Category Archives for "Strategy"

Social Media Manager Learning Track
Oct 24

Social Media Training — Social Media Manager Learning Track [VIDEO]

By Maria Peagler

Do you need to update your online marketing skills? Are you interested in becoming a social media manager? Our Social Media Manager Learning Track provides the training you need to succeed at digital marketing, no matter what your needs are.

Here’s a brief look at who the Social Media Manager Learning Track is for and what you’ll get. Click here for more details on what you’ll learn. Timestamps & transcript are below the video:

00:00:  Who the Social Media Manager Learning Track Is For

00:19:  What You’ll Learn

00:53:  What Else You’ll Get

01:15:  Visit Socialmediaonlineclasses.com to Get Started

Transcript

Whether you want a career in digital marketing or just need to update your social media marketing skills, our new Social Media Manager Learning Track at Socialmediaonlineclasses.com is perfect for you.

This learning track dives deep into topics that go beyond just one social network. You’ll learn how to do things like eCommerce, get website sales, you’ll learn what you need to know to outsource social media marketing whether you are the one doing the outsourcing as an agency or someone is hiring you. You’ll learn how to do social media for local business, content marketing, Facebook ads, business video, optimizing a social media strategy and much, much more, all designed to be a deep dive into creating, developing and executing social media campaigns.

And that’s in addition to all the classes you get here on every social network. And our well-known infographics, swipe files so you can learn what others are doing that works in social media marketing, your bonus webinars that go into one particular topic–for example, social media for local business–and much more.

So visit Socialmediaonlineclasses.com today to get a new career in digital marketing or update your social media marketing skills.

your first online store
Oct 22

Bonus Webinar Excerpt: Your First Online Store [VIDEO]

By Maria Peagler

One of the biggest steps in establishing your online business is setting up your online store. There are several choices out there, so how do you know which one is right for your business?

Here’s a brief look at the benefits of selling online with trusted eCommerce platforms and which industries they’re best for. Click here to view the full bonus webinar with an in-depth look on how to setup your first online store. Timestamps & transcript are below the video:

00:04:  Do You Need a Shopping Cart?

00:50:  People Like to Buy from Trusted Stores

01:30:  Why Amazon, Etsy & ebay Are Good Options

02:40:  These Platforms Are the Simplest Solution

03:31:  If You Need Your Own Shopping Cart Big Cartel, WooCommerce & UltraCart Are Recommended

Transcript

The first one is the shopping cart. And my question to you is, do you need a shopping cart? Let’s talk about that. Because if you sell products, you will probably do better selling on these three platforms than you would on your own website. If you are selling books or products, Amazon is where people go to first. I can tell you that as an author I sold far more books from Amazon than I did to individuals on my own website. In fact, the only sales that I got from my own website were those that offered an autographed copy of the book or a CD that I was not offering through Amazon.

People like to buy from these stores because they’ve done it before. They know what to expect and they trust them. They don’t know you, they don’t know if they can trust you, they don’t know how long it’s going to take, they don’t know what payment options you offer. There are too many variables that they don’t know about you. So if they can buy from a known quantity whether its Amazon, if you are an artist or a craftsman you can sell on Etsy. If you are selling any kind of electronics or commodity goods, ebay is the place to do that. And there are several reasons, in addition to the ones that I just mentioned, why these are good solutions.

Number one, they have a shopping cart built in. You don’t need to pay for that. They accept credit cards, they accept debit cards, they accept all kinds of forms of payment and you don’t have to worry about it. And they’re PCI compliant. So that’s another layer of complexity that you don’t have to worry about. In addition, they also bring traffic to your products. They give you visibility and they bring you sales. And you’re not paying for that. That’s something that they do as part of their commission.

Now, if you don’t use any one of those three platforms, either Amazon, Etsy or ebay, then you have to do all these things. You have to generate the traffic, you’ve got to generate the visibility, and you’ve got to generate the sales. Now, you still have to do that even if you’re going to use Amazon, Etsy or ebay, but not nearly as much. So it’s an easy way to start. In fact, it’s the simplest solution. It’s what I call the easy button. And when it comes to selling online, it’s a very complicated, complex process. And so starting with somebody else’s online store is a very easy way to get started. You can do a lot of field testing of your products. What’s the most popular product that you have? What are the questions that people have about it? There are a lot of things that make it easier for you to focus on your core business and not worry about the online store part.

However, I realize that’s not going to be the solution for everyone. it’s certainly not for me here at Socialmediaonlineclasses.com. I don’t sell a product. I’m selling a service. So if you need a shopping cart, these are the three that I’m going to recommend. And we’re going to take a look at each of these. I’m recommending Big Cartel, WooCommerce and UltraCart. And let’s take a look at these and I’ll show you why I recommend them.

Oct 21

New! Social Media Manager Learning Track

By Maria Peagler

  New! Social Media Manager Learning Track 

Social media training to help you get a new career as a social media manager, start your own agency, or update your marketing skills. Fast, easy, online.

social media manager learning track 2

I’m excited to debut an exclusive training curriculum here at Socialmediaonlineclasses.com – our Social Media Manager marketing track.

What is it?

A curriculum designed to provide a managerial skill set for social media: not just tactics & social platforms, but how to develop, execute and measure social media marketing campaigns.

This track is perfect for anyone who wants a career in digital marketing, who needs to update their marketing skills, or needs to learn how to manage social media in their business.

The social media manager track covers:

  • how to tie marketing to revenue generation
  • how to measure a social media marketing campaign’s ROI
  • how to outsource social media marketing
  • how to develop multimedia for your campaigns
  • and much more

The learning is included when you become a member of Socialmediaonlineclasses.com at the Annual or 3-Month Levels. And the learning track is in addition to your classes, infographics, swipe file, 1:1 coaching and bonus webinars.  You can learn more about our membership levels here.

social media manager learning track 2

https://socialmediaonlineclasses.com/?p=15048

Social Media Strategy, Execution and Measurement

A digital manager needs to know how to create campaigns for multiple audiences, platforms and outcomes.  That all starts with the strategy, overseeing the execution, and ultimately measuring the success of the campaign.

Managing a Social Media Team

Sometimes you’ll create your brand’s campaign in-house, while other times you’ll be outsourcing those campaigns.  You may even be interested in starting your own agency (it’s important to set expectations up front about what’s realistic). You’ll learn who makes a good candidate for outsourcing, what clients should look for in your agency, and much more.

Developing Multimedia Content

As a social media manager, you’ll be expected to be a multi-tool of content creation: blog posts, images, video, podcasts, social media posts, and more.  You’ll learn how to create each type of content, no matter what your budget, using simple tools and the latest apps. You won’t need to be a graphic designer, videographer or professional voiceover talent.

Got Website? Get Revenue!

No matter what terrific social media marketing campaigns you execute, it all comes down to the website.  You’ll learn what a website needs to get sales (whether it’s your own, a client’s, or a colleague’s), and how to have the “conversation” about updating it to increase revenue.

You can learn more about our membership levels here.

Here’s a look at the modules currently in the Social Media Manager Learning Track (we’re adding more every month)

smm learning track page

 

weekly top 5 - puppy edition
Oct 19

Weekly Top 5 for Oct 20, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

weekly top 5 - puppy edition

#1. NEW! Social Media Manager Learning Track

We’re excited to debut our new learning track for Social Media Managers! So whether you want to launch a new career, grow your business, or update your marketing skills, this training series will give you the skills you need to develop, execute and measure your campaigns . . . . http://bit.ly/1sOJbrB

#2. What You Need to Know BEFORE You Do Social Media Marketing in Europe

Learn the differences in European culture and how it affects brands marketing, which social networks are most popular, and the difference in privacy & sharing habits from the U.S. . . . . http://goo.gl/wx8HgS

#3. Profitable Pinterest Marketing [INFOGRAPHIC]

People love Pinterest and it drives more traffic than any other social network.  But can you make it profitable for your brand? Absolutely, and this infographic shows you how . . . . http://bit.ly/11obsL1

#4.  Your First Online Store Bonus Webinar Replay

Members learned the fastest, easiest path to opening their first online store in this 30-minute webinar. Here’s the replay, .mp3 audio, slide deck and checklist . . . . . http://goo.gl/QYJJ5A

#5. The Difference Between Twitter’s Retweet Button and @RT

This member turned to the Forum to find out the difference between these two methods of retweeting content.  Which one is best? Find out here . . . . http://bit.ly/1zhfTpL

Oct 17

Pinterest Marketing How To: Makeover Your Boards to Drive Sales [VIDEO]

By Maria Peagler

This week’s video tutorial walks you through the makeover of SMOC member, Craftsy teacher, quilt designer and business owner Debbie Maddy’s Pinterest boards.

Though Debbie already has a strong presence and good following on Pinterest, she can optimize her content to increase her brand’s visibility and drive more content.

Regardless of what product or service you provide, you can use the suggestions offered in this makeover to improve your own pins and create a stronger, profitable Pinterest presence.

Timestamps & transcript are below the video:

Note: As of August 2013, Google retired their keyword tool and replaced it with the Keyword Planner, which isn’t nearly as useful. So I now recommend using the Bing Keyword Tool. The keywords it provides work equally well in any search engine. All you’re doing is changing where you do your research.

Video Timestamps

00:15:  SMOC Student Debbie Maddy’s Pinterest Makeover

01:27:  Suggestions to Improve Boards & Drive Traffic

02:48:  When Pin Links Don’t Match Website URL it Can Be Confusing

03:45:  Create a Dedicated Board for Each Pattern

04:25:  Encourage People to Visit Website for More Information & Include Price

05:15:  Use Search Engine Optimization to Make Pins More Visible

05:50:  Repins Are Key for Visibility

06:30:  Add Keywords People Use to Search for Your Products to Product Description

07:30:  Google Keyword Tool

07:57:  Input Website URL

08:41:  Identify Most Popular Keyword Ideas

09:26:  Low Competition, High Search Volume Keywords Are an Excellent Opportunity

10:30:  Optimize Existing Pin for Higher Visibility

11:05:  Debbie Maddy Pinterest Makeover Recap

12:18:  Don’t Hard Sell on Pinterest, But Include What People Are Looking for Separately

Transcript

Welcome to this month’s social media makeover. I’m making over the Pinterest boards of Debbie Maddy, who is a Socialmediaonlineclasses.com student who is a quilt designer, teacher and founder of her own business. She asked me to take a look at her Pinterest boards and offer some feedback. So here we’re on Debbie’s Pinterest account and you can see that she’s got 41 boards and 632 pins. She’s got 29 likes, which is really good. She’s got a lot of followers and you can see that she has far more followers than people that she is following. That’s always a good sign that you have influence. 

And so Debbie is doing a really good job. Her Pinterest boards are beautiful. And she’s got a variety here. Even though her business is quilting she has a wide variety of boards. Some are about fabric, jewelery, just things that she loves, inspiring quotes, cool stuff just for fun, recipes and she’s got some great titles here. So she’s doing a really good job with her Pinterest boards. I do have some suggestions for improvement, and mostly that has to do with how she can drive business from her Pinterest page. 

Now looking at her boards, it’s difficult to figure out exactly what Debbie’s products are here. She’s got a link to her website and to her Facebook page, which is fantastic. But what I’m not seeing is anything like my quilts, my patterns. I want to see something that says what Debbie’s business is and shows it here on Pinterest. Now she does have a board here called Quilts I Love. And when you click on this it will show you a variety of quilts which include her patterns, but also quilts that she just likes. But you cannot tell here which are which. I can’t tell here which are Debbie’s quilts and which are ones that she just really likes. 

Now the ones that are Debbie’s Quilts are these right here. I looked on her website and looked to see which ones were hers. But you’ll notice here she’s got a good description here. Modern Art with Fabric, her company name and her name. But the link here doesn’t say her website. It says webstore.quiltropolis.net. Now that’s a little confusing. And so when I click on this what it does is it takes me to the cover of this pattern. But again, it says webstore quiltropis. A lot of people, I think, probably wouldn’t click on that, because they think they’re going immediately to a store and not Debbie’s website. But actually, if you click on it, it does take you to Debbie’s website. So here you get more information and you can click to view additional images that are in the pattern and in the book. So she’s doing a great job here on her website, but it’s not really apparent on her Pinterest board. 

So here is what I recommend for Debbie. For this particular pattern, or for each of her patterns, I recommend making one Pinterest board for each of her patterns. And for this one you could call the board Modern Art with Fabric. This is a contemporary pattern. It’s designed to go with a contemporary fabric. And so you could put that in the description. And I’m going to talk a little bit more about that later. But the reason I recommend that you have an entire board is that you can include these additional images right there on Pinterest. And I would also say something like click on the image to go to my website and see more photos or a longer description. 

There is also a recent study showing that Pinterest pins that you can buy from, that have a dollar figure attached to them, actually get more clicks than pins that don’t. So it’s worth experimenting here for Debbie by putting a price in here. And all she has to do is in the description, add the price, and you would do that with a dollar figure. So whatever her price is–$20–if she puts this on her Pinterest description it will put a little tag her, banner with the price, and she’ll get more clicks for it. 

The other thing that I think that Debbie can do here is do a little bit of Search Engine Optimization. And what I mean by that, you don’t have to be an SEO geek to do this. But there are a few things that Debbie can do here to really increase how visible her patterns are. Now they’re already going to be very visible because you can see this board right here already has 496 followers. And the more followers you have–generally, to your Pinterest account and to your boards–the more visibility they’ll see. But the big thing for visibility is to get repins. When somebody repins your quilt or your board, that immediately puts it in front of all of my followers on Pinterest. So that is something that you really want to work to get are repins, and so there’s a couple ways that you do that. 

One is with a contest. And contests are really bit on Pinterest, and have a contest where people repin. And that’s something that will definitely get you a lot more visibility. But another way that you can do it is with Search Engine Optimization, and that’s simply figuring out what keywords people use to search for your products and use those in your descriptions. Now there’s no kind of search engine search tool for Pinterest. However, you can use Google’s Keyword Tool to figure out what keywords people use to search for quilting patterns. 

Now Debbie specializes in patterns that are easy for beginners and you can see that if you go to her website and to her homepage. She’s got quilt designs here and everything is easy. A lot of simple techniques. And you can see that as you go through her website she uses a lot of the words easy, simple. So she focuses on things that are very simple for beginners. 

And so I’m going to go to the Google Keyword Tool here. And anyone can use this. Again, you don’t have to be a super geek to do this. You don’t have to be an SEO person to know how to do this. And so I’m going to end up at the Google Keyword Tool. And here are a couple ways that Debbie can do this. The first one is by putting in the URL of her website. And I clicked off of that so I’m going to go here again and go to her homepage. And I am going to copy this and paste it into this Google Keyword Tool right here where it says website. I’m going to paste Debbie’s website name, click on only show ideas that are closely related to this, because otherwise I get a lot of junk. And you want to click on search. And it’s automatically going to show you ad group ideas. I’m not interested in doing an ad, but I do want to see keyword ideas. 

Here are an awful lot. 79 different keyword ideas. We want to immediately hone in on the most popular one. And so we want to do local monthly searches. Local means the United States. And you can see here that there are over 2 million searches for things like quilt a quilt, quilts quilts quilts, things like that. But what I recommend for Debbie is that she really hone in on the type of patterns that she does, which is easy quilt, quilt for beginner, beginner quilt, simple quilt patterns. Those are the things that are going to get her the best opportunities for visibility for people who are targeted to her audience. She also does star quilts. You can see there’s a star quilt here that has low competition and high searches. 49,000 searches a month and low competition, which means not many other people are using these keywords. So that’s an excellent opportunity for Debbie. So what I would do is search for things that have high searches but low competition. And you can see here, y seams. People look for those things. And so those are all things. Debbie needs to go through here and look for things that have low search competition but high volume. And simple quilt blocks is something that has one of the highest search volumes. And quilt star. So those are the kinds of descriptions that Debbie needs to put into her Pinterest boards and descriptions. 

And so right here, this is called the Ashleigh pattern. But Debbie has an opportunity to actually call this something that will get her higher visibility. This is a star quilt block. And so she can put quilt star pattern in the description. She can add a lot more information here. That it’s the Ashleigh pattern, the price, very simple pattern. You can put an awful lot of information here in a Pinterest description. 

Let’s recap here the things that I’m recommending for Debbie. She has an excellent start already, but she definitely needs to add prices to her board and pin descriptions. She also needs to use keywords in her pin and board names. Add more photos for each pattern. And create a board for each pattern with additional photos. And I think all of those things are thing that will really help Debbie. Also, add a call-to-action for each pin saying click to see more photos and description. And you don’t want to do a hard sell on Pinterest, but these are things that people are looking for on Pinterest. And so by including those and separating them out from just quilts I love and putting it at the very top, I would recommend that Debbie put it in the top row. Her quilt boards. Or at least have them all together. She could do them on the second row, but just so they’re visible and so people don’t have to scroll down.

Top 5 at Socialmediaonlineclasses.com
Oct 13

Weekly Top 5 for Oct 13, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

Top 5 at Socialmediaonlineclasses.com

#1. How to Go on Vacation without Abandoning Your Business

The holidays are approaching: how will your business fare when you’re away? Maria shares how she ran SMOC smoothly during summer 2014 when she was gone for weeks at a time . . . . http://bit.ly/1xlGKfT

#2. How a Local Retailer Generate Sales after TV Exposure [CASE STUDY]

This family-owned business received a surge in sales after being featured on CNBC’s The Profit, and kept the momentum going with this social media marketing plan . . . . http://bit.ly/1vUkCIa

#3. What’s New in Social Media: 3rd Quarter Round-Up

Keep up with the latest changes in social media from 3rd quarter 2014 with these 30+ SMOC articles linked here . . . . http://bit.ly/1vTXKc4

#4.  SMOC Forum Focus

Our Forum has several helpful conversations this week surrounding SEO, a new member from the United Kingdom, and how to market a business no one wants to talk about . . . . http://bit.ly/1neeRFF

#5. NEW – Create Your Own Branded Images  [MEMBER CHALLENGE]

We’re debuting our new monthly member challenge. This month, watch the video tutorial on creating a stock photo library, then make your first branded image (you could win a free month at SMOC!) . . . . . http://bit.ly/1vnHpNh

Oct 10

What’s New in Social Media: 3rd Quarter Round-Up

By Admin Tester

A lot has changed in online marketing over the last 12 weeks — here’ s your go-to resource for all the new content (in addition to your classes) at Socialmediaonlineclasses.com for 3rd quarter 2014.  Bookmark this page so you can return to it when you need answers fast!

Growing Your Business

  1. How to Get More Sales from Your Website [WEBINAR EXCERPT]… http://bit.ly/1saBkFT
  2. Why Your Social Media Marketing Isn’t Generating Revenue… http://bit.ly/1Dwadbh
  3. How to Get More Sales from Your Website Webinar Replay & Resources… http://bit.ly/1wE3Uxs
  4. How to Rebrand Yourself and Launch a New Career … http://bit.ly/1wE30RM
  5. Online Training for Different Learning Styles: Social Media Training … http://bit.ly/1p2ZOt1
  6. The Learn Startup Approach to Education in America: Minimum Viable Education… http://bit.ly/1xIwdiG
  7. College Guide to Landing a Job… http://goo.gl/cSGgxQ

Online Marketing Strategy

  1. How to Create a Stock Photo Library [VIDEO]… http://bit.ly/1rpIhRj
  2. The One Thing You Should Do on Social Media Every Day… http://bit.ly/1BJartz
  3. New Cheat Sheets in Your Swipe File… http://goo.gl/1MmZOK
  4. What to Look for in Online Social Media Training… http://goo.gl/TwNfCe
  5. How to Write a Blog Post in 10 Minutes Flat… http://goo.gl/ASRgDi
  6. Learn How to Build Your Own Stock Photo Library Using Your iPhone… http://goo.gl/1S6BY9
  7. Outsourcing Your Social Media Marketing Webinar Replay & Resources… http://goo.gl/VSws0E
  8. This Surprising Social Network Outperforms All Others… http://goo.gl/vlSrVq
  9. How to Brand & Watermark Your Images [VIDEO]*… http://goo.gl/RPLoQv
  10. The State of Social Media for Small Business… http://goo.gl/CQsfMa

Facebook

  1. How Facebook Just Made Your Life Easier … http://bit.ly/1sbeE8k
  2. How Often Should I Post to Facebook in 2014?… http://goo.gl/JKzeiD
  3. How to Get Double Duty from Every Facebook Post… http://goo.gl/O2vc4R
  4. HUGE Facebook News: Google Search Now Links to FB Posts Using Hashtags… http://goo.gl/1OmYJc
  5. What Facebook ISN’T Telling You About Its Latest Business Page Redesign… http://goo.gl/RE5ksc
  6. Member Exclusive: How to Create a Facebook Timeline with a Clickable Button… http://goo.gl/298g7m
  7. Facebook 2014 Changes — What You Need to Know (INFOGRAPHIC) … http://goo.gl/yA18p8
  8. Website Images Won’t Appear on Facebook Post Links… http://goo.gl/EykVJ2
  9. How to Find Which Apps You Have Installed on Facebook… http://goo.gl/8zD7A7
  10. Monthly Coaching Video Clip: How to EASILY Increase Your Facebook Post Reach… http://goo.gl/3CUc3o

Instagram

Instagram Marketing Infographic… http://bit.ly/Zdc2dC

Google

Google+ Image Size Cheat Sheet… http://bit.ly/WZoqfw

Twitter

Twitter Image Size Cheat Sheet… http://goo.gl/wrUI4T

Pinterest

Pinterest Contest Swipe File… http://goo.gl/BjJuaE

Best of the Best

  1. 2014′s Best Social Media Marketing Infographics… http://goo.gl/PZFaZ0
  2. Most Popular Articles from the First Half of 2014… http://goo.gl/Fg32VL
  3. Our Top Presentations — Get ‘Em Here!… http://goo.gl/x5uFMu

Oct 07

How to Go on Vacation without Abandoning Your Business

By Maria Peagler

How to go on vacation without abandoning your business

Summer of 2014 found me traveling across the entire United States — I was literally gone more than I was home.

My younger son competed in Odyssey of the Mind world finals in Iowa (his team finished fourth!); I took a girls’ trip to an art retreat with a friend at Madeline Island School of the Arts in Wisconsin; my entire family went to a reunion on a barrier island off of the Georgia coast; and I drove 3,000 miles on a cross-country road trip to Austin, Texas.

Socialmediaonlineclasses.com, however, ran smoothly — without a hitch. We continued to get new members,  provided customer support, and updated our classes without me being in the office.

How did I do it and how can you learn to do the same?

Delegate. Then Delegate Again.

If you can’t delegate to a trusted member of your team, your business is doomed to fail. Few of us are so talented that our work can’t be done by someone else — at least for a while.

My full-time virtual assistant plays a critical role for me when I’m out of the office. She normally handles customer service issues, but when I’m away she also handles any urgent issues that need immediate attention. I created a vacation autoresponder in Gmail telling people the exact dates I would be out of the office, and provided my VA’s contact information should they need urgent help. She was able to handle anything that cropped up while I was gone.

How?

Train Your Team to Handle ANYTHING

How much time do you dedicate to team training?  Not surprisingly, because I’ve founded a training brand and was a director of the nation’s largest computer training company, I invest a significant amount of time in training my staff.

I empower them to experiment with new roles and responsibilities, improve their skills, and provide opportunities they haven’t found elsewhere. Without any training, your team is like a ship without a rudder, traveling without any sense of direction. And if they lose you, the navigator, your brand’s fate will go the way of the Titanic.

Yes, developing training takes time, but you can incorporate it into the projects you need to delegate. The next time you’re doing a task that you need to hand off,  record a video of yourself:  screencasts or audio recordings enable you to document your process easily so that others on your team can accomplish that task.

We have an entire video library for our team here at Socialmediaonlineclasses.com. Not only does it come in handy when I’m on vacation, it also provides automatic training & orientation when a new staff member comes on board.

If you’re one of those “It’s faster to do it myself,” or “I can’t trust anyone else to do that,” kind of employers, STOP IT NOW.

Turn a Complex Set of Tasks into a Checklist

We use checklists often here at Socialmediaonlineclasses.com, for everything to uploading videos to generating reports and writing blog posts. Using a combination of a training video and a checklist, I not only allow my team to see how I do a task, but then I give them a means of going through it themselves and ensuring they’ve accomplished all the steps.

Checklists reduce complex, costly, and even dangerous situations requiring unique solutions to a set of repeatable tasks, often by people who don’t have the same education or experience as you.

I highly recommend Atul Gwande’s book The Checklist Manifesto; it’s a great read to learn how people with enormous responsibility for human life are able to reduce errors and make the world a safer, healthier place with simple checklists: doctors with the World Health Organization, engineers and architects responsible for stable bridges and buildings, and pilots who take hundreds of lives in their hands daily.

Think of the medical teams in Africa who are handling Ebola cases: the doctors who return home will eventually train emergency room personnel how to handle these critical patients at home, using what they’ve learned. If they can develop a checklist to handle life and death situations, can you honestly say “I’m the only one who can do this?”

Use Smart Automation

When you’re away enjoying your vacation/sabbatical/retreat, your marketing doesn’t have to leave with you. While many entrepreneurs love to tout “marketing automation,” you need to be smart about what you decide to put on auto-pilot.

Schedule your social media posts using Hootsuite, SproutSocial, or other automation tool, but be sure your team is ready to respond to questions, comments, or virtual high-fives. You choose whether you want to be available or not.

When I was on Madeline Island, Wisconsin at an art retreat, we had absolutely no cell coverage. For one week I was completely off the grid.

And it was awesome.

As much as I love my business, I know that I need a break.  I need time away to refresh, to renew, and to come back with energy, passion, and ideas. It was good for me, for one week, to be unavailable by phone,  email or  text.

Can your business survive without you?

Your Action Items

The holiday season is approaching: you know you’ll be visiting family and be gone from your business.  Ensure it can survive, and even THRIVE, without you:

  1. Identify the areas of your business that need to continue operating while you’re on vacation (orders, customer service, etc)
  2. Start recording training video and audio to teach your team how to handle those responsibilities without YOU
  3. Do a trial run before you go on vacation. Help your staff with challenges and solutions so they can be successful when you’re unavailable to answer their questions.

What’s your best tip for going on vacation and enabling your business to thrive without you?

Oct 06

Weekly Top 5 for Oct 6, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

Colorful cupcakes with flowers

#1. How We Welcome You at SMOC (or How to Onboard Your Clients)

What happens here at Socialmediaonlineclasses.com after you click the Buy button? We roll out the red carpet with your welcome email, educational guide series, 1:1 coaching, and individual help. . . . http://bit.ly/1wU8kR6

#2. Your First Online Store: Webinar, Audio, Slide Deck & Infographic

Ready to open your online store but have no idea which one is best for you? Join us in the October bonus webinar to learn if you need your own store, the easiest way to take credit cards and more . . . . http://bit.ly/10lrzZ8

#3. SMOC Forum Focus for Week of Oct 2, 2014

Last week in our Forum members got a new monthly challenge, found out the easiest way to get Facebook fans, and which video app is best for Facebook . . . . http://bit.ly/1rA0qgp

#4.  Beyond Strategy: How’s Your Social Media Execution?

Strategy is important, but your brand’s execution is what determines success or failure. We’ve turned our most popular blog posts into a free video tutorial to create your own social media action plan . . . . http://bit.ly/1rA0qgp

#5. Free Hootsuite How-To Video

One of our most popular YouTube videos is an excerpt of our Hootsuite Webinar. 15 minutes and you’ll be using Hootsuite like a boss . . . . . http://bit.ly/1pJgwxK

Oct 03

Beyond Your Social Media Strategy: How’s Your Execution? [VIDEO]

By Maria Peagler

This week in our Friday video tutorial we’re bringing you a video tutorial for one of our most popular blog posts: Creating an Action Plan for Your Social Media.

It was one post in a three-part series, and it continues to be a post our readers return to again and again.  In this video, we share a case study of the coaching Maria Peagler did with one of our members who needed an action plan for promoting her latest book.

No matter what your brand, you can use this same process to create SMART goals, develop an action plan, and measure your results for your social media marketing.

Links to the original blog posts, timestamps & transcript are below the video:

Original Blog Post Series

Part One:  Set Your Social Media Goalshttp://bit.ly/1ymrnIm
Part Two:  Create Your Action Planhttp://bit.ly/1qJurck
Part Three:  Measure Your Resultshttp://bit.ly/1CHV9ps

Video Timestamps

00:13:  It’s Easiest to Break Down While Executing Social Media Plan

00:30:  Blog Post Series on Creating Action Plan for Social Media Goals

00:47:  First Step is to Set Social Media Goals

00:57:  People Don’t Take Time to Tie Efforts to Business Goal

01:30:  Tie Social Media Marketing to Goals & Create Smart Goals

01:55:  Second Step is to Create an Action Plan

02:15:  Example of Pinterest Campaign Action Plan

02:25:  Action Plan Breaks Down Smart Goals Over Time

03:03:  Break Monthly Goals Down into Weekly & Daily Goals

03:29:  Long-term Goals Are More Overwhelming Than Broken Down Short-term Goals

04:13:  Creating Monthly Goals from Pinterest Campaign Action Plan

04:50:  Breaking Down Monthly Goals for Pinterest Campaign

05:18:  Socialmediaonlineclasses.com Members Get  Action Plan Spreadsheet as Bonus

05:32:  Step Three is Measuring Results

05:50:  Recap Three Steps

06:03:  Identify What You Can Measure

06:17:  Measurable Figures from Pinterest Campaign

06:30: You’ll Discover Other Opportunities Through Social Media Marketing

06:54: Benchmark Figures & Identify Where You Started

07:32: Identify How to Measure Each Element & Keep It Simple

07:50: It Can Be Hard to Track Social Media Results

08:08: It’s Easiest to Track Things Over Time

08:20: Watch Google Analytics and Sales Rank Over Time & Track Changes

08:43: Track Sales During Promotions & Campaigns

09:17: Read More in Blog Posts

09:37: Always Set Smart Goals, Create Action Plan & Measure Results for Any Campaign

Transcript

Hi this is Maria Peagler from socialmediaonlineclasses.com, and in this brief video I am going to show you how you can go beyond setting a social media strategy, and really focus on your execution, because it’s in the actual doing of your social media plan, or any kind of a goal that we have, that we usually end up breaking down and getting some difficulty in executing our goals. This is a series of blog posts that I did that are some of our most popular blog posts, because it creates and action plan for your social media goals. It’s a series of three blog posts that I will link to below the video.

The first is to set your social  media goals. We find here at socialmedianonlineclasses.com a lot of people really don’t take the time to do that. They don’t take the time to tie their social media efforts to the business goal. I talk about, in this blog post, one of our highest, most successful revenue producing clients, she is the number one real estate agent in the state of Georgia, and she said “You know I really don’t know what social media can do for me.” So, what I recommended was to tie into your business goals. If you have certain revenue goals, if you have new products coming out, tie your social media marketing to those goals, and create smart goals. A smart goal is specific, it’s measurable, achievable, relevant, and time based. So, here is an example of smart goals in action, turned into a social media action plan.

This is the second blog post in this three part series, and I used one of our actual clients here, who was an author, and she had a new book coming out, and she really wanted to promote this book, because she wanted a future with her publisher. She needed to sell a good number of books. So, what I recommended  was to create a  Pintrest campaign to sell a thousand books. We were very specific in her social media goals. So we created an action plan, and what this was was her smart goals broken down by time. Her book was coming out in December, so she wanted to really start promoting it in January. So, she knew that she needed to get her cover art from her publisher, get an amazon link to buy the book, a publisher link to buy the book, order copies for the give away. So you can see here that everything is broken down into monthly goals, and these  are the steps that she needs to do, and you can even break that down  further. You can break that down from monthly into weekly and daily goals. So, here we took the action plan for February, which was to find fellow authors to promote it, creates Pintrest boards, and do a contest. We broke that down into weekly and daily goals. I can tell you that I actually do this in my business and it works, because when you look at a goal from a very long view, it looks overwhelming. If you can break it down into bite size steps it’s very doable. So here we’ve broken it down into a weekly and daily action. So here, for this particular goal, it was to  invite fellow authors to promote it. Well, what does that involve? You have to identify the authors, editors and designers that you want to invite, and you’ve got to get their contact information and send  out an invitation for them to promote it, with a time table, because   promotion, especially when you are doing a book tour, you want things to come out at the same time. So, for this particular week in February she, our client, was going to actually do the identification of the authors  to invite and to create that promotion time table. Then for the second goal of creating those Pintrest boards, she needed to identify a new Pintrest board for a each day of the promotions, take photos, get permission from her publisher to use them, create tutorials that she can use on Pintrest, and create a book trailer video. Now, she’s not going to do this all at once, that’s just for February. But for this week she needed to contact the publisher, she needed to create one quilt tutorial and get images for the book trailer video. So, for her daily actions, she’s going to email  the editor today, create a brief tutorial, and start getting those images. So you can see here how breaking these down into daily actions makes these very, very simple. Now socialmediaclassesonline.com members you get this spreadsheet. This is a Google docs spreadsheet that you can use in excel as well. You get this spreadsheet as a bonus in your memership. 

The third part of this execution plan is measuring the results, because you need to see results from your social media efforts. Whether you’re spending money or time, you’re investing in social media, and you need to see what kind of payoff you’re getting. 

Let’s recap this. So, first we set smart goals, second we created an action plan, and then third we are measuring our social media return on investment. So, first of all you need to identify what you can measure. You can definitely measure sales, but for an author you often don’t  have access to your sales figures, you need to get those from your publisher. What you can measure, for this particular campaign are: Pintrest re-pins, traffic to her  website that was referred from Pintrest, her Amazon sales rank, new lecture and workshop booking. You’ll see a lot of opportunities that come from your social media marketing that aren’t directly your goal, but they happen anyway, which is always a great thing. Those are like the gravy  on top, and additional publicity. You’ll get the request for interviews, for book reviews, so you need to identify what items you need to measure, and you need to benchmark it. So, you need to identify what your starting place is for that particular element. You need to take a look at “Ok, so how many Pintreset re-pins did I have before this campaign. How much traffic am I getting from Pintrest before this campaign  started? What was my Amazon sales rank before the campaign, during it and after?” So, you need to know where you’re starting from, so you can  identify what kind of a boost, and what kind of results you got from that particular campaign. Then you need to identify how to measure each element. Now, this is where it can get kind of complicated, and I recommend keeping this stupidly simple, and I say that because I am not a numbers person, so it get’s difficult to measure results, and sometimes it’s hard to measure social media results, because you can’t track social media directly from a sale. Very few people go  directly from Pintrest to Amazon and buy directly. So, what you want to do, the easiest thing to do, is to track things over time. 

I’m not sure if I have this here…Yeah here it is. Let’s see…I actually don’t have it here, but what you want to take a look at is your Google analytics and your sales rank. You want to watch your sales rank over time and see how that  changes over the date of your promotion. You will definitely see an uptake. In this particular case we are showcasing an author in Amazon sales rank, but if you  have a product that you are selling, or a service, take a look at your sales over that particular month, or week that you are doing that promotion, and see how they increase. That’s going to tell you what kind of a result you got. Even if it shows you that those sales came from Google. You know, people will see you on social media, but not buy immediately, but then they will Google you to find your website. So, even if Amazon and Google analytics says that they are coming from someplace. They are actually  a result of your social media marketing. Now you can go deeper into this measurement by reading these blog posts. Again, I will link to these below the video, but you want to take a look at the  major three steps when you’re executing any kind of social media campaign. You want to set some smart goals, create your action plan, and then you want to measure the results from your campaign. 

This is Maria Peagler from socialmediaclassesonline.com  with this brief video on how to go beyond social media and execute your social media campaign.

Oct 01

Your First Online Store: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

bonus_webinar_YOUR_FIRST_ONLINE_STORE

Free webinar Thurs, Oct 16 @1pm EDT/5pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to open your first online store
  • Thurs Oct 16, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

“The secret of getting ahead is getting started.” — Mark Twain

Before you can get ahead online, you need to wade through the myriad choices for your online store. Whether you’re a retail shop with a brick and mortar presence, an online coach just starting out, or a service brand branching out outline, you’ll want to attend the October bonus webinar: Your First Online Store.

You’ll learn what online store presence is best for you, including:

  • whether you should create your own store or sell your products from an existing one
  • the easiest option to take credit cards (it’s also the LEAST expensive)
  • how to protect your customers’ credit card information (you don’t want to be the next Target breach)
  • where to find trusted developers to help you build your store

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

how we we welcome you at Socialmediaonlineclasses.com
Sep 30

How We Welcome You as a Member at Socialmediaonlineclasses.com

By Maria Peagler

how we we welcome you at Socialmediaonlineclasses.com

Remember the first day of a new school year? You didn’t do much work, as most of the day was spent meeting your teachers, getting a syllabus, and learning where the bathrooms were.

Your teachers guided you gently into their class by telling you what was expected and setting the tone for the rest of the year.

That orientation was important for you to feel comfortable in your new learning environment. Without it, you’d likely be confused by your teacher’s expectations, their teaching style, and by trying to find where the important places were in the school (lunchroom, locker, bathroom — not necessarily in that order).

We’re Glad You’re Here!

We give you that same welcome as a new member at Socialmediaonlineclasses.com. In fact, that orientation is even more important in an online training environment, which can sometimes feel like a lonely learning place.

If our members have trouble navigating their way around the website, can’t find the lessons they need, and don’t know where to get help, we’ve failed them from the very start. So, we’ve designed the orientation process (called onboarding) to be seamless: we make getting started so simple you don’t need to think about it.

How? Here’s what you can expect as a new member at Socialmediaonlineclasses.com:

Your Welcome Email

As soon as you register as a member, you immediately receive an email with the username & password you created (because who can remember them all?), a link to the login page, and a suggestion for where to get started.

That email will be your Inbox before you leave our website. We make it easy for you to get started by having a short, helpful reminder in your Inbox.

 Welcome email at Socialmediaonlineclasses.com

 

My Direct Phone Number

After you register and select a username/password, I give you something almost no founder of a company does: my direct phone number.

Let’s face it: most companies give you only an email contact like admin@nobodyshome.com. Not here. I make it easy to get in touch with me via my email, cell phone, and our Community Forum.

No Social Media Overwhelm Here

We offer a lot here at Socialmediaonlineclasses.com, and it could be easy to get overwhelmed. With twelve classes, almost 30 bonus webinars, infographics, a swipe file, a Community Forum, and a blog, where do you start?

That’s where our educational member guides come in: each day, for one week, you’ll get a friendly email from us. We highlight one feature of your membership you’ll find helpful. The first day you’ll get a site tour video; another day it’s a link to your strategy class that helps you figure out where to start on social media marketing: after all, if your target customers aren’t on Pinterest, should you take the class?

Welcome Socialmediaonlineclasses.com site tour video

You learn how to get 1:1 coaching with me (included with Annual Membership), and how to customize your learning plan for your unique business, customers, and style.

We’re not bombarding you with upsells, affiliate offers, or other junk. We’re helping you get the most value out of your membership.

What You Need to Know NOW

Let’s face it: social media changes daily. So we keep you in the know with the Weekly Top 5 email: every Monday morning, we highlight the new & updated content here at Socialmediaonlineclasses.com that helps you stay on top of what’s new, what’s changed, and how it affects your business.

Not only will you always know your classes are continually updated, we give you links in that email to take you directly to that lesson:

Welcome Weekly Top 5 at Socialmediaonlineclasses.com

SMOC Chat Wall

And just to offer a friendly way to say hello when you’re online, we offer the chat wall: an easy place to tell us about what’s happening with your life and your business.  We love hearing about your successes, helping with your challenges, and making SMOC a fun, community-centered place to grow your business:

Socialmediaonlineclasses.com chat wall

Community Forum

Our Community is a place for members to introduce themselves, their businesses, ask questions, network, find out about new job postings, and share your favorite flavor of Ben & Jerry’s ice cream. Seriously – mine’s Half-Baked (half brownie, half cookie dough), and that’s part of the fun we have here:

Socialmediaonlineclasses.com Community Forum

Yes, I really do ask what your favorite flavor of Ben & Jerry’s is – and members love sharing theirs!

 

Summary

We work hard to make your learning easy: logging in for the first time, finding out which classes are best for you, getting help when you’re stuck, chatting with other members, and sharing your successes.  After all, if your destination is a successful brand, shouldn’t you enjoy the process of getting there?

We think so, and we’re honored to be a part of your journey.

What’s been your experience in getting started with online learning? Share in the comments (and we’d love to know your favorite Ben & Jerry’s flavor too).

Top 5 at Socialmediaonlineclasses.com
Sep 29

Weekly Top 5 for Sept 29, 2014

By

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week:

Top 5 at Socialmediaonlineclasses.com

#1. How to Get More Sales from Your Website [WEBINAR EXCERPT]

Get a sneak peek into this month’s webinar! Best member takeaways were “where visitors look on my website,” “how to make my site look good on mobile” and “now I know why people don’t trust my store!”  Watch the 5-min excerpt here . . . . . http://bit.ly/1saBkFT

#2. How to Create a Stock Photo Library [VIDEO]

We turned our HUGELY popular blog post into a how-to video here . . . . http://bit.ly/1rpIhRj

#3. NEW – Create Your Own Branded Images  [MEMBER CHALLENGE]

We’re debuting our new monthly member challenge. This month, watch the video tutorial on creating a stock photo library, then make your first branded image (you could win a free month at SMOC!) . . . . . http://bit.ly/1vnHpNh

#4.  Why Your Social Media Marketing Isn’t Generating Revenue

You’re on social media, you’re posting, tweeting, and engaging, so where’s the revenue? Learn why you’re not getting sales  . . . . http://bit.ly/1Dwadbh

#5. Instagram Marketing Infographic

Our newest infographic with 64 marketing tactics is for Instagram. It’s so popular it made Alltop’s Most Topular Stories last week! Get it here . . . .http://bit.ly/Zdc2dC

Sep 26

How to Create a Stock Photo Library for Social Media [VIDEO]

By Maria Peagler

Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous photos without having a graphic designer or photographer on staff? You’re about to find out!

To learn how to take great photos with the equipment you’ve already got, click here to review our step-by-step post.

To learn how to edit, add text, and repurpose those photos, watch this brief tutorial video. BONUS: toward the end of the video I reveal how we store and share our stock photo library with our team for free (or ridiculously low-cost).

Timestamps & transcript are below the video:

00:15:  The How to Build Your Own Stock Photo Library Blog Post Has Photography Tips

01:00:  The Visual Social Media Webinar Has Advice on Using Your Smartphone

01:25:  Use a Photo in Canva

02:02:  Canva’s Stock Photos

02:17:  How to Get Started in Canva

02:30:  Select How the Photo Will Be Used

02:55:  Canva Sizes the Canvas Based on Your Selection

03:05:  How to Add a Canva Image to the Canvas

03:15:  Use Uploaded Images

03:30:  Resize Image to Fit the Canvas

03:40:  Add a Colored Rectangle to the Canvas

04:00:  Adjust the Rectangle’s Size & Color

04:27:  Add Main Text

04:45:  Edit Text

04:59:  Create Sophisticated Text

05:45:  Add Your Brand Name Using Body Text

06:42:  Save & Download the Completed Image

07:00: Repurpose an Image Using Canva

07:15: Apply a Filter

07:50: Edit Design Elements to Match

08:17: Change Text Content & Color

09:20: Save & Download a New Image Created from the Same Photo

09:40: Delete Design Elements & Resize the Photo

10:02: Apply a New Filter

10:18: Add Quality Design Elements, No Drawing Skills Necessary

10:45: Edit Design Elements to Complement the Photo

11:15: Edit Default Text Content

11:35: Edit Font & Color

11:56: Add Desired Text Content

12:20: The Move & Delete Options Will Affect the Entire Design Element

12:35: Remove Default Text & Use the Text Tool for Customized Placement

13:00: Adjust Placement & Font Size

13:25: Save & Download the Image for Free

13:40: Use the Same Image Over & Over Again for Different Results

14:00: Canva Saves the Last Image You Worked On

14:20: Use Dropbox to Make Images Available to Your Team

14:40: Dropbox Creates a Folder on Your Computer

14:49: Simply Drop Files in the Folder & Share It

15:00: Dropbox Shared Folder Demo

15:28: Your Stock Photo Library Becomes Available to Your Entire Team

15:40 Rename an Image in the Dropbox Folder

 

Transcript

This is Maria Peagler with socialmediaonlineclasses.com. In this video, I am going to show you how you can create a do it yourself stock photo library for social media. We actually did a blog post for this that was hugely popular. It made Guy Kawasaki’s Alltop most popular social media articles, and it has been shared extensively across the web and our intern Amanda wrote this article. She does a great job with photography, now she’s not a professional photographer, but she talks about how to take a photo here, use the rule of thirds, and different editing tools you can use.

In this video, I’m not going to cover how to take the photo, you can refer to the blog for this, but I’m going to show you how to edit edit these in a tool called Canva. If you refer our visual social media webinar, you can see all kinds of really easy ways that you can take photos with your smart phone and do photo and video.

I am going to show you how you can use a free new tool called Canva. What I’m going to do is show you a photo that I took and used in Canva. Now, this is a photo that I took years ago at Amicalola State park. It is the southern base of the Appalachian Trail and it was Fall at the top of the waterfall and it was just a gorgeous day. I took this photo and I used it in Canva just to do a photo post that said Happy Fall Y’all and is branded with our brand name, and I’m going to show you how I did this and I’m also going to show you how you reuse the same photo over and over to get different kinds of effects.

Canva has a lot of photos that you can use. If you use their photos, you have to pay $1, which I think is totally worth it. It just so happen that I had one that I could use. The way that you start, in Canva, is you actually go here and from their homepage tell it what size, type of image you are going to do. Like, where are you going to use this. Is it going to be a social media post, they have things specifically, a Facebook Cover, a Facebook post, they have things for Twitter, they also have things for Pinterest and Google+. So you tell it the things that you want to do.

I’m just going to say, this is going to be a Facebook post. It will automatically come up with a correctly sized canvas for you to use. You don’t ever have to worry. Now, I could use one of their images, just by pulling it over, and bringing it here and I can edit it. I’m actually going to delete this, and upload my own. I’m going to use one of the images that i’ve already uploaded, but you can see here that I have several images that i’ve pulled into Canva and I’m going to use this beautiful Fall photo.

Now you can see that it doesn’t really take up the whole area, so I can resize it here and just drag it. Then I want to add some text down here at the bottom that says Happy Fall Y’all. So, I can go to the background and pull in a rectangle shape. You can see it right down there at the bottom. Now if I want it to be bigger, I can change the dimensions of this photo so that you know I can pull it up and see more of the rectangle down here. I can also change the color of the rectangle, I want it more of a fall color. So I can go here and kind of. That’s a nice kind of mustard brown yellow color. So i’ve got to a nice area there where I can put some text.
I’m going to go over here to the text area and I want to add some text. Normally we would put it in the middle, you can drag that down here. I’m going to say Happy Fall Y’all and I think I made this an Oswald font because that’s the font that I use on my website.

A really cool thing you can do is to make the text look very sophisticated, you can make it a similar color, but make it lighter or darker. I’m going to make it darker, and I’m also going to do some text spacing. I’m going to change this to all caps. I’m going to make the text box a little bigger and then move to the center here. And then I can add some more text over here by clicking the body text now thats going to be smaller, and this is where I’m going to put in my brand.

You always want to brand the images that you do. Again, I’m going to do a nice dark color and I’m going to do something a little different, I’m going to go across the color wheel here and do something in a nice blue color. Also, change this to the Oswald font, and there we go. It’s a nice image. All I’ve got to do is say I want to download it and save the design and it downloads it for you. You can also link to it if you’d like.

Now, I’m going to show you how to use the same photo over and over again, its a really cool thing. I’m going to stay here and I’m going to go to, I’m going to click on the photo, and it gives you options for editing it, I’m going to go to filter, and this is very much like Instagram filters, you can change the look of your photo. Drama makes it very dark and this photo was already dark so I don’t really need that. You can make it a nice gray scale which would be great for creating something with a more sophisticated pallette.

I’m going to change this to a softer blue a nice teal color. I’m going to change the text to say something inspirational. Again, I’m going to change this to be similar to the background, I’m going to pick that same color, but I’m going to go in here to the plus and make it darker. It gives you a really sophisticated look. I’m going to do the same thing with my text here. And there we go. The same one done differently. Again I can download that, and make it an image.

And then I can do something completely different. I can delete this text, delete this square, make the image fill up the entire space by making it better, use a different filter, and I’m going to change that filter. Oh thats kind of cool, that retro. It gives it almost a polaroid look and then I can use, the cool thing about Canva is that you don’t have to know how to draw. You can take one of their objects over there and pull it over and you can see some are free and some are premium. This is a nice image that I’m going to put here and I’m going to change the color and i’ve got some very muted colors here.

So again I’m going to do the same thing. I’m going to start with this, but then I’m going to change it, it needs to go in the middle here. Yes I did write a book on color so I understand how to do a lot of this and actually I can probably do a bonus webinar on how to use color in your brand and images. So I’m going to change the text here to something inspirational. ‘Your Life Your Business Your Dream’, pick Josefin Sans font. I don’t want to delete the whole circle. I just want to take out the text with the delete button and then I’m going to add the text through the text button instead. So I’m going to paste that in there go to josefin sans, go to that color that I had, and then move it up. You’ll probably need to change the font size a little bit and center it. So I’m going to stop here and download this. Again because its my image, it doesn’t cost anything. You can also use Canva’s images which I do recommend if you don’t have one you want to use yourself.

You can see how easy this is and from the same image, you can use it over and over again to get different types of images for your business. Canva saves the last one you did, but you have it downloaded so you can use them at any time. This is one way you can use Canva to make your own stock photo library and I’m also going to give you a great tip here at the end on making these images available to your team.

If you work with a virtual assistant, if you have staff who need to use the same images, you can use Dropbox to make it really really simple. Dropbox is cloud storage, but the great thing about it is it creates a folder on your computer, so all you have to do to make the images available to your staff is to drop it in that Dropbox folder and share it with them. We use this with our social media services clients, we do this alot. So here is this dDropbox folder and in one of our folders is our stock photos. So here what I can do is pull one of these photos into the stock photo folder and its going to put those photos there so that now they’re accessible to my entire staff. We’ve got our own stock photo library that we can reuse over and over again. Here is my Happy Fall Image, I can put your biz, your life, your dream, so we know its an inspirational type of photo. So this is a brief tutorial on how to create your own do it yourself stock photo library. This is Maria Peagler with Socialmediaonlineclasses.com.