you name it! So how do you avoid those “freebie” seekers who have no intention of ever buying from you? Find out here . . . http://bit.ly/1tkLEFz

#5. [BONUS] Holiday Marketing Kit

The holidays are almost here, and you’re going to need images for your holiday marketing. Members get this bonus package of almost 100 holiday images . . . .http://goo.gl/fzMJrk