Category Archives for "Strategy"

Jul 22

SocialMediaOnlineClasses.com Most Popular Articles from the First Half of 2015

By Janice Deleon

most popular articles

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. Social Media for Professional vs. Personal Use: There’s A Difference

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

2. Social Media for Local Business [Case Study]: Hair Salon on Facebook

How can local businesses capitalize on social media marketing to compete with chains and online competition?


Social media for a local business case study shows how a #1 hair salon gets business & increases their branding using Facebook.

3. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide


How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

4. Why Large-Brand Case Studies Don’t Work for Small Business

Small business needs their own case studies: they don’t have the resources of large brands. Discover 13 case studies of SMB social media.

5. Google Analytics for WordPress: Easily Measure What Matters

Top 3 Metrics Businesses Need to Measure to get 80% of Their Profits from 20% of Their Efforts. Plus How to Install GA Without Code.

6. Visual Storytelling for Brands

How brands can use visual storytelling to make their marketing sticky: case studies of local retailers, b2b brands, and more.

7. What You Need to Know BEFORE You Do Social Media Marketing in Europe


A primer for U.S. brands on how to approach social media marketing in Europe. A guide to cultural differences, privacy concerns, corporate restrictions and more.

8. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds


Download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

9. Instagram for Small Business: Three Master Marketers


Learn from three small businesses who have mastered Instagram to promote themselves: a realtor, a cupcake bakery, and a retail clothing boutique.

10.  7 Surprising Secrets I’ve Learned from Beauty Vloggers


Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

UPGRADE TO GET EVERY CLASS NOW

Jul 20

Weekly Top 5 for Jul 20, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

#1. Twitter Success System Webinar Replay & Resources

SMOC members didn’t want this webinar to end! They learned the 1-2-3 components of the system, and how they can mix & match them for their unique brand . . . http://bit.ly/1wE3Uxs

#2. 32 Social Media Marketing Resources from Second Quarter of 2015

Our newest marketing resources from class lessons, infographics, webinars & the blog from second quarter 2015 . . . http://bit.ly/1DeQzhy

#3. Washington Post reports these 20 schools are responsible for a fifth of all graduate school debt

Don’t fall into the grad school debt trap, as reported by the Washington Post.  Get your online social media certificate in one month with zero debt instead . . . http://wapo.st/1gB5gXu

#4. How to Increase Facebook Ad Exposure

This SMOC member wants to improve her Facebook ad performance: how can she increase her ads’ exposure? . . . http://on.fb.me/1TL4CoE

#5. What’s the Best Twitter Tool: Hootsuite, Buffer, SproutSocial or Other?

This SMOC member is optimizing Twitter but it’s taking too long! Which is the best Twitter tool to use? See Maria’s advice here . . . http://on.fb.me/1TL4IMR

Jul 14

32 Social Media Marketing Resources from 2nd Quarter of 2015

By Janice Deleon

Second Quarter list of 2015

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. How to Turn a Potential PR Disaster into an Opportunity
  2. Help! My Marketing Isn’t Sexy!
  3. Could This Be the Perfect Social Media Post? *
  4. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  5. How to Go on Vacation without Abandoning Your Business
  6. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training 
  7. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  8. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  9. How to “Productize” Your Service Business for Easier Revenue
  10. Social Marketing 2015 — Babies Edition
  11. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  12. CHEAT SHEET: 4 Social Media Engagement Hacks
  13. 4 Easy Ways to Make Money with Social Media Marketing
  14. Social Media Strategy Template & Spreadsheet
  15. How to Get More Traffic to Your Website Using Social Media *
  16. Why Your Social Media Marketing Isn’t Generating Revenue

 

Facebook

  1. The EASIEST Way to Get Facebook Fans — Updated! *
  2. New Privacy Options in Facebook *
  3. What Gets the Highest Engagement on Facebook in 2015?

Webinar

  1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]
  2. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  3. Branding Your Small Business [WEBINAR EXCERPT]
  4. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  5. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  6. Can Mobile Users Find Your Website [WEBINAR EXCERPT]

Instagram

  1. Make Instagram Contests Easy *
  2. Want to Sell Clothes Online? You Can Use Instagram for That!

Instagram & Pinterest

  1. Instagram & Pinterest Sales Checklist

Twitter

  1. 7 Ways to Say Thank You on Twitter

Google Plus

  1. 7 Google Search Secrets to Find Anything Online

Hashtags

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *

* Indicates Members-Only Content

Jul 13

Weekly Top 5 for Jul 13, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

 

#1. Marketing Challenging Brands — Vlog and Transcript

Dentists, accountants, funeral planners and waste management brands: you’ll find them in every town in America, but they can be a challenge to market. Find out how to add a “fun” factor to your marketing here . . . http://bit.ly/1NYzyhP

#2. Twitter Success System: Live Webinar + Recording + MP3 Audio + Infographic

Still feel like you haven’t mastered Twitter? You’re not alone! In the July bonus webinar, Maria shares her “secrets” to getting success on Twitter in just minutes a day . . . http://bit.ly/1CYmOS4

#3. Updated Facebook 102: Customizing Your Facebook Page

So much has changed about customizing your Facebook page: Like box is gone, no longer need an app to run a contest – find out how to design your Facebook page to get results in the class here . . . http://bit.ly/1F6Z8KU

#4. How to Generate Business from Your Instagram Profile

Maria shared this article offering “hidden” opportunities in your Instagram profile.  Get the link to the article here . . . http://on.fb.me/1L0QXZ3

#5. Learn How to Build Your Own Stock Photo Library Using Your iPhone

Learn how to build your own stock photo library that sets your business apart. Easily. Really! Don’t miss this classic article that breaks it down into doable steps . . . . http://goo.gl/1S6BY9

Jul 07

Twitter Success System: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

twitter success system 600px

 

Join Maria Peagler for this 30-minute live webinar: Twitter Success System —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, July 16, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

Still Haven’t Figured Out Twitter?

You’re not alone. Some SMOC members say they need a Twitter-to-English dictionary to understand tweets and get results.

No more! This month you’ll learn how to master Twitter and take your tweets to the next level.

In this month’s 30-minute, members-only webinar, you’ll learn:

  • how to reach influencers on Twitter
  • the secret to getting more followers
  • my exclusive system for automating Twitter content
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

weekly top 5 - puppy edition
Jul 06

Weekly Top 5 for Jul 6, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

 

#1. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently

My interview with time-management expert Laura Vanderkam on her latest book, based on the time logs of working moms earning six-figures. Listen to what they do differently (and you can too) . . . http://bit.ly/1GWCjO4

#2. How to Get 3,600 Likes in Just 6 Days (without ads)

This small business thrives on Facebook, gaining over 3,500 leads in less than one week. See how he did it without ads . . . http://on.fb.me/1KEXVmn

#3. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media

Video version the blog post detailing 13 tactics for getting sales using social media . . . http://bit.ly/1KF0Hb3

#4. How to Developed a Unified Marketing Strategy with Social, SEO, Content & Email Marketing

New infographic in our social media strategy class shows how to combine your website, content, social, SEO, and email  for a unified marketing strategy. It’s in our updated class here . . . http://bit.ly/smstrategyclass

#5. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

How a New York City-based small business pivoted to increase revenue.  Learn the tools, tactics, and resources she used to make the transition. . . . http://bit.ly/1KFbzpp

Laura Vanderkam Interview with Six-Figure Working Moms
Jun 30

How Six-Figure Working Moms Make Time for Work, Play, and Family

By Janice Deleon

Laura Vanderkam Interview with Six-Figure Working Moms

How often do you hear “you can’t have it all?”

That’s a myth, according to Laura Vanderkam, author of I Know How She Does It.  She, and other working moms earning six-figure incomes DO have it all, and they tracked their time for one week to prove it.

Vanderkam explains what she learned by analyzing those time logs (including how a doctor finds time for poetry) and far more in this fascinating interview with Laura Vanderkam.

How Working Moms CAN Have It All: Laura Vanderkam Interview

Read the interview in the Q&A below.  Listen to audio clips or the full  14-minute interview.

Listen to the full interview here: https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015interviewfull.mp3

You asked working moms earning over $100,000 a year to keep a one-week time log to see how they spent their time, balanced work, family, and self care. You called this the Mosaic Project. Can you describe your concept of life and time balance as a mosaic with tiles?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015timelogsmosaic.mp3

For my time diary project, I had people keep track of their time, mostly using spreadsheets. If you think about it, an excel spreadsheet is possibly one of the druriest things you could ever think of. They are just not very exciting. When you first think about it, it’s like oh my goodness, how can I shoehorn my life into cells on a grid? Seems something so wrong about that.

As I started thinking about it, I came to see that the grid could also be thought of as a mosaic, and that these little cells could be tiles. From that perspective, we are the artists. Right? We are the mosaic makers, deciding on where we will put the tiles of work and family and personal care. Creating, over time, a mosaic of the whole week that would hopefully look like we want it to look. And maybe we have to be creative about where we move the tiles around. Maybe there are some stressful tiles in there too, they don’t all have to be perfect. But on the other hand, when you look at the whole picture you can come up with something pretty good.

You mention being the artist of your life: seeing your life as art and your time and what you fill your life with. It’s a fascinating perspective that, I don’t think a lot of people would think of.

Life is lived in hours and so what we do with our lives is going to be a function of how we spend our hours. Hopefully we are creating the lives we want and if we are, then they are works of art and we should celebrate them as such.

What is your response be to women who say, “I just don’t have time?”

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015idonthavetime.mp3
You know, maybe it’s true, but I like to use some of the phrases that I heard from one of the busiest people I interviewed. By busy I mean she was running a small business with twelve people on the payroll and she had six children in her spare time.

When I asked her about this, she said I don’t use the phrase, “I don’t have time.” She would say, “it’s not a priority.”

If you think about that may be more accurate language. Well, you could say, I don’t have time to dust my blinds, but probably if somebody offered to pay you a $100,000 to do it, you’d find the time pretty quickly. But you know, since that’s not going to happen you can acknowledge that it’s just not a priority for you. This is really honestly true with a lot of things in life.

Now granted, there may be consequence to maybe choosing not spend time on certain things or choosing to spend times on other activities, but largely we are intelligent people in well-to-do countries, so we have a lot of choice about how we spend our time. We can argue about bits of time that we can’t control, but on the whole, a lot of it we do.

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

One of the most fascinating women that you profiled, was Dr. Lynda Bascelli. Can you tell us a little but about her and what you learned from analyzing the time logs of some of these successful women?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015TimeLogsAnalyzeBascelli.mp3
Yes, Dr. Bascelli was one of the women who kept a time log for me. She is a busy physician who lives in New Jersey and she has three children. Yet when I looked at her log, I did not see the stressful time, the harriedness that you sometimes see here and there on logs. I saw almost none of that. She did have a long work week.

One day she saw patients for ten hours straight, not even a break. She had one situation where she came home one night to find her babysitter and the kids were on the roof, which was quite a moment. But when you look at the whole week, you saw that she would spent her mornings doing things like exercising, journaling and yoga. They had a lot of relaxed family time together. I thought it was really amazing that, here she has such a big, potentially stressful job, has a big family, and yet she was finding time for these personal things.

I’ve gotten to know her better over time and I think it’s really just how she prioritizes her time. She’s very thoughtful about enlisting help. At the time that she kept the time log, her family had a college student living them as a way to have some of that extra help that they needed so that when there were all sorts of wintry school delays during the week she kept that time log, it was not a crisis. She wasn’t postponing seeing patients because of those school delays, because she thoughtfully enlisted this help. She also had a very relaxed attitude towards life. As she told me, no one ever died of going to school in the same clothes two days in a row. She was totally fine if her kids wanted to choose their own clothes and pull something out of the dirty clothes hamper and put it back on, and it’s not a thing to battle over. I really enjoyed seeing all that she managed to do with 168 hours.

One of the chapters in your book is called Making Success Possible. Can you recommend the top strategy for doing that?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015MakingSuccessPossible.mp3

Well this chapter about Making Success Possible is largely focused on how we spend our work hours. I think sometimes as women we have an unfortunate tendency to focus simply on the work in front of us. We want to be ultra-efficient at it, we want to get done, get home, and that makes total sense. But the problem is that business is never just business. You have to make space both for thinking about the future and where you want your career to be going and also for investing in those soft side of work things. The relationships, the mentoring, the relaxed time together, that really help push a career forward. You can do a wonderful job on the work right in front of you, but if you’re not investing in those long term things, eventually your career is going to stall.

The good news is that there is time, there is space in the 168 hours we have in a week to do the work you need to and also invest in those relationships at work, and still be fully present at home as well. So I talk about strategies women do for being seen at work, right? If people do things like happy hour and social hours after work, you might give yourself a budget of three events per month. Three events, that’s three nights, there’s thirty evenings in a month, so that’s 30% of your time. 90% you can be at home, but that 10% investing in those relationships could really go a long way in showing that you’re the kind of person who will still do those things.

You can also build in face-time during the day. I mean, we take breaks anyway. Sometimes we fool ourselves that we’re not. I’m hunkered down at my desk, working through lunch, look at how productive I am. But, then you find yourself midway through the afternoon going on social media, which you know can be a good thing as you know. But unintentionally, you’re on social media for half an hour and you realize that was my brain taking a break, but it wasn’t a real break. I didn’t get up and return to my computer refreshed.

Get up and interact with people, have conversations, take a colleague out for coffee, take a walk with someone. That’s ways you can invest in relationships at work, while still working reasonable numbers of hours.

My last question for you Laura is the one that I ask everyone that I interview. What is the one question I should have asked you, but did not?

https://socialmediaonlineclasses.com/wp-content/uploads/2015/06/LauraVanderkam2015LastQuestion.mp3

I think one thing that was really heartening that I learned in my study, is that women with big jobs and also have families, still get an adequate amount of sleep. About 90% of the women in my study, got at least the seven to nine hours that public health types say we should get per day when you averaged it over the whole week. To be sure, there were some bad nights, but not that many. In the whole thousand and one nights that I looked at, only 3.6% of the days, so about 36 days of the whole thousand and one days, featured fewer than six hours of sleep. So yes, sleep deprivation occurs, but not on a hugely widespread basis. I think that’s a very liberating idea, that we often hear if you want to build a big job and you want to have a family, you’re just never going to sleep. You’ll be one harried sleep deprived mess. And for the most part, that’s actually not true.

You’ve got a brand new baby, so how are you doing on sleep?

My baby’s five months old now, and fortunately he’s pretty good. Some nights are better than others. I’m looking forward to having it be a little more sure that’ll I get to sleep through the night. I’m coping it with it by trying to go to bed pretty early. If I’m in bed by ten, if he wakes up at five, that means I’ve gotten at least seven hours of sleep. Usually he wakes up between five and six, so usually I get between seven and eight. So I’m managing it pretty well.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Jun 29

Weekly Top 5 for Jun 29, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

 

Colorful cupcakes with flowers

#1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]

How do you balance making a credible offer without sounding like a used car salesman? Find out in this brief excerpt from the Irresistible Offer webinar . . . http://bit.ly/1SGmOzb

#2. How Georgia State Parks Brand Their Instagram Contest

Make it easy on yourself AND your followers on Instagram by learning from Georgia State Parks.  They branded their visual image and laid out contest rules in one simple post . . . http://on.fb.me/1IYngEo

#3. Shortcut to Posting a Website Hyperlink in Instagram

Instagram doesn’t natively offer a way to provide a clickable link to your website, but you can do it with my shortcut here . . . http://on.fb.me/1IYn9bQ

#4. SMOC Member Uses YouTube Class Skills to Create Marketing Video

Kay Harris used the skills she learned in YouTube 101 to create an incredible video marketing her cabin rental business.  See the video here. . . .http://on.fb.me/1IEtJ4M

#5. How to Turn a Potential PR Disaster into an Opportunity

When a 6-year-old boy lost his handmade stuffed tiger Hobbes, the Tampa Bay International Airport snapped photos of Hobbes’ adventure in the airport with employees. People LOVED this Facebook post . . . http://on.fb.me/1IEtVB4

Jun 22

Weekly Top 5 for Jun 22, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

People talk in speech bubbles, isolated with clipping paths. Soc

#1. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay]

Got an offer that’s not producing? Turn it around so it becomes your best offer ever! That’s what members learned in this month’s webinar. Includes case studies, webinar replay, slide deck, audio file and infographic . . . http://bit.ly/1wE3Uxs

#2. Help! My Marketing Isn’t Sexy!

What do a skateboarding funeral planner, a rapping flight attendant, and a quilting music video all have in common? They make otherwise “dull” or challenging industries a bit “sexier” . . . http://bit.ly/1J1IPXp

#3. Could This Be the Perfect Social Media Post?

She’s an artist with a Harvard business degree, and she’s created what might be the perfect social media post. See it here . . . http://on.fb.me/1IYmveF

#4. How to Make it Easy for Instagram Followers to Click on a Link

Instagram doesn’t natively include the ability to click on a link in your post, but there IS a way around that. See my ingenious shortcut here . . . http://on.fb.me/1IYn9bQ

#5. Make Instagram Contests Easy

What’s the secret to simplifying rules for an Instagram contest? This example is one you’ll want for your swipe file . . . http://on.fb.me/1IYngEo

help marketing not sexy smoc 600
Jun 16

Help! My Marketing Isn’t Sexy!

By Maria Peagler

help marketing not sexy smoc 600

Who loves getting a root canal?

Anyone?

Lawyers, dentists, accountants, waste management and funeral homes are businesses you’ll see in every town across the United States.

Exciting? No.

Sexy? Absolutely not.

But . . . when you need them, you REALLY need them.

So how can you market an unexciting brand so people think about YOU first when they are ready to call, inquire, or purchase? That’s what you’ll learn in this post.

1. Grab People’s Attention

Even “sexier” brands have routine procedures and policies they have to explain — like airline safety procedures.  Did you pay attention to this speech on your last flight?

No one ignores David Holmes, a Southwest flight attendendent who raps the normally monotonous speech:

Give your business the rockstar treatment. Even if you’re not in a sexy industry, you can treat it like it is.

Quilting is as far from sexy as you can get. As an author of an award-winning book on quilting, I treated my audience to an exciting treatment of my quilts:  a music video.  I gathered almost 100 photos of monthly quilted table runners I designed and set it to music my son arranged on GarageBand:

I gave my fans a behind-the-scenes glimpse of my creative process, from my original drawings, color palettes, and design journals, to the finished product for each month.  No grannies in rocking chairs, only rockstar treatment of an unglamorous topic.

How can you do this for your brand and your industry as a whole?

2. MAKE Your Brand Exciting

Your mission is to provide your audience with an experience they cannot get anywhere else by combining your brand’s personality with the special sauce that makes your products/services unique. That formula looks like this:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

pawn stars marketing

Pawn Stars turns the grimy pawn shop business into a fascinating story of history and commerce

Ever watched Pawn Stars? The cable series truly makes a pawn shop look like a fascinating place where unique treasures come in every day.  Pawn Stars has made celebrities of the Harrison family and their Gold and Silver Pawn Shop in Las Vegas, NV: Rick, Corey, Chumley, the “old man” Richard and their experts who provide historical perspective and valuation to each.

The truth however, is far from that. Most pawn shops are a sea of dusty video gaming systems, outdated jewelry, and power tools.

antiques roadshow marketingPBS’ Antiques Roadshow takes a more high-brow approach to the same topic: old stuff lingering in your basement. Their auction experts provide historical background of items you haven’t thought about in years.  The clincher at the end of each segment? How much items are worth. Sometimes they’re worth nothing, other times you’ll learn a blanket is valued at over $100K.

THAT will get your attention.

3. Have a Sense of Humor

Funeral planning is last on everyone’s to-do list. But Speaks Chapel produced humorous 30-second YouTube videos that really make you think about it:

Notice there’s nothing inappropriate or morbid about this video: the humor is appropriate, and certainly gets to the point: it’s your funeral, and if you don’t plan it, someone else will.

And it likely won’t turn out to be the funeral service you had hoped for.

4. Be So Useful People Can’t Ignore You

Dave Hax’s YouTube channel provides videos demonstrating travel and lifestyle hacks.  His video showing how to peel an avocado literally changed my life. I never realized it could be so easy, and I remembered his channel because the tactic was so unique:

Provide a valuable solution to someone’s real life problem, they won’t care if your brand is sexy. You helped them at the time when they needed it most.

5. Provide a Tangible Resource

Provide something tangible people can take away and use later.  My infographics offer a one-page guide to topics people need in social media marketing. My audience bookmarks, downloads, and prints the infographics.

facebook marketing infographic 2015 edition Socialmediaonlineclasses.com

They’re even used in college courses.

Can you say “instant credibility?”

6. Make No Apologies

How do you promote a topic no one wants to talk about?  A colleague in my community handles waste management for large events.  Portable toilets aren’t high on anyone’s discussion list, but she has a wonderful sense of humor about her product, and she’s clear about the service her brand provides:  they take care of the stuff you don’t want to.

National brand Waste Management makes their marketing all about people: their employees, their customers and their families. They’re telling a story and humanizing their brand.

waste management social media marketing

Facebook post shares a video of a typical 10-hour day for a Waste Management driver

They also provide recycling and environmental tips:

waste management facebook posts

The key to getting people to pay attention to your brand is to be creative: offer up your brand in a way no one has done before, and you’ll definitely get noticed.

Remember:

BP + SS = EM

Brand Personality + Special Sauce = Exciting Marketing

weekly top 5 - puppy edition
Jun 15

Weekly Top 5 for Jun 15, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..

weekly top 5 - puppy edition

#1. How to Craft an Irresistible Offer: Live Webinar + Recording + MP3 Audio + Infographic

“How do I create a ‘bulletproof’ offer?” That’s what SMOC members want to know, and will be the topic of the June webinar . . . http://bit.ly/1KB0y57

#2. Secrets to Increasing Sales for Small Business Using Social Media Marketing

This post is so popular it’s already trending on Guy Kawasaki’s Alltop. 13 proven ways you can generate more revenue for your small business — don’t just read these — DO THEM . . . http://bit.ly/1L99wqy

#3. The EASIEST Way to Get Facebook Fans — Updated!

We’ve updated the most popular lesson of Facebook 101: how to get fans, the simple & easy way.  Facebook made some big changes in 2015 that made this far more difficult, but once again, I found a way to make it easy . . . http://bit.ly/1L9arqU

#4. How to Go on Vacation without Abandoning Your Business

Summer is here: how will your business fare when you’re away on vacation? Maria shares how she ran SMOC smoothly during summer 2014 when she was gone for weeks at a time . . . . http://bit.ly/1xlGKfT

#5. SMOC Member Debuts YouTube Video: Hiring a Resume Writer

SMOC member Lynda Spiegel of Rising Star Resumes is putting what she’s learned in YouTube 101 to good use: watch her video on what you need to know BEFORE you hire a resume writer . . . http://bit.ly/1L9aYsW

Jun 09

Secrets to Increasing Sales for Small Business with Social Media Marketing

By Maria Peagler

increase sales social media marketing ultimate guide Socialmediaonlineclasses.com

 

You’re going to want to bookmark this post . . .

. . . I’ll wait.  😉

“Why aren’t I getting sales?”  That’s a question I hear, all too often.

In a moment, I’m going to show you how to exponentially increase your traffic, leads, sales by using social media marketing to increase the revenue in your business.

While social media isn’t a sales tool (people don’t buy from you ON Facebook), your marketing there will often lead to sales.

But what if you’re marketing on social media and the sales aren’t happening?

That’s what you’ll learn to fix in this landmark post. Click on the section below to jump to it  . . .

  1. Why Your Social Media Marketing Isn’t Generating Revenue
  2. How to Generate Revenue Using Social Media Marketing
  3. Is Your Offer Right for Your Audience? [CASE STUDY]
  4. Do People Trust You?
  5. Does Your Website Need Fine-Tuning?
  6. Generate 100K from Social Media Referrals [CASE STUDY]
  7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]
  8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]
  9. Invest in a $50 Facebook Ad [CASE STUDY]
  10. Get Leads Using LinkedIn
  11. Use Slideshare to Generate Sales
  12. Optimize Your Pinterest Boards to Generate Traffic & Sales
  13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

1. Why Your Social Media Marketing Isn’t Generating Revenue

In my experience, small business owners expect sales to  happen automatically once they begin marketing using social media.  While it can sometimes happen, it usually doesn’t.

Why not?

It takes more than posting on your favorite social network to generate a sale.  People don’t know you. They don’t trust you. So you’ve got to create a relationship with them first.

First, learn more about what your social media marketing may be missing in this post — Why Your Social Media Marketing Isn’t Generating Revenue:

social media marketing not generating revenue2. How to Generate Revenue Using Social Media Marketing

To make a sale online often requires e-commerce tools and a lead generation process. This may seem overwhelming, but I simplify the entire process in this post on Profitable Social Media Marketing:

profitable smm post

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

3. Is Your Offer Right for Your Audience? [CASE STUDY]

No one wants to hear this: maybe what you’re offering isn’t right for your audience. Learn from SMOC member Lynda Spiegel’s pivot in this case study. She started earning more revenue immediately once she fine-tuned her offer to a more lucrative market — How a New York City-Based Business Pivoted for Greater Revenue:

revenue pivot case study

4. Do People Trust You?

Have you cultivated a trustworthy brand?  People are always wary of being scammed, so it’s critical for to create a reputable personal brand.  Learn how in this post — How to Create an Unforgettable Personal Brand:

Personal Branding How To Pump Up Your Personal Brand

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

5. Does Your Website Need Fine-Tuning?

Our social media services clients often need a bit of tweaking to their websites to make them more user-friendly and helpful to visitors.  This doesn’t need to be expensive or complicated, as you’ll learn in this brief video:

 

6. Generate 100K from Social Media Referrals [CASE STUDY]

Molly McGrory is a Georgia-based real estate agent who uses social media referrals to earn $100K in her listings alone. How does she do it? Learn more here — How to Make $100,000 in Real Estate from Social Media Alone:

realtor social media case study Socialmediaonlineclasses.com

 

 

7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]

Sweet Pete’s candy store  in Jacksonville, FL was in trouble and was chosen for a business turn-around with MSNBC show The Profit. How did they turn that one-time exposure into an ongoing increase in revenue for their business? Find out in this case study — How Sweet Pete’s Uses Social Media Marketing after their Appearance on The Profit:

sweet pete case study

 

8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]

Stittsworth Meats in Minneapolis does an admirable job of using social media marketing to drive sales, and they do it quite simply. No complicated lead generation system, just down-home neighborly posts.  Learn how they do it in this post — Social Media for Local Business Case Study:

stittsworth meats case study

 

9. Invest in a $50 Facebook Ad [CASE STUDY]

If you’ve improved your website, created a reputable personal brand, and have the right offer, you’re ready to invest in a small amount of advertising.

I love the resilience of Bradley Cumming in this case study.  An SMOC member, Facebook gave him a few technical SNAFUs when he tried to buy an ad. But he didn’t let it stop him, and boy is he glad.  He ended up making over $600 from a $50 ad (that’s 1,200% ROI for you math-heads). Learn how he did it in this post — How to Generate 1,200 ROI on a $50 Facebook Ad:

bradley cummings fb ad

 

10. Get Leads Using LinkedIn

If your website is ready to make sales, then you can start sending traffic to it to generate leads.  LinkedIn can be especially lucrative for this (as you saw earlier in Lynda Spiegel’s case study). Learn how to optimize your LinkedIn profile for leads in this post — 5 Ways to Rock Your Profit to Generate Leads:

linkedin sales checklist

 

11. Use Slideshare to Generate Sales

Bet you didn’t see this one coming, did you? Slideshare is a social network for presentations (as in PowerPoint, Keynote, or Google Presentations), so few people would imagine it can generate sales for you.

Especially if you’ve written a quilting book.

But it did. In a BIG way.

In fact, Slideshare kept my self-published book on Amazon’s Top 10 list for a second year, when it’s not so easy to generate publicity (because your book isn’t new any longer).

If I could do this for a quilting book, YOU can do this for your business.

 

12. Optimize Your Pinterest Boards to Generate Traffic & Sales

Women LOVE Pinterest, and it drives traffic more than any other social network.

But do those visitors buy?

Yes. They. Do.

IF . . . you position your offer correctly, at the right time.

Learn more if this Pinterest Board Makeover video:

13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

Yes, this really does happen. In this webinar excerpt, you’ll see what it takes for a tiny brand, with no sophisticated e-commerce system, to sell out every day on Instagram:

Get the one-page checklist for how to optimize your Instagram & Pinterest accounts for sales here.

Summary

Whew! You just got 13 unique ways to get more sales using social media marketing, no matter what type of business you have — online, offline, B2B, B2C — it doesn’t matter.  The commonalities for earning your audience’s trust, making them a credible offer, and getting them to buy from you are the same.

You did bookmark this post, didn’t you? Because you’ll be returning to it often to review where you are in your marketing journey, what improvements you can make in your process, and learn from these courageous business owners who shared their stories with me.

Which is your favorite tactic? What did you find was the biggest change you need to make to get more sales with your social media marketing? Tell me in the comments below:

 

craft an irresistible offer webinar Socialmediaonlineclasses.com
Jun 02

How to Develop a Bulletproof Offer Your Competition Will Want to Steal: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

craft an irresistible offer webinar Socialmediaonlineclasses.com

Join Maria Peagler for this 30-minute live webinar: How to craft an irresistible offer —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 18, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

How Can I Create a “Bulletproof” Offer?

That was the question from one SMOC member last month.  She’s determined to be a success in her field, and needs to know what it takes to craft an irresistible offer.

That’s what the June webinar is all about!

In this month’s 30-minute, members-only webinar, you’ll learn:

  • the 7 must-have elements of an irresistible offer
  • the V-P-L-B buying cycle your audience goes through
  • my favorite, easy tools, for creating a bulletproof offer
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Jun 01

Weekly Top 5 for Jun 01, 2015

By Janice Deleon

Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..Colorful cupcakes with flowers

#1. Facebook 102 Updated: Contests, Video, Lead Generation and More

You’ve got your Facebook page: now what? That’s what you learn in Facebook 102: how to customize your business page, add video, run contests, generate leads and much, much more.  All updated for 2015 . . . http://bit.ly/1F6Z8KU

#2. How to Reach Your Customers & Leads on Facebook

Want to reach out to your current customers and remind them to come back? You can do it using a Facebook Ad. You can reach clients, leads, or anyone for whom you have an email or telephone number.  Learn more here . . . http://bit.ly/1DSuR70

#3. What it Really Takes for a Career Pivot

SMOC member Lynda Speigel, of Rising Star Resumes, has written an excellent article (with case studies) on what’s necessary to make a career change . . . http://www.risingstarresumes.net/how-realistic-is-a-career-pivot/

#4. Collaborative Instagram Contests

Instagram is hot-hot-hot, but how do you run a contest on it? SMOC members got a look at a top blogger and how she teamed up with a BIG brand to host an IG contest . . . http://on.fb.me/1HYOKfw

#5. Instagram & Pinterest Sales Checklist

Get the one-page checklist from our recent members-only webinar on how to get sales from Instagram & Pinterest  . . .  http://bit.ly/1doSmKO

1 7 8 9 10 11 21