Category Archives for "Strategy"

Jun 15

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2016

By Janice Deleon

Most Popular Infographics from the First Half of 2016

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2016:

1. The Ultimate Guide to Hashtags Infographic

infographic google slides socialmediaonlineclasses

45-minute video tutorial, transcript, and step-by-step screenshots of how to create a hyperlinked infographic using nothing but Google Slides.

2. Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

[UPDATED 2016] Download the best one-page infographics packed with actionable tactics on Strategy, Facebook, Twitter, Instagram, Hashtags, and more. Download yours HERE!

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. [PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging

social media tagging infographic fi

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

5. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

6. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

7. INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns [UPDATED 2016]

fb marketing infographic 2016 Socialmediaonlineclasses fi
The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.

8. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

9. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

10. 7 Secrets to Find Anything Using Google Search: Video + Infographics + Transcript

google search secrets Socialmediaonlineclasses.com

Find Anything Online Using Google Search.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

Jun 13

Weekly Top 5 for Jun 13, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_social_media_june_13_2016_Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

#1. [WEBINAR] How to Target B2B Customers

Having trouble finding B2B clients? Can you identify the decisionmakers? Learn how to find your highest-paying clients faster . . . http://bit.ly/28gSW5h

#2. [LEARNING TRACK] Vacation Automations

Tutorials for keeping your business running smoothly while you relax on vacation: how to work with a VA, automate operations & much more . . . http://bit.ly/vacayplaylist

#3. [CASE STUDY] How to Delight Customers

There’s no better time to over-deliver to a customer than when they’re in need. Learn how one brand provided the best products AND superior service . . . http://bit.ly/custdelite101

#4. [CASE STUDY] Best Laptop for Travel

This classic blog post details Maria’s experience taking this budget laptop on her travels and loving it. For less than $300, it works for pleasure or business travel . . . http://bit.ly/1ODA1Jt

#5. [CASE STUDY]: 3,500 Facebook Fans in 6 Days

This small business thrives on Facebook, gaining over 3,500 leads in less than one week. See how he did it without ads . . . http://on.fb.me/1KEXVmn

Share this Image On Your Site

Jun 07

Target Business-to-Business Customers: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

business to business targeting b2b

Join Maria Peagler for this 30-minute live webinar: Target Business-to-Business Customers — Advanced Search & Networking Techniques.

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 16, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

HOW CAN B2B BRANDS TARGET NEW CUSTOMERS?

It's a question our members have often:

"Our clients aren't on Facebook, so how can we find new ones?"

"I've tried the usual online targeting tactics, and they don't work for my business."

In this month's webinar, business-to-business (B2B) brands will discover how they can find their ideal customers, their decision-makers, and even their competition:

  • case study of a solopreneur who found lucrative clients using advanced search & networking tactics
  • tools that reveal a goldmine of potential B2B customers (you've not seen this before!)
  • how to boost your credibility BEFORE you start networking

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Jun 06

Weekly Top 5 for Jun 06, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media June 6 2016 Socialmediaonlineclasses

Click on the infographic to download a hyperlinked PDF version

 

#1. Our Best Marketing Infographics

Get our most popular infographics of all time, all in one place. Includes Facebook, Twitter, LinkedIn, Instagram, Hashtags, Automation & more . . . http://bit.ly/sminfographics

#2. [NEW] Automate Your Business Online Class

Are you running your business — or is it running you? Most small businesses fail in the first five years, but that doesn’t have to be you.  Learn how you can beat the odds to succeed . . . . http://bit.ly/bizsystemsclass

#3. [COACHING MOMENT] How to Get More Guests to My B&B?

This week in their 1:1 coaching, members learned how to 1) attract more guests to their bed & breakfast; 2) how to create a marketing funnel; and 3) how to drive more traffic to their websites.  Learn more here . . . http://bit.ly/211C3pD

#4. [MEMBER QUESTION] Which is Better: Boost a Post or Facebook Ad?

This SMOC member wants her posts to get higher reach and wants to know which is better:  boosting the post or using a Facebook ad?  Find out Maria’s answer here . . . http://bit.ly/211DO6e

#5. How an Award-Winning Food Blogger Grew Her Traffic 10x

Excellent post on what it takes to grow traffic to your blog.  Don’t focus on the tools, but the process instead . . . http://bit.ly/211DioS

Share this Image On Your Site

May 29

Weekly Top 5 for May 30, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Memorial Day This week in social media may 30 2016 Socialmediaonlineclasses

 

#1. [WEBINAR EXCERPT] Integrated Social Media System

Would you love a simple way to post to social media just once, and have it go to every social network? Learn how you can in this brief excerpt of our members-only bonus webinar . . . http://bit.ly/1Rm32Wb

#2. Pinterest Removes the Pin It Button

Yep: the famous “Pin It” button is no longer!  Does that mean you can no longer “pin” images to your boards? How can pinners save your images to their own boards?  Find out in Lesson 7 of Pinterest 101 . . . http://bit.ly/14wpaNk

#3. [COACHING MOMENT] How Can I Improve My Facebook Ads?

This SMOC member owns a local business and is running Facebook ads — bravo! The only downside? She has no idea if they sending business her way.  Maria showed her how to measure her ROI & improve her ads in 1:1 coaching . . . http://bit.ly/1TPhQkP

#4. [MEMBER QUESTION] How to Get More People on My Email List?

This SMOC member has a solid email list but wants to grow it: what’s the best way to get subscribers? Maria shared three ways to attract new subscribers, easily . . . http://bit.ly/1TPhNpg

#5. [NEW] Email Marketing Learning Track

For every $1 you spend in email marketing, you earn $40.  Email marketing is a huge part of what we do every day at SMOC, so we’ve gathered out best resources in this new learning track . . . http://bit.ly/smocemailtrack

Share this Image On Your Site

May 22

Weekly Top 5 for May 23, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_May_23_2016_Socialmediaonlineclasses

 

#1. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy

How can you take the same piece of content & make it shine on each social network, taking advantage of each’s unique features? Copy these examples the next time you write a post . . . http://bit.ly/8socialposts

#2. [WEBINAR REPLAY] Integrated Social Media System

How can you write a post once and send it to multiple social networks? Members learned which networks they could integrate into a system, how often to post, and how to write for each . . . http://bit.ly/bonuswebinars

#3. What’s the Lifetime Value of a Blog Post?

Wow! This study found the lifetime value of a single blog post to be two years, and tells you how to identify the value of your own blog posts . . . http://bit.ly/blogpostlv

#4. [MEMBER QUESTION] How Can My Non-Profit Increase Reach?

Non-profits are on a limited budget, so how can they increase their reach on Facebook? This member has over 100K fans, but isn’t reaching them anymore. How can she improve it? . . . http://bit.ly/1ORoyb4

#5. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day

Use this template to “copy and paste” a tweet that reaches a massive audience (plus templates for all other social networks) . . . http://bit.ly/perfectposttemplates

May 16

Weekly Top 5 for May 16, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This week in social media may 16 2016 Socialmediaonlineclasses

#1. UPDATED: College Guide to Landing Your Dream Job

Too many otherwise bright college students blow their job search by looking amateurish on social media. Here’s how to stand out, the right way . . . http://bit.ly/collegejobguide

#2. How to Reach Out to Influencers on Twitter

Influencers are bombarded with tweets asking for their attention & help: how can you reach them & get it? Learn from Maria here . . . http://bit.ly/influencemktng

#3. [MEMBER QUESTION] Will a Wix Website Offer SEO Benefits?

This member has a client with a Wix website, and needs to know if that will hurt their SEO. She’s found lots of articles on the topic, but they’re all biased . . . http://bit.ly/webwixseo

#4. [MEMBER QUESTION] How to Make a Non-Profit Facebook Page More Engaging?

This member has a lot of fans on her non-profit Facebook page, but since her reach has decreased, it’s less visible and engaging.  How can she boost both? . . . http://bit.ly/fbnonprofit

#5. [CLIENT TESTIMONIAL] “I Went from Fear to Having a Plan”

“Maria coaches at the knowledge level of the client and is very encouraging,” — read more of this unsolicited testimonial from a member who was hesitant to get coaching . . . http://bit.ly/smmcoaching

May 09

Weekly Top 5 for May 09, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

this_week_social_media_may_9_2016_Socialmediaonlineclasses.com

#1. Integrated Social Media System Live Webinar + Recording + MP3 Audio + Infographic

May’s bonus webinar is one of our most-requested ever.  Learn how to spend less than 15 minutes a day on social here . . . http://bit.ly/24l7fGw

#2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals

Learning tracks go beyond a single social network; instead, they focus on tactics to help you achieve your goals across social, email, SEO and more. They include blogging, content repurposing, social media action plan, and visual storytelling . . . http://bit.ly/1TvGJz8

#3. What’s the Best Keyword Tool?

This SMOC member shares her favorite tool for finding profitable SEO keywords here . . . http://bit.ly/1T69hSr

#4. [COACHING MOMENT] How to Get Groups of Women in the Door

This SMOC member knows when women come to her business in groups, they buy more. See Maria’s advice for encouring more groups to visit here . . . .http://bit.ly/1WU5ABD

#5. SEO Q&A with 6 Leading Experts

Excellent roundup of SEO advice from six of the industry’s top experts . . . http://bit.ly/1WU6DS6

integrated social media system Socialmediaonlineclasses.com
May 03

Integrated Social Media System: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

integrated social media system Socialmediaonlineclasses.com

Join Maria Peagler for this 30-minute live webinar: Integrated Social Media System — How to Create a Time-Saving Social Media Machine

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, May 19, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

OUR MOST REQUESTED WEBINAR EVER

Want an all-in-one social media system that's easy to use and quick?

Our members do too!

In this month's webinar, you'll how to create an elegant social media marketing system that allows you to spend less than 15 minutes a day doing social media (and blogging)!

  • how you can create an integrated social media system UNIQUE to your brand
  • discover my favorite tools to build your own social media system, EASILY
  • how to spend less than 15 minutes a day doing your social media marketing AND blogging!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

May 02

Weekly Top 5 for May 02, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_may_2_2016_Socialmediaonlineclasses

Click on the infographic to download the .PDF version with hyperlinks

#1. SEO Secrets [WEBINAR EXCERPT]

If you’re a small business competing against BIG brands with huge PPC budgets, how can you compete? By dominating online search results.  Learn how in this 5-minute webinar excerpt here . . . http://bit.ly/1NOedGU

#2. [ALL NEW] Facebook Advertising Greatest Hits

Get my best-performing Facebook ads EVER in this new lesson from our Facebook 103: Advertising class. Swipe these ad ideas for your best ads ever . . . http://bit.ly/1DSvr4T

#3. [NEW COURSE] DIY Blog Tour Online Class

How can you go from unknown author to Amazon Top 10 list in only 2 weeks? That’s what you’ll learn in this BRAND NEW online course . . . http://bit.ly/diyblogtourclass

#4. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook!

Forget the “starving artist!” This artist & SMOC member just got her biggest retail order ever . . . from Facebook. For free.  Find out her “secret” here . . . http://bit.ly/artistsonfb

#5. How Non-Profits Can Use Social Media to Partner with Brands

This SMOC member is partnering with multiple brands to generate funds for her non-profit. How has she done it? Find out here . . . http://bit.ly/nonprofitsfb

Apr 24

Weekly Top 5 for Apr 25, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_april_25_2016_Socialmediaonlineclasses

 

#1. [ALL NEW] Facebook Marketing Infographic

Our most popular infographic ever, used by Disney, PayPal, and DeVry university. See the newest version here . . . http://bit.ly/1SNqInA

#2. SEO Secrets [BONUS WEBINAR REPLAY]

Members learned how to dominate search engine results — with a tactic they won’t learn anywhere else.  Watch the members-only replay here . . . http://bit.ly/bonuswebinars

#3. Where’s My Facebook post?

This member was frantic: he had created an outstanding photo gallery on Facebook with before & after photos, but no one could find it.  Where did the post go?  Find out here . . . http://bit.ly/1TrRZPs

#4. Where to find keywords related to my business?

This SMOC member wants to know where she can find the exact keywords related to her business.  See what Maria recommended here . . . http://bit.ly/1raPszY

#5. SMOC member business debuts new marketnig video

We’re proud of this family-owned business, SMOC members who’ve debuted their first marketing video here . . .http://bit.ly/1TrUrpb

Apr 17

Weekly Top 5 for Apr 18, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

This_week_in_social_media_april_18_2016_Socialmediaonlineclasses

 

#1. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]

It’s the dream of every entrepreneur: a business that makes money while you sleep. Turn your dream into reality by downloading this free automation template . . . http://bit.ly/1TO818e

#2. Grab Attention on Instagram Using this Tactic

Instagram is getting increasingly crowded, and they’re now using an algorithm to decide what you see in your feed. Use this fun tactic to stand out and get more engagement . . . http://bit.ly/1Vc0Nwl

#3. The Perfect Boosted Facebook Post

This SMOC member boosted her Facebook post to sell a big-ticket item. Her post has the 3 must-have elements you need before spending money to boost a post (does yours?) . . . http://bit.ly/1Vc0PUY

#4. Why Your Next Intern Should Be Over 55

The movie “The Intern” with Robert DeNiro and Ann Hathaway was on to something: senior workers rock, and here’s why . . . http://bit.ly/1Vc1eql

#5. How Authors Can Go from Unknown to Amazon’s Top 10

I went from unknown to Amazon’s Top 10 in only 2 weeks, and I’ve turned my process into a repeatable system anyone can do.  Get the free blueprint here . . . http://bit.ly/amazontop10

BUSINESS AUTOMATION TEMPLATE fi
Apr 12

Business Automation Template: Develop Your Automation Blueprint in 60 Seconds

By Maria Peagler

business automation template Socialmediaonlineclasses.com

<< Click to download your free business automation template  and keep reading to learn how to use it to develop your automation strategy.

Congratulations! Your business is a success . . . 

 . . . is it what you imagined?

How much time do you spend on revenue-generating projects vs putting out fires?

Are you able to relax when you go on vacation?

Do you even go on vacation?​

It's time to change all that — by creating systems that automate your business.  Eliminate emergencies and errors, scale yourself to get more done, and generate opportunities far beyond your imagination.

That’s what the Business Automation Template will do for you: help you develop and optimize a no-fail business automation strategy, no matter what size your business.  

As a solopreneur with a full-time virtual assistant, I run Socialmediaonlineclasses.com as a lean brand.  I need to be ruthlessly efficient with my time, and over the last two years I focused on turning SMOC into a well-oiled machine.

Frankly, it was U-G-L-Y at the beginning.  There are no shortage of automation apps promising to make your life easier and your business run smoother.  However, in reality, figuring out how to get those tools to work with your exact business setup can be a nightmare.

I spent far more time than I could afford with their technical support departments, and I even wrote about it in my goal-setting spreadsheet:​

business automation frustration

I didn't know what I didn't know, and was getting frustrated

Fortunately, I'm making the process far smoother for you.  I've turned my step-by-step process for developing the perfect business automation strategy into a template you can use to do the same (click on a link below to jump to that section):

1. WHAT CAN YOU AUTOMATE?

What if you have no idea where to start with business automation? No worries.  The easiest way to get started is to identify those projects, tasks and processes that:

  • are recurring
  • take too long to do yourself
  • you aren't proficient at doing
  • you don't like doing
  • someone else can do it better than you can
  • someone else can do it.  Period.

​One of the first tasks I automated when I independently published my book was shipping.  I don't like it, we have a one-person post office in our town, we don't get mail delivery to our home/office so I couldn't schedule a pickup, and I wanted to focus on marketing.

So I figured out a way to automate shipping  That freed me up to market my book.  Result? From unknown to Amazon's top 10 list, two sold-out printings, and a Best Book of 2010 award.

What else do I automate? Here's a partial list:

  • accounting
  • website traffic report generation
  • blog posts (some of them)
  • repetitive typing
  • customer service reponses
  • social media posting
  • and far more!

It takes me a long time to do my accounting: it's the most boring task in the world to me, and if left to my own devices I would put it off.  I have a terrific accountant (who I've been with for 26 years!), but to make sure I get my books to her in top shape, I automate my accounting process:

business automation accounting

Did someone say accounting? Yuck. I systemize it so it gets done with almost no involvement from me.

I post every hour on Twitter, but that certainly doesn't mean I'm ON Twitter 24 hours a day. Instead, I schedule those tweets so I can focus on other projects:

social media automation for business

I tweet once an hour during U.S. business hours, and automate the majority of those tweets.  Here's a schedule for one week in December.

2. WHAT SHOULDN'T YOU AUTOMATE?

Some projects are so mission-critical that automating them has the potential to destroy your operation. While it may be tempting to systemize these, don't do it.

What are they?

  • financial analysis
  • customer service
  • content creation
  • any process requiring your critical judgement

You can, however, systemize the moving parts that contribute to these projects.  For example, you can automatically generate the financial reports you need to review each month, save answers to frequently-asked customer service questions, and develop templates for your content:

business automation financial reports

I've scheduled this report to be sent to me automatically each week, making it easy to measure my Facebook ad spend and ROI.

Finally, I don't buy the often-heard complaint: "I'm the only one in my business who can do __________."

​If you can do it, you can teach someone else to do it.  It may not be simple, but it is necessary if you want to take your business to the next level.

3. HOW TO START AUTOMATING YOUR BUSINESS

​When I decided it was time to systemize much of what I did at Socialmediaonlineclasses.com, the first order of business was to identify how many of my projects were recurring.

I looked at my to-do list in Evernote from the previous year, and identified everything that I did more than once:​

identify recurring tasks business automation

Keep a to-do list? Review it for those projects that crop up over and over again.

4. GET AN AUTOMATION BLUEPRINT

​Now that you know which projects & tasks you want to systemize, how do you actually do it?

Learn from someone who's done it before. Learn what tools to use, how to avoid automation disasters (like your partner getting 100 notification emails in an afternoon), and let them experience the mistakes and frustration of figuring it all out.​

You save time and don't experience the headaches of having to figure it all out yourself.

In February of this year, SuperSunday Bootcamp attendees got this infographic and a three-hour webinar on how to automate their businesses, with everything laid out so they could start systemizing immediately:

5. SCHEDULE AN AUTOMATION TIMELINE

Realize that automating your business is a major long-term project, best accomplished in stages.  I've spent two years experimenting, developing, and perfecting systems for SMOC, and here are my recommendations:

  • start with small projects first. They give you an early "win" and teach you how to use automation tools with minimal frustration
  • review what others have done for the same type of automation. Don't re-invent the wheel; instead, rely on the work of others who have gone before you
  • use automation templates if they're available. These show you the step-by-step process and exact choices you need to make for a flawless system

6. DOCUMENT & MEASURE YOUR AUTOMATED PROJECTS

Neither of these are sexy, but if you want to grow a business that lasts, they're essential.

​One of the biggest headaches SMOC clients have is when they enter a new position and the previous person didn't document anything.

Logins and passwords are missing, Facebook and Twitter are connected but they don't know how, someone else owns the Facebook account and they need to be added as an admin, and the list continues.

Don't let this happen to your business.

My favorite way of documenting & training our team is using our own wiki.  While that sounds complicated to do, I've actually automated much of it.

Every time I create a new business system, it gets added to the wiki automatically, as shown in the image below.  This is the SMOC wiki, created in Trello.  The Automated Workflows list is automatically generated, and makes it easy for us to train a new team member or figure out where to go to modify an automation:​

business automation wiki

Finally, you need to measure the impact your automations have on your business.  One of the greatest impacts this entire process has had on me is the almost zen-like feeling I have when something goes wrong, either in life or in my business.

I know I can handle it.  Family emergency? I can give it all of my attention, because my business can run smoothly without me.

Team member leaves or needs an extended time away? No problem! You can hire someone temporarily and they can learn your processes easily.

I've also been able to focus on larger projects I find more satisfying and ultimately generate more revenue.​

While some of the above benefits are quality-of-life factors, you do need to measure the effect business automation has had on your business.  

How?  There's no magic tool that will do this for you.  Instead, you need to identify:

  • amount of time you save from automations
  • new revenue-generating projects you can focus on
  • increase in customer satisfaction (net promoter score)
  • your peace of mind in having your business run smoothly

​Want to develop a business automation strategy in just 60 seconds? Download the Business Automation Template and start on it TODAY.  Your business, your family, and your well-balanced life will thank you for it. ☺

Apr 11

Weekly Top 5 for Apr 11, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

this_week_social_media_april_11_2016_Socialmediaonlineclasses.com

#1. 5 Ways to Give Your Website a Tune-Up

Spring is here, and it’s time to give your website a good spring cleaning.  Learn from thse 5 web clinics how to get better results from your existing website . . . http://bit.ly/1N32JV1

#2. [MEMBER QUESTION] I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong?

This SMOC member ran a one-day flash sale and got a TON of traffic to her online store, but got zero sales.  Why? Find out here . . . http://bit.ly/1N320D8

#3. 55 Social Media Marketing Resources from First Quarter of 2016

What’s new in social media marketing? These 55 resources keep you up-to-date with what’s working now (not 6 months ago) . . . http://bit.ly/Q1SM2016

#4. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic

April’s bonus webinar reveals the “secret” tactics to rank highly in online search.  You won’t learn them anywhere else (and are completely whitehat) . . . http://bit.ly/1MaswdM

#5. This Contest Earned Their Small Business 50K Likes

They ran a simple contest and got a HUGE result: 50K Likes! Find out their “secret” to getting results with a Facebook contests here . . . http://bit.ly/1N31BRe