Category Archives for "Strategy"

Dec 05

Weekly Top 5 for Dec 05, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-december-5-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: [WEBINAR REPLAY] Live Stream Video for Business

Learn how to use both Facebook Live & YouTube with no special equipment, no editing, and no video uploading. This is the easiest video you’ll ever create . . . http://bit.ly/2fDzbxp

#2: [BLOGGING 101] Can I Make Money Blogging?

Learn the top ways bloggers earn an income in this new lesson in SMOC’s Blogging 101 online course. This lesson offers 7 case studies (many SMOC members) of profitable bloggers . . . http://bit.ly/2g0Tjts

#3: [COACHING] How to Make a Video Go Viral

This SMOC member had a highly specific goal in her 1:1 coaching with Maria: how could she make her YouTube video go viral? Maria gave her a specific plan, down to the social network to use, what to say in her posts and much more . . . http://bit.ly/2g0NKv8

#4: [COACHING] How to Reach Instagram Influencers

This SMOC member was celebrating after getting her first influencer to share about her product. She was terrified of approaching the influencer, but with Maria’s help she was successful and wants to repeat that win . . . http://bit.ly/2g0NKv8

#5: Which SMOC Classes & Resources for SEO?

This SMOC member is a social media manager whose client wants to see her business ranking in online search. So what classes and lessons should this manager focus on? Find out here . . . http://bit.ly/2g0UkBW

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Nov 21

Weekly Top 5 for Nov 21, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-nov-21-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: 9 Exclusive Social Media Small Business Case Studies

At the end of each year, we share proven case studies of entrepreneurs who are successful with digital marketing. For 2016, we’re presenting 9 all-new case studies here . . . http://bit.ly/2gciG09

#2: [WEBINAR REPLAY] Livestream Video for Small Business

The best takeaway from last week’s webinar was how to use YouTube Live. While Facebook Live is hot, our members were even more excited about the benefits of YouTube Live for their businesses. Which is right for you? Find our in the webinar replay here . . . http://bit.ly/2gcFF8t

#3: [MEMBER STORY] She Loved My Biz So Much She Married Me

This SMOC member is rolling out his third blog post with a fantastic story: how to use his local discount card to save money on travel, as inspired by a trip he took with his then-girlfriend, now his wife. Read it here . . . http://bit.ly/2fSlyfi

#4: How Many Social Media Posts During the Holidays?

This SMOC member is managing social media accounts for a local business, and is wondering if she’s burning out her audience by posting too much during the holiday season. See Maria’s response here . . . http://bit.ly/2fIRq8e

#5: How to Do a Simple Holiday Promotion

It’s tough to break through the competition surrounding Black Friday and CyberMonday, leading many entrepreneurs to overdo their marketing. Find out how to do a simple, effective holiday promotion with almost zero extra work . . . http://bit.ly/2fSjMup

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Nov 15

9 Exclusive Social Media Marketing Case Studies for Small Business

By Maria Peagler

9-exclusive-case-studies-socialmediaonlineclasses-600px

It's that time of year again . . . 

. . . when I offer a round up of the latest case studies from the SMOC blog.

Learn from these savvy small business owners: they're achieving huge success with social media marketing, and so can you.

In 2013, we published a comprehensive list of 13 social media marketing case studies exclusively for small business (all featured SMOC members).

In 2015 we published an all-new list of 15 case studies (one of our most popular posts of 2015).

This year we're offering 9 exclusive case studies from our blog (need to go deeper with case studies? Check out the comprehensive case studies in our classes).  Click the link to go directly to the case study you want to review.

Bookmark this page: it's your road map to social media success for your small brand:

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your brand in 30 days using social media marketing.

Here are the same case studies, in list format:

  1. How to sell your art on social media [CASE STUDIES]
  2. How to use memes in your marketing: 9 real-world examples
  3. How to get 49K views and 490 shares to your next blog post using LinkedIn [INTERVIEW]
  4. 21 ways to extend the life of your content [INFOGRAPHIC]
  5. How to target business-to-business (B2B) customers [WEBINAR EXCERPT]
  6. Same content, different networks: 8 social media posts you can totally copy [EXAMPLES]
  7. [TUTORIAL] how to create your product photography studio for less than $100
  8. [TUTORIAL] the one-click blog post (for people who hate to blog)
  9. Three simple Google Analytics report to measure your year-end results [CASE STUDY]
Nov 14

Weekly Top 5 for Nov 14, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-nov-14-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: 10 Business Automations for Entrepreneurs

Hop off the seemingly-endless entrepreneurial treadmill with these automations that systemize every aspect of your business. They’re the ones Maria relies on to keep SMOC running smoothly with a lean team . . . http://bit.ly/2eHCvua

#2: BLOGGING 101: Plugins Every Blog Should Have

Maria shares her “super-secret” WordPress plugins she relies on to keep the SMOC blog secure, boost search engine optimization (SEO), and simplify writing blog posts . . . http://bit.ly/2fxbdoW

#3: Help! My Boss Wants More Facebook Fans

No worries! Here’s our brand-new learning track for getting more targeted fans to your Facebook page. Includes every lesson we offer to grow your fan base . . . http://bit.ly/growfbfans

#4: SMOC Success Story: SEO Helps Products Get Found

This SMOC member shared a big win: her products are ranking well in search during the all-important holiday shopping season. Read about her success here . . . http://bit.ly/2fxboR9

#5: SMOC Success Story: National Brands Seeking My Help!

This SMOC member is ecstatic: big-box national brands (as well as small local brands) are seeking out his business to help drive customers to their doors. Learn more here . . . http://bit.ly/2fxarYH

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Nov 06

Weekly Top 5 for Nov 07, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

Click to download the PDF version with hyperlinks to each learning resource ▶︎

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: [BONUS WEBINAR] LIVESTREAM VIDEO FOR SMALL BUSINESS

Live streaming video is hot – hot – hot! And it’s never been easier: . . . you can live stream video using free apps with only your smartphone or computer. No special equipment needed . . . http://bit.ly/2dXk31R

#2: 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST

Learn how this social media manager got millions of free Facebook views to her client’s post with user-generated photos. This is a don’t miss lesson . . . http://bit.ly/2etbbfO

#3: HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED?

Lesson 14 of our Pinterest 101 class teaches you how to build relationships on Pinterest by repinning others’ content. But how can you tell how many times your own content has been pinned? Find out here . . . http://bit.ly/2etkBbg

#4: [COACHING MOMENT] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT

This SMOC member works for a non-profit and needs to know how to drive registrations for a patient registry. Maria gave her specific advice and a timeline to follow, as well as what not to do. Find out about 1:1 coaching here . . . http://bit.ly/smoccoaching

#5: 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE

Improving your website doesn’t have to be frustrating: here are 40 simple “tweaks” you can make to improve your visitor’s experience . . . http://bit.ly/2fRK835

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Oct 31

Weekly Top 5 for Oct 31, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-october-31-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: [UPDATE] PINTEREST 101 CLASS

Pinterest has made significant changes to their user interface, and we’re keeping our classes current. Lesson 3 on Finding Friends on Pinterest is all new . . . http://bit.ly/2furttX

#2: 13 WAYS TO GET MORE FACEBOOK FANS

A baker’s dozen ways to get more raving fans to your Facebook page is in Lesson 13 of our Facebook 101 class. Never feel like no one sees your posts ever again . . . http://bit.ly/2fuvj6p

#3: [COACHING MOMENT] SELLING ON AMAZON

This SMOC member is celebrating! After months of work with Maria, she got her products listed on Amazon. See the details here . . . http://bit.ly/2fux7Mx

#4: BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE?

Which is more important: a blog that’s beautiful with gorgeous images and fonts, or a functional blog that isn’t quite as visually appealing? The answer might surprise you . . . http://bit.ly/2fuxarO

#5: BLOGGING 101: SHOULD I ACCEPT GUEST POSTS?

A guest post is written by someone other than you for your blog: is it a good idea? See Maria’s advice in this brand new lesson. . . http://bit.ly/2fuubzy

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Oct 25

Weekly Top 5 for Oct 24, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-october-24-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: WATCH: How to Create Your Editorial Calendar [WEBINAR EXCERPT] — Social Media Training

WATCH: this brief 5-minute webinar excerpt shows you what goes into planning your editorial calendar. Members get a downloadable Editorial Calendar spreadsheet plus our most popular blog posts ever . . . http://bit.ly/2e2OuQh

#2: UPDATE: How to Measure Year-End Metrics for Digital Marketing

We’ve updated our classic end-of-year metrics tutorial just in time for 4th quarter: you’ll learn how to use Google Analytics to show how digital marketing impacted your brand’s bottom line . . . http://bit.ly/1xT3rrf

#3: EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing

Members get a deeper version of this blog post, with a lesson on how to use Google Analytics to PROVE how digital marketing drove traffic, leads, and sales. The best part? Maria keeps it simple and gives you a downloadable dashboard to use with your clients . . . http://bit.ly/2dEoU3a

#4: MEMBER SUCCESS: I Got My First Client!

This SMOC member shared his excitement over earning his first business-to-business client, and how his coaching & lessons contributed to his success . . . http://bit.ly/2dEquSG

#5: MEMBER QUESTION: Where Do I Start with Social Media Marketing?

This SMOC member asked a question in our private Facebook group: she’s new to SMOC and has no idea where to start. What’s should she do? See Maria’s 1:1 advice that gave her a specific plan . . . http://bit.ly/2dEooSQ

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Oct 16

Weekly Top 5 for Oct 17, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-social-media-oct-17-2016-socialmediaonlineclasses-com

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: 14 Stupidly Simples Guides to Content Marketing

Whether you’ve never written content in your life or you’ve been doing it for decades, you’ll learn something new in one of these 14 guides, exclusive to Socialmediaonlineclasses.com . . . http://bit.ly/2e1ZfqY

#2: [FACEBOOK 101] Updated Lesson on Getting Engagement

Engagement is the key to results on Facebook, yet can remain elusive. We’ve updated Lesson 7 in Facebook 101 so you know what works now in getting more Likes, Shares, and Comments on your Facebook posts . . . http://bit.ly/2ebbtxr

#3: [TESTIMONIAL] I’m So Glad I Joined SMOC!

This SMOC member shared an unsolicited testimonial in the private mastermind group: “Thank you for the 1/1 coaching. You are very straightforward and always willing to help. I’m very happy I joined Socialmediaonlineclasses.com” . . . http://bit.ly/2dlfNUA

#4: SMOC Member Blog Review

This SMOC member has a new blog and is ready to write his first blog post.  He asked Maria to provide feedback on his blog and offer suggestions for his first posts . . . http://bit.ly/2dlb59D

#5: [BLOGGING 101] What Should I Blog About?

Don’t rely on generic “blog post idea” articles littering the internet.  You need to know what your unique audience wants to read that keeps them coming back & taking action. Now you’ve got the answer in this new lesson in Blogging 101 online class . . . http://bit.ly/2dldP6O

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Oct 10

Weekly Top 5 for Oct 10, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-october-10-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: [BONUS WEBINAR] Creating an Editorial Calendar

October’s bonus webinar teaches you how to plan your content a week, a month, a quarter or even a year in advance. Committing to this one step makes developing content so much simpler . . . http://bit.ly/2cOtP5S

#2: [BLOGGING 101] What Images Do I Need?

What images do you need for your blog (and how do you get them)? Learn how to source or create images like a pro, plus get a blog image sizes cheat sheet . . . http://bit.ly/2dCvqLl

#3: [INFOGRAPHIC] 30-Day Blogging Bootcamp

We wrapped up our #bloggingbootcamp with a handy one-page infographic that lists every tactic members learned to create their blog. It serves as a great one-page checklist . . . http://bit.ly/2dCuEy6

#4: [COACHING MOMENT] Pricing Packages & Amazon Keywords

Members 1:1 coaching sessions this week included developing marketing agency pricing & packages and writing Amazon product headlines and descriptions to include keywords. See more here . . . http://bit.ly/2dCulTJ

#5: [MEMBER QUESTION] Blog & Website Domain Names?

This SMOC member has a website and a blog with dissimilar domain names.  He wants to know: is that a good idea? See Maria’s answer here . . . http://bit.ly/2dCuiaB

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Oct 02

Weekly Top 5 for Oct 03, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

this-week-in-social-media-october-3-2016-socialmediaonlineclasses

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: [WEBINAR EXCERPT] Snapchat Marketing for Business

Exclusive sneak peek into our members-only bonus webinar on how to use Snapchat for your brand. Watch this 4-minute excerpt and get trained fast . . . http://bit.ly/2dfS3Wf

#2: 30-Day Blogging Bootcamp

Members completed week four of blogging bootcamp, adding calls-to-action to their blog posts and measuring their results using Google Analytics.  See the entire bootcamp here . . . http://bit.ly/30-daybloggingbootcamp

#3: [COACHING MOMENTS] Web Design Business Model

This SMOC member just completed a web design incubator and wants to know the best way to specialize in a niche and get new clients.  See Maria’s advice here . . . http://bit.ly/2dCqbgy

#4: [TESTIMONIAL] Shout Out to Maria’s Coaching

“I wanted to make sure I gave a shout-out to Maria! We had a brief consultation that resulted in: clarity, A PLAN [with several ways to go back over the plan…] and even accountability partnership! WHAT!? Are you serious? That’s what membership gets you? – COOL!” . . . http://bit.ly/2dCqGHL

#5: New Lesson in Blogging 101

Ready to write your first blog post? Lesson 4 of our new Blogging 101 class gives you all the tools and tips to do it right the first time.  Check it out here . . . http://bit.ly/2cPIXAS

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Sep 26

Weekly Top 5 for Sep 26, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

This week in social media sept 26 2016 socialmediaonlineclasses.com

Click to download the PDF version with hyperlinks to each learning resource ▶︎

#1: 52 Social Media Marketing Resources from 3rd Quarter 2016

We’ve gathered every new lesson, infographic, webinar, swipe file and video from third quarter 2016 and linked to them all in this blog post. Use it as your go-to guide for what works now in social media . . . http://bit.ly/2ddnwWm

#2: [FB LIVE TUTORIAL] Create Your Editorial Calendar

Maria was on vacation but still made time to help members create their editorial calendars. Maria created her 4th quarter content calendar live and had Q&A from members. Watch it here . . . http://bit.ly/2dkB3ja

#3: 30-Day Blogging Bootcamp

Members completed week three of blogging bootcamp, adding content to their footer, sidebar, and their editorial calendar. See the entire bootcamp here . . . http://bit.ly/30-daybloggingbootcamp

#4: MEMBER TESTIMONIAL: SMOC is INVALUABLE!

From Allan C: “Just downloaded “The Social Media Strategy” . INVALUABLE.
After answering the questions got me looking at my business in so many ways from approaching customers and business owners to involving them when creating the products on a social level too, making them feel its there creation. Thank You . Allan” http://bit.ly/2djiMlU

#5: Social Media Marketing Research

This new SMOC member did market research on his target audience, and found an article that spelled out his audience demographic down to their location and ages. See his results here . . . http://bit.ly/2dkBdHe

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Sep 19

Weekly Top 5 for Sep 19, 2016

By Janice Deleon

What’s new this week here at Socialmediaonlineclasses.com? Here’s a recap of what’s new in social media and your learning resources:

#1: How to Sell Your Art Using Social Media Marketing

SOLD! How an art quilter sold her $4K art quilt by using a 4-word Facebook post (without an ad).  That’s just one of the nine tactics you’ll learn in this ultimate guide . . . http://bit.ly/2cSq7Jz

#2: [WEBINAR REPLAY] Snapchat Marketing for Business

Learn whether Snapchat is right for your business, the basics of taking a snap & adding friends, and marketing on this mobile-only social network . . . http://bit.ly/2d9M9Dm

#3: 30-Day Blogging Bootcamp

Members completed week two of blogging bootcamp, designing their blog header, writing their first blog posts, and creating an editorial calendar.  See the entire bootcamp here . . . http://bit.ly/30-daybloggingbootcamp

#4: [COACHING MOMENTS] Amazon Sales & Blog Links

Member 1:1 coaching sessions this week included selling products on Amazon and posting blog links to social media.  See the details here . . .http://bit.ly/2cRLitv

#5: Get More Snapchat Followers Using a Takeover

Everyone wants more followers, and Snapchat users have a fun way to do it: a takeover of your account! No, it’s not a hacker, but a fun way to let an influencer increase your visibility . . . http://bit.ly/2cRL5qb

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Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

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Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.