Category Archives for "Strategy"

weekly top 5 - puppy edition
Feb 08

Weekly Top 5 for Feb 08, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

 

#1. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans

The first annual Super Sunday Bootcamp is in the books, and it was a smashing success.  The webinar lasted almost three hours, and attendees comments ranged from “you’ve overdelivered once again Maria,” to “I’m overwhelmed, but in a good way!”  Secret: we’re making it available until midnight February 14th, so you can learn how to grow your busines through automation and donate to Kiva business loans for only $7 . . . http://bit.ly/1SzhdNy

#2. Google Plus Collections: What are they and how will they help my business?

The most promising new feature of Google Plus is Collections. It’s a “magnet” for attracting qualified visitors to your own business page and website.  Learn more about Collections and how to use them in your business here . . . http://bit.ly/gp101for2016

#3. How Can Your Least Expensive Facebook Ad also Be the Most Effective?

Yep, it’s true! Our least expensive ad we’ve ever run on Facebook is also generating the most qualified leads for really low ad cost.  How did we do do it?  See the step-by-step guide here . . . http://on.fb.me/20khkvW

#4. 13 Must-Have Skills for Social Media Managers (or those who want to be)

Maria shared this article from SproutSocial on the SMOC Facebook page, and it’s trending.  See it here . . . http://on.fb.me/20khHGX

#5. 100 Social Media Marketing Resources [INFOGRAPHIC]

Our hugely popular post on the most up-to-date social media marketing resources now offers an easy-to use infographic.  Get it here . . . http://bit.ly/100smm

 

Feb 01

Weekly Top 5 for Feb 01, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

 

#1. Email Marketing Made Simple [WEBINAR EXCERPT]

Watch this brief webinar excerpt to learn how to keep email marketing simple, yet effective . . . http://bit.ly/1SHJq4U

#2. Pinterest 101 Class Updates for 2016

Pinterest is always changing; do you know the latest tactics that get results here?  Pinterest 101 will teach you how . . . http://bit.ly/14wpaNk

#3. New Member Orientation    A BIG welcome to our new members!

Watch this orientation video to learn how to get around and access everything here . . . http://bit.ly/1nxZ6e0

#4. [SWIPE FILE] How to Select a Winner for a Facebook Contest

An SMOC member wants to know, “how should I select the winner for a Facebook contest?” Maria shared a case study of a small-town business running a popular contest and how they chose the winner. Get in the members-only Swipe File . . . http://bit.ly/1yaYrlN

#5. SMOC Member Success Stories

SMOC members are doing BIG things with their memberships, including wholesale trade shows and developing their own websites.  See their success stories here . . . http://on.fb.me/1ny04H1

 

Jan 25

Weekly Top 5 for Jan 25, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

 

#1. Email Marketing Made Simple: Webinar Replay & Resources

Members-only replay of this HUGELY popular webinar: how to grow your email list, earn subscribers’ trust, get your emails opened and get readers to take action . . . http://bit.ly/bonuswebinars

#2. [TUTORIAL]The One-Click Blog Post for People Who Hate to Blog

If you don’t have time to blog (or just plain don’t like to do it), you definitely don’t want to miss this post.  Get all the benefits of blogging without the work by using this one-click blog post tutorial . . . http://bit.ly/1clickblogpost

#3. Super Sunday Bootcamp: Small Business Systems

Ready to take your business to the next level? Any successful small business owner will tell you how CRITICAL systems are to perfecting their processes. Sign up for the bootcamp here . . . http://bit.ly/1SzhdNy

#4. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network?

This SMOC member wants to know if she really NEEDS a separate account for business vs. personal on each social network.  See member recommendations here . . . http://on.fb.me/1KyDpjg

#5. [MEMBER QUESTION] Adding Contacts to MailChimp?

This SMOC member adds contacts each week to MailChimp and QuickBooks.  Does she need to use a spreadsheet export each time? See Maria’s answer here . . . http://on.fb.me/1KyDzHd

 

one click blog post thumbnail
Jan 19

TUTORIAL: The One-Click Blog Post (for People Who Hate to Blog)

By Maria Peagler

Ever wish your blog posts could write themselves?

Do you hate to blog? (No worries — I have LOTS of clients who feel the same way.)

This tutorial is going to change your life. Literally.

In this epic article, you'll learn how to put your own blog posts on autopilot: they'll create themselves with little-to-no interaction from you, freeing up your time for family, travel, or other work projects you actually enjoy.

Here's the background: I'm an art quilter, watercolor artist, and author of eight published books. Socialmediaonlineclasses.com is my full-time business, and my art is how I relax.  I now have so many watercolor paintings I wanted to offer some of them for sale on a blog.  But I really don't have time to do yet another blog.

So I systemized the entire blog post creation process: all I do is take a photo of the watercolor painting, and the system takes over from there. It uploads the photo to the blog, adds a title, what type of painting it is (landscape, floral, etc), the price, and even sends it to an e-commerce site where it's listed for sale as well.

mariapeagler art blog

I created this blog post with one click on my smartphone.

THE FINAL BLOG POST

Here's what the final blog post looks like, with each element identified:

Grow Biz in 30 Days with Social Media

Here's what the artwork's automatic listing looks like on the Daily Paintworks e-commerce site:

maria peagler daily paintworks

Let me be clear: this entire process, from uploading the photo, to creating the blog post, to adding the blog post categories, to creating the e-commerce listing on Daily Paintworks was automated by the system I developed.  The only thing I had to do was add a PayPal button to the blog post (which I did later).

Total time for creating the blog post? Less than 1 minute.​

Here's a quick table of contents so you can click the links to go directly to the section you need:​

CREATING THE ONE CLICK BLOG POST SYSTEM

1. Tools You'll Need

First, let's talk about what tools you'll need to create your own one-click blog post system. Most of you know I'm not a "tools" person, so I've kept it simple:

    • a smartphone
    • image on your smartphone
    • Instagram
    • WordPress blog
    • Zapier (free)
    • if you want to systemize the e-commerce portion of the blog post, you'll need to use a platform that imports your blog posts automatically.  Daily Paintworks does this and costs $12/mo.

​If you don't have images for your blog, check out the  DIY Stock Photo Library and Canva tutorials I offer.

2. Upload a Photo to Instagram

The one-click blog post system starts when I upload a photo to Instagram from my smartphone.  

I add a caption and a unique tag that identifies this post as the one I want to go to my blog:

one click blog post instagram maria peagler sSocialmediaonlineclasses

The unique #mariapeagler tag is what triggers this post to go to my blog automatically

That's all there is to it for Instagram.  Pretty easy, huh?

Then Zapier takes over . . . 

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

3. Automate the WordPress Blog Post Using Zapier

This is where the magic happens. 

By creating one Zapier automation (they call it a zap), my blog posts are automatically created by Zapier every time I upload a photo to Instagram that uses the #mariapeagler hashtag.

Here's how it works:

  • I develop a new zap in Zapier using my Instagram account and my WordPress blog (shown below).
  • Anytime I upload a photo to Instagram, Zapier checks it for the #mariapeagler hashtag. If it finds it ...
  • ... it creates a new blog post on mariapeagler.com using the Instagram image and caption.  It adds several default categories (these are the paintings I do the most) to the blog post.
  • Zapier publishes the blog post immediately.  The Zapier zap is shown below:
one click blog post zapier instagram wordpress Socialmediaonlineclasses

The essential elements of the Zapier zap to automate a blog post from an Instagram image

Once I set up the Zap, I'm all done.  Anytime I upload an image to Instagram with the #mariapeagler hashtag, Zapier immediately creates the blog post on the mariapeagler.com blog.

It takes less than one minute of my time:

one click blog post maria peagler artist blog ssSocialmediaonlineclasses

This blog post was created automatically from an Instagram post & Zapier

5. Set Up Daily Blog Feed Imports to an E-Commerce Website

Daily Paintworks is an e-commerce website allowing you to sell your artwork on their platform.  It's an excellent way for artists to increase their visibility, sell their artwork, and expand their brand outside of their local/regional area.

I add my blog feed URL to my Account Information and check the box stating I want it to pull my blog posts at midnight every day:

daily paintworks RSS feed

In my Account Information, I tell DailyPaintworks the URL of my blog feed

Daily Paintworks then automatically creates a listing for my art. I don't have to lift a finger:

daily paintworks grid

Every one of these listings was created by Daily Paintworks by importing my blog feed

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

CREATE BLOG POSTS FROM TEXT OR VIDEO

If you don't have an image for your blog post, you can still automate the process using other content & applications.  Here are just a few from Zapier letting you automatically create a blog post from Gmail, a Google Doc, or a YouTube video:

Additional Zapier Automations for Blog Posts


zapier gmail wordpress

Create a blog post from content in a Gmail email

zapier google docs wordpress
zapier youtube wordpress

VIDEO TUTORIAL: A ONE-CLICK BLOG POST (10 MIN)

Here's a video tutorial demonstrating the entire process, from creating the Zapier automation to uploading the photo to Instagram to the automatic blog post.  Let me know what you automate to your blog in the comments below, and happy automating!

In the video I promised I would include the code you need for the Instagram image to show up in your WordPress blog post.  It goes in the Content field of your Instagram automation:

INSTAGRAM IMAGE CONTENT AUTOMATION CODE

Be sure to add the Instagram photo URL in between the quotes.​

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

RELATED POSTS

weekly top 5 - puppy edition
Jan 18

Weekly Top 5 for Jan 18, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

#1. Can the Best Marketing Advice Fit on an Index Card?

If you’re overwhelmed by marketing and don’t know where to start, we’ve got you covered.  In this blog post, Maria breaks down marketing to those essential truths that fit on a single 3×5 index card . . . http://bit.ly/1P6bWX8

#2. What’s the Perfect Facebook Post?

What post types and formats excel on Facebook? Use our template to find out. It reveals the most popular post types, formats and content (use the template for inspiration or copy & paste from it) . . . http://bit.ly/fbperfectpost

#3. Google+ Revamps Business Pages

Haven’t been on Google+ for a while? They’ve completely changed their approach to business pages, and you can learn everything you need to know in Lesson 4 of Google+ 101 here . . . http://bit.ly/gp101for2016

#4. How to Create a Long-Form Instagram Post

Sometimes a short caption with a photo won’t do: you need a few paragraphs to support it.  Some Instagrammers are having huge success with their long-form posts, and Lesson 12 of Instagram 101 shows you how to do it . . . http://bit.ly/instagramonlineclass

#5. How to Vary Your Facebook Posts for Higher Engagement

If you’re disappointed by low reach and engagement on Facebook, we have a new case study in Lesson 8 of Facebook 101 revealing the “secret” behind getting more engagement using existing Facebook posts . . . http://bit.ly/fb101onlineclass

 

best marketing advice index card maria peagler socialmediaonlineclasses fi
Jan 12

Can the Best Marketing Advice Fit on an Index Card?

By Maria Peagler

best social media advice index card maria peagler socialmediaonlineclasses

Last week, NPR shared an interview from a university professor & author who offered his best financial advice on a single 3x5 index card.

It was the ultimate oxymoron: after all, don't you need to be Warren Buffett to profit from a complex stock market?

Apparently not.  Instead, the basics were astonishingly simple (but not simplistic). They flew in the face of the terrible advice many people receive from financial advisers.

"Experts" overcomplicate things.

I see similar overly-complex advice offered for marketing:  strategies requiring expensive tools, a team of marketers, and ridiculous workloads.

Not around here. Instead, I'm offering you the best social media marketing advice — yes — on a single 3x5 index card.

What follows below is the official list, with a brief explanation of each piece of advice, and links for learning more.

Here's to keeping it simple . . . ​

DON'T TRY TO BE EVERYWHERE

The biggest recipe for failure is to try to be everywhere, spread yourself too thin, and you end up burnt out, with little success to show for it.

Instead, focus on one social network first; give yourself time to learn what works, get a little creative and have fun with it. Then, and only then, move on to your second social network.

Here's our free social media strategy class to get you started:

social media strategy template

​GET YOUR FREE SOCIAL MEDIA STRATEGY CLASS

Fastest, easiest way to learn social online

To get the class, enter your email below:

BE CONSISTENT BY POSTING EVERY WEEKDAY

When was your last social media post?

Has it been awhile? You're not alone.

Here's a real example from one of my clients:

"Sue" works in a small family-owned business, does the social media, the accounting, and the inventory. She usually posts to Facebook only when they have new inventory.  But she's been so busy trying to get their new accounting system to work, she's hasn't posted lately and dreads getting back to it after being gone for so long.​

Stop putting pressure on yourself to create a "viral" sensation. You don't have to hit a home run with every social media post.

Instead, be authentic. Share a story, a funny joke, or just check and say, "it's really busy but we're still here!"

Set aside ten minutes every day to do your social media, then be done with it.  And here's some help in creating that content you've been dreading:​

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

KNOW & TARGET YOUR MOST PROFITABLE AUDIENCE

"My boss wants more Facebook fans."

"I just can't reach 10,000 fans/website visitors per month/downloads of my freebie."

More isn't always better. 

A huge Facebook fan base get less engagement than a smaller, targeted one.

Sure, you can get 10,000 visitors to your website, but if they leave right away, what did you get out of it? Better to have 3,000 highly-qualified visitors who sign up for an email newsletter, call your store, or purchase your product.​

Focus on the most profitable segment of your audience, following the 80/20 rule, as you'll learn in this video:​

If you're spending advertising dollars, you need to be targeting your most relevant offer to your most receptive audience: the people most likely to buy from you.  Otherwise, you're wasting your money and their time.

Identify your most profitable audience and focus on them, excluding everyone else.  You can watch the full webinar as a member of Socialmediaonlineclasses.com.

CULTIVATE A VARIETY OF TRAFFIC SOURCES

Avoid putting all of your marketing eggs into Google's basket (or Facebook's).

What's good for stocks works for marketing as well:  DIVERSIFY

diversify traffic social media advice index card

If you've focused on great organic search rankings and a new competitor takes over your #1 position, don't panic. Focus on the same consistency and quality you always have, and bring in a new source of traffic so you won't be overly dependent on organic rankings you can't control.

Similarly, you're likely not reaching as many fans on Facebook as you used to be. Don't get mad, get better.

Better results, that is.  How? By being smarter about how you approach Facebook and other social media.

KEEP SOCIAL MEDIA POSTS SHORT & USE IMAGES

Good news! You don't have to write War and Peace when posting to social media.

In fact, the shorter your post, the more likely it will get read, shared, and clicked on.

Add an image, and you just doubled your chances of all three.​

My Facebook post with the highest organic (free) reach from 2015 wasn't even my own content; instead, it was a short blurb about an article in Entrepreneur magazine that had a fabulous photo with it:​

fb organic reach entrepreneur

​Use these resources to help you create compelling visual stories using images:

Visual Storytelling: My Interview with Author Ekaterina Walter 

How to Create a DIY Stock Photo Library for Your Business

Our video on how to use Canva.com (a free tool) to create your own social media images:​

FOLLOW UP WITH EMAIL MARKETING

We live in noisy, busy world, filled with images, messages, and distractions.

No matter how consistent you are in your marketing, no matter how compelling your message, it's likely to be forgotten if people don't act on it immediately.

It happens.  Don't take it personally.

Instead, understand that your visitors are interested, but they couldn't get to it immediately. They had to answer a business call, attend a meeting, drive their kids to soccer, take a parent to the doctor, or binge-watch Mythbusters.

​But we all have an Inbox, and according to studies, we check it an average of 23 times a day. 

We look at our smartphones over 150 times a day. A lot of that time is spent on email.

Get the most out of the website traffic, fans, and social media followers you already have by getting them to sign up for your email marketing, then follow up with them.​

Make them a fabulous offer they can't refuse, then over-deliver on it.  In the offer below, I share a checklist for how to sell out on Instagram, based on a case study of a retailer who does it every day.  Who doesn't want that?

irresistible offer

Learn more about email marketing with these SMOC resources:

Email Marketing Solutions for Small Business

How to Combine Social Media & Email Marketing to Capture Leads You’re Missing

MEASURE YOUR RESULTS & ADAPT YOUR TACTICS

If you did nothing else but this one tactic, you would see a huge increase the return on your investment (ROI) in your marketing.

But it's the part few people ever get to.

How do I know? Because analytics lessons are the least-viewed lessons here at Socialmediaonlineclasses.com.

What an enormous missed opportunity.​

By measuring the results of last year's marketing, you'll identify what worked well, what didn't, and you can focus on those tactics generating the most revenue.

Here's my confession: I'm not a numbers person.  I'm an author, an artist, a trainer, and numbers simply don't come easily to me.

But you better believe I measure my marketing results.  Weekly. Monthly. Annually.

My business depends on it, and it's the best learning tool I have.

Here are some ways I make it easy to measure your own results:

Google Analytics for WordPress: Easily Measure What Matters​

Facebook Insight Stats Explained: How to Mine Your Facebook Analytics for Actionable Tactics

google analytics 3 must-have reports

EFFECTIVE MARKETING SHOULD BE SIMPLE

Here's the secret to success in any marketing you do:  keep it simple.  You're far more likely to look forward to it, be consistent with it, and be successful with it if you keep your marketing efforts manageable and effective.

Sounds easy doesn't it?

It can be.  IF you listen to the right "experts."

Who use amazing tools like index cards.


Jan 11

Weekly Top 5 for Jan 11, 2016

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

#1. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic

Email marketing is the backbone of all marketing: combine it with social media to generate leads, follow up, and get those sales your small business needs. . . http://bit.ly/1n1rdSF

#2. Google+ 101 New for 2016 with Updated Lessons

The Google+ team has been busy updating their social network with improved features and enhanced usability. It’s an entirely new social network for 2016.  Learn it here . . . http://bit.ly/gp101for2016

#3. Social Media Action Plan Learning Track

It’s a new year – start fresh by updating your action plan for 2016.  Use this learning track to update your strategy, execution plan, reviewing your analytics and most profitable marketing . . . http://bit.ly/smstrategytrack

#4. How to Find Your Most Popular Social Media Posts from 2015

What were your most popular social media posts from 2015? Click here to find out (and how to do more of them in 2016) . . . http://bit.ly/mostpopularsmposts

#5. 100 Social Media Resources from 2015

Don’t waste your time searching for answers all over the internet! Here are the most up-to-date social media resources – over 100 of them!  http://on.fb.me/1ZVvgy4

 

email marketing for small business webinar 600
Jan 05

Email Marketing for Small Business: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

email marketing for small business webinar 600

Join Maria Peagler for this 30-minute live webinar: Email Marketing for Small Business

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, January 21, 1pm EDT, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Email Marketing + Social = Winning Combination

Before I ever sent out my first social media post, I used email marketing.

It was the first form of marketing I used to promote my books, my brand, and my new business.  When I added social media marketing to what I was already doing, I saw phenomenal results.

How do they best work together?

That's what you'll find out, and far more in this free members-only webinar, including:

  • where to capture email marketing leads on your website
  • the best subject lines (as tested from thousands of emails!)
  • how to combine social media + email marketing for the ultimate lead generation machine

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

Dec 21

Weekly Top 5 for Dec 21, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

#1. The Perfect Social Media Post: Webinar Replay & Resources

Members-only replay of our BIGGEST webinar ever: how to create the perfect social media post for every major social network, including templates for each . . . http://bit.ly/bonuswebinars

#2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies

As voted on by organic searchers in Google: the best social media training resources for 2015 . . . http://bit.ly/1J8snR4

#3. How Can I Delete a Facebook Tab?

This SMOC member wants to know, “how can I delete a Facebook tab I made a long time ago?”  See Maria’s answer here . . . http://on.fb.me/1ZjFqbs

#4. Instagram Sponsored Posts for Small Business

This SMOC member want to know how she can do a sponsored post on Instagram for her small business.  Discover how to do one here . . . http://on.fb.me/1ZjFuYK

#5. How to Find the Best Content to Share Online

Maria shared this definitive guide: it’s an epic blog post on how to “curate” the best content on the web to share with your readers . . . http://on.fb.me/1ZjFZC7

 

BEST SOCIAL MEDIA TRAINING ARTICLES VIDEOS INFOGRAPHICS INTERVIEWS
Dec 15

Best of the Best for 2015: Social Media Articles, Case Studies, Infographics, Videos & More

By Maria Peagler

BEST SOCIAL MEDIA TRAINING ARTICLES VIDEOS INFOGRAPHICS INTERVIEWS

This is a post you're gonna want to bookmark.

As 2015 comes to a close, we wanted to gift-wrap our best advice in a tidy package — our most popular articles, case studies, infographics, and interviews from this year — making them easy for you to find and use.

2015 was a year bringing great change to online marketing, including:

  • Facebook rolled out photo carousel posts, a unified experience across all devices, and the safety-check feature
  • Twitter increased their 140-character limit and added emoticons
  • Instagram now offers advertising
  • Pinterest rolled out buyable pins to those using major shopping carts
  • LinkedIn bought Lynda.com and Slideshare.net, becoming a more comprehensive business-to-business platform

It can be tough to keep up with all the changes, and even more challenging to identify which of all those new features are truly relevant to your business.

What Will You Get in This Guide?

The Best of the Best of 2015: ​Social Media Articles, Case Studies, Infographics and Interviews is a comprehensive look at the state of social media for small business owners, crowdsourced by your peers.

This guide offers the most popular content we published on our blog in 2015, and gives you a choice of how to consume it:

  • Want a deep dive into a topic? Check out the ultimate guides.
  • Just want a quick overview? Download the infographics.
  • Learn better by watching?​ Review our best videos of 2015.
  • ​Like to listen to your favorite podcast while you work out? Listen to our most popular interview.
  • No matter what business you're in or how you like to learn, you'll find something here for you.

Our Best Social Media Articles of 2015

These 10 articles on social media marketing cover overall strategy to individual networks.  Mastering social media is a continual process, one that never stops. So even if you "knew it all" last year, what works for your brand this year is completely different.

After 25 years of computer training, and over five here at Socialmediaonlineclasses.com, I've found there's a common thread running through the journey to grow, improve, and innovate: the feeling of being overwhelmed with the constant change in digital marketing.

These articles are address that challenge, and are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

Who Sees My Stuff on Facebook? Business Page vs. Personal Profile
Do you want over a billion people seeing your family vacation photos? Didn't think so. Do you want over a[...]
Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]
[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique[...]
7 Surprising Secrets I’ve Learned from Beauty Vloggers
7 Surprising Secrets I've Learned from Beauty Vloggers. Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
What You Need to Know BEFORE You Do Social Media Marketing in Europe
  What You Need to Know BEFORE You Do Social Media Marketing in Europe A primer for U.S. brands on[...]
Instagram for Small Business: Three Master Marketers
Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Social Media Infographics of 2015

​Infographics are the most popular content we develop here at Socialmediaonlineclasses.com: they serve as your one-page guide to success in figuring out hashtags, Facebook, LinkedIn, and more.

These infographics are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

The Ultimate Guide to Hashtags [INFOGRAPHIC]
<< Click on the infographic to download your own full-size version. Hashtags are ONE constant in an ever-changing social media[...]
Facebook Marketing Infographic 2015 Edition
I've updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder[...]
The Ultimate Guide to Social Media for Local Business [INFOGRAPHIC]
ALL NEW FOR 2015! << Click on the infographic to download your own full-size version. How do you decide where[...]
LinkedIn Networking Infographic
Notice how much LinkedIn has changed this year?  It's practically an entirely new social network. How can you make sure[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Interviews of 2015

​I'm a huge reader, and I enjoy interviewing the great minds whose books I've read, whose workshops I've attended at conferences, and bringing you the little-known voice you might not have heard of previously.

These interviews cover a broad range of topics most relevant to overwhelmed business owners: how to be uber-productive, what it takes to run a successful crowdfunding campaign, the rise of visual content, and even getting over 70% of your business from Twitter:

How Six-Figure Working Moms Make Time for Work, Play, and Family
How often do you hear "you can't have it all?" That's a myth, according to Laura Vanderkam, author of I Know How[...]
How to Get Over 70% of Your Business from Twitter: Interview with Patty Farmer
Think twitter is just for celebrities? This interview is about to bust that myth wide open . . . Patty[...]
How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios
Have you considered crowdfunding your next project? If so, you definitely want to listen to today's interview with Ebony Love,[...]
Ekaterina Walter Interview – Author of Visual Storytelling
I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your[...]
Interview with 168 Hours Author Laura Vanderkam: Get the Book Free!
"I don't have time!" Do you say this often?  I hear it repeatedly from my clients: "I don't have time[...]

Want to grow your business in 30 days using social media marketing? Click here to get your free infographic & week-by-week guide to learn how.

Our Best Social Media Case Studies of 2015

​Case studies are the powerhouse of content: they prove that success is possible using online marketing, and teach you exactly how to get results.

Because we focus on small business owners here at Socialmediaonlineclasses.com, you won't find the usual Starbucks, Domino's, or REI case studies. Instead, you'll see those small brands that are the backbone of the U.S. economy: photographers, consultants, retailers, artists, yoga teachers, heating & air brands, jewelers, gyms, and more.​

These case studies are the most popular here at Socialmediaonlineclasses.com for 2015, as identified by organic searchers from Google:​

30-Day Action Plan to Grow Your Business with Social Media Marketing

Need more customers? Increased visibility? Additional sales? Learn how to grow your business in 30 days using social media marketing

weekly top 5 - puppy edition
Dec 14

Weekly Top 5 for Dec 14, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

 

#1. The Perfect Social Media Post: Live Webinar + Recording + MP3 Audio + Infographic

Christmas comes early this month in our bonus webinar! You’ll learn the “perfect” post for each social network, plus get fill-in-blank templates you can use for each . . . http://bit.ly/1NR33pO

#2. [UPDATED] Uploading Images to Facebook

Facebook just made it easier to upload multiple images to your business page, and our updated lesson gives you a step-by-step tutorial on how to do it here . . . http://bit.ly/1OqfeEt

#3. [LEARNING TRACK] How to Grow Your Business with Video & SEO

Want to get found on YouTube and increase your search engine rankings? We’ve got a brand new learning track that makes it simple . . . http://on.fb.me/1OqfhQI

#4. How to Respond to Free Product Requests from Bloggers

This SMOC member is getting a lot of free product requests from bloggers, some of whom provide no details at all. How do you handle these requests? Learn Maria’s advice here . . . http://on.fb.me/1OqfuDw

#5. Repeatedly Giving the Same Response to Emails? Automate It!

This SMOC member doesn’t want to get bogged down answering a ton of emails, many of which have the same answer. See Maria’s time-saver here . . . http://on.fb.me/1OqfuDw

 

the perfect social media post 300
Dec 08

The Perfect Social Media Post: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

the perfect social media post 300

Join Maria Peagler for this 30-minute live webinar: The Perfect Social Media Post

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, December 17, 1pm EDT, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Stumped for What to Post to Social Media?

"I don't know what to post to social media. I need help!"

That's a real quote, from a real SMOC member.

He's new to social media, overwhelmed by everything there is to learn, and needs help to successfully represent his brand.

So if you're not getting the engagement you need, if you're stumped for what to post, or could use some extra ideas, then this month's webinar is for you!

You'll learn the perfect social media post for each network.

You'll get a copy-and-paste template for Facebook, Twitter, LinkedIn, Pinterest, Instagram & more.

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Dec 06

Weekly Top 5 for Dec 7, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

Colorful cupcakes with flowers

 

#1. 15 All-New Case Studies of Small Business Social Media Marketing

Already trending on Alltop, this blog post showcases never-before featured small businesses successfully generating ROI from their social media campaigns . . . http://bit.ly/1l4ggza

#2. Member Question: Best Tool for Creating a Banner Ad?

This SMOC member wants to know which tool she should use to create a banner ad.  See Maria’s answer here . . . http://on.fb.me/1R3PGTR

#3. How to Get Engagement on LinkedIn

This SMOC member is getting significant engagement on LinkedIn, and Maria breaks down how she’s doing it into a repeatable process for others . . . http://on.fb.me/1R3POm9

#4. MUST DO: An Easier Alternative to Video on Facebook

If you’ve been intimidated by the prospect of creating a video for online marketing, Facebook just rolled out a much easier alternative. It’s literally the EZ button . . . http://on.fb.me/1R3Q5Wa

#5. Over 50% of Business Owners Say This Will Transform their Marketing in 2016 – What Is It?

According to The Alternative Board, over 50% of small business owners are excited about this new trend in marketing. What is it? See it here . . . https://www.facebook.com/SocialMediaOnlineClasses/posts/1008714599149587

 

1 4 5 6 7 8 21